YouGov (YOU) Competitors

Spirent Communications (LON:SPT) and YouGov (LON:YOU) are both small-cap computer software companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, valuation, institutional ownership, analyst recommendations and media sentiment.

Is SPT or YOU a better dividend stock?

Spirent Communications pays an annual dividend of GBX 6 per share and has a dividend yield of 3.1%. YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 2.3%. Spirent Communications pays out 324.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out -458.7% of its earnings in the form of a dividend.

Do institutionals and insiders hold more shares of SPT or YOU?

124.2% of Spirent Communications shares are held by institutional investors. Comparatively, 59.6% of YouGov shares are held by institutional investors. 3.3% of Spirent Communications shares are held by insiders. Comparatively, 10.1% of YouGov shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Is SPT or YOU more profitable?

Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Spirent Communications	2.97%	3.54%	2.77%
YouGov	-0.69%	-1.23%	4.89%

Do analysts recommend SPT or YOU?

Spirent Communications currently has a consensus price target of GBX 236, indicating a potential upside of 22.15%. YouGov has a consensus price target of GBX 760, indicating a potential upside of 95.88%. Given YouGov's higher probable upside, analysts clearly believe YouGov is more favorable than Spirent Communications.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Spirent Communications	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
YouGov	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the media prefer SPT or YOU?

In the previous week, YouGov had 11 more articles in the media than Spirent Communications. MarketBeat recorded 13 mentions for YouGov and 2 mentions for Spirent Communications. YouGov's average media sentiment score of 0.61 beat Spirent Communications' score of 0.34 indicating that YouGov is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Spirent Communications	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
YouGov	4 Very Positive mention(s)	7 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, SPT or YOU?

Spirent Communications has a beta of 0.57, meaning that its share price is 43% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.

Which has higher valuation & earnings, SPT or YOU?

Spirent Communications has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Spirent Communications, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Spirent Communications	£561.21M	2.47	£16.67M	£1.85	104.44
YouGov	£335.28M	1.35	-£2.30M	-£1.96	-197.74

Summary

Spirent Communications beats YouGov on 10 of the 17 factors compared between the two stocks.