Do analysts recommend WPP or QMMM?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.13 QMMM 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has preferable valuation & earnings, WPP or QMMM?

QMMM has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.30 -$283.52M N/A N/A QMMM $1.95M 3,493.85 -$1.58M N/A N/A

Is WPP or QMMM more profitable?

Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A QMMM N/A N/A N/A

Do analysts recommend WPP or TTD?

Trade Desk has a consensus target price of $19.36, suggesting a potential upside of 35.01%. Given Trade Desk's higher probable upside, analysts clearly believe Trade Desk is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.13 Trade Desk 10 Sell rating(s) 25 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 1.85

Which has stronger earnings & valuation, WPP or TTD?

Trade Desk has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.30 -$283.52M N/A N/A Trade Desk $2.90B 2.33 $443.30M $0.84 17.07

Is WPP or TTD more profitable?

Trade Desk has a net margin of 13.61% compared to WPP's net margin of 0.00%. Trade Desk's return on equity of 16.09% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A Trade Desk 13.61% 16.09% 6.90%

Does the media prefer WPP or TTD?

In the previous week, Trade Desk had 20 more articles in the media than WPP. MarketBeat recorded 23 mentions for Trade Desk and 3 mentions for WPP. Trade Desk's average media sentiment score of 0.40 beat WPP's score of 0.18 indicating that Trade Desk is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Trade Desk 8 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 3 Negative mention(s) 2 Very Negative mention(s) Neutral

Do analysts recommend WPP or NIQ?

NIQ Global Intelligence has a consensus target price of $18.50, indicating a potential upside of 3.61%. Given NIQ Global Intelligence's stronger consensus rating and higher probable upside, analysts clearly believe NIQ Global Intelligence is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.13 NIQ Global Intelligence 1 Sell rating(s) 2 Hold rating(s) 7 Buy rating(s) 1 Strong Buy rating(s) 2.73

Which has higher valuation & earnings, WPP or NIQ?

WPP has higher revenue and earnings than NIQ Global Intelligence. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.30 -$283.52M N/A N/A NIQ Global Intelligence $4.20B 1.25 -$353.30M -$1.22 N/A

Does the media prefer WPP or NIQ?

In the previous week, NIQ Global Intelligence had 6 more articles in the media than WPP. MarketBeat recorded 9 mentions for NIQ Global Intelligence and 3 mentions for WPP. NIQ Global Intelligence's average media sentiment score of 0.68 beat WPP's score of 0.18 indicating that NIQ Global Intelligence is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral NIQ Global Intelligence 3 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend WPP or MGNI?

Magnite has a consensus price target of $28.80, indicating a potential upside of 21.16%. Given Magnite's stronger consensus rating and higher possible upside, analysts clearly believe Magnite is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.13 Magnite 0 Sell rating(s) 2 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.82

Which has stronger earnings & valuation, WPP or MGNI?

Magnite has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.30 -$283.52M N/A N/A Magnite $713.95M 4.77 $144.61M $1.09 21.81

Is WPP or MGNI more profitable?

Magnite has a net margin of 22.49% compared to WPP's net margin of 0.00%. Magnite's return on equity of 9.33% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A Magnite 22.49% 9.33% 2.77%

Does the media favor WPP or MGNI?

In the previous week, Magnite had 24 more articles in the media than WPP. MarketBeat recorded 27 mentions for Magnite and 3 mentions for WPP. Magnite's average media sentiment score of 0.61 beat WPP's score of 0.18 indicating that Magnite is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Magnite 13 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate WPP or LFTO?

Liftoff Mobile has a consensus target price of $35.85, suggesting a potential upside of 95.35%. Given Liftoff Mobile's stronger consensus rating and higher possible upside, analysts clearly believe Liftoff Mobile is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.13 Liftoff Mobile 1 Sell rating(s) 5 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.68

Which has higher earnings and valuation, WPP or LFTO?

Liftoff Mobile has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.30 -$283.52M N/A N/A Liftoff Mobile N/A N/A N/A N/A N/A

Is WPP or LFTO more profitable?

Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A Liftoff Mobile N/A N/A N/A

Does the media prefer WPP or LFTO?

In the previous week, Liftoff Mobile had 6 more articles in the media than WPP. MarketBeat recorded 9 mentions for Liftoff Mobile and 3 mentions for WPP. Liftoff Mobile's average media sentiment score of 1.09 beat WPP's score of 0.18 indicating that Liftoff Mobile is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Liftoff Mobile 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive

WPP (WPP) Competitors

$24.98 +0.21 (+0.84%)

Closing price 09/11/2026 03:58 PM Eastern

Extended Trading

$24.68 -0.30 (-1.19%)

As of 09/11/2026 07:30 PM Eastern

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WPP vs. QMMM, TTD, NIQ, MGNI, and LFTO

Should you buy WPP stock or one of its competitors? WPP's main competitors and comparable companies include QMMM (QMMM), Trade Desk (TTD), NIQ Global Intelligence (NIQ), Magnite (MGNI), and Liftoff Mobile (LFTO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does WPP compare to QMMM?

WPP (NYSE:WPP) and QMMM (NASDAQ:QMMM) are both mid-cap communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.13
QMMM	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

In the previous week, WPP had 3 more articles in the media than QMMM. MarketBeat recorded 3 mentions for WPP and 0 mentions for QMMM. WPP's average media sentiment score of 0.18 beat QMMM's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company	Overall Sentiment
WPP	Neutral
QMMM	Neutral

WPP has a beta of 0.92, indicating that its share price is 8% less volatile than the broader market. Comparatively, QMMM has a beta of -1.36, indicating that its share price is 236% less volatile than the broader market.

4.3% of WPP shares are owned by institutional investors. 1.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
QMMM	N/A	N/A	N/A

QMMM has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.30	-$283.52M	N/A	N/A
QMMM	$1.95M	3,493.85	-$1.58M	N/A	N/A

Summary

WPP beats QMMM on 8 of the 10 factors compared between the two stocks.

How does WPP compare to Trade Desk?

WPP (NYSE:WPP) and Trade Desk (NASDAQ:TTD) are both mid-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, institutional ownership, valuation, earnings and profitability.

Trade Desk has a consensus target price of $19.36, suggesting a potential upside of 35.01%. Given Trade Desk's higher probable upside, analysts clearly believe Trade Desk is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.13
Trade Desk	10 Sell rating(s)	25 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	1.85

4.3% of WPP shares are held by institutional investors. Comparatively, 67.8% of Trade Desk shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Comparatively, 11.4% of Trade Desk shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Trade Desk has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.30	-$283.52M	N/A	N/A
Trade Desk	$2.90B	2.33	$443.30M	$0.84	17.07

WPP has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market. Comparatively, Trade Desk has a beta of 1.01, suggesting that its share price is 1% more volatile than the broader market.

In the previous week, Trade Desk had 20 more articles in the media than WPP. MarketBeat recorded 23 mentions for Trade Desk and 3 mentions for WPP. Trade Desk's average media sentiment score of 0.40 beat WPP's score of 0.18 indicating that Trade Desk is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Trade Desk	8 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral

Trade Desk has a net margin of 13.61% compared to WPP's net margin of 0.00%. Trade Desk's return on equity of 16.09% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Trade Desk	13.61%	16.09%	6.90%

Summary

Trade Desk beats WPP on 12 of the 14 factors compared between the two stocks.

How does WPP compare to NIQ Global Intelligence?

WPP (NYSE:WPP) and NIQ Global Intelligence (NYSE:NIQ) are both mid-cap communication services companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, risk, earnings, dividends, institutional ownership, profitability and valuation.

WPP has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market. Comparatively, NIQ Global Intelligence has a beta of -0.24, suggesting that its stock price is 124% less volatile than the broader market.

In the previous week, NIQ Global Intelligence had 6 more articles in the media than WPP. MarketBeat recorded 9 mentions for NIQ Global Intelligence and 3 mentions for WPP. NIQ Global Intelligence's average media sentiment score of 0.68 beat WPP's score of 0.18 indicating that NIQ Global Intelligence is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
NIQ Global Intelligence	3 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

NIQ Global Intelligence has a consensus target price of $18.50, indicating a potential upside of 3.61%. Given NIQ Global Intelligence's stronger consensus rating and higher probable upside, analysts clearly believe NIQ Global Intelligence is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.13
NIQ Global Intelligence	1 Sell rating(s)	2 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.73

4.3% of WPP shares are owned by institutional investors. 1.0% of WPP shares are owned by insiders. Comparatively, 3.8% of NIQ Global Intelligence shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

WPP has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
NIQ Global Intelligence	-8.01%	14.84%	2.60%

WPP has higher revenue and earnings than NIQ Global Intelligence.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.30	-$283.52M	N/A	N/A
NIQ Global Intelligence	$4.20B	1.25	-$353.30M	-$1.22	N/A

Summary

NIQ Global Intelligence beats WPP on 10 of the 15 factors compared between the two stocks.

How does WPP compare to Magnite?

WPP (NYSE:WPP) and Magnite (NASDAQ:MGNI) are both mid-cap communication services companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

WPP has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market. Comparatively, Magnite has a beta of 2.3, suggesting that its share price is 130% more volatile than the broader market.

4.3% of WPP shares are owned by institutional investors. Comparatively, 73.4% of Magnite shares are owned by institutional investors. 1.0% of WPP shares are owned by company insiders. Comparatively, 3.2% of Magnite shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Magnite has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.30	-$283.52M	N/A	N/A
Magnite	$713.95M	4.77	$144.61M	$1.09	21.81

Magnite has a consensus price target of $28.80, indicating a potential upside of 21.16%. Given Magnite's stronger consensus rating and higher possible upside, analysts clearly believe Magnite is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.13
Magnite	0 Sell rating(s)	2 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.82

Magnite has a net margin of 22.49% compared to WPP's net margin of 0.00%. Magnite's return on equity of 9.33% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Magnite	22.49%	9.33%	2.77%

In the previous week, Magnite had 24 more articles in the media than WPP. MarketBeat recorded 27 mentions for Magnite and 3 mentions for WPP. Magnite's average media sentiment score of 0.61 beat WPP's score of 0.18 indicating that Magnite is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Magnite	13 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Magnite beats WPP on 13 of the 14 factors compared between the two stocks.

How does WPP compare to Liftoff Mobile?

WPP (NYSE:WPP) and Liftoff Mobile (NASDAQ:LFTO) are both mid-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, media sentiment, earnings, analyst recommendations, institutional ownership, profitability and risk.

4.3% of WPP shares are owned by institutional investors. 1.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Liftoff Mobile had 6 more articles in the media than WPP. MarketBeat recorded 9 mentions for Liftoff Mobile and 3 mentions for WPP. Liftoff Mobile's average media sentiment score of 1.09 beat WPP's score of 0.18 indicating that Liftoff Mobile is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Liftoff Mobile	5 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Liftoff Mobile has a consensus target price of $35.85, suggesting a potential upside of 95.35%. Given Liftoff Mobile's stronger consensus rating and higher possible upside, analysts clearly believe Liftoff Mobile is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.13
Liftoff Mobile	1 Sell rating(s)	5 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.68

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Liftoff Mobile	N/A	N/A	N/A

Liftoff Mobile has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.30	-$283.52M	N/A	N/A
Liftoff Mobile	N/A	N/A	N/A	N/A	N/A

Summary

Liftoff Mobile beats WPP on 6 of the 9 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WPP vs. The Competition

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Metric	WPP	Media Industry	Communication Services Sector	NYSE Exchange
Market Cap	$5.39B	$3.11B	$33.61B	$23.40B
Dividend Yield	3.85%	5.54%	5.34%	3.57%
P/E Ratio	N/A	32.30	233.10	28.71
Price / Sales	0.30	34.55	62.25	21.23
Price / Cash	3.58	17.46	20.84	19.47
Price / Book	1.47	10.20	11.51	4.75
Net Income	-$283.52M	-$45.84M	$1.10B	$1.07B
7 Day Performance	-1.39%	-0.64%	-0.52%	-2.00%
1 Month Performance	-7.46%	-1.49%	-1.06%	-3.20%
1 Year Performance	-8.04%	-10.28%	-7.72%	10.51%

WPP Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WPP WPP	1.4863 of 5 stars	$24.98 +0.8%	N/A	-8.0%	$5.39B	$17.87B	N/A	98,655	Analyst Forecast
QMMM QMMM	N/A	$119.40 flat	N/A	N/A	$6.83B	$1.88M	N/A	N/A	High Trading Volume
TTD Trade Desk	2.8575 of 5 stars	$14.43 flat	$19.33 +34.0%	-68.2%	$6.78B	$2.90B	17.18	3,843	Trending News Analyst Forecast
NIQ NIQ Global Intelligence	3.3055 of 5 stars	$18.34 -0.3%	$18.50 +0.9%	-1.9%	$5.42B	$4.20B	N/A	38,760	Short Interest Decrease
MGNI Magnite	4.6029 of 5 stars	$24.14 flat	$28.80 +19.3%	-0.4%	$3.46B	$713.95M	22.15	950	Trending News Analyst Forecast Insider Trade

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This page (NYSE:WPP) was last updated on 9/13/2026 by MarketBeat.com Staff.

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WPP (WPP) Competitors