Do analysts rate WPP or QMMM?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 QMMM 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has higher valuation & earnings, WPP or QMMM?

QMMM has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $13.26B 0.43 -$283.52M N/A N/A QMMM $2.70M 2,529.95 -$1.58M N/A N/A

Is WPP or QMMM more profitable?

Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A QMMM N/A N/A N/A

Do analysts prefer WPP or TTD?

Trade Desk has a consensus price target of $19.33, indicating a potential upside of 42.77%. Given Trade Desk's higher possible upside, analysts plainly believe Trade Desk is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Trade Desk 10 Sell rating(s) 25 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 1.85

Which has higher earnings & valuation, WPP or TTD?

Trade Desk has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $13.26B 0.43 -$283.52M N/A N/A Trade Desk $2.90B 2.20 $443.30M $0.84 16.12

Is WPP or TTD more profitable?

Trade Desk has a net margin of 13.61% compared to WPP's net margin of 0.00%. Trade Desk's return on equity of 16.09% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A Trade Desk 13.61% 16.09% 6.90%

Does the media favor WPP or TTD?

In the previous week, Trade Desk had 10 more articles in the media than WPP. MarketBeat recorded 17 mentions for Trade Desk and 7 mentions for WPP. WPP's average media sentiment score of 0.52 beat Trade Desk's score of 0.01 indicating that WPP is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Trade Desk 5 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 4 Negative mention(s) 2 Very Negative mention(s) Neutral

Do analysts rate WPP or NIQ?

NIQ Global Intelligence has a consensus price target of $16.28, suggesting a potential downside of 10.83%. Given NIQ Global Intelligence's stronger consensus rating and higher probable upside, analysts clearly believe NIQ Global Intelligence is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 NIQ Global Intelligence 1 Sell rating(s) 2 Hold rating(s) 7 Buy rating(s) 0 Strong Buy rating(s) 2.60

Which has higher earnings & valuation, WPP or NIQ?

WPP has higher revenue and earnings than NIQ Global Intelligence. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $13.26B 0.43 -$283.52M N/A N/A NIQ Global Intelligence $4.20B 1.28 -$353.30M -$1.22 N/A

Does the media favor WPP or NIQ?

In the previous week, WPP had 1 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 7 mentions for WPP and 6 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 1.50 beat WPP's score of 0.52 indicating that NIQ Global Intelligence is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive NIQ Global Intelligence 6 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend WPP or LFTO?

Liftoff Mobile has a consensus price target of $35.69, indicating a potential upside of 82.94%. Given Liftoff Mobile's stronger consensus rating and higher probable upside, analysts clearly believe Liftoff Mobile is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Liftoff Mobile 1 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.76

Which has stronger earnings & valuation, WPP or LFTO?

Liftoff Mobile has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $13.26B 0.43 -$283.52M N/A N/A Liftoff Mobile N/A N/A N/A N/A N/A

Is WPP or LFTO more profitable?

Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A Liftoff Mobile N/A N/A N/A

Does the media favor WPP or LFTO?

In the previous week, Liftoff Mobile had 20 more articles in the media than WPP. MarketBeat recorded 27 mentions for Liftoff Mobile and 7 mentions for WPP. WPP's average media sentiment score of 0.52 beat Liftoff Mobile's score of 0.31 indicating that WPP is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Liftoff Mobile 5 Very Positive mention(s) 4 Positive mention(s) 10 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Neutral

Do analysts recommend MGNI or WPP?

Magnite presently has a consensus price target of $28.30, indicating a potential upside of 18.66%. Given Magnite's stronger consensus rating and higher possible upside, analysts plainly believe Magnite is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Magnite 0 Sell rating(s) 2 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.82 WPP 2 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has higher valuation & earnings, MGNI or WPP?

Magnite has higher earnings, but lower revenue than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Magnite $713.95M 4.79 $144.61M $1.09 21.88 WPP $13.26B 0.43 -$283.52M N/A N/A

Is MGNI or WPP more profitable?

Magnite has a net margin of 22.49% compared to WPP's net margin of 0.00%. Magnite's return on equity of 9.33% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets Magnite 22.49% 9.33% 2.77% WPP N/A N/A N/A

Does the media prefer MGNI or WPP?

In the previous week, Magnite had 9 more articles in the media than WPP. MarketBeat recorded 16 mentions for Magnite and 7 mentions for WPP. Magnite's average media sentiment score of 0.70 beat WPP's score of 0.52 indicating that Magnite is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Magnite 10 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive WPP 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive

WPP (WPP) Competitors

$26.67 +0.27 (+1.04%)

Closing price 03:59 PM Eastern

Extended Trading

$26.70 +0.03 (+0.10%)

As of 04:10 PM Eastern

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WPP vs. QMMM, TTD, NIQ, LFTO, and MGNI

Should you buy WPP stock or one of its competitors? WPP's main competitors and comparable companies include QMMM (QMMM), Trade Desk (TTD), NIQ Global Intelligence (NIQ), Liftoff Mobile (LFTO), and Magnite (MGNI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does WPP compare to QMMM?

WPP (NYSE:WPP) and QMMM (NASDAQ:QMMM) are both mid-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, analyst recommendations, valuation, profitability, dividends and risk.

QMMM has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$13.26B	0.43	-$283.52M	N/A	N/A
QMMM	$2.70M	2,529.95	-$1.58M	N/A	N/A

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
QMMM	N/A	N/A	N/A

WPP has a beta of 0.89, suggesting that its share price is 11% less volatile than the broader market. Comparatively, QMMM has a beta of 14.99, suggesting that its share price is 1,399% more volatile than the broader market.

In the previous week, WPP had 7 more articles in the media than QMMM. MarketBeat recorded 7 mentions for WPP and 0 mentions for QMMM. WPP's average media sentiment score of 0.52 beat QMMM's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company	Overall Sentiment
WPP	Positive
QMMM	Neutral

4.3% of WPP shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
QMMM	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

WPP beats QMMM on 7 of the 10 factors compared between the two stocks.

How does WPP compare to Trade Desk?

WPP (NYSE:WPP) and Trade Desk (NASDAQ:TTD) are both mid-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, media sentiment, risk, valuation, earnings and dividends.

In the previous week, Trade Desk had 10 more articles in the media than WPP. MarketBeat recorded 17 mentions for Trade Desk and 7 mentions for WPP. WPP's average media sentiment score of 0.52 beat Trade Desk's score of 0.01 indicating that WPP is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
Trade Desk	5 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	4 Negative mention(s)	2 Very Negative mention(s)	Neutral

Trade Desk has a consensus price target of $19.33, indicating a potential upside of 42.77%. Given Trade Desk's higher possible upside, analysts plainly believe Trade Desk is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Trade Desk	10 Sell rating(s)	25 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	1.85

Trade Desk has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$13.26B	0.43	-$283.52M	N/A	N/A
Trade Desk	$2.90B	2.20	$443.30M	$0.84	16.12

WPP has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market. Comparatively, Trade Desk has a beta of 1.04, meaning that its stock price is 4% more volatile than the broader market.

4.3% of WPP shares are held by institutional investors. Comparatively, 67.8% of Trade Desk shares are held by institutional investors. 1.0% of WPP shares are held by insiders. Comparatively, 11.4% of Trade Desk shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Trade Desk has a net margin of 13.61% compared to WPP's net margin of 0.00%. Trade Desk's return on equity of 16.09% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Trade Desk	13.61%	16.09%	6.90%

Summary

Trade Desk beats WPP on 11 of the 14 factors compared between the two stocks.

How does WPP compare to NIQ Global Intelligence?

WPP (NYSE:WPP) and NIQ Global Intelligence (NYSE:NIQ) are both mid-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, analyst recommendations, valuation, media sentiment, institutional ownership and profitability.

4.3% of WPP shares are held by institutional investors. 1.0% of WPP shares are held by insiders. Comparatively, 3.8% of NIQ Global Intelligence shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

NIQ Global Intelligence has a consensus price target of $16.28, suggesting a potential downside of 10.83%. Given NIQ Global Intelligence's stronger consensus rating and higher probable upside, analysts clearly believe NIQ Global Intelligence is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
NIQ Global Intelligence	1 Sell rating(s)	2 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.60

WPP has higher revenue and earnings than NIQ Global Intelligence.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$13.26B	0.43	-$283.52M	N/A	N/A
NIQ Global Intelligence	$4.20B	1.28	-$353.30M	-$1.22	N/A

WPP has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
NIQ Global Intelligence	-8.01%	14.84%	2.60%

In the previous week, WPP had 1 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 7 mentions for WPP and 6 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 1.50 beat WPP's score of 0.52 indicating that NIQ Global Intelligence is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
NIQ Global Intelligence	6 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

NIQ Global Intelligence beats WPP on 8 of the 13 factors compared between the two stocks.

How does WPP compare to Liftoff Mobile?

WPP (NYSE:WPP) and Liftoff Mobile (NASDAQ:LFTO) are both mid-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, media sentiment, earnings, profitability, institutional ownership, dividends and valuation.

4.3% of WPP shares are owned by institutional investors. 1.0% of WPP shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Liftoff Mobile has a consensus price target of $35.69, indicating a potential upside of 82.94%. Given Liftoff Mobile's stronger consensus rating and higher probable upside, analysts clearly believe Liftoff Mobile is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Liftoff Mobile	1 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.76

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Liftoff Mobile	N/A	N/A	N/A

In the previous week, Liftoff Mobile had 20 more articles in the media than WPP. MarketBeat recorded 27 mentions for Liftoff Mobile and 7 mentions for WPP. WPP's average media sentiment score of 0.52 beat Liftoff Mobile's score of 0.31 indicating that WPP is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
Liftoff Mobile	5 Very Positive mention(s)	4 Positive mention(s)	10 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Neutral

Liftoff Mobile has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$13.26B	0.43	-$283.52M	N/A	N/A
Liftoff Mobile	N/A	N/A	N/A	N/A	N/A

Summary

Liftoff Mobile beats WPP on 5 of the 9 factors compared between the two stocks.

How does WPP compare to Magnite?

Magnite (NASDAQ:MGNI) and WPP (NYSE:WPP) are both mid-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, earnings, valuation, profitability, media sentiment and dividends.

In the previous week, Magnite had 9 more articles in the media than WPP. MarketBeat recorded 16 mentions for Magnite and 7 mentions for WPP. Magnite's average media sentiment score of 0.70 beat WPP's score of 0.52 indicating that Magnite is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Magnite	10 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
WPP	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive

Magnite has a net margin of 22.49% compared to WPP's net margin of 0.00%. Magnite's return on equity of 9.33% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Magnite	22.49%	9.33%	2.77%
WPP	N/A	N/A	N/A

Magnite has higher earnings, but lower revenue than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Magnite	$713.95M	4.79	$144.61M	$1.09	21.88
WPP	$13.26B	0.43	-$283.52M	N/A	N/A

Magnite presently has a consensus price target of $28.30, indicating a potential upside of 18.66%. Given Magnite's stronger consensus rating and higher possible upside, analysts plainly believe Magnite is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Magnite	0 Sell rating(s)	2 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.82
WPP	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

Magnite has a beta of 2.26, meaning that its stock price is 126% more volatile than the broader market. Comparatively, WPP has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market.

73.4% of Magnite shares are owned by institutional investors. Comparatively, 4.3% of WPP shares are owned by institutional investors. 3.2% of Magnite shares are owned by insiders. Comparatively, 1.0% of WPP shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Magnite beats WPP on 13 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WPP vs. The Competition

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Metric	WPP	Media Industry	Communication Services Sector	NYSE Exchange
Market Cap	$5.76B	$3.24B	$32.88B	$24.21B
Dividend Yield	3.58%	5.38%	5.31%	3.69%
P/E Ratio	N/A	32.19	24.42	30.05
Price / Sales	0.43	28.11	117.17	17.63
Price / Cash	3.86	16.03	20.78	20.16
Price / Book	1.57	8.55	10.97	4.95
Net Income	-$283.52M	-$45.77M	$1.10B	$1.07B
7 Day Performance	-0.62%	1.36%	0.68%	-0.03%
1 Month Performance	40.13%	3.65%	1.81%	2.59%
1 Year Performance	2.15%	11.80%	1.57%	18.10%

WPP Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WPP WPP	2.1947 of 5 stars	$26.67 +1.0%	N/A	+3.9%	$5.76B	$13.26B	N/A	98,655
QMMM QMMM	N/A	$119.40 flat	N/A	N/A	$6.83B	$2.70M	N/A	N/A	Positive News High Trading Volume
TTD Trade Desk	3.9379 of 5 stars	$13.40 -5.2%	$19.33 +44.3%	-75.6%	$6.64B	$2.90B	15.95	3,843
NIQ NIQ Global Intelligence	2.9775 of 5 stars	$17.20 -1.4%	$18.23 +6.0%	-3.4%	$5.15B	$4.20B	N/A	38,760	Positive News
LFTO Liftoff Mobile	4.5711 of 5 stars	$19.53 -9.6%	$35.69 +82.8%	N/A	$3.66B	N/A	N/A	N/A	Earnings Report

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This page (NYSE:WPP) was last updated on 8/19/2026 by MarketBeat.com Staff.

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WPP (WPP) Competitors