WPP plc (NYSE: WPP) is a London-based multinational communications, advertising and public relations services group. It operates through a network of specialist agencies offering a comprehensive range of services including creative and digital marketing, media investment management, data analytics, branding, healthcare communications and public affairs. The company’s client roster spans consumer goods, technology, healthcare, financial services and automotive industries, providing integrated solutions that combine traditional media buying with emerging digital and e-commerce channels.
Founded in 1985 by Sir Martin Sorrell under the name Wire and Plastic Products, the company transitioned from a manufacturer of shopping baskets into a global advertising powerhouse through aggressive acquisitions. Over the decades, WPP has acquired and developed renowned agencies such as Ogilvy, Grey, Wunderman Thompson, GroupM, VMLY&R and Landor & Fitch. These businesses work collaboratively to deliver brand strategy, creative content and technology-driven audience engagement on behalf of clients worldwide.
With more than 100,000 employees operating in over 110 countries, WPP maintains a strong presence across North America, Europe, Asia Pacific, Latin America, the Middle East and Africa. Its regional hubs coordinate market-specific insights and local execution, while global centers of excellence drive innovation in data science, programmatic media and customer experience design. This structure enables the group to tailor solutions to diverse regulatory environments, cultural contexts and consumer behaviors.
Under the leadership of CEO Mark Read, WPP has embarked on a transformation towards greater operational integration and digital capability. The executive team continues to streamline resources, invest in technology platforms and foster cross-agency collaboration, with an emphasis on sustainability, diversity and ethical data practices. As clients demand more measurable marketing outcomes, WPP seeks to leverage its scale and expertise to deliver both creativity and return on investment in an evolving global communications landscape.
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