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YouGov (YOU) Competitors

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GBX 267.40 +2.40 (+0.91%)
As of 08/21/2026 11:56 AM Eastern

YOU vs. HAS, PAGE, AFM, DATA, and IPEL

Should you buy YouGov stock or one of its competitors? YouGov's main competitors and comparable companies include Hays (HAS), PageGroup (PAGE), Alpha Financial Markets Consulting (AFM), GlobalData (DATA), and Impellam Group (IPEL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "professional services" industry.

How does YouGov compare to Hays?

YouGov (LON:YOU) and Hays (LON:HAS) are both small-cap industrials companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, media sentiment, dividends, profitability, analyst recommendations, valuation, institutional ownership and earnings.

47.0% of YouGov shares are held by institutional investors. Comparatively, 48.3% of Hays shares are held by institutional investors. 13.6% of YouGov shares are held by company insiders. Comparatively, 0.8% of Hays shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

YouGov has a net margin of 3.11% compared to Hays' net margin of -0.16%. YouGov's return on equity of 6.46% beat Hays' return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
Hays -0.16%-2.24%2.27%

YouGov has a beta of 1.462, suggesting that its stock price is 46% more volatile than the broader market. Comparatively, Hays has a beta of 0.767, suggesting that its stock price is 23% less volatile than the broader market.

YouGov presently has a consensus price target of GBX 416, indicating a potential upside of 55.57%. Hays has a consensus price target of GBX 57.20, indicating a potential downside of 14.81%. Given YouGov's stronger consensus rating and higher probable upside, research analysts plainly believe YouGov is more favorable than Hays.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Hays
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40

In the previous week, Hays had 7 more articles in the media than YouGov. MarketBeat recorded 10 mentions for Hays and 3 mentions for YouGov. YouGov's average media sentiment score of 0.20 beat Hays' score of -0.13 indicating that YouGov is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
YouGov
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hays
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.5%. Hays pays an annual dividend of GBX 1.24 per share and has a dividend yield of 1.8%. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Hays pays out -187.9% of its earnings in the form of a dividend.

YouGov has higher earnings, but lower revenue than Hays. Hays is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.80-£2.30M£10.4025.71
Hays£6.42B0.16-£4.87M-£0.66N/A

Summary

YouGov beats Hays on 14 of the 18 factors compared between the two stocks.

How does YouGov compare to PageGroup?

YouGov (LON:YOU) and PageGroup (LON:PAGE) are both small-cap industrials companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, media sentiment, valuation, dividends, profitability, analyst recommendations, institutional ownership and risk.

YouGov has a beta of 1.462, suggesting that its share price is 46% more volatile than the broader market. Comparatively, PageGroup has a beta of 1.002, suggesting that its share price is 0% more volatile than the broader market.

In the previous week, YouGov had 2 more articles in the media than PageGroup. MarketBeat recorded 3 mentions for YouGov and 1 mentions for PageGroup. PageGroup's average media sentiment score of 0.67 beat YouGov's score of 0.20 indicating that PageGroup is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
YouGov
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
PageGroup
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

47.0% of YouGov shares are held by institutional investors. Comparatively, 76.5% of PageGroup shares are held by institutional investors. 13.6% of YouGov shares are held by insiders. Comparatively, 1.2% of PageGroup shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

YouGov has a net margin of 3.11% compared to PageGroup's net margin of 0.79%. YouGov's return on equity of 6.46% beat PageGroup's return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
PageGroup 0.79%5.95%7.59%

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.5%. PageGroup pays an annual dividend of GBX 17.11 per share and has a dividend yield of 7.6%. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PageGroup pays out 590.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

YouGov presently has a consensus price target of GBX 416, indicating a potential upside of 55.57%. PageGroup has a consensus price target of GBX 228.33, indicating a potential upside of 1.93%. Given YouGov's stronger consensus rating and higher possible upside, equities analysts plainly believe YouGov is more favorable than PageGroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
PageGroup
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

PageGroup has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than PageGroup, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.80-£2.30M£10.4025.71
PageGroup£1.60B0.44£50.57M£2.9077.24

Summary

YouGov beats PageGroup on 11 of the 18 factors compared between the two stocks.

How does YouGov compare to Alpha Financial Markets Consulting?

YouGov (LON:YOU) and Alpha Financial Markets Consulting (LON:AFM) are both small-cap industrials companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, valuation, analyst recommendations, media sentiment, risk, institutional ownership and dividends.

YouGov has a beta of 1.462, suggesting that its share price is 46% more volatile than the broader market. Comparatively, Alpha Financial Markets Consulting has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market.

Alpha Financial Markets Consulting has a net margin of 6.78% compared to YouGov's net margin of 3.11%. Alpha Financial Markets Consulting's return on equity of 10.64% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
Alpha Financial Markets Consulting 6.78%10.64%7.51%

Alpha Financial Markets Consulting has lower revenue, but higher earnings than YouGov. Alpha Financial Markets Consulting is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.80-£2.30M£10.4025.71
Alpha Financial Markets Consulting£233.62M0.00£15.85M£0.13N/A

In the previous week, YouGov had 3 more articles in the media than Alpha Financial Markets Consulting. MarketBeat recorded 3 mentions for YouGov and 0 mentions for Alpha Financial Markets Consulting. YouGov's average media sentiment score of 0.20 beat Alpha Financial Markets Consulting's score of 0.00 indicating that YouGov is being referred to more favorably in the media.

Company Overall Sentiment
YouGov Neutral
Alpha Financial Markets Consulting Neutral

47.0% of YouGov shares are owned by institutional investors. Comparatively, 96.8% of Alpha Financial Markets Consulting shares are owned by institutional investors. 13.6% of YouGov shares are owned by insiders. Comparatively, 8.4% of Alpha Financial Markets Consulting shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.5%. Alpha Financial Markets Consulting pays an annual dividend of GBX 14 per share. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Alpha Financial Markets Consulting pays out 10,769.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov is clearly the better dividend stock, given its higher yield and lower payout ratio.

YouGov currently has a consensus target price of GBX 416, indicating a potential upside of 55.57%. Given YouGov's stronger consensus rating and higher probable upside, equities research analysts plainly believe YouGov is more favorable than Alpha Financial Markets Consulting.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Alpha Financial Markets Consulting
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

YouGov beats Alpha Financial Markets Consulting on 11 of the 17 factors compared between the two stocks.

How does YouGov compare to GlobalData?

GlobalData (LON:DATA) and YouGov (LON:YOU) are both small-cap industrials companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, media sentiment, profitability, dividends, analyst recommendations, risk, valuation and institutional ownership.

GlobalData pays an annual dividend of GBX 1.30 per share and has a dividend yield of 1.5%. YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.5%. GlobalData pays out 29.5% of its earnings in the form of a dividend. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

GlobalData has higher earnings, but lower revenue than YouGov. GlobalData is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GlobalData£322.10M1.81£33.17M£4.4019.16
YouGov£392M0.80-£2.30M£10.4025.71

GlobalData has a beta of 0.718, meaning that its share price is 28% less volatile than the broader market. Comparatively, YouGov has a beta of 1.462, meaning that its share price is 46% more volatile than the broader market.

GlobalData presently has a consensus price target of GBX 173.75, indicating a potential upside of 106.11%. YouGov has a consensus price target of GBX 416, indicating a potential upside of 55.57%. Given GlobalData's higher possible upside, research analysts clearly believe GlobalData is more favorable than YouGov.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GlobalData
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00

GlobalData has a net margin of 10.28% compared to YouGov's net margin of 3.11%. GlobalData's return on equity of 9.94% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
GlobalData10.28% 9.94% 7.91%
YouGov 3.11%6.46%4.89%

22.1% of GlobalData shares are owned by institutional investors. Comparatively, 47.0% of YouGov shares are owned by institutional investors. 61.7% of GlobalData shares are owned by company insiders. Comparatively, 13.6% of YouGov shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, GlobalData had 4 more articles in the media than YouGov. MarketBeat recorded 7 mentions for GlobalData and 3 mentions for YouGov. GlobalData's average media sentiment score of 0.38 beat YouGov's score of 0.20 indicating that GlobalData is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GlobalData
1 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
YouGov
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

GlobalData beats YouGov on 10 of the 18 factors compared between the two stocks.

How does YouGov compare to Impellam Group?

Impellam Group (LON:IPEL) and YouGov (LON:YOU) are both small-cap industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, valuation, earnings, institutional ownership, analyst recommendations, risk and profitability.

YouGov has a consensus price target of GBX 416, indicating a potential upside of 55.57%. Given YouGov's stronger consensus rating and higher probable upside, analysts clearly believe YouGov is more favorable than Impellam Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Impellam Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00

Impellam Group has a beta of 0.41, indicating that its share price is 59% less volatile than the broader market. Comparatively, YouGov has a beta of 1.462, indicating that its share price is 46% more volatile than the broader market.

Impellam Group has higher revenue and earnings than YouGov. Impellam Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Impellam Group£2.04B0.00£15.70M£0.35N/A
YouGov£392M0.80-£2.30M£10.4025.71

YouGov has a net margin of 3.11% compared to Impellam Group's net margin of 0.32%. Impellam Group's return on equity of 7.78% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
Impellam Group0.32% 7.78% 1.23%
YouGov 3.11%6.46%4.89%

Impellam Group pays an annual dividend of GBX 112 per share. YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.5%. Impellam Group pays out 32,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov is clearly the better dividend stock, given its higher yield and lower payout ratio.

8.4% of Impellam Group shares are owned by institutional investors. Comparatively, 47.0% of YouGov shares are owned by institutional investors. 85.8% of Impellam Group shares are owned by company insiders. Comparatively, 13.6% of YouGov shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, YouGov had 3 more articles in the media than Impellam Group. MarketBeat recorded 3 mentions for YouGov and 0 mentions for Impellam Group. YouGov's average media sentiment score of 0.20 beat Impellam Group's score of 0.00 indicating that YouGov is being referred to more favorably in the news media.

Company Overall Sentiment
Impellam Group Neutral
YouGov Neutral

Summary

YouGov beats Impellam Group on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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YOU vs. The Competition

MetricYouGovProfessional Services IndustryIndustrials SectorLON Exchange
Market Cap£310.47M£7.89B£10.69B£2.54B
Dividend Yield3.49%3.72%97.23%6.17%
P/E Ratio25.7137.5826.69367.57
Price / Sales0.8025.85328.8083,481.74
Price / Cash29.5023.2924.4727.89
Price / Book1.717.194.497.19
Net Income-£2.30M£237.15M£612.35M£5.89B
7 Day Performance-0.10%0.41%-1.41%0.30%
1 Month Performance12.54%8.39%2.54%3.31%
1 Year Performance-24.25%-4.52%12.36%22.13%

YouGov Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
YOU
YouGov
3.9356 of 5 stars
GBX 267.40
+0.9%
GBX 416
+55.6%
-24.2%£310.47M£392M25.711,820
HAS
Hays
1.4094 of 5 stars
GBX 71.45
+3.0%
GBX 57.20
-19.9%
+4.7%£1.09B£6.49BN/A6,490
PAGE
PageGroup
0.9668 of 5 stars
GBX 212.20
+1.5%
GBX 228.33
+7.6%
-13.0%£642.03M£1.60B73.177,859
AFM
Alpha Financial Markets Consulting
N/AN/AN/AN/A£591.19M£233.62M3,876.921,051
DATA
GlobalData
3.2265 of 5 stars
GBX 85.19
+1.8%
GBX 173.75
+104.0%
-37.1%£589.51M£322.10M19.363,532

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This page (LON:YOU) was last updated on 8/23/2026 by MarketBeat.com Staff.
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