SoundHound AI (NASDAQ:SOUN) Stock Price Up 6.8% - Should You Buy?

Key Points

• Stock up 6.8% — SoundHound shares rose to $8.36 midday on heavy volume (≈36.4M shares, about 38% above average), indicating renewed buying interest.
• The company launched the voice‑powered "Sales Assist" agent at MWC 2026 and reported nearly 30 million AI customer interactions in 2025, signaling accelerating enterprise adoption that could support future revenue growth.
• Near‑term drivers and risks: Q4 earnings on Feb. 26 could move the stock, analysts have an average rating of Moderate Buy with a $16.07 consensus target, but notable insider selling and past volatility highlight execution risk.

SoundHound AI, Inc. (NASDAQ:SOUN - Get Free Report)'s share price was up 6.8% during mid-day trading on Tuesday . The company traded as high as $8.48 and last traded at $8.36. Approximately 36,395,334 shares changed hands during mid-day trading, an increase of 38% from the average daily volume of 26,343,264 shares. The stock had previously closed at $7.83.

More SoundHound AI News

Here are the key news stories impacting SoundHound AI this week:

• Positive Sentiment: SoundHound launched "Sales Assist," a voice-powered in-store AI agent showcased at MWC 2026 aimed at improving retail sales recommendations and add-on conversions; the release highlights enterprise traction (nearly 30M AI customer interactions in 2025) and potential European market demand. MWC 2026: SoundHound AI Launches Sales Assist Agent
• Positive Sentiment: Brokerage coverage is generally favorable — the stock carries an average rating of "Moderate Buy," which can support buying interest into the upcoming report. SoundHound AI Given Average Rating of "Moderate Buy"
• Positive Sentiment: Zacks notes SoundHound will report Q4 results Feb. 26 and reminds investors that the company showed accelerating enterprise adoption and diversified growth in the prior quarter — a positive catalyst if trends continue. SoundHound to Post Q4 Earnings: Buy, Sell or Hold the Stock?
• Neutral Sentiment: Market commentary highlights large upside potential if SoundHound posts another strong quarter, but notes the stock has been volatile — reinforcing that earnings will likely drive near-term moves. Will Another Strong Quarter Push This Under-$10 AI Stock Up 225%?
• Neutral Sentiment: Coverage also places SoundHound among "cash-heavy" tech names, underscoring financial resilience but not guaranteeing growth — a mixed factor for valuation. 2 Cash-Heavy Stocks to Consider Right Now and 1 Facing Challenges
• Negative Sentiment: Critical commentary (The Motley Fool) warns investors not to buy until SoundHound proves consistent revenue/profit growth, highlighting execution risk and reasons the stock can remain volatile around the earnings cadence. Don't Buy SoundHound AI (SOUN) Until This Happens

Analyst Ratings Changes

A number of research analysts have recently issued reports on the company. LADENBURG THALM/SH SH raised SoundHound AI to a "strong-buy" rating in a research note on Thursday, December 18th. Piper Sandler dropped their target price on SoundHound AI from $15.00 to $11.00 and set a "neutral" rating for the company in a report on Monday, January 5th. Cantor Fitzgerald raised SoundHound AI from a "neutral" rating to an "overweight" rating and lifted their price target for the stock from $13.00 to $15.00 in a research note on Friday, December 12th. Zacks Research upgraded shares of SoundHound AI from a "strong sell" rating to a "hold" rating in a report on Monday, February 9th. Finally, Weiss Ratings reissued a "sell (d-)" rating on shares of SoundHound AI in a research report on Friday, January 9th. One analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company currently has an average rating of "Moderate Buy" and a consensus target price of $16.07.

SoundHound AI Stock Up 6.8%

The firm has a market cap of $3.51 billion, a P/E ratio of -9.95 and a beta of 2.65. The business has a fifty day simple moving average of $9.77 and a 200-day simple moving average of $13.08.

Insiders Place Their Bets

In other news, SVP Majid Emami sold 32,741 shares of SoundHound AI stock in a transaction dated Friday, December 26th. The stock was sold at an average price of $10.66, for a total value of $349,019.06. Following the completion of the transaction, the senior vice president owned 532,845 shares of the company's stock, valued at $5,680,127.70. The trade was a 5.79% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Keyvan Mohajer sold 144,326 shares of the firm's stock in a transaction dated Monday, December 22nd. The shares were sold at an average price of $11.28, for a total transaction of $1,627,997.28. Following the sale, the chief executive officer owned 2,198,287 shares of the company's stock, valued at approximately $24,796,677.36. This represents a 6.16% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 460,922 shares of company stock valued at $5,199,073. Insiders own 9.17% of the company's stock.

Institutional Investors Weigh In On SoundHound AI

Several institutional investors and hedge funds have recently made changes to their positions in SOUN. Danske Bank A S purchased a new position in shares of SoundHound AI in the third quarter worth $26,000. Investors Research Corp raised its position in SoundHound AI by 62.4% in the 3rd quarter. Investors Research Corp now owns 1,822 shares of the company's stock worth $29,000 after buying an additional 700 shares during the last quarter. Financial Consulate Inc. bought a new position in SoundHound AI during the 3rd quarter valued at about $32,000. Sound Income Strategies LLC boosted its holdings in shares of SoundHound AI by 37.3% during the 3rd quarter. Sound Income Strategies LLC now owns 2,116 shares of the company's stock valued at $34,000 after acquiring an additional 575 shares during the last quarter. Finally, Northwestern Mutual Wealth Management Co. grew its stake in shares of SoundHound AI by 83.1% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 2,336 shares of the company's stock worth $25,000 after acquiring an additional 1,060 shares during the period. Institutional investors own 19.28% of the company's stock.

SoundHound AI Company Profile

SoundHound AI, Inc is a voice AI and conversational intelligence company specializing in speech recognition, natural language understanding and sound identification technologies. Founded in 2005 and headquartered in Santa Clara, California, the company initially gained recognition with its music discovery app before pivoting to enterprise-grade voice AI solutions. Over the years, SoundHound AI has built a comprehensive platform that enables developers and businesses to embed conversational intelligence into a wide range of products and services.

The company's core offering is the Houndify voice AI platform, which provides customizable speech-to-meaning technology, domain-specific natural language understanding and text-to-speech capabilities.

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