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WPP (WPP) Competitors

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$20.36 +0.15 (+0.72%)
As of 12:47 PM Eastern
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WPP vs. TOST, TRU, RTO, GFL, and GIB

Should you buy WPP stock or one of its competitors? MarketBeat compares WPP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WPP include Toast (TOST), TransUnion (TRU), Rentokil Initial (RTO), GFL Environmental (GFL), and CGI Group (GIB).

How does WPP compare to Toast?

Toast (NYSE:TOST) and WPP (NYSE:WPP) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, risk, institutional ownership, media sentiment, valuation, dividends and profitability.

Toast presently has a consensus price target of $37.27, suggesting a potential upside of 13.23%. Given Toast's stronger consensus rating and higher possible upside, equities analysts clearly believe Toast is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Toast
0 Sell rating(s)
8 Hold rating(s)
16 Buy rating(s)
2 Strong Buy rating(s)
2.77
WPP
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Toast has a beta of 1.74, meaning that its stock price is 74% more volatile than the broader market. Comparatively, WPP has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market.

Toast has a net margin of 6.39% compared to WPP's net margin of 0.00%. Toast's return on equity of 20.86% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
Toast6.39% 20.86% 13.84%
WPP N/A N/A N/A

Toast has higher earnings, but lower revenue than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Toast$6.45B2.63$342M$0.6550.64
WPP$17.87B0.25-$283.52MN/AN/A

In the previous week, Toast had 8 more articles in the media than WPP. MarketBeat recorded 13 mentions for Toast and 5 mentions for WPP. Toast's average media sentiment score of 1.37 beat WPP's score of 0.30 indicating that Toast is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Toast
11 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

82.9% of Toast shares are held by institutional investors. Comparatively, 4.3% of WPP shares are held by institutional investors. 10.0% of Toast shares are held by insiders. Comparatively, 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Toast beats WPP on 14 of the 15 factors compared between the two stocks.

How does WPP compare to TransUnion?

TransUnion (NYSE:TRU) and WPP (NYSE:WPP) are related companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, institutional ownership, analyst recommendations, risk, valuation, media sentiment, dividends and profitability.

TransUnion has higher earnings, but lower revenue than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TransUnion$4.58B3.32$455.40M$3.7920.94
WPP$17.87B0.25-$283.52MN/AN/A

TransUnion has a beta of 1.53, indicating that its stock price is 53% more volatile than the broader market. Comparatively, WPP has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market.

TransUnion currently has a consensus target price of $94.38, indicating a potential upside of 18.92%. Given TransUnion's stronger consensus rating and higher possible upside, research analysts plainly believe TransUnion is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TransUnion
0 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.63
WPP
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

TransUnion has a net margin of 15.08% compared to WPP's net margin of 0.00%. TransUnion's return on equity of 16.29% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
TransUnion15.08% 16.29% 6.67%
WPP N/A N/A N/A

4.3% of WPP shares are owned by institutional investors. 0.4% of TransUnion shares are owned by company insiders. Comparatively, 1.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, TransUnion had 43 more articles in the media than WPP. MarketBeat recorded 48 mentions for TransUnion and 5 mentions for WPP. TransUnion's average media sentiment score of 0.77 beat WPP's score of 0.30 indicating that TransUnion is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TransUnion
18 Very Positive mention(s)
5 Positive mention(s)
16 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
WPP
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

TransUnion pays an annual dividend of $0.50 per share and has a dividend yield of 0.6%. WPP pays an annual dividend of $0.96 per share and has a dividend yield of 4.7%. TransUnion pays out 13.2% of its earnings in the form of a dividend. TransUnion has increased its dividend for 1 consecutive years.

Summary

TransUnion beats WPP on 12 of the 17 factors compared between the two stocks.

How does WPP compare to Rentokil Initial?

WPP (NYSE:WPP) and Rentokil Initial (NYSE:RTO) are related companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, media sentiment, risk, institutional ownership, earnings, dividends and analyst recommendations.

Rentokil Initial has a consensus target price of $31.90, suggesting a potential upside of 32.61%. Given Rentokil Initial's stronger consensus rating and higher possible upside, analysts clearly believe Rentokil Initial is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Rentokil Initial
2 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.50

WPP has a beta of 0.89, suggesting that its share price is 11% less volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.97, suggesting that its share price is 3% less volatile than the broader market.

4.3% of WPP shares are owned by institutional investors. Comparatively, 9.9% of Rentokil Initial shares are owned by institutional investors. 1.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

WPP pays an annual dividend of $0.96 per share and has a dividend yield of 4.7%. Rentokil Initial pays an annual dividend of $0.72 per share and has a dividend yield of 3.0%.

Company Net Margins Return on Equity Return on Assets
WPPN/A N/A N/A
Rentokil Initial N/A N/A N/A

Rentokil Initial has lower revenue, but higher earnings than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP$17.87B0.25-$283.52MN/AN/A
Rentokil Initial$6.91B1.76$470MN/AN/A

In the previous week, Rentokil Initial had 7 more articles in the media than WPP. MarketBeat recorded 12 mentions for Rentokil Initial and 5 mentions for WPP. Rentokil Initial's average media sentiment score of 0.40 beat WPP's score of 0.30 indicating that Rentokil Initial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rentokil Initial
4 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Rentokil Initial beats WPP on 10 of the 13 factors compared between the two stocks.

How does WPP compare to GFL Environmental?

WPP (NYSE:WPP) and GFL Environmental (NYSE:GFL) are related companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, risk, profitability, dividends, analyst recommendations, earnings, institutional ownership and valuation.

WPP has a net margin of 0.00% compared to GFL Environmental's net margin of -3.28%. GFL Environmental's return on equity of 4.14% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPPN/A N/A N/A
GFL Environmental -3.28%4.14%1.55%

In the previous week, GFL Environmental had 19 more articles in the media than WPP. MarketBeat recorded 24 mentions for GFL Environmental and 5 mentions for WPP. GFL Environmental's average media sentiment score of 0.69 beat WPP's score of 0.30 indicating that GFL Environmental is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
GFL Environmental
12 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

WPP pays an annual dividend of $0.96 per share and has a dividend yield of 4.7%. GFL Environmental pays an annual dividend of $0.06 per share and has a dividend yield of 0.1%. GFL Environmental pays out -11.3% of its earnings in the form of a dividend. GFL Environmental has raised its dividend for 5 consecutive years.

GFL Environmental has a consensus price target of $54.75, suggesting a potential upside of 30.97%. Given GFL Environmental's stronger consensus rating and higher probable upside, analysts plainly believe GFL Environmental is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
GFL Environmental
2 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.60

GFL Environmental has lower revenue, but higher earnings than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP$17.87B0.25-$283.52MN/AN/A
GFL Environmental$6.97B2.15$2.74B-$0.53N/A

4.3% of WPP shares are held by institutional investors. Comparatively, 64.7% of GFL Environmental shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Comparatively, 8.7% of GFL Environmental shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

WPP has a beta of 0.89, suggesting that its share price is 11% less volatile than the broader market. Comparatively, GFL Environmental has a beta of 0.7, suggesting that its share price is 30% less volatile than the broader market.

Summary

GFL Environmental beats WPP on 13 of the 17 factors compared between the two stocks.

How does WPP compare to CGI Group?

CGI Group (NYSE:GIB) and WPP (NYSE:WPP) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, risk, earnings, valuation and institutional ownership.

CGI Group presently has a consensus target price of $83.67, suggesting a potential upside of 14.72%. Given CGI Group's higher possible upside, research analysts plainly believe CGI Group is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CGI Group
1 Sell rating(s)
6 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.86
WPP
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

66.7% of CGI Group shares are held by institutional investors. Comparatively, 4.3% of WPP shares are held by institutional investors. 9.9% of CGI Group shares are held by insiders. Comparatively, 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

CGI Group has a net margin of 10.54% compared to WPP's net margin of 0.00%. CGI Group's return on equity of 18.83% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
CGI Group10.54% 18.83% 9.83%
WPP N/A N/A N/A

In the previous week, CGI Group had 6 more articles in the media than WPP. MarketBeat recorded 11 mentions for CGI Group and 5 mentions for WPP. CGI Group's average media sentiment score of 0.84 beat WPP's score of 0.30 indicating that CGI Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CGI Group
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

CGI Group has a beta of 0.46, indicating that its share price is 54% less volatile than the broader market. Comparatively, WPP has a beta of 0.89, indicating that its share price is 11% less volatile than the broader market.

CGI Group pays an annual dividend of $0.50 per share and has a dividend yield of 0.7%. WPP pays an annual dividend of $0.96 per share and has a dividend yield of 4.7%. CGI Group pays out 8.6% of its earnings in the form of a dividend.

CGI Group has higher earnings, but lower revenue than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CGI Group$11.38B1.36$1.19B$5.8312.51
WPP$17.87B0.25-$283.52MN/AN/A

Summary

CGI Group beats WPP on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WPP vs. The Competition

MetricWPPMedia IndustryCommunication Services SectorNYSE Exchange
Market Cap$4.40B$3.12B$33.58B$23.74B
Dividend Yield4.76%5.35%5.34%4.21%
P/E RatioN/A36.2420.2131.39
Price / Sales0.2527.11320.53165.39
Price / Cash2.9019.8219.5818.73
Price / Book1.207.6010.554.81
Net Income-$283.52M-$30.65M$1.11B$1.07B
7 Day Performance4.31%1.88%1.05%0.71%
1 Month Performance23.07%-3.56%-0.42%0.47%
1 Year Performance-23.77%18.68%5.49%20.41%

WPP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WPP
WPP
1.8627 of 5 stars
$20.36
+0.7%
N/A-24.6%$4.39B$17.87BN/A98,655
TOST
Toast
4.2763 of 5 stars
$30.83
+6.2%
$37.08
+20.3%
-30.7%$14.98B$6.15B47.436,500
TRU
TransUnion
4.0887 of 5 stars
$77.13
+0.8%
$91.60
+18.8%
-14.6%$14.75B$4.58B21.3713,500
RTO
Rentokil Initial
3.7968 of 5 stars
$28.71
+1.2%
$34.50
+20.2%
-1.6%$14.33B$6.91BN/A63,388
GFL
GFL Environmental
4.1351 of 5 stars
$39.00
-1.7%
$54.89
+40.8%
-17.1%$14.23B$4.73B121.8614,850

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This page (NYSE:WPP) was last updated on 8/3/2026 by MarketBeat.com Staff.
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