Short Interest in Baozun Inc. (NASDAQ:BZUN) Drops By 30.1%

Key Points

• Short interest in Baozun Inc. dropped by 30.1% in September, totaling 694,700 shares, which translates to a short-interest ratio of 1.7 days based on an average daily volume of 411,500 shares.
• Several large institutional investors have increased their stakes in Baozun, with notable increases from GSA Capital Partners LLP (113.7% rise) and Qube Research & Technologies Ltd (109.6% rise).
• Despite some analyst upgrades, Weiss Ratings recently reaffirmed a "sell (d-)" rating on Baozun, with a current consensus rating of "Hold" and a price target of $4.20.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) was the recipient of a large decrease in short interest in September. As of September 30th, there was short interest totaling 694,700 shares, a decrease of 30.1% from the September 15th total of 993,800 shares. Based on an average daily volume of 411,500 shares, the short-interest ratio is presently 1.7 days. Approximately 1.3% of the company's stock are short sold. Approximately 1.3% of the company's stock are short sold. Based on an average daily volume of 411,500 shares, the short-interest ratio is presently 1.7 days.

Hedge Funds Weigh In On Baozun

Several large investors have recently modified their holdings of the stock. Arrowstreet Capital Limited Partnership lifted its position in shares of Baozun by 3.9% during the second quarter. Arrowstreet Capital Limited Partnership now owns 388,479 shares of the technology company's stock worth $971,000 after purchasing an additional 14,622 shares during the last quarter. GSA Capital Partners LLP raised its stake in Baozun by 113.7% during the first quarter. GSA Capital Partners LLP now owns 290,959 shares of the technology company's stock worth $794,000 after acquiring an additional 154,787 shares during the period. JPMorgan Chase & Co. raised its stake in Baozun by 6.0% during the second quarter. JPMorgan Chase & Co. now owns 171,051 shares of the technology company's stock worth $428,000 after acquiring an additional 9,627 shares during the period. Qube Research & Technologies Ltd raised its stake in Baozun by 109.6% during the second quarter. Qube Research & Technologies Ltd now owns 148,950 shares of the technology company's stock worth $372,000 after acquiring an additional 77,891 shares during the period. Finally, Polunin Capital Partners Ltd acquired a new stake in Baozun during the third quarter worth about $424,000. Institutional investors own 47.29% of the company's stock.

Analyst Upgrades and Downgrades

Separately, Weiss Ratings reiterated a "sell (d-)" rating on shares of Baozun in a report on Wednesday, October 8th. One analyst has rated the stock with a Buy rating and one has issued a Sell rating to the stock. According to MarketBeat, the company currently has a consensus rating of "Hold" and a consensus price target of $4.20.

Baozun Trading Up 1.6%

NASDAQ:BZUN traded up $0.06 on Thursday, reaching $3.50. The stock had a trading volume of 12,959 shares, compared to its average volume of 370,969. The company has a 50-day moving average of $3.69 and a 200 day moving average of $3.07. The stock has a market cap of $201.94 million, a P/E ratio of -7.92 and a beta of 0.27. Baozun has a 12-month low of $2.12 and a 12-month high of $4.88.

Baozun (NASDAQ:BZUN - Get Free Report) last posted its quarterly earnings data on Thursday, August 28th. The technology company reported ($0.08) earnings per share for the quarter. The firm had revenue of $356.34 million during the quarter. Baozun had a negative net margin of 1.93% and a negative return on equity of 4.60%.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.

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