Yatsen (YSG) Stock Price, News & Analysis

Company Overview

Yatsen Holding Limited is a Shanghai‐based beauty and personal care company that designs, develops and markets a portfolio of digitally native consumer brands. Its flagship brand, Perfect Diary, offers a wide range of color cosmetics and skincare products targeted primarily at millennial and Gen Z consumers. Through a combination of data‐driven product development and social media engagement, Yatsen has built a loyal customer base by delivering on‐trend, affordable beauty solutions in key makeup categories such as lip, eye and face products.

In addition to Perfect Diary, Yatsen’s brand family includes Little Ondine, which focuses on nail care and hand‐care offerings, and CIDER and Abby’s Choice, which expand its reach into additional makeup and personal care segments. Products are distributed through a multi‐channel model that spans direct‐to‐consumer online platforms, flagship stores, dedicated counters in leading department stores and a network of specialty retail outlets. The company leverages e‐commerce partnerships on major marketplaces as well as its own proprietary mobile app and WeChat storefront to maintain close engagement with its consumer base.

Founded in 2017 by co‐CEOs Yan Qian and Liping Chen, Yatsen grew quickly by combining influencer collaborations, livestreaming events and data analytics to refine product assortments and marketing strategies. The company’s early success in capturing market share among digitally savvy shoppers led to its listing on the New York Stock Exchange in 2020 under the ticker symbol “YSG.” Since its IPO, Yatsen has continued to invest in research and development, supply chain optimization and international expansion initiatives.

While the mainland China market remains Yatsen’s largest revenue driver, the company is actively exploring cross‐border e‐commerce channels to reach consumers in Hong Kong, Southeast Asia and other regions with growing demand for Asian beauty brands. Under the leadership of its founding team, Yatsen aims to leverage its data‐centric approach and brand innovation capabilities to broaden its product portfolio and establish a stronger global presence in the fast‐evolving beauty industry.

Key Stats

• Today's Range: $9.88 to $10.63
• 50-Day Range: $4.04 to $10.91
• 52-Week Range: $3.01 to $11.57
• Volume: 656,262 shs
• Average Volume: 245,054 shs
• Market Capitalization: $932.34 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

Yatsen Stock Analysis - MarketRank™

Yatsen scored higher than 11% of companies evaluated by MarketBeat, and ranked 134th out of 142 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Yatsen.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Yatsen are expected to grow in the coming year, from ($0.32) to $0.03 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Yatsen is -12.04, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Yatsen is -12.04, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Yatsen has a P/B Ratio of 2.22. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.78% of the float of Yatsen has been sold short.

Short Interest Ratio / Days to Cover

Yatsen has a short interest ratio ("days to cover") of 1.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Yatsen has recently increased by 0.37%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Yatsen does not currently pay a dividend.

Dividend Growth

Yatsen does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.78% of the float of Yatsen has been sold short.

Short Interest Ratio / Days to Cover

Yatsen has a short interest ratio ("days to cover") of 1.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Yatsen has recently increased by 0.37%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 0.9 / 5
• News Sentiment: N/A

News Sentiment

Yatsen has a news sentiment score of -0.45. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.69 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Yatsen this week, compared to 1 article on an average week.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Yatsen insiders have not sold or bought any company stock.

Percentage Held by Insiders

29.00% of the stock of Yatsen is held by insiders. A high percentage of insider ownership can be a sign of company health.

YSG Stock Analysis - Frequently Asked Questions

How have YSG shares performed this year?

Yatsen's stock was trading at $3.98 at the start of the year. Since then, YSG shares have increased by 154.0% and is now trading at $10.11.

How were Yatsen's earnings last quarter?

Yatsen Holding Limited Sponsored ADR (NYSE:YSG) posted its quarterly earnings results on Friday, May, 16th. The company reported ($0.01) earnings per share for the quarter. The business had revenue of $114.86 million for the quarter. Yatsen had a negative trailing twelve-month return on equity of 17.36% and a negative net margin of 17.03%.
Read the conference call transcript.

When did Yatsen's stock split?

Yatsen shares reverse split on the morning of Monday, March 18th 2024.The 1-5 reverse split was announced on Monday, March 18th 2024. The number of shares owned by shareholders was adjusted after the closing bell on Monday, March 18th 2024. An investor that had 100 shares of stock prior to the reverse split would have 20 shares after the split.

Is Yatsen buying back stock?

Yatsen's Board of Directors approved a share repurchase plan on Friday, May 16th 2025, which allows the company to repurchase $0 in shares, according to EventVestor. This allows the company to repurchase shares of its stock through open market purchases. Shares buyback plans are often an indication that the company's board believes its shares are undervalued.

When did Yatsen IPO?

Yatsen (YSG) raised $559 million in an initial public offering (IPO) on Thursday, November 19th 2020. The company issued 58,800,000 shares at a price of $8.50-$10.50 per share. Goldman Sachs, Morgan Stanley and CICC acted as the underwriters for the IPO and China Renaissance, FUTU and Tiger Brokers were co-managers.

How do I buy shares of Yatsen?

Shares of YSG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Yatsen own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Yatsen investors own include XPeng (XPEV), JD.com (JD), PayPal (PYPL), Tesla (TSLA), Alibaba Group (BABA), Baidu (BIDU) and Li Auto (LI).

Company Calendar

• Last Earnings: 5/16/2025
• Today: 7/07/2025
• Next Earnings (Estimated): 8/19/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: CONS PD - MISC STPL
• Sub-Industry: Consumer Goods
• Current Symbol: NYSE:YSG
• CIK: 1819580
• Web: www.yatsenglobal.com
• Phone: 86-20-3837-3543
• Fax: N/A
• Employees: 1,350
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): ($0.84)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$97.02 million
• Net Margins: -17.03%
• Pretax Margin: -16.93%
• Return on Equity: -17.36%
• Return on Assets: -13.86%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 4.26
• Quick Ratio: 3.53

Sales & Book Value

• Annual Sales: $3.45 billion
• Price / Sales: 0.27
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $4.56 per share
• Price / Book: 2.22

Miscellaneous

• Outstanding Shares: 92,219,000
• Free Float: 65,475,000
• Market Cap: $932.33 million
• Optionable: Optionable
• Beta: -2.10