Do analysts prefer WPP or OMC?

Omnicom Group has a consensus price target of $99.00, indicating a potential upside of 33.44%. Given Omnicom Group's stronger consensus rating and higher probable upside, analysts plainly believe Omnicom Group is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.13 Omnicom Group 1 Sell rating(s) 6 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.27

Which has stronger earnings & valuation, WPP or OMC?

Omnicom Group has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.30 -$283.52M N/A N/A Omnicom Group $17.27B 1.18 -$54.50M $1.16 63.96

Is WPP or OMC more profitable?

Omnicom Group has a net margin of 1.74% compared to WPP's net margin of 0.00%. Omnicom Group's return on equity of 24.73% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A Omnicom Group 1.74% 24.73% 5.15%

Does the media refer more to WPP or OMC?

In the previous week, WPP and WPP both had 10 articles in the media. Omnicom Group's average media sentiment score of 0.68 beat WPP's score of 0.22 indicating that Omnicom Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 3 Very Positive mention(s) 0 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Omnicom Group 2 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer WPP or QMMM?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.13 QMMM 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has better earnings & valuation, WPP or QMMM?

QMMM has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.30 -$283.52M N/A N/A QMMM $1.25M 5,470.34 -$1.58M N/A N/A

Is WPP or QMMM more profitable?

Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A QMMM N/A N/A N/A

Do analysts prefer TTD or WPP?

Trade Desk currently has a consensus price target of $18.19, suggesting a potential upside of 52.25%. Given Trade Desk's higher possible upside, research analysts clearly believe Trade Desk is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Trade Desk 10 Sell rating(s) 25 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 1.85 WPP 2 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.13

Which has higher earnings & valuation, TTD or WPP?

Trade Desk has higher earnings, but lower revenue than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Trade Desk $2.90B 1.94 $443.30M $0.84 14.23 WPP $17.87B 0.30 -$283.52M N/A N/A

Is TTD or WPP more profitable?

Trade Desk has a net margin of 13.61% compared to WPP's net margin of 0.00%. Trade Desk's return on equity of 16.09% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets Trade Desk 13.61% 16.09% 6.90% WPP N/A N/A N/A

Does the media prefer TTD or WPP?

In the previous week, Trade Desk had 9 more articles in the media than WPP. MarketBeat recorded 19 mentions for Trade Desk and 10 mentions for WPP. WPP's average media sentiment score of 0.22 beat Trade Desk's score of -0.05 indicating that WPP is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Trade Desk 5 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 9 Negative mention(s) 1 Very Negative mention(s) Neutral WPP 3 Very Positive mention(s) 0 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has higher earnings & valuation, NIQ or WPP?

WPP has higher revenue and earnings than NIQ Global Intelligence. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio NIQ Global Intelligence $4.20B 1.17 -$353.30M -$1.22 N/A WPP $17.87B 0.30 -$283.52M N/A N/A

Does the media prefer NIQ or WPP?

In the previous week, NIQ Global Intelligence had 3 more articles in the media than WPP. MarketBeat recorded 13 mentions for NIQ Global Intelligence and 10 mentions for WPP. NIQ Global Intelligence's average media sentiment score of 0.36 beat WPP's score of 0.22 indicating that NIQ Global Intelligence is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment NIQ Global Intelligence 5 Very Positive mention(s) 0 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Neutral WPP 3 Very Positive mention(s) 0 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts rate WPP or MGNI?

Magnite has a consensus price target of $29.36, suggesting a potential upside of 18.74%. Given Magnite's stronger consensus rating and higher probable upside, analysts plainly believe Magnite is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WPP 2 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.13 Magnite 0 Sell rating(s) 2 Hold rating(s) 10 Buy rating(s) 0 Strong Buy rating(s) 2.83

Which has better earnings and valuation, WPP or MGNI?

Magnite has lower revenue, but higher earnings than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP $17.87B 0.30 -$283.52M N/A N/A Magnite $713.95M 4.97 $144.61M $1.09 22.69

Is WPP or MGNI more profitable?

Magnite has a net margin of 22.49% compared to WPP's net margin of 0.00%. Magnite's return on equity of 9.33% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets WPP N/A N/A N/A Magnite 22.49% 9.33% 2.77%

Does the media favor WPP or MGNI?

In the previous week, Magnite had 3 more articles in the media than WPP. MarketBeat recorded 13 mentions for Magnite and 10 mentions for WPP. Magnite's average media sentiment score of 0.77 beat WPP's score of 0.22 indicating that Magnite is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WPP 3 Very Positive mention(s) 0 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Magnite 9 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

WPP (WPP) Competitors

$24.70 -0.52 (-2.06%)

Closing price 10/2/2026 03:59 PM Eastern

Extended Trading

$24.60 -0.09 (-0.38%)

As of 10/2/2026 07:30 PM Eastern

Compare

WPP vs. OMC, QMMM, TTD, NIQ, and MGNI

Should you buy WPP stock or one of its competitors? WPP's main competitors and comparable companies include Omnicom Group (OMC), QMMM (QMMM), Trade Desk (TTD), NIQ Global Intelligence (NIQ), and Magnite (MGNI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does WPP compare to Omnicom Group?

WPP (NYSE:WPP) and Omnicom Group (NYSE:OMC) are both communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, earnings, risk, analyst recommendations, institutional ownership, media sentiment and dividends.

In the previous week, WPP and WPP both had 10 articles in the media. Omnicom Group's average media sentiment score of 0.68 beat WPP's score of 0.22 indicating that Omnicom Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	3 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Omnicom Group	2 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

4.3% of WPP shares are held by institutional investors. Comparatively, 92.0% of Omnicom Group shares are held by institutional investors. 1.0% of WPP shares are held by insiders. Comparatively, 1.2% of Omnicom Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Omnicom Group has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.30	-$283.52M	N/A	N/A
Omnicom Group	$17.27B	1.18	-$54.50M	$1.16	63.96

Omnicom Group has a net margin of 1.74% compared to WPP's net margin of 0.00%. Omnicom Group's return on equity of 24.73% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Omnicom Group	1.74%	24.73%	5.15%

WPP pays an annual dividend of $0.96 per share and has a dividend yield of 3.9%. Omnicom Group pays an annual dividend of $3.20 per share and has a dividend yield of 4.3%. Omnicom Group pays out 275.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

WPP has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market. Comparatively, Omnicom Group has a beta of 0.68, suggesting that its stock price is 32% less volatile than the broader market.

Omnicom Group has a consensus price target of $99.00, indicating a potential upside of 33.44%. Given Omnicom Group's stronger consensus rating and higher probable upside, analysts plainly believe Omnicom Group is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.13
Omnicom Group	1 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.27

Summary

Omnicom Group beats WPP on 12 of the 15 factors compared between the two stocks.

How does WPP compare to QMMM?

WPP (NYSE:WPP) and QMMM (NASDAQ:QMMM) are both mid-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, earnings, dividends, risk, analyst recommendations and institutional ownership.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
QMMM	N/A	N/A	N/A

4.3% of WPP shares are held by institutional investors. 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

WPP has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market. Comparatively, QMMM has a beta of -1.36, suggesting that its stock price is 236% less volatile than the broader market.

QMMM has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.30	-$283.52M	N/A	N/A
QMMM	$1.25M	5,470.34	-$1.58M	N/A	N/A

In the previous week, WPP had 10 more articles in the media than QMMM. MarketBeat recorded 10 mentions for WPP and 0 mentions for QMMM. WPP's average media sentiment score of 0.22 beat QMMM's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company	Overall Sentiment
WPP	Neutral
QMMM	Neutral

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.13
QMMM	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

WPP beats QMMM on 8 of the 10 factors compared between the two stocks.

How does WPP compare to Trade Desk?

Trade Desk (NASDAQ:TTD) and WPP (NYSE:WPP) are both mid-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, institutional ownership, earnings, media sentiment, valuation, risk and analyst recommendations.

Trade Desk has a net margin of 13.61% compared to WPP's net margin of 0.00%. Trade Desk's return on equity of 16.09% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Trade Desk	13.61%	16.09%	6.90%
WPP	N/A	N/A	N/A

Trade Desk has higher earnings, but lower revenue than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trade Desk	$2.90B	1.94	$443.30M	$0.84	14.23
WPP	$17.87B	0.30	-$283.52M	N/A	N/A

Trade Desk has a beta of 1, indicating that its share price has a similar volatility profile to the broader market.Comparatively, WPP has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market.

Trade Desk currently has a consensus price target of $18.19, suggesting a potential upside of 52.25%. Given Trade Desk's higher possible upside, research analysts clearly believe Trade Desk is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trade Desk	10 Sell rating(s)	25 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	1.85
WPP	2 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.13

67.8% of Trade Desk shares are held by institutional investors. Comparatively, 4.3% of WPP shares are held by institutional investors. 11.7% of Trade Desk shares are held by insiders. Comparatively, 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, Trade Desk had 9 more articles in the media than WPP. MarketBeat recorded 19 mentions for Trade Desk and 10 mentions for WPP. WPP's average media sentiment score of 0.22 beat Trade Desk's score of -0.05 indicating that WPP is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Trade Desk	5 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	9 Negative mention(s)	1 Very Negative mention(s)	Neutral
WPP	3 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Trade Desk beats WPP on 11 of the 14 factors compared between the two stocks.

How does WPP compare to NIQ Global Intelligence?

NIQ Global Intelligence (NYSE:NIQ) and WPP (NYSE:WPP) are both mid-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, institutional ownership, profitability, analyst recommendations, risk, valuation, dividends and media sentiment.

NIQ Global Intelligence presently has a consensus target price of $18.50, suggesting a potential upside of 11.08%. Given NIQ Global Intelligence's stronger consensus rating and higher probable upside, equities research analysts clearly believe NIQ Global Intelligence is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NIQ Global Intelligence	1 Sell rating(s)	2 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.73
WPP	2 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.13

WPP has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
NIQ Global Intelligence	-8.01%	14.84%	2.60%
WPP	N/A	N/A	N/A

NIQ Global Intelligence has a beta of -0.08, suggesting that its stock price is 108% less volatile than the broader market. Comparatively, WPP has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market.

4.3% of WPP shares are held by institutional investors. 3.8% of NIQ Global Intelligence shares are held by insiders. Comparatively, 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

WPP has higher revenue and earnings than NIQ Global Intelligence.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NIQ Global Intelligence	$4.20B	1.17	-$353.30M	-$1.22	N/A
WPP	$17.87B	0.30	-$283.52M	N/A	N/A

In the previous week, NIQ Global Intelligence had 3 more articles in the media than WPP. MarketBeat recorded 13 mentions for NIQ Global Intelligence and 10 mentions for WPP. NIQ Global Intelligence's average media sentiment score of 0.36 beat WPP's score of 0.22 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
NIQ Global Intelligence	5 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral
WPP	3 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

NIQ Global Intelligence beats WPP on 10 of the 15 factors compared between the two stocks.

How does WPP compare to Magnite?

WPP (NYSE:WPP) and Magnite (NASDAQ:MGNI) are both mid-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, institutional ownership, media sentiment, earnings, dividends, risk and analyst recommendations.

4.3% of WPP shares are held by institutional investors. Comparatively, 73.4% of Magnite shares are held by institutional investors. 1.0% of WPP shares are held by insiders. Comparatively, 3.2% of Magnite shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Magnite has a net margin of 22.49% compared to WPP's net margin of 0.00%. Magnite's return on equity of 9.33% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Magnite	22.49%	9.33%	2.77%

WPP has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market. Comparatively, Magnite has a beta of 2.33, indicating that its stock price is 133% more volatile than the broader market.

Magnite has lower revenue, but higher earnings than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$17.87B	0.30	-$283.52M	N/A	N/A
Magnite	$713.95M	4.97	$144.61M	$1.09	22.69

In the previous week, Magnite had 3 more articles in the media than WPP. MarketBeat recorded 13 mentions for Magnite and 10 mentions for WPP. Magnite's average media sentiment score of 0.77 beat WPP's score of 0.22 indicating that Magnite is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	3 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Magnite	9 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Magnite has a consensus price target of $29.36, suggesting a potential upside of 18.74%. Given Magnite's stronger consensus rating and higher probable upside, analysts plainly believe Magnite is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.13
Magnite	0 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.83

Summary

Magnite beats WPP on 13 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WPP vs. The Competition

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Metric	WPP	Media Industry	Communication Services Sector	NYSE Exchange
Market Cap	$5.32B	$2.87B	$34.12B	$22.78B
Dividend Yield	3.90%	5.68%	5.56%	3.73%
P/E Ratio	N/A	28.94	232.67	27.75
Price / Sales	0.30	48.01	66.70	21.39
Price / Cash	3.53	17.04	20.22	38.23
Price / Book	1.46	12.62	12.16	4.64
Net Income	-$283.52M	$35.40M	$1.12B	$1.08B
7 Day Performance	-4.96%	-2.82%	-1.63%	-1.06%
1 Month Performance	-2.49%	-4.76%	-4.11%	-5.60%
1 Year Performance	-0.78%	-10.59%	-9.55%	5.09%

WPP Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WPP WPP	1.314 of 5 stars	$24.70 -2.1%	N/A	-0.8%	$5.32B	$17.87B	N/A	98,655	Trending News Gap Down
OMC Omnicom Group	4.838 of 5 stars	$75.12 -1.4%	$99.00 +31.8%	-4.4%	$20.89B	$17.27B	64.75	120,000
QMMM QMMM	N/A	$119.40 flat	N/A	N/A	$6.83B	$1.95M	N/A	N/A	High Trading Volume
TTD Trade Desk	2.654 of 5 stars	$12.34 -2.1%	$19.39 +57.1%	-76.8%	$5.92B	$2.90B	14.69	3,843
NIQ NIQ Global Intelligence	3.5616 of 5 stars	$17.55 -1.5%	$18.50 +5.4%	+7.4%	$5.26B	$4.20B	N/A	38,760	News Coverage

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This page (NYSE:WPP) was last updated on 10/4/2026 by MarketBeat.com Staff.

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WPP (WPP) Competitors