Shiseido (OTCMKTS:SSDOY) Shares Gap Up - Still a Buy?

Key Points

• Shiseido shares gapped up pre-market Friday, opening at $19.98 after a $19.10 close and last trading near $19.87 on about 4,593 shares.
• Analyst upgrades have picked up momentum—Goldman Sachs raised to Buy and Jefferies to Strong-Buy while SMBC Nikko moved to Hold, leaving a MarketBeat consensus of "Moderate Buy" (1 Strong Buy, 1 Buy, 2 Hold).
• The company posted an earnings beat with $0.05 EPS vs. a ($0.10) estimate and $1.77B revenue in line with expectations, though it still shows a negative net margin (-4.27%); Shiseido has set FY2026 guidance of 0.680 EPS while analysts forecast ~0.29 EPS for the current year.

Shiseido Co. (OTCMKTS:SSDOY - Get Free Report)'s stock price gapped up before the market opened on Friday . The stock had previously closed at $19.10, but opened at $19.98. Shiseido shares last traded at $19.87, with a volume of 4,593 shares.

Wall Street Analyst Weigh In

SSDOY has been the subject of several analyst reports. The Goldman Sachs Group raised Shiseido from a "hold" rating to a "buy" rating in a report on Wednesday, December 10th. Jefferies Financial Group upgraded Shiseido from a "hold" rating to a "strong-buy" rating in a research report on Thursday, February 12th. Finally, Smbc Nikko Sec. raised Shiseido to a "hold" rating in a research note on Tuesday, February 24th. One equities research analyst has rated the stock with a Strong Buy rating, one has given a Buy rating and two have assigned a Hold rating to the company's stock. According to MarketBeat, the company presently has a consensus rating of "Moderate Buy".

Shiseido Price Performance

The company's 50-day moving average is $18.93 and its 200-day moving average is $17.06. The firm has a market cap of $7.91 billion, a price-to-earnings ratio of -28.28 and a beta of 0.30. The company has a current ratio of 1.37, a quick ratio of 0.94 and a debt-to-equity ratio of 0.44.

Shiseido (OTCMKTS:SSDOY - Get Free Report) last announced its quarterly earnings data on Tuesday, February 10th. The company reported $0.05 EPS for the quarter, beating the consensus estimate of ($0.10) by $0.15. The business had revenue of $1.77 billion during the quarter, compared to the consensus estimate of $1.77 billion. Shiseido had a negative net margin of 4.27% and a positive return on equity of 0.97%. Shiseido has set its FY 2026 guidance at 0.680-0.680 EPS. Equities research analysts predict that Shiseido Co. will post 0.29 earnings per share for the current year.

About Shiseido

Shiseido Company, Limited is a leading Japanese multinational specializing in cosmetics, skincare, makeup and fragrance products. Founded in 1872 and headquartered in Tokyo, the company operates through a portfolio of brands that span premium, prestige and mass-market segments. Its core business activities include the development, manufacturing and sale of skincare treatments, decorative cosmetics, hair care and sun protection products.

Shiseido's brand portfolio encompasses flagship lines such as Shiseido, Clé de Peau Beauté, NARS and bareMinerals, alongside regional and heritage labels tailored to diverse consumer preferences.

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