YouGov (YOU) Share Price, News & Analysis

Company Overview

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks. Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world. YouGov /Research Reality For further information, visit yougov.com

Key Stats

• Today's Range: 190 to 196.90
• 50-Day Range: 152.70 to 210.95
• 52-Week Range: 135.40 to 399
• Volume: 1.06 million shs
• Average Volume: 1.22 million shs
• Market Capitalization: £228.82 million
• P/E Ratio: 18.70
• Dividend Yield: 4.87%
• Price Target: GBX 411
• Consensus Rating: Buy

YouGov Stock Analysis - MarketRank™

YouGov scored higher than 99% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.5 / 5
• Analyst Rating: Buy

Consensus Rating

YouGov has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on no strong buy ratings, 5 buy ratings, no hold ratings, and no sell ratings.

Upside Potential

YouGov has a consensus price target of GBX 411, representing about 109.9% upside from its current price of GBX 195.80.

Amount of Analyst Coverage

YouGov has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of YouGov is 18.83, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.37.

Price to Earnings Ratio vs. Sector

The P/E ratio of YouGov is 18.83, which means that it is trading at a less expensive P/E ratio than the Industrials sector average P/E ratio of about 25.43.

Price to Earnings Growth Ratio

YouGov has a PEG Ratio of 0.71. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

YouGov has a P/B Ratio of 1.25. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for YOU.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

YouGov is a leading dividend payer. It pays a dividend yield of 4.87%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

YouGov does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of YouGov is 88.94%. Payout ratios above 75% are not desirable because they may not be sustainable.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.98

News Sentiment

YouGov has a news sentiment score of 0.98. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.58 average news sentiment score of Industrials companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for YouGov this week, compared to 10 articles on an average week.

Search Interest

Only 5 people have searched for YOU on MarketBeat in the last 30 days. This is a decrease of -64% compared to the previous 30 days.

MarketBeat Follows

1 people have added YouGov to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 4.6 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

6 insiders have purchased shares of YouGov in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net £239,669.48 in company stock, which represents 0.1040% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, YouGov insiders have bought more of their company's stock than they have sold. Specifically, they have bought £239,669.48 in company stock and sold GBX 0 in company stock.

Percentage Held by Insiders

13.43% of the stock of YouGov is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

43.63% of the stock of YouGov is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

YOU Stock Analysis - Frequently Asked Questions

How have YOU shares performed this year?

YouGov's stock was trading at GBX 256.50 on January 1st, 2026. Since then, YOU shares have decreased by 23.7% and is now trading at GBX 195.80.

How were YouGov's earnings last quarter?

YouGov plc (LON:YOU) issued its quarterly earnings results on Tuesday, March, 24th. The company reported $11.40 earnings per share (EPS) for the quarter. YouGov had a trailing twelve-month return on equity of 6.46% and a net margin of 3.11%.

How do I buy shares of YouGov?

Shares of YOU stock and other U.K. stocks can be purchased through online brokerage accounts that support trading on the London Stock Exchange (LSX). Some U.K. companies can be purchased through major U.S. brokerages in the form of American Depository Receipts (ADRs), which are placeholder equities held in a trust by a bank that represent shares of a foreign stock.

What other stocks do shareholders of YouGov own?

Based on aggregate information from My MarketBeat watchlists, some other companies that YouGov investors own include Meta Platforms (META), ASOS (ASC), Future (FUTR), Vodafone Group Public (VOD), Airtel Africa (AAF), Ashtead Group (AHT) and AstraZeneca (AZN).

Company Calendar

• Last Earnings: 3/24/2026
• Today: 5/08/2026

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Industrials
• Industry: Consulting Services
• Sub-Industry: Computer Software
• Current Symbol: LON:YOU
• CIK: N/A
• Web: yougov.co.uk
• Phone: +44-20-70126000
• Fax: N/A
• Employees: 1,820
• Year Founded: N/A

Price Target and Rating

• Average Price Target for YouGov: GBX 411
• High Price Target: GBX 510
• Low Price Target: GBX 350
• Potential Upside/Downside: +111.3%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): GBX 10.40
• Trailing P/E Ratio: 18.70
• Forward P/E Ratio: 4.64
• P/E Growth: 0.71
• Net Income: -£2.30 million
• Net Margins: 3.11%
• Pretax Margin: N/A
• Return on Equity: 6.46%
• Return on Assets: 4.89%

Debt

• Debt-to-Equity Ratio: 112.39
• Current Ratio: 0.62
• Quick Ratio: 0.99

Sales & Book Value

• Annual Sales: £392 million
• Price / Sales: 0.58
• Cash Flow: GBX 6.59 per share
• Price / Cash Flow: 29.50
• Book Value: GBX 156.64 per share
• Price / Book: 1.24

Miscellaneous

• Outstanding Shares: 117,645,000
• Free Float: N/A
• Market Cap: £228.82 million
• Optionable: Not Optionable
• Beta: 1.43