Wolverine World Wide NYSE: WWW executives told investors the company finished fiscal 2025 with revenue growth, expanding profitability, and improved balance sheet flexibility, while outlining fiscal 2026 guidance that incorporates continued tariff pressure and ongoing brand investments. On the company’s fourth-quarter earnings call, CEO Chris Hufnagel and CFO Taryn Miller highlighted momentum at Merrell and Saucony, progress at Sweaty Betty, and early signs of stabilization at the Wolverine brand as it continues a U.S. marketplace recalibration.
Fiscal 2025 results show margin expansion and stronger cash flow
Miller said fiscal 2025 revenue was $1.874 billion, up 7% year-over-year on a reported basis and up 6% in constant currency. Foreign exchange provided a $14 million benefit, and the 53rd week contributed roughly 70 basis points to growth, with the benefit “largely concentrated” in direct-to-consumer (DTC).
Gross margin for the year was 47.3%, up 300 basis points versus the prior year, driven primarily by lower supply chain costs and a mix shift toward more full-price sales. Miller added that the timing benefit from tariff mitigation efforts—net of higher tariff costs—contributed about 50 basis points of positive impact.
Adjusted operating margin was 9%, up 170 basis points, and adjusted diluted EPS rose 53% to $1.35 (from $0.88).
On cash flow and leverage, Miller said operating free cash flow was $126 million, above the company’s prior guidance midpoint, “largely due to working capital timing.” Wolverine reduced net debt by $81 million to $415 million and exited the year with bank-defined leverage of 2 times. The company also repurchased about $15 million of shares in the fourth quarter at an average price of $16.13, leaving approximately $135 million under its current authorization.
Fourth-quarter performance led by the Active Group
Fourth-quarter revenue was $517 million, above the $506 million midpoint of guidance. Reported revenue increased 5%, or 3% in constant currency, with an $8 million foreign exchange benefit. On a constant-currency basis, wholesale revenue rose 3% (driven by international growth), while DTC revenue increased 4%, helped by strength in EMEA and solid U.S. performance at Merrell and Saucony.
By segment, Active Group revenue increased 10%, exceeding guidance for high single-digit growth, while Work Group revenue declined 12% but was slightly better than expected.
Profitability improved in the quarter. Gross margin was 47%, up 340 basis points year-over-year and above expectations, reflecting product cost savings, a shift toward more full-price selling, and an 80 basis point timing benefit from tariff mitigation net of higher tariff costs. Adjusted operating margin was 11%, up 110 basis points, and adjusted EPS was $0.45 (up from $0.40), exceeding the company’s outlook of $0.39 to $0.44.
Brand updates: Merrell and Saucony drive growth; Sweaty Betty improves; Wolverine stabilizes
Management emphasized that the year’s “high-quality revenue growth” was led by Merrell and Saucony. Hufnagel said Merrell delivered high single-digit growth for the year, while Saucony posted a record year with a 30% increase versus 2024.
- Merrell: Fourth-quarter revenue rose 5%. Hufnagel said growth was balanced across regions and channels, with DTC up mid-single digits despite being “less promotional.” He cited market share gains in U.S. hiking and strong sell-through for key franchises including Moab Speed 2, Moab 3, and Agility Peak. Looking ahead, Merrell is launching new products such as Agility Peak 6 and expects to introduce SpeedARC Peak later in the summer. Hufnagel also described a record marketing investment year, a new global brand platform, title sponsorships for the Skyrunner World Series and Skyrunner National Series in the U.S., and expansion of a “key city” strategy (adding London and New York to Tokyo and Paris).
- Saucony: Fourth-quarter revenue increased 24%, with performance up over 20% and lifestyle growing faster, according to Hufnagel. DTC grew mid-teens in the brand’s biggest DTC quarter. The company highlighted the Endorphin line and core franchises (Ride, Guide, Hurricane, Triumph). Hufnagel said the newly launched Endorphin Azura is expected to be the brand’s biggest debut launch to date, with early demand “far ahead of forecast” and strong retail sell-through. In Q&A, management said performance remains the “lion’s share” of the brand. Hufnagel added that U.S. lifestyle is expected to contract in 2026 as the company laps prior door expansion, though lifestyle globally is expected to be up, with international markets contributing faster growth.
- Sweaty Betty: Fourth-quarter revenue increased 5%, and Hufnagel said the year included quarterly sequential improvement as the company reset the brand strategy. He noted momentum in the U.K., improved brand health metrics—particularly with younger consumers—and progress expanding distribution outside the U.K. Management said the U.S. reset remains a near-term headwind as the business transitions toward a more premium DTC model.
- Wolverine brand: Fourth-quarter revenue declined 11% amid continued U.S. marketplace recalibration. Hufnagel said the turnaround has taken longer than anticipated but pointed to improved product, including the Rancher collection and Infinity System, and said the brand posted its strongest quarter of work-boot share gains in nearly five years. The company expects recalibration to take a couple of quarters and anticipates flat revenue for the brand in 2026 versus 2025.
Fiscal 2026 outlook: growth with tariff headwinds and continued investment
For fiscal 2026, Wolverine guided revenue to $1.96 billion to $1.985 billion, which would be about 5.2% reported growth at the midpoint. Guidance includes an estimated $14 million foreign currency benefit and reflects a roughly 70 basis point headwind from the absence of the 53rd week in fiscal 2025. On a constant-currency basis excluding the 53rd week, the company expects revenue growth of about 5.2% at the midpoint, with growth “slightly more first half weighted,” according to Miller.
Segment and brand expectations in constant currency include:
- Active Group: mid-single-digit growth
- Work Group: approximately flat
- Merrell: mid-single-digit growth
- Saucony: low- to mid-teens growth
- Sweaty Betty: low single-digit decline
- Wolverine brand: approximately flat, with improvement expected in the second half
Tariffs were a major theme in the outlook. Miller said guidance assumes continuation of tariff rates that went into effect in August 2025, with an estimated $60 million full-year unmitigated impact in 2026, or an incremental $50 million versus 2025. If a recently announced 15% tariff rate is implemented and remains through the end of 2026, the company estimates it would reduce the 2026 tariff impact by about $5 million to $7 million versus current guidance. In Q&A, Miller said the company is not planning material changes to normal inventory receipts in response to near-term policy uncertainty.
For profitability, gross margin is expected to be about 46% (down 130 basis points), with the decline driven by higher tariffs, partially offset by pricing actions, other mitigation steps, favorable mix toward full-price selling, and product cost savings. Adjusted operating margin is expected to be approximately 9.1%, up 10 basis points, as operating leverage and cost discipline are expected to more than offset tariff-related gross margin pressure. Miller also said marketing investment is expected to remain “fairly consistent” as a percentage of revenue compared to 2025.
Adjusted diluted EPS is expected to be $1.35 to $1.50, and the company does not assume future share repurchases in that guidance. Operating free cash flow is projected at $105 million to $120 million, with approximately $20 million of capital expenditures.
First-quarter 2026 guide and key Q&A takeaways
For the first quarter, revenue is expected to be $445 million to $450 million, representing about 8.5% reported growth at the midpoint and 5.1% constant-currency growth. Active Group revenue is expected to be up high single digits, while Work Group revenue is expected to be down mid-single digits.
First-quarter gross margin is expected to be approximately 47.5%, down 10 basis points year-over-year, including an estimated 260 basis point unmitigated tariff impact. Miller said tariff impacts are expected to become more pronounced as the year progresses. Adjusted operating margin is expected to be approximately 6.6%, and adjusted EPS is expected to be $0.20 to $0.22.
In Q&A, management also addressed distribution and accounting. Hufnagel said U.S. Saucony lifestyle doors are expected to be about 1,000 in both the first and second half of 2026, naming retailers such as JD, DTLR, Foot Locker, Champs, Journeys, and “Nice.” On inventory accounting, Miller said the company changed to FIFO in the third quarter to align a minority of the business with the majority; she said the fourth-quarter impact on the cost of goods line was about $1.4 million and noted the change was already contemplated in prior guidance.
About Wolverine World Wide NYSE: WWW
Wolverine World Wide, Inc NYSE: WWW is a global footwear and apparel company headquartered in Rockford, Michigan. The company designs, manufactures and markets a diversified portfolio of casual, active and performance lifestyle brands. Wolverine World Wide's offerings span multiple price points and consumer segments, with products that include outdoor and trail footwear, running shoes, casual sneakers, boat shoes, work boots and related apparel and accessories.
Key brands in Wolverine World Wide's portfolio include Merrell, an outdoor performance footwear brand; Saucony, known for running shoes and athletic gear; Sperry, which popularized boat shoes; Hush Puppies, a casual and comfort‐oriented line; and Keds, a heritage sneaker label.
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