SSP Group (LON:SSPG) Stock Passes Below Two Hundred Day Moving Average - Time to Sell?

Key Points

• Shares dropped below the 200‑day moving average, trading as low as GBX 168.30 and last at GBX 169.90 on heavy volume (37,624,141 shares).
• Analyst consensus is "Moderate Buy" with four Buy and two Hold ratings and an average price target of GBX 244.50, though several brokers have recently trimmed targets (e.g., Citi and JPMorgan).
• Balance‑sheet and valuation risks — market cap £1.33bn, negative P/E (-18.27), extremely high debt‑to‑equity (2,629.60) and low liquidity ratios (current 0.44, quick 0.66).

SSP Group plc (LON:SSPG - Get Free Report) shares passed below its 200-day moving average during trading on Thursday . The stock has a 200-day moving average of GBX 174.45 and traded as low as GBX 168.30. SSP Group shares last traded at GBX 169.90, with a volume of 37,624,141 shares traded.

Wall Street Analyst Weigh In

SSPG has been the topic of a number of research analyst reports. Citigroup decreased their price target on SSP Group from GBX 360 to GBX 350 and set a "buy" rating on the stock in a research report on Monday, January 26th. UBS Group reiterated a "neutral" rating and issued a GBX 180 price objective on shares of SSP Group in a research report on Friday, January 16th. Shore Capital Group reissued a "house stock" rating on shares of SSP Group in a research note on Monday, January 19th. Berenberg Bank restated a "buy" rating and set a GBX 230 target price on shares of SSP Group in a report on Monday, January 19th. Finally, JPMorgan Chase & Co. cut their price target on SSP Group from GBX 190 to GBX 170 and set a "neutral" rating for the company in a report on Friday, December 12th. Four analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company's stock. According to data from MarketBeat.com, SSP Group has a consensus rating of "Moderate Buy" and an average price target of GBX 244.50.

SSP Group Stock Up 0.4%

The company has a debt-to-equity ratio of 2,629.60, a current ratio of 0.44 and a quick ratio of 0.66. The stock has a market cap of £1.33 billion, a price-to-earnings ratio of -18.27, a price-to-earnings-growth ratio of -0.77 and a beta of 0.92. The firm has a 50 day simple moving average of GBX 189.38 and a two-hundred day simple moving average of GBX 174.45.

About SSP Group

SSP is a leading operator of food and beverage outlets in travel locations worldwide, with c.37,000 colleagues in over 600 locations across 36 countries. We operate sit-down and quick service restaurants, cafes, lounges and food-led convenience stores, principally in airports and train stations, with a portfolio of more than 550 international, national and local brands. These include our own brands (such as UrbanCrave, which brought the first "street eats" concept to airports in the US, Nippon Ramen, a noodle and dumpling concept in the Asia Pac region, and Juniper, a premium bar in the UK) as well as franchise brands (such as M&S, Starbucks and Burger King).

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