Prudential Public NYSE: PUK reported broad-based first-half growth in 2026, with higher new-business profit, operating earnings per share, capital generation and dividends, while outlining additional shareholder returns and continued investment in Asian and African growth markets.
Chief Executive Officer Anil Wadhwani said the insurer’s strategy remains centered on long-term savings and protection products, disciplined capital allocation, and expanding its multi-market, multi-channel distribution model. He said the first-half performance reflected “quality growth,” including expanding margins, stronger cash conversion and resilient capital generation.
New-business profit rose 8% to $1.4 billion in the first half, or 10% excluding the Chinese mainland. Adjusted operating profit after tax increased 17% per share, while gross operating free surplus generation, or OFSG, increased 15% to $1.8 billion. The interim dividend per share rose 15%.
Prudential said it returned $1 billion to shareholders during the first half through dividends and its buyback program. Chief Financial Officer Ben Bulmer said the company expects to increase its previously announced $1.2 billion 2026 share repurchase program by about $300 million. The company reaffirmed its expectation of returning more than $7 billion to shareholders from 2024 through 2027.
Distribution Channels Drive Growth
Bancassurance was a major contributor to the half-year performance, with new-business profit increasing 13%, or 18% excluding the Chinese mainland. The channel accounted for 42% of Prudential’s first-half new-business profit, compared with 53% from agency distribution and 5% from other channels, including brokers.
Wadhwani said Prudential is on track to reach the target range of its 2027 bancassurance objective a year early. The company attributed the performance to deeper exclusive strategic partnerships, a broader base of non-exclusive relationships, specialist distribution models and digital tools.
Agency new-business profit increased 5%, while new-business profit per active agent rose 9% and agency margins improved by 2 percentage points. The company said it continues to focus on building a more productive agency workforce, including increasing the proportion of top-producing agents, using AI-enabled tools, improving recruitment and expanding training.
Prudential’s new-business profit margin increased by 2 percentage points to 40%. Bulmer said the company continued to prioritize business with internal rates of return above 25% and shareholder payback periods of less than four years.
Health new-business profit grew 15%, and health and protection products represented 33% of group new-business profit. The company said it is using technology, data and AI to improve customer engagement, service and agent productivity. Its customer engagement platform, which is active in 10 markets, generated more than $330 million in sales during the first half, according to Wadhwani.
China Faces Regulatory Transition
In the Chinese mainland, annual premium equivalent sales rose 21% in the first half, but new-business profit declined 4%. Prudential said the result reflected the effect of new industry-wide bancassurance expense rules and an accelerated shift toward participating products, which carry lower new-business profit margins.
The participating-product mix increased to 76% of annual premium equivalent sales from 35%, according to the company. Bancassurance sales weakened in the second quarter after the new expense regulations took effect.
Prudential said it is working with bank partners to restore momentum and rebalance its product mix. It expanded its preferred branch network with China CITIC Bank to more than 80 branches from 50. Agency productivity also improved, with annual premium equivalent sales per active agent rising 24% and the number of Million Dollar Round Table qualifiers rising 40%.
The company expects Chinese mainland full-year new-business profit to be in a similar range to 2025. Wadhwani said the regulatory changes could support a healthier and more sustainable industry over time despite near-term disruption.
Strong Markets Include Malaysia and Hong Kong
Prudential reported new-business profit growth of 5% in Greater China and 13% across ASEAN markets. Malaysia was the strongest individual market cited by Bulmer, with new-business profit rising 46%, supported by health-cover upgrade propositions and specialized advice for affluent and high-net-worth customers.
In Hong Kong, group new-business profit increased 8%, with bancassurance up 48% and agency up 4% against a strong prior-year comparison. The domestic customer segment, which represents about half of Hong Kong new-business profit, grew 22%. New-business profit from Chinese mainland visitors declined 2% against what Wadhwani described as an extraordinarily strong prior-year comparator.
Prudential continues to target double-digit Hong Kong growth for the full year. Wadhwani said customer retention in the market remains around 99% across domestic and Chinese mainland visitor segments.
Elsewhere in ASEAN, Singapore recorded double-digit sales-volume growth in both quarters, while investment-linked product growth reached 39%. Indonesia faced weaker customer sentiment amid inflation, volatile equity markets and currency depreciation, though bancassurance new-business profit rose 55%. Thailand’s annual premium equivalent sales increased 41%, aided by investment-linked offerings and its partnership with TMBThanachart Bank.
India Investments and Capital Position
Prudential is pursuing two insurance platforms in India: life and health. The company has agreed to acquire a 75% controlling stake in Bharti AXA Life Insurance, subject to regulatory approvals. Bulmer said initial cash consideration is about $370 million, with a potential additional payment of up to $74 million depending on certain conditions.
The company also launched its standalone health business in India and wrote its first policies earlier in the month. Prudential expects to reduce its current 22% holding in ICICI Prudential Life to about 10%, with part of the proceeds intended to support future growth in the Bharti platform and the remaining capital contributing to free surplus.
Asset manager Eastspring reported 20% like-for-like operating-profit growth, with funds under management rising 5% to $291 billion. Positive net flows totaled $5.7 billion, and Prudential said 74% of funds outperformed their three-year benchmarks.
Gross OFSG rose 15%, while group-level capital generation increased 41% to $1.2 billion. Prudential’s shareholder regulatory capital ratio was 268%, and its free-surplus ratio stood at 209%, above its 175% to 200% operating range.
The company reaffirmed its full-year 2026 targets for double-digit growth in new-business profit, gross OFSG, operating earnings per share and dividend per share. It also maintained its 2027 goal for gross OFSG above $4.4 billion and a 15% to 20% compound annual growth rate in new-business profit between 2022 and 2027.
About Prudential Public (NYSE:PUK)
Prudential Public NYSE: PUK is the New York listing for Prudential plc, a London‑headquartered international life insurance and financial services group. The company provides a range of long‑term savings, retirement and protection products designed for individual and institutional customers. Its core offerings include life insurance, pensions and annuities, group protection, and wealth and asset management services delivered through both proprietary and third‑party distribution channels.
Prudential operates across multiple regions, with significant focus on fast‑growing markets in Asia and Africa alongside its established businesses in Europe and other international markets.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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