WPP (WPP) Competitors

$17.27 -0.19 (-1.06%)

Closing price 05/13/2026 03:59 PM Eastern

Extended Trading

$17.51 +0.24 (+1.38%)

As of 08:00 AM Eastern

WPP vs. GRAB, TOST, QXO, GIB, and PAYP

Should you buy WPP stock or one of its competitors? MarketBeat compares WPP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WPP include Grab (GRAB), Toast (TOST), QXO (QXO), CGI Group (GIB), and PayPay (PAYP). These companies are all part of the "business services" industry.

How does WPP compare to Grab?

Grab (NASDAQ:GRAB) and WPP (NYSE:WPP) are both business services companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, dividends, valuation, earnings, profitability and analyst recommendations.

Grab has higher earnings, but lower revenue than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Grab	$3.37B	4.41	$268M	$0.01	363.00
WPP	$17.87B	0.21	-$283.52M	N/A	N/A

55.5% of Grab shares are held by institutional investors. Comparatively, 4.3% of WPP shares are held by institutional investors. 3.6% of Grab shares are held by insiders. Comparatively, 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Grab has a net margin of 10.67% compared to WPP's net margin of 0.00%. Grab's return on equity of 5.79% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Grab	10.67%	5.79%	3.28%
WPP	N/A	N/A	N/A

In the previous week, Grab had 9 more articles in the media than WPP. MarketBeat recorded 10 mentions for Grab and 1 mentions for WPP. Grab's average media sentiment score of 0.36 beat WPP's score of 0.19 indicating that Grab is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Grab	4 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral
WPP	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Grab currently has a consensus target price of $6.19, suggesting a potential upside of 70.49%. Given Grab's stronger consensus rating and higher probable upside, equities analysts plainly believe Grab is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Grab	1 Sell rating(s)	1 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.80
WPP	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Grab has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market. Comparatively, WPP has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market.

Summary

Grab beats WPP on 14 of the 15 factors compared between the two stocks.

How does WPP compare to Toast?

WPP (NYSE:WPP) and Toast (NYSE:TOST) are both business services companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, profitability, earnings, dividends, media sentiment, valuation, risk and analyst recommendations.

Toast has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.21	-$283.52M	N/A	N/A
Toast	$6.15B	1.87	$342M	$0.65	34.31

In the previous week, Toast had 26 more articles in the media than WPP. MarketBeat recorded 27 mentions for Toast and 1 mentions for WPP. WPP's average media sentiment score of 0.19 beat Toast's score of -0.08 indicating that WPP is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Toast	2 Very Positive mention(s)	2 Positive mention(s)	11 Neutral mention(s)	8 Negative mention(s)	0 Very Negative mention(s)	Neutral

Toast has a net margin of 6.39% compared to WPP's net margin of 0.00%. Toast's return on equity of 20.86% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Toast	6.39%	20.86%	13.84%

4.3% of WPP shares are owned by institutional investors. Comparatively, 82.9% of Toast shares are owned by institutional investors. 1.0% of WPP shares are owned by company insiders. Comparatively, 12.1% of Toast shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

WPP has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Toast has a beta of 1.81, suggesting that its stock price is 81% more volatile than the broader market.

Toast has a consensus target price of $37.84, indicating a potential upside of 69.67%. Given Toast's stronger consensus rating and higher possible upside, analysts plainly believe Toast is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Toast	0 Sell rating(s)	8 Hold rating(s)	16 Buy rating(s)	1 Strong Buy rating(s)	2.72

Summary

Toast beats WPP on 13 of the 15 factors compared between the two stocks.

How does WPP compare to QXO?

WPP (NYSE:WPP) and QXO (NYSE:QXO) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, media sentiment, risk and analyst recommendations.

QXO has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.21	-$283.52M	N/A	N/A
QXO	$6.84B	1.81	-$279.40M	-$0.59	N/A

In the previous week, QXO had 12 more articles in the media than WPP. MarketBeat recorded 13 mentions for QXO and 1 mentions for WPP. WPP's average media sentiment score of 0.19 beat QXO's score of -0.01 indicating that WPP is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
QXO	2 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Neutral

WPP has a net margin of 0.00% compared to QXO's net margin of -6.02%. QXO's return on equity of 1.93% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
QXO	-6.02%	1.93%	1.02%

4.3% of WPP shares are held by institutional investors. Comparatively, 58.7% of QXO shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Comparatively, 41.0% of QXO shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

WPP has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market. Comparatively, QXO has a beta of 2.4, suggesting that its share price is 140% more volatile than the broader market.

QXO has a consensus target price of $32.33, indicating a potential upside of 89.75%. Given QXO's stronger consensus rating and higher probable upside, analysts clearly believe QXO is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
QXO	2 Sell rating(s)	0 Hold rating(s)	16 Buy rating(s)	0 Strong Buy rating(s)	2.78

Summary

QXO beats WPP on 11 of the 14 factors compared between the two stocks.

How does WPP compare to CGI Group?

WPP (NYSE:WPP) and CGI Group (NYSE:GIB) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, dividends, valuation, profitability, risk, earnings, institutional ownership and media sentiment.

WPP has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, CGI Group has a beta of 0.45, suggesting that its stock price is 55% less volatile than the broader market.

CGI Group has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.21	-$283.52M	N/A	N/A
CGI Group	$11.38B	1.17	$1.19B	$5.54	11.20

In the previous week, CGI Group had 1 more articles in the media than WPP. MarketBeat recorded 2 mentions for CGI Group and 1 mentions for WPP. WPP's average media sentiment score of 0.19 beat CGI Group's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
CGI Group	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

CGI Group has a consensus target price of $83.67, indicating a potential upside of 34.86%. Given CGI Group's stronger consensus rating and higher possible upside, analysts clearly believe CGI Group is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
CGI Group	1 Sell rating(s)	5 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.14

WPP pays an annual dividend of $0.96 per share and has a dividend yield of 5.6%. CGI Group pays an annual dividend of $0.50 per share and has a dividend yield of 0.8%. CGI Group pays out 9.0% of its earnings in the form of a dividend.

4.3% of WPP shares are owned by institutional investors. Comparatively, 66.7% of CGI Group shares are owned by institutional investors. 1.0% of WPP shares are owned by insiders. Comparatively, 9.9% of CGI Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

CGI Group has a net margin of 10.26% compared to WPP's net margin of 0.00%. CGI Group's return on equity of 18.72% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
CGI Group	10.26%	18.72%	9.84%

Summary

CGI Group beats WPP on 11 of the 17 factors compared between the two stocks.

How does WPP compare to PayPay?

WPP (NYSE:WPP) and PayPay (NASDAQ:PAYP) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, profitability, dividends, earnings, valuation, institutional ownership and media sentiment.

PayPay has higher revenue and earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.21	-$283.52M	N/A	N/A
PayPay	$367.53B	0.04	N/A	N/A	N/A

In the previous week, WPP and WPP both had 1 articles in the media. PayPay's average media sentiment score of 0.94 beat WPP's score of 0.19 indicating that PayPay is being referred to more favorably in the news media.

Company	Overall Sentiment
WPP	Neutral
PayPay	Positive

PayPay has a consensus price target of $25.73, indicating a potential upside of 30.66%. Given PayPay's stronger consensus rating and higher probable upside, analysts clearly believe PayPay is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
PayPay	0 Sell rating(s)	3 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.82

4.3% of WPP shares are owned by institutional investors. 1.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
PayPay	N/A	N/A	N/A

Summary

PayPay beats WPP on 6 of the 9 factors compared between the two stocks.

Get WPP News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WPP vs. The Competition

Export

Metric	WPP	ADVERTISING/MKTG SVCS Industry	Business Sector	NYSE Exchange
Market Cap	$3.77B	$2.03B	$6.43B	$22.95B
Dividend Yield	5.51%	4.15%	3.12%	4.06%
P/E Ratio	N/A	26.15	31.75	28.29
Price / Sales	0.21	83.67	435.74	24.50
Price / Cash	2.50	10.46	23.44	25.11
Price / Book	1.02	16.80	6.62	4.73
Net Income	-$283.52M	$17.81M	$200.59M	$1.07B
7 Day Performance	-7.93%	-4.01%	-1.24%	-1.11%
1 Month Performance	-0.60%	6.97%	0.74%	1.36%
1 Year Performance	-57.08%	346.01%	35.64%	24.41%

WPP Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WPP WPP	1.6181 of 5 stars	$17.28 -1.1%	N/A	-57.3%	$3.77B	$17.87B	N/A	98,655
GRAB Grab	4.362 of 5 stars	$3.62 -1.4%	$6.56 +81.1%	-27.8%	$15.04B	$3.37B	120.71	12,012	Insider Trade
TOST Toast	4.4872 of 5 stars	$29.41 +1.0%	$39.48 +34.3%	-49.3%	$15.00B	$6.15B	54.46	6,500	Analyst Forecast
QXO QXO	3.6835 of 5 stars	$19.11 -3.6%	$32.53 +70.3%	+8.7%	$14.37B	$6.84B	N/A	7,794	Earnings Report Analyst Downgrade
GIB CGI Group	3.5467 of 5 stars	$66.49 -0.1%	$83.67 +25.8%	-42.4%	$14.30B	$11.38B	12.00	94,000

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (NYSE:WPP) was last updated on 5/14/2026 by MarketBeat.com Staff.

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

WPP (WPP) Competitors