Viant Technology (NASDAQ:DSP) Sets New 1-Year Low - Should You Sell?

Key Points

• Viant Technology's stock reached a new **52-week low** of $8.25, with a recent trading volume of **351,144 shares** at a price of $8.63.
• Analyst ratings show mixed sentiments with JMP Securities lowering its price target from **$24.00 to $18.00**, while Rosenblatt Securities maintains a **"buy" rating** with a $20.00 target.
• Insiders have sold shares recently, with COO Christopher Vanderhook and CFO Larry Madden both offloading a combined total of over **21,000 shares**, indicating a potential concern among executives about the company's future performance.

Viant Technology Inc. (NASDAQ:DSP - Get Free Report) reached a new 52-week low on Wednesday . The stock traded as low as $8.25 and last traded at $8.63, with a volume of 351144 shares trading hands. The stock had previously closed at $8.63.

Analyst Upgrades and Downgrades

A number of brokerages have weighed in on DSP. JMP Securities reduced their price target on Viant Technology from $24.00 to $18.00 and set a "market outperform" rating for the company in a research report on Tuesday, August 12th. Rosenblatt Securities reaffirmed a "buy" rating and issued a $20.00 price target on shares of Viant Technology in a research report on Tuesday, August 12th. Canaccord Genuity Group reduced their price target on Viant Technology from $24.00 to $22.00 and set a "buy" rating for the company in a research report on Tuesday, August 12th. DA Davidson began coverage on Viant Technology in a research report on Friday, August 29th. They issued a "buy" rating and a $15.00 price target for the company. Finally, Wall Street Zen raised shares of Viant Technology from a "hold" rating to a "buy" rating in a report on Saturday, August 30th. One analyst has rated the stock with a Strong Buy rating and eight have given a Buy rating to the company's stock. According to MarketBeat.com, the company presently has a consensus rating of "Buy" and an average target price of $19.78.

Viant Technology Stock Performance

The company's fifty day moving average is $10.74 and its 200-day moving average is $12.54. The firm has a market capitalization of $543.26 million, a P/E ratio of 66.39 and a beta of 1.10.

Insiders Place Their Bets

In other Viant Technology news, COO Christopher Vanderhook sold 8,782 shares of the stock in a transaction on Monday, September 15th. The shares were sold at an average price of $9.73, for a total value of $85,448.86. Following the completion of the sale, the chief operating officer directly owned 356,284 shares of the company's stock, valued at $3,466,643.32. This represents a 2.41% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CFO Larry Madden sold 13,006 shares of the stock in a transaction on Monday, September 15th. The shares were sold at an average price of $9.73, for a total transaction of $126,548.38. Following the completion of the sale, the chief financial officer directly owned 423,255 shares of the company's stock, valued at approximately $4,118,271.15. This trade represents a 2.98% decrease in their ownership of the stock. The disclosure for this sale can be found here. 28.80% of the stock is owned by corporate insiders.

Institutional Trading of Viant Technology

A number of hedge funds have recently bought and sold shares of DSP. AlphaQuest LLC boosted its holdings in Viant Technology by 287.6% in the 2nd quarter. AlphaQuest LLC now owns 4,640 shares of the company's stock valued at $61,000 after purchasing an additional 3,443 shares during the period. Central Pacific Bank Trust Division acquired a new position in shares of Viant Technology in the 2nd quarter valued at $75,000. Corton Capital Inc. acquired a new position in shares of Viant Technology in the 2nd quarter valued at $150,000. Envestnet Asset Management Inc. acquired a new position in shares of Viant Technology in the 2nd quarter valued at $166,000. Finally, Two Sigma Investments LP acquired a new position in shares of Viant Technology in the 4th quarter valued at $197,000. 11.38% of the stock is owned by institutional investors.

Viant Technology Company Profile

Viant Technology Inc operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform.

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