YouGov (LON:YOU) Share Price Passes Below 200-Day Moving Average - Here's What Happened

Key Points

• YouGov's share price fell below its 200-day moving average of GBX 318.29, reaching a low of GBX 256 during trading.
• Analysts have adjusted their price targets for YouGov, with Deutsche Bank lowering it to GBX 438 while maintaining a "buy" rating, contrasting Berenberg Bank's reduction to GBX 600 with the same rating.
• Insider activity included a significant sale by Alex McIntosh of 76,486 shares and a purchase by Stephan Shakespeare of 39,060 shares, indicating ongoing executive interest in the company.

YouGov plc (LON:YOU - Get Free Report)'s share price passed below its two hundred day moving average during trading on Wednesday . The stock has a two hundred day moving average of GBX 318.29 ($4.25) and traded as low as GBX 256 ($3.42). YouGov shares last traded at GBX 269 ($3.59), with a volume of 602,168 shares trading hands.

Analyst Upgrades and Downgrades

YOU has been the subject of several research reports. Deutsche Bank Aktiengesellschaft dropped their price target on YouGov from GBX 565 to GBX 438 and set a "buy" rating for the company in a report on Tuesday, October 14th. Berenberg Bank dropped their target price on YouGov from GBX 760 to GBX 600 and set a "buy" rating for the company in a report on Tuesday, October 14th. Finally, JPMorgan Chase & Co. decreased their price target on shares of YouGov from GBX 385 to GBX 375 and set a "neutral" rating on the stock in a research note on Wednesday, October 15th. Two equities research analysts have rated the stock with a Buy rating and one has given a Hold rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and a consensus target price of GBX 471.

YouGov Stock Performance

The stock has a 50 day simple moving average of GBX 314.56 and a 200 day simple moving average of GBX 318.29. The company has a current ratio of 0.77, a quick ratio of 0.99 and a debt-to-equity ratio of 130.35. The stock has a market cap of £314.08 million, a P/E ratio of 382.86, a price-to-earnings-growth ratio of 0.71 and a beta of 1.06.

YouGov (LON:YOU - Get Free Report) last released its earnings results on Tuesday, October 14th. The company reported GBX 31.70 earnings per share for the quarter. YouGov had a negative return on equity of 1.23% and a negative net margin of 0.69%. On average, equities analysts expect that YouGov plc will post 41.8853256 earnings per share for the current year.

Insider Buying and Selling

In other news, insider Alex McIntosh sold 76,486 shares of the business's stock in a transaction that occurred on Wednesday, August 27th. The shares were sold at an average price of GBX 340, for a total value of £260,052.40. Also, insider Stephan Shakespeare purchased 39,060 shares of YouGov stock in a transaction that occurred on Wednesday, October 15th. The shares were purchased at an average price of GBX 256 per share, for a total transaction of £99,993.60. Insiders bought 144,991 shares of company stock valued at $44,998,910 over the last quarter. 13.38% of the stock is owned by company insiders.

YouGov Company Profile

YouGov is an international research and data analytics group. Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them. Our 22 million registered members provide us with a highly engaged proprietary panel that delivers thousands of data points on consumer opinions, attitudes and behaviour on a daily basis.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest and most accurate reporting. This story was reviewed by MarketBeat's editorial team prior to publication. Please send any questions or comments about this story to contact@marketbeat.com.