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WPP (WPP) Competitors

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$18.88 +0.39 (+2.08%)
Closing price 07/13/2026 03:59 PM Eastern
Extended Trading
$18.77 -0.11 (-0.58%)
As of 07/13/2026 08:00 PM Eastern
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WPP vs. GIB, GFL, ICLR, ALLE, and QXO

Should you buy WPP stock or one of its competitors? MarketBeat compares WPP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WPP include CGI Group (GIB), GFL Environmental (GFL), Icon (ICLR), Allegion (ALLE), and QXO (QXO). These companies are all part of the "business services" industry.

How does WPP compare to CGI Group?

WPP (NYSE:WPP) and CGI Group (NYSE:GIB) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.

CGI Group has lower revenue, but higher earnings than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP$17.87B0.23-$283.52MN/AN/A
CGI Group$11.38B1.26$1.19B$5.5412.24

WPP has a beta of 0.92, indicating that its stock price is 8% less volatile than the broader market. Comparatively, CGI Group has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market.

CGI Group has a consensus price target of $83.67, suggesting a potential upside of 23.41%. Given CGI Group's stronger consensus rating and higher probable upside, analysts clearly believe CGI Group is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
CGI Group
1 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.14

CGI Group has a net margin of 10.26% compared to WPP's net margin of 0.00%. CGI Group's return on equity of 18.72% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPPN/A N/A N/A
CGI Group 10.26%18.72%9.84%

WPP pays an annual dividend of $0.96 per share and has a dividend yield of 5.1%. CGI Group pays an annual dividend of $0.50 per share and has a dividend yield of 0.7%. CGI Group pays out 9.0% of its earnings in the form of a dividend.

In the previous week, WPP had 3 more articles in the media than CGI Group. MarketBeat recorded 5 mentions for WPP and 2 mentions for CGI Group. WPP's average media sentiment score of 0.68 beat CGI Group's score of 0.62 indicating that WPP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CGI Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

4.3% of WPP shares are held by institutional investors. Comparatively, 66.7% of CGI Group shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Comparatively, 9.9% of CGI Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

CGI Group beats WPP on 10 of the 17 factors compared between the two stocks.

How does WPP compare to GFL Environmental?

GFL Environmental (NYSE:GFL) and WPP (NYSE:WPP) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, risk, profitability, valuation, earnings and dividends.

In the previous week, WPP had 3 more articles in the media than GFL Environmental. MarketBeat recorded 5 mentions for WPP and 2 mentions for GFL Environmental. WPP's average media sentiment score of 0.68 beat GFL Environmental's score of 0.51 indicating that WPP is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GFL Environmental
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

GFL Environmental has a beta of 0.7, suggesting that its stock price is 30% less volatile than the broader market. Comparatively, WPP has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market.

GFL Environmental pays an annual dividend of $0.07 per share and has a dividend yield of 0.2%. WPP pays an annual dividend of $0.96 per share and has a dividend yield of 5.1%. GFL Environmental pays out 21.9% of its earnings in the form of a dividend. GFL Environmental has increased its dividend for 5 consecutive years.

GFL Environmental presently has a consensus price target of $54.78, indicating a potential upside of 39.84%. Given GFL Environmental's stronger consensus rating and higher probable upside, equities research analysts plainly believe GFL Environmental is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GFL Environmental
2 Sell rating(s)
2 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.63
WPP
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

GFL Environmental has a net margin of 3.09% compared to WPP's net margin of 0.00%. GFL Environmental's return on equity of 4.53% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
GFL Environmental3.09% 4.53% 1.78%
WPP N/A N/A N/A

GFL Environmental has higher earnings, but lower revenue than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GFL Environmental$4.73B2.97$2.74B$0.32122.41
WPP$17.87B0.23-$283.52MN/AN/A

64.7% of GFL Environmental shares are held by institutional investors. Comparatively, 4.3% of WPP shares are held by institutional investors. 8.7% of GFL Environmental shares are held by insiders. Comparatively, 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

GFL Environmental beats WPP on 11 of the 17 factors compared between the two stocks.

How does WPP compare to Icon?

WPP (NYSE:WPP) and Icon (NASDAQ:ICLR) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, valuation, profitability, media sentiment and institutional ownership.

In the previous week, Icon had 2 more articles in the media than WPP. MarketBeat recorded 7 mentions for Icon and 5 mentions for WPP. WPP's average media sentiment score of 0.68 beat Icon's score of 0.49 indicating that WPP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Icon
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

4.3% of WPP shares are held by institutional investors. Comparatively, 95.6% of Icon shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Comparatively, 44.0% of Icon shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

WPP has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market. Comparatively, Icon has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market.

Icon has a consensus price target of $173.19, indicating a potential upside of 4.27%. Given Icon's stronger consensus rating and higher probable upside, analysts clearly believe Icon is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Icon
3 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.33

Icon has lower revenue, but higher earnings than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP$17.87B0.23-$283.52MN/AN/A
Icon$8.25B1.54$229.34M$5.6229.56

Icon has a net margin of 5.35% compared to WPP's net margin of 0.00%. Icon's return on equity of 8.73% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPPN/A N/A N/A
Icon 5.35%8.73%4.96%

Summary

Icon beats WPP on 12 of the 14 factors compared between the two stocks.

How does WPP compare to Allegion?

WPP (NYSE:WPP) and Allegion (NYSE:ALLE) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, earnings, risk, profitability, dividends, valuation and analyst recommendations.

WPP has a beta of 0.92, meaning that its stock price is 8% less volatile than the broader market. Comparatively, Allegion has a beta of 0.85, meaning that its stock price is 15% less volatile than the broader market.

Allegion has lower revenue, but higher earnings than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP$17.87B0.23-$283.52MN/AN/A
Allegion$4.07B2.89$643.80M$7.3218.66

WPP pays an annual dividend of $0.96 per share and has a dividend yield of 5.1%. Allegion pays an annual dividend of $2.20 per share and has a dividend yield of 1.6%. Allegion pays out 30.1% of its earnings in the form of a dividend. Allegion has increased its dividend for 11 consecutive years.

In the previous week, Allegion had 5 more articles in the media than WPP. MarketBeat recorded 10 mentions for Allegion and 5 mentions for WPP. Allegion's average media sentiment score of 1.06 beat WPP's score of 0.68 indicating that Allegion is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Allegion
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Allegion has a net margin of 15.24% compared to WPP's net margin of 0.00%. Allegion's return on equity of 35.41% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPPN/A N/A N/A
Allegion 15.24%35.41%13.53%

4.3% of WPP shares are owned by institutional investors. Comparatively, 92.2% of Allegion shares are owned by institutional investors. 1.0% of WPP shares are owned by company insiders. Comparatively, 0.6% of Allegion shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Allegion has a consensus price target of $160.89, indicating a potential upside of 17.77%. Given Allegion's stronger consensus rating and higher possible upside, analysts clearly believe Allegion is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Allegion
0 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.33

Summary

Allegion beats WPP on 12 of the 17 factors compared between the two stocks.

How does WPP compare to QXO?

WPP (NYSE:WPP) and QXO (NYSE:QXO) are both business services companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, media sentiment, valuation, earnings, institutional ownership and dividends.

QXO has lower revenue, but higher earnings than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP$17.87B0.23-$283.52MN/AN/A
QXO$6.84B1.47-$279.40M-$0.91N/A

QXO has a consensus target price of $30.57, indicating a potential upside of 120.75%. Given QXO's stronger consensus rating and higher possible upside, analysts plainly believe QXO is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
QXO
2 Sell rating(s)
0 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.76

WPP has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market. Comparatively, QXO has a beta of 2.23, suggesting that its share price is 123% more volatile than the broader market.

In the previous week, QXO had 12 more articles in the media than WPP. MarketBeat recorded 17 mentions for QXO and 5 mentions for WPP. WPP's average media sentiment score of 0.68 beat QXO's score of 0.44 indicating that WPP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
QXO
6 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

4.3% of WPP shares are owned by institutional investors. Comparatively, 58.7% of QXO shares are owned by institutional investors. 1.0% of WPP shares are owned by insiders. Comparatively, 41.0% of QXO shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

WPP has a net margin of 0.00% compared to QXO's net margin of -6.02%. QXO's return on equity of 1.91% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPPN/A N/A N/A
QXO -6.02%1.91%1.02%

Summary

QXO beats WPP on 11 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WPP vs. The Competition

MetricWPPADVERTISING/MKTG SVCS IndustryBusiness SectorNYSE Exchange
Market Cap$3.99B$2.17B$6.90B$23.46B
Dividend Yield5.20%3.83%3.12%4.02%
P/E RatioN/A30.6128.6431.08
Price / Sales0.2384.03344.8719.77
Price / Cash2.6513.1423.2118.64
Price / Book1.1116.295.704.77
Net Income-$283.52M$17.67M$203.89M$1.06B
7 Day Performance6.02%-6.35%-1.60%-0.23%
1 Month Performance-1.15%-7.20%-2.23%-0.11%
1 Year Performance-31.95%202.45%13.25%16.46%

WPP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WPP
WPP
2.0965 of 5 stars
$18.88
+2.1%
N/A-32.6%$3.99B$17.87BN/A98,655
GIB
CGI Group
3.9664 of 5 stars
$66.47
0.0%
$83.67
+25.9%
-32.6%$14.06B$11.38B12.0094,000
GFL
GFL Environmental
4.5355 of 5 stars
$40.50
+8.1%
$54.78
+35.3%
-17.2%$13.44B$4.73B55.1214,850
ICLR
Icon
3.0451 of 5 stars
$170.94
-1.2%
$173.19
+1.3%
+10.4%$13.25B$8.25B30.4240,100
ALLE
Allegion
4.7403 of 5 stars
$140.29
-0.2%
$160.89
+14.7%
-8.2%$12.08B$4.07B19.1713,300

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This page (NYSE:WPP) was last updated on 7/14/2026 by MarketBeat.com Staff.
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