Do analysts rate WPP or QMMM?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 QMMM 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has better earnings & valuation, WPP or QMMM?

QMMM has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.32 -$283.52M N/A N/A QMMM $2.70M 2,529.95 -$1.58M N/A N/A

Is WPP or QMMM more profitable?

Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A QMMM N/A N/A N/A

Do analysts rate TTD or WPP?

Trade Desk currently has a consensus price target of $19.33, suggesting a potential upside of 46.67%. Given Trade Desk's higher probable upside, analysts clearly believe Trade Desk is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Trade Desk 10 Sell rating(s) 25 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 1.85 WPP 2 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has preferable valuation & earnings, TTD or WPP?

Trade Desk has higher earnings, but lower revenue than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Trade Desk $2.90B 2.14 $443.30M $0.84 15.69 WPP $17.87B 0.32 -$283.52M N/A N/A

Is TTD or WPP more profitable?

Trade Desk has a net margin of 13.61% compared to WPP's net margin of 0.00%. Trade Desk's return on equity of 16.09% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets Trade Desk 13.61% 16.09% 6.90% WPP N/A N/A N/A

Does the media refer more to TTD or WPP?

In the previous week, Trade Desk had 7 more articles in the media than WPP. MarketBeat recorded 12 mentions for Trade Desk and 5 mentions for WPP. WPP's average media sentiment score of 0.05 beat Trade Desk's score of -0.08 indicating that WPP is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Trade Desk 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 4 Negative mention(s) 2 Very Negative mention(s) Neutral WPP 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Neutral

Do analysts recommend WPP or NIQ?

NIQ Global Intelligence has a consensus price target of $16.61, suggesting a potential downside of 11.74%. Given NIQ Global Intelligence's stronger consensus rating and higher possible upside, analysts clearly believe NIQ Global Intelligence is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 NIQ Global Intelligence 1 Sell rating(s) 2 Hold rating(s) 7 Buy rating(s) 1 Strong Buy rating(s) 2.73

Which has preferable earnings and valuation, WPP or NIQ?

WPP has higher revenue and earnings than NIQ Global Intelligence. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.32 -$283.52M N/A N/A NIQ Global Intelligence $4.20B 1.32 -$353.30M -$1.22 N/A

Does the media favor WPP or NIQ?

In the previous week, NIQ Global Intelligence had 3 more articles in the media than WPP. MarketBeat recorded 8 mentions for NIQ Global Intelligence and 5 mentions for WPP. NIQ Global Intelligence's average media sentiment score of 1.12 beat WPP's score of 0.05 indicating that NIQ Global Intelligence is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Neutral NIQ Global Intelligence 4 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend WPP or LFTO?

Liftoff Mobile has a consensus target price of $35.69, suggesting a potential upside of 88.15%. Given Liftoff Mobile's stronger consensus rating and higher probable upside, analysts plainly believe Liftoff Mobile is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Liftoff Mobile 1 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.76

Which has stronger valuation and earnings, WPP or LFTO?

Liftoff Mobile has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.32 -$283.52M N/A N/A Liftoff Mobile N/A N/A N/A N/A N/A

Is WPP or LFTO more profitable?

Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A Liftoff Mobile N/A N/A N/A

Does the media favor WPP or LFTO?

In the previous week, Liftoff Mobile had 1 more articles in the media than WPP. MarketBeat recorded 6 mentions for Liftoff Mobile and 5 mentions for WPP. Liftoff Mobile's average media sentiment score of 0.19 beat WPP's score of 0.05 indicating that Liftoff Mobile is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Neutral Liftoff Mobile 1 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Neutral

Do analysts prefer WPP or MGNI?

Magnite has a consensus target price of $28.30, indicating a potential upside of 20.43%. Given Magnite's stronger consensus rating and higher probable upside, analysts plainly believe Magnite is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Magnite 0 Sell rating(s) 2 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.82

Which has better valuation and earnings, WPP or MGNI?

Magnite has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.32 -$283.52M N/A N/A Magnite $713.95M 4.72 $144.61M $1.09 21.56

Is WPP or MGNI more profitable?

Magnite has a net margin of 22.49% compared to WPP's net margin of 0.00%. Magnite's return on equity of 9.33% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A Magnite 22.49% 9.33% 2.77%

Does the media favor WPP or MGNI?

In the previous week, Magnite had 4 more articles in the media than WPP. MarketBeat recorded 9 mentions for Magnite and 5 mentions for WPP. Magnite's average media sentiment score of 1.20 beat WPP's score of 0.05 indicating that Magnite is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Neutral Magnite 7 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

WPP (WPP) Competitors

$26.35 -0.02 (-0.08%)

As of 08/21/2026 03:58 PM Eastern

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WPP vs. QMMM, TTD, NIQ, LFTO, and MGNI

Should you buy WPP stock or one of its competitors? WPP's main competitors and comparable companies include QMMM (QMMM), Trade Desk (TTD), NIQ Global Intelligence (NIQ), Liftoff Mobile (LFTO), and Magnite (MGNI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does WPP compare to QMMM?

WPP (NYSE:WPP) and QMMM (NASDAQ:QMMM) are both mid-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, valuation, risk, earnings and media sentiment.

In the previous week, WPP had 5 more articles in the media than QMMM. MarketBeat recorded 5 mentions for WPP and 0 mentions for QMMM. WPP's average media sentiment score of 0.05 beat QMMM's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company	Overall Sentiment
WPP	Neutral
QMMM	Neutral

4.3% of WPP shares are owned by institutional investors. 1.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

QMMM has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.32	-$283.52M	N/A	N/A
QMMM	$2.70M	2,529.95	-$1.58M	N/A	N/A

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
QMMM	N/A	N/A	N/A

WPP has a beta of 0.89, indicating that its share price is 11% less volatile than the broader market. Comparatively, QMMM has a beta of 14.99, indicating that its share price is 1,399% more volatile than the broader market.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
QMMM	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

WPP beats QMMM on 7 of the 10 factors compared between the two stocks.

How does WPP compare to Trade Desk?

Trade Desk (NASDAQ:TTD) and WPP (NYSE:WPP) are both mid-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, media sentiment, risk, valuation, dividends and earnings.

Trade Desk has a net margin of 13.61% compared to WPP's net margin of 0.00%. Trade Desk's return on equity of 16.09% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Trade Desk	13.61%	16.09%	6.90%
WPP	N/A	N/A	N/A

67.8% of Trade Desk shares are held by institutional investors. Comparatively, 4.3% of WPP shares are held by institutional investors. 11.4% of Trade Desk shares are held by company insiders. Comparatively, 1.0% of WPP shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Trade Desk has higher earnings, but lower revenue than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trade Desk	$2.90B	2.14	$443.30M	$0.84	15.69
WPP	$17.87B	0.32	-$283.52M	N/A	N/A

In the previous week, Trade Desk had 7 more articles in the media than WPP. MarketBeat recorded 12 mentions for Trade Desk and 5 mentions for WPP. WPP's average media sentiment score of 0.05 beat Trade Desk's score of -0.08 indicating that WPP is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Trade Desk	5 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	4 Negative mention(s)	2 Very Negative mention(s)	Neutral
WPP	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral

Trade Desk currently has a consensus price target of $19.33, suggesting a potential upside of 46.67%. Given Trade Desk's higher probable upside, analysts clearly believe Trade Desk is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trade Desk	10 Sell rating(s)	25 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	1.85
WPP	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

Trade Desk has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market. Comparatively, WPP has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market.

Summary

Trade Desk beats WPP on 11 of the 14 factors compared between the two stocks.

How does WPP compare to NIQ Global Intelligence?

WPP (NYSE:WPP) and NIQ Global Intelligence (NYSE:NIQ) are both mid-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, media sentiment, valuation, dividends, earnings and profitability.

WPP has higher revenue and earnings than NIQ Global Intelligence.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.32	-$283.52M	N/A	N/A
NIQ Global Intelligence	$4.20B	1.32	-$353.30M	-$1.22	N/A

4.3% of WPP shares are held by institutional investors. 1.0% of WPP shares are held by insiders. Comparatively, 3.8% of NIQ Global Intelligence shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

WPP has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
NIQ Global Intelligence	-8.01%	14.84%	2.60%

NIQ Global Intelligence has a consensus price target of $16.61, suggesting a potential downside of 11.74%. Given NIQ Global Intelligence's stronger consensus rating and higher possible upside, analysts clearly believe NIQ Global Intelligence is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
NIQ Global Intelligence	1 Sell rating(s)	2 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.73

In the previous week, NIQ Global Intelligence had 3 more articles in the media than WPP. MarketBeat recorded 8 mentions for NIQ Global Intelligence and 5 mentions for WPP. NIQ Global Intelligence's average media sentiment score of 1.12 beat WPP's score of 0.05 indicating that NIQ Global Intelligence is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral
NIQ Global Intelligence	4 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

NIQ Global Intelligence beats WPP on 10 of the 14 factors compared between the two stocks.

How does WPP compare to Liftoff Mobile?

WPP (NYSE:WPP) and Liftoff Mobile (NASDAQ:LFTO) are both mid-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, risk and profitability.

4.3% of WPP shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Liftoff Mobile had 1 more articles in the media than WPP. MarketBeat recorded 6 mentions for Liftoff Mobile and 5 mentions for WPP. Liftoff Mobile's average media sentiment score of 0.19 beat WPP's score of 0.05 indicating that Liftoff Mobile is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral
Liftoff Mobile	1 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral

Liftoff Mobile has a consensus target price of $35.69, suggesting a potential upside of 88.15%. Given Liftoff Mobile's stronger consensus rating and higher probable upside, analysts plainly believe Liftoff Mobile is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Liftoff Mobile	1 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.76

Liftoff Mobile has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.32	-$283.52M	N/A	N/A
Liftoff Mobile	N/A	N/A	N/A	N/A	N/A

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Liftoff Mobile	N/A	N/A	N/A

Summary

Liftoff Mobile beats WPP on 6 of the 9 factors compared between the two stocks.

How does WPP compare to Magnite?

WPP (NYSE:WPP) and Magnite (NASDAQ:MGNI) are both mid-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, dividends, analyst recommendations, risk, profitability, media sentiment and institutional ownership.

4.3% of WPP shares are owned by institutional investors. Comparatively, 73.4% of Magnite shares are owned by institutional investors. 1.0% of WPP shares are owned by company insiders. Comparatively, 3.2% of Magnite shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Magnite has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.32	-$283.52M	N/A	N/A
Magnite	$713.95M	4.72	$144.61M	$1.09	21.56

Magnite has a net margin of 22.49% compared to WPP's net margin of 0.00%. Magnite's return on equity of 9.33% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Magnite	22.49%	9.33%	2.77%

WPP has a beta of 0.89, meaning that its share price is 11% less volatile than the broader market. Comparatively, Magnite has a beta of 2.26, meaning that its share price is 126% more volatile than the broader market.

Magnite has a consensus target price of $28.30, indicating a potential upside of 20.43%. Given Magnite's stronger consensus rating and higher probable upside, analysts plainly believe Magnite is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Magnite	0 Sell rating(s)	2 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.82

In the previous week, Magnite had 4 more articles in the media than WPP. MarketBeat recorded 9 mentions for Magnite and 5 mentions for WPP. Magnite's average media sentiment score of 1.20 beat WPP's score of 0.05 indicating that Magnite is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral
Magnite	7 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Magnite beats WPP on 13 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WPP vs. The Competition

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Metric	WPP	Media Industry	Communication Services Sector	NYSE Exchange
Market Cap	$5.69B	$3.25B	$32.85B	$24.24B
Dividend Yield	3.65%	5.43%	5.36%	3.70%
P/E Ratio	N/A	32.26	24.59	30.31
Price / Sales	0.32	28.38	62.23	20.18
Price / Cash	3.78	16.09	20.80	19.80
Price / Book	1.56	8.66	11.02	4.90
Net Income	-$283.52M	-$45.84M	$1.10B	$1.07B
7 Day Performance	1.82%	-0.74%	-0.35%	0.02%
1 Month Performance	40.38%	5.85%	2.84%	3.10%
1 Year Performance	-2.90%	8.23%	0.03%	14.90%

WPP Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WPP WPP	1.9516 of 5 stars	$26.35 -0.1%	N/A	-2.9%	$5.69B	$17.87B	N/A	98,655	Gap Up
QMMM QMMM	N/A	$119.40 flat	N/A	N/A	$6.83B	$2.70M	N/A	N/A	High Trading Volume
TTD Trade Desk	3.0557 of 5 stars	$13.40 -5.2%	$19.33 +44.3%	-75.2%	$6.64B	$2.90B	15.95	3,843
NIQ NIQ Global Intelligence	2.956 of 5 stars	$17.20 -1.4%	$18.23 +6.0%	+7.4%	$5.15B	$4.20B	N/A	38,760	Positive News Gap Down
LFTO Liftoff Mobile	4.5245 of 5 stars	$19.53 -9.6%	$35.69 +82.8%	N/A	$3.66B	N/A	N/A	N/A	Gap Down

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This page (NYSE:WPP) was last updated on 8/24/2026 by MarketBeat.com Staff.

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WPP (WPP) Competitors