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WPP (WPP) Competitors

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$17.81 -1.01 (-5.37%)
As of 11:16 AM Eastern

WPP vs. RTO, GIB, GRAB, TRU, and APLD

Should you buy WPP stock or one of its competitors? MarketBeat compares WPP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WPP include Rentokil Initial (RTO), CGI Group (GIB), Grab (GRAB), TransUnion (TRU), and Applied Digital (APLD). These companies are all part of the "business services" industry.

How does WPP compare to Rentokil Initial?

WPP (NYSE:WPP) and Rentokil Initial (NYSE:RTO) are both business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, institutional ownership, profitability, valuation, dividends, earnings and risk.

Rentokil Initial has lower revenue, but higher earnings than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP$13.55B0.28-$283.52MN/AN/A
Rentokil Initial$6.91B2.14$470MN/AN/A

4.3% of WPP shares are held by institutional investors. Comparatively, 9.9% of Rentokil Initial shares are held by institutional investors. 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, WPP had 4 more articles in the media than Rentokil Initial. MarketBeat recorded 4 mentions for WPP and 0 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 1.00 beat WPP's score of 0.23 indicating that Rentokil Initial is being referred to more favorably in the news media.

Company Overall Sentiment
WPP Neutral
Rentokil Initial Positive

WPP has a beta of 0.9, meaning that its stock price is 10% less volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.96, meaning that its stock price is 4% less volatile than the broader market.

Company Net Margins Return on Equity Return on Assets
WPPN/A N/A N/A
Rentokil Initial N/A N/A N/A

Rentokil Initial has a consensus target price of $34.50, suggesting a potential upside of 17.95%. Given Rentokil Initial's stronger consensus rating and higher probable upside, analysts plainly believe Rentokil Initial is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Rentokil Initial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58

WPP pays an annual dividend of $0.97 per share and has a dividend yield of 5.4%. Rentokil Initial pays an annual dividend of $0.72 per share and has a dividend yield of 2.5%.

Summary

Rentokil Initial beats WPP on 9 of the 13 factors compared between the two stocks.

How does WPP compare to CGI Group?

CGI Group (NYSE:GIB) and WPP (NYSE:WPP) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, media sentiment, risk, valuation and earnings.

In the previous week, WPP had 1 more articles in the media than CGI Group. MarketBeat recorded 4 mentions for WPP and 3 mentions for CGI Group. WPP's average media sentiment score of 0.23 beat CGI Group's score of 0.00 indicating that WPP is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CGI Group
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
WPP
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

CGI Group currently has a consensus price target of $83.67, suggesting a potential upside of 24.54%. Given CGI Group's stronger consensus rating and higher probable upside, equities analysts clearly believe CGI Group is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CGI Group
1 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.14
WPP
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

CGI Group has a net margin of 10.26% compared to WPP's net margin of 0.00%. CGI Group's return on equity of 18.72% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
CGI Group10.26% 18.72% 9.84%
WPP N/A N/A N/A

CGI Group pays an annual dividend of $0.50 per share and has a dividend yield of 0.7%. WPP pays an annual dividend of $0.97 per share and has a dividend yield of 5.4%. CGI Group pays out 9.0% of its earnings in the form of a dividend.

CGI Group has a beta of 0.47, meaning that its stock price is 53% less volatile than the broader market. Comparatively, WPP has a beta of 0.9, meaning that its stock price is 10% less volatile than the broader market.

CGI Group has higher revenue and earnings than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CGI Group$16.34B0.87$1.19B$5.5412.13
WPP$13.55B0.28-$283.52MN/AN/A

66.7% of CGI Group shares are held by institutional investors. Comparatively, 4.3% of WPP shares are held by institutional investors. 9.9% of CGI Group shares are held by company insiders. Comparatively, 1.0% of WPP shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

CGI Group beats WPP on 11 of the 17 factors compared between the two stocks.

How does WPP compare to Grab?

Grab (NASDAQ:GRAB) and WPP (NYSE:WPP) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, institutional ownership, valuation, dividends, earnings, media sentiment and profitability.

Grab currently has a consensus target price of $6.19, suggesting a potential upside of 79.39%. Given Grab's stronger consensus rating and higher possible upside, research analysts plainly believe Grab is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Grab
1 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.80
WPP
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Grab has higher earnings, but lower revenue than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Grab$3.55B3.98$268M$0.01345.00
WPP$13.55B0.28-$283.52MN/AN/A

Grab has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market. Comparatively, WPP has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market.

In the previous week, Grab had 6 more articles in the media than WPP. MarketBeat recorded 10 mentions for Grab and 4 mentions for WPP. Grab's average media sentiment score of 1.08 beat WPP's score of 0.23 indicating that Grab is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Grab
8 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

55.5% of Grab shares are held by institutional investors. Comparatively, 4.3% of WPP shares are held by institutional investors. 3.6% of Grab shares are held by insiders. Comparatively, 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Grab has a net margin of 10.67% compared to WPP's net margin of 0.00%. Grab's return on equity of 5.79% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
Grab10.67% 5.79% 3.28%
WPP N/A N/A N/A

Summary

Grab beats WPP on 13 of the 15 factors compared between the two stocks.

How does WPP compare to TransUnion?

WPP (NYSE:WPP) and TransUnion (NYSE:TRU) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, risk, earnings, institutional ownership, media sentiment, profitability, dividends and analyst recommendations.

WPP has a beta of 0.9, meaning that its stock price is 10% less volatile than the broader market. Comparatively, TransUnion has a beta of 1.56, meaning that its stock price is 56% more volatile than the broader market.

WPP pays an annual dividend of $0.97 per share and has a dividend yield of 5.4%. TransUnion pays an annual dividend of $0.50 per share and has a dividend yield of 0.7%. TransUnion pays out 13.9% of its earnings in the form of a dividend. TransUnion has increased its dividend for 1 consecutive years.

4.3% of WPP shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Comparatively, 0.4% of TransUnion shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

TransUnion has a net margin of 14.91% compared to WPP's net margin of 0.00%. TransUnion's return on equity of 16.09% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPPN/A N/A N/A
TransUnion 14.91%16.09%6.62%

TransUnion has a consensus price target of $91.27, indicating a potential upside of 32.96%. Given TransUnion's stronger consensus rating and higher possible upside, analysts plainly believe TransUnion is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
TransUnion
0 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.64

TransUnion has lower revenue, but higher earnings than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP$13.55B0.28-$283.52MN/AN/A
TransUnion$4.58B2.89$455.40M$3.6119.01

In the previous week, TransUnion had 16 more articles in the media than WPP. MarketBeat recorded 20 mentions for TransUnion and 4 mentions for WPP. TransUnion's average media sentiment score of 0.60 beat WPP's score of 0.23 indicating that TransUnion is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
TransUnion
10 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

TransUnion beats WPP on 13 of the 18 factors compared between the two stocks.

How does WPP compare to Applied Digital?

Applied Digital (NASDAQ:APLD) and WPP (NYSE:WPP) are both business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and earnings.

Applied Digital has a beta of 5.69, meaning that its stock price is 469% more volatile than the broader market. Comparatively, WPP has a beta of 0.9, meaning that its stock price is 10% less volatile than the broader market.

Applied Digital has higher earnings, but lower revenue than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Applied Digital$144.19M91.56-$231.07M-$0.74N/A
WPP$13.55B0.28-$283.52MN/AN/A

In the previous week, Applied Digital had 16 more articles in the media than WPP. MarketBeat recorded 20 mentions for Applied Digital and 4 mentions for WPP. Applied Digital's average media sentiment score of 0.76 beat WPP's score of 0.23 indicating that Applied Digital is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Applied Digital
7 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
3 Very Negative mention(s)
Positive
WPP
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Applied Digital presently has a consensus target price of $59.11, indicating a potential upside of 27.95%. Given Applied Digital's stronger consensus rating and higher possible upside, analysts clearly believe Applied Digital is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Applied Digital
1 Sell rating(s)
1 Hold rating(s)
11 Buy rating(s)
3 Strong Buy rating(s)
3.00
WPP
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

WPP has a net margin of 0.00% compared to Applied Digital's net margin of -52.84%. WPP's return on equity of 0.00% beat Applied Digital's return on equity.

Company Net Margins Return on Equity Return on Assets
Applied Digital-52.84% -15.91% -4.62%
WPP N/A N/A N/A

65.7% of Applied Digital shares are owned by institutional investors. Comparatively, 4.3% of WPP shares are owned by institutional investors. 9.5% of Applied Digital shares are owned by company insiders. Comparatively, 1.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Applied Digital beats WPP on 11 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WPP vs. The Competition

MetricWPPADVERTISING/MKTG SVCS IndustryBusiness SectorNYSE Exchange
Market Cap$3.84B$2.07B$6.56B$23.15B
Dividend Yield5.17%3.92%2.96%4.09%
P/E RatioN/A29.0829.6631.23
Price / Sales0.28119.42414.1514.76
Price / Cash2.7514.0324.6324.78
Price / Book1.0516.755.924.70
Net Income-$283.52M$17.81M$203.37M$1.07B
7 Day Performance-4.54%7.75%1.74%-0.15%
1 Month Performance-1.78%0.46%2.23%0.75%
1 Year Performance-55.05%377.85%41.67%26.30%

WPP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WPP
WPP
1.7275 of 5 stars
$17.81
-5.4%
N/A-52.2%$3.84B$13.55BN/A98,655
RTO
Rentokil Initial
4.0966 of 5 stars
$29.79
-1.1%
$34.50
+15.8%
+19.9%$15.21B$6.91BN/A63,388
GIB
CGI Group
3.1428 of 5 stars
$71.18
+2.0%
$83.67
+17.6%
-35.6%$14.76B$11.38B12.8594,000
GRAB
Grab
4.2529 of 5 stars
$3.61
+2.0%
$6.19
+71.4%
-25.8%$14.51B$3.37B361.3612,012
TRU
TransUnion
4.5432 of 5 stars
$73.57
+2.8%
$91.27
+24.1%
-12.7%$13.80B$4.73B20.3813,500

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This page (NYSE:WPP) was last updated on 6/3/2026 by MarketBeat.com Staff.
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