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YouGov (YOU) Competitors

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GBX 206.80 -9.20 (-4.26%)
As of 11:58 AM Eastern

YOU vs. VTY, DOCS, GEN, WIX, and CNIC

Should you buy YouGov stock or one of its competitors? MarketBeat compares YouGov with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with YouGov include Vistry Group (VTY), Dr. Martens (DOCS), Genuit Group (GEN), Wickes Group (WIX), and CentralNic Group (CNIC). These companies are all part of the "computer software" industry.

How does YouGov compare to Vistry Group?

YouGov (LON:YOU) and Vistry Group (LON:VTY) are both small-cap computer software companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, dividends, analyst recommendations, risk, earnings, profitability and institutional ownership.

Vistry Group has higher revenue and earnings than YouGov. Vistry Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.62-£2.30M£10.4019.88
Vistry Group£3.61B0.23£245.05M£42.006.13

In the previous week, YouGov had 6 more articles in the media than Vistry Group. MarketBeat recorded 6 mentions for YouGov and 0 mentions for Vistry Group. YouGov's average media sentiment score of 0.74 beat Vistry Group's score of 0.00 indicating that YouGov is being referred to more favorably in the media.

Company Overall Sentiment
YouGov Positive
Vistry Group Neutral

43.6% of YouGov shares are owned by institutional investors. Comparatively, 68.4% of Vistry Group shares are owned by institutional investors. 13.4% of YouGov shares are owned by company insiders. Comparatively, 10.0% of Vistry Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

YouGov currently has a consensus target price of GBX 411, indicating a potential upside of 98.74%. Vistry Group has a consensus target price of GBX 531.80, indicating a potential upside of 106.44%. Given Vistry Group's higher probable upside, analysts plainly believe Vistry Group is more favorable than YouGov.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Vistry Group
2 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.10

Vistry Group has a net margin of 3.82% compared to YouGov's net margin of 3.11%. YouGov's return on equity of 6.46% beat Vistry Group's return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
Vistry Group 3.82%4.20%3.43%

YouGov has a beta of 1.432, indicating that its stock price is 43% more volatile than the broader market. Comparatively, Vistry Group has a beta of 1.883, indicating that its stock price is 88% more volatile than the broader market.

Summary

YouGov beats Vistry Group on 9 of the 16 factors compared between the two stocks.

How does YouGov compare to Dr. Martens?

YouGov (LON:YOU) and Dr. Martens (LON:DOCS) are both small-cap computer software companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, media sentiment, institutional ownership and dividends.

43.6% of YouGov shares are owned by institutional investors. Comparatively, 32.2% of Dr. Martens shares are owned by institutional investors. 13.4% of YouGov shares are owned by company insiders. Comparatively, 2.8% of Dr. Martens shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, YouGov had 2 more articles in the media than Dr. Martens. MarketBeat recorded 6 mentions for YouGov and 4 mentions for Dr. Martens. YouGov's average media sentiment score of 0.74 beat Dr. Martens' score of 0.71 indicating that YouGov is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
YouGov
1 Very Positive mention(s)
5 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Dr. Martens
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

YouGov presently has a consensus price target of GBX 411, indicating a potential upside of 98.74%. Dr. Martens has a consensus price target of GBX 105, indicating a potential upside of 46.85%. Given YouGov's stronger consensus rating and higher probable upside, equities research analysts plainly believe YouGov is more favorable than Dr. Martens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Dr. Martens
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

Dr. Martens has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Dr. Martens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.62-£2.30M£10.4019.88
Dr. Martens£764.90M0.90£68.97M£1.7042.06

YouGov has a net margin of 3.11% compared to Dr. Martens' net margin of 3.11%. Dr. Martens' return on equity of 6.89% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
Dr. Martens 3.11%6.89%8.12%

YouGov has a beta of 1.432, suggesting that its share price is 43% more volatile than the broader market. Comparatively, Dr. Martens has a beta of 0.224, suggesting that its share price is 78% less volatile than the broader market.

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 4.5%. Dr. Martens pays an annual dividend of GBX 2.55 per share and has a dividend yield of 3.6%. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Dr. Martens pays out 150.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

YouGov beats Dr. Martens on 12 of the 18 factors compared between the two stocks.

How does YouGov compare to Genuit Group?

YouGov (LON:YOU) and Genuit Group (LON:GEN) are both small-cap industrials companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, media sentiment, dividends, profitability, institutional ownership, analyst recommendations, risk and valuation.

YouGov currently has a consensus target price of GBX 411, suggesting a potential upside of 98.74%. Genuit Group has a consensus target price of GBX 430.40, suggesting a potential upside of 70.79%. Given YouGov's higher possible upside, research analysts clearly believe YouGov is more favorable than Genuit Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Genuit Group
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00

In the previous week, YouGov had 2 more articles in the media than Genuit Group. MarketBeat recorded 6 mentions for YouGov and 4 mentions for Genuit Group. YouGov's average media sentiment score of 0.74 beat Genuit Group's score of 0.60 indicating that YouGov is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
YouGov
1 Very Positive mention(s)
5 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Genuit Group
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Genuit Group has a net margin of 7.51% compared to YouGov's net margin of 3.11%. Genuit Group's return on equity of 6.89% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
Genuit Group 7.51%6.89%4.59%

43.6% of YouGov shares are owned by institutional investors. Comparatively, 74.4% of Genuit Group shares are owned by institutional investors. 13.4% of YouGov shares are owned by company insiders. Comparatively, 4.2% of Genuit Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Genuit Group has higher revenue and earnings than YouGov. Genuit Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.62-£2.30M£10.4019.88
Genuit Group£602.10M1.05£23.57M£17.8014.16

YouGov has a beta of 1.432, suggesting that its stock price is 43% more volatile than the broader market. Comparatively, Genuit Group has a beta of 1.492, suggesting that its stock price is 49% more volatile than the broader market.

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 4.5%. Genuit Group pays an annual dividend of GBX 12.60 per share and has a dividend yield of 5.0%. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Genuit Group pays out 70.8% of its earnings in the form of a dividend. Genuit Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Genuit Group beats YouGov on 10 of the 16 factors compared between the two stocks.

How does YouGov compare to Wickes Group?

YouGov (LON:YOU) and Wickes Group (LON:WIX) are both small-cap computer software companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, earnings, analyst recommendations, dividends, institutional ownership and risk.

YouGov has a beta of 1.432, indicating that its stock price is 43% more volatile than the broader market. Comparatively, Wickes Group has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market.

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 4.5%. Wickes Group pays an annual dividend of GBX 10.90 per share and has a dividend yield of 6.3%. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Wickes Group pays out 66.5% of its earnings in the form of a dividend. Wickes Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Wickes Group has higher revenue and earnings than YouGov. Wickes Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.62-£2.30M£10.4019.88
Wickes Group£1.64B0.23£29.25M£16.4010.48

YouGov currently has a consensus target price of GBX 411, indicating a potential upside of 98.74%. Wickes Group has a consensus target price of GBX 249.17, indicating a potential upside of 45.03%. Given YouGov's stronger consensus rating and higher possible upside, analysts clearly believe YouGov is more favorable than Wickes Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Wickes Group
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, YouGov had 5 more articles in the media than Wickes Group. MarketBeat recorded 6 mentions for YouGov and 1 mentions for Wickes Group. YouGov's average media sentiment score of 0.74 beat Wickes Group's score of 0.70 indicating that YouGov is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
YouGov
1 Very Positive mention(s)
5 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wickes Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

43.6% of YouGov shares are owned by institutional investors. Comparatively, 57.4% of Wickes Group shares are owned by institutional investors. 13.4% of YouGov shares are owned by insiders. Comparatively, 0.4% of Wickes Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

YouGov has a net margin of 3.11% compared to Wickes Group's net margin of 2.35%. Wickes Group's return on equity of 29.52% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
Wickes Group 2.35%29.52%3.77%

Summary

YouGov beats Wickes Group on 11 of the 18 factors compared between the two stocks.

How does YouGov compare to CentralNic Group?

CentralNic Group (LON:CNIC) and YouGov (LON:YOU) are both small-cap computer software companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, institutional ownership, analyst recommendations, risk, earnings and profitability.

50.8% of CentralNic Group shares are owned by institutional investors. Comparatively, 43.6% of YouGov shares are owned by institutional investors. 23.9% of CentralNic Group shares are owned by company insiders. Comparatively, 13.4% of YouGov shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

YouGov has a net margin of 3.11% compared to CentralNic Group's net margin of 0.05%. YouGov's return on equity of 6.46% beat CentralNic Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CentralNic Group0.05% 0.26% 3.89%
YouGov 3.11%6.46%4.89%

CentralNic Group has a beta of 0.41, meaning that its stock price is 59% less volatile than the broader market. Comparatively, YouGov has a beta of 1.432, meaning that its stock price is 43% more volatile than the broader market.

CentralNic Group pays an annual dividend of GBX 1 per share. YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 4.5%. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

YouGov has a consensus price target of GBX 411, suggesting a potential upside of 98.74%. Given YouGov's stronger consensus rating and higher probable upside, analysts plainly believe YouGov is more favorable than CentralNic Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CentralNic Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00

YouGov has lower revenue, but higher earnings than CentralNic Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CentralNic Group£790.04M0.00-£3.18MN/AN/A
YouGov£392M0.62-£2.30M£10.4019.88

In the previous week, YouGov had 6 more articles in the media than CentralNic Group. MarketBeat recorded 6 mentions for YouGov and 0 mentions for CentralNic Group. YouGov's average media sentiment score of 0.74 beat CentralNic Group's score of 0.00 indicating that YouGov is being referred to more favorably in the news media.

Company Overall Sentiment
CentralNic Group Neutral
YouGov Positive

Summary

YouGov beats CentralNic Group on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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YOU vs. The Competition

MetricYouGovConsulting Services IndustryIndustrials SectorLON Exchange
Market Cap£243.29M£2.50B£9.62B£2.78B
Dividend Yield4.33%3.40%3.54%6.13%
P/E Ratio19.88103.4525.18364.73
Price / Sales0.62151.375,101.4187,561.71
Price / Cash29.5031.8328.2027.85
Price / Book1.323.075.087.74
Net Income-£2.30M£155.55M£794.09M£5.88B
7 Day Performance-1.34%-0.50%0.65%6.46%
1 Month Performance8.85%-0.68%2.55%9.67%
1 Year Performance-35.88%-10.27%30.75%75.31%

YouGov Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
YOU
YouGov
4.9555 of 5 stars
GBX 206.80
-4.3%
GBX 411
+98.7%
-33.4%£243.29M£392M19.881,820
VTY
Vistry Group
4.149 of 5 stars
GBX 280
+2.7%
GBX 531.80
+89.9%
-57.8%£889.84M£3.61B6.674,400
DOCS
Dr. Martens
3.9105 of 5 stars
GBX 73.20
+4.1%
GBX 110
+50.3%
+23.6%£707.99M£764.90M43.06890
GEN
Genuit Group
4.7981 of 5 stars
GBX 261.20
+0.8%
GBX 430.40
+64.8%
-36.6%£657.47M£602.10M14.672,700
WIX
Wickes Group
4.7359 of 5 stars
GBX 181.77
+2.1%
GBX 249.17
+37.1%
-22.3%£405.12M£1.64B11.085,930

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This page (LON:YOU) was last updated on 6/3/2026 by MarketBeat.com Staff.
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