Stagwell Inc. is a modern marketing and communications network that brings together research, creative services and digital capabilities to help brands navigate the evolving media landscape. Founded in 2015 by veteran strategist Mark Penn, the company set out to combine data-driven insights with creative storytelling to deliver measurable business outcomes. In 2021, Stagwell merged with MDC Partners, strengthening its global footprint and solidifying its position as a publicly traded marketing powerhouse.
Through its portfolio of specialized agencies and technology platforms, Stagwell offers a comprehensive suite of services that spans market research, brand strategy, creative development, digital transformation, media planning and buying, public relations, and performance marketing. Notable agencies in its network include 72andSunny, The Harris Poll, Code and Theory, Assembly, and MMI Agency. These agencies collaborate under Stagwell’s integrated model to deliver end-to-end campaigns and digital experiences tailored to each client’s needs.
Stagwell serves a broad array of industries, including consumer goods, technology, healthcare, financial services and B2B sectors. With offices and operations across North America, Europe, Asia-Pacific and Latin America, the company leverages its global reach to execute multi-market campaigns while maintaining local market expertise. Proprietary technology platforms, such as its media management and analytics tools, enable clients to track performance in real time and optimize marketing spend for maximum return.
Under the leadership of Chairman and CEO Mark Penn, along with a seasoned executive team and board of directors, Stagwell emphasizes a culture of collaboration, innovation and accountability. Penn’s background in political polling, corporate strategy and public affairs has shaped the company’s emphasis on disciplined research and agile creative execution. Stagwell continues to expand both organically and through strategic acquisitions, positioning itself as a next-generation alternative to traditional advertising holding companies.
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