Which has higher earnings and valuation, YOU or VTY?

Vistry Group has higher revenue and earnings than YouGov. Vistry Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio YouGov £392M 0.75 -£2.30M £10.40 23.98 Vistry Group £3.61B 0.22 £245.05M £42.00 6.06

Is YOU or VTY more profitable?

Vistry Group has a net margin of 3.82% compared to YouGov's net margin of 3.11%. YouGov's return on equity of 6.46% beat Vistry Group's return on equity. Company Net Margins Return on Equity Return on Assets YouGov 3.11% 6.46% 4.89% Vistry Group 3.82% 4.20% 3.43%

Does the media refer more to YOU or VTY?

In the previous week, Vistry Group had 6 more articles in the media than YouGov. MarketBeat recorded 9 mentions for Vistry Group and 3 mentions for YouGov. Vistry Group's average media sentiment score of 0.14 beat YouGov's score of 0.06 indicating that Vistry Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment YouGov 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Vistry Group 0 Very Positive mention(s) 4 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has preferable valuation and earnings, GEN or YOU?

Genuit Group has higher revenue and earnings than YouGov. Genuit Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Genuit Group £602.10M 1.09 £23.57M £17.80 14.57 YouGov £392M 0.75 -£2.30M £10.40 23.98

Is GEN or YOU more profitable?

Genuit Group has a net margin of 7.51% compared to YouGov's net margin of 3.11%. Genuit Group's return on equity of 6.89% beat YouGov's return on equity. Company Net Margins Return on Equity Return on Assets Genuit Group 7.51% 6.89% 4.59% YouGov 3.11% 6.46% 4.89%

Which has preferable valuation and earnings, DOCS or YOU?

Dr. Martens has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Dr. Martens, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Dr. Martens £764.90M 0.92 £68.97M £2.40 30.64 YouGov £392M 0.75 -£2.30M £10.40 23.98

Is DOCS or YOU more profitable?

YouGov has a net margin of 3.11% compared to Dr. Martens' net margin of 3.11%. Dr. Martens' return on equity of 6.89% beat YouGov's return on equity. Company Net Margins Return on Equity Return on Assets Dr. Martens 3.11% 6.89% 8.12% YouGov 3.11% 6.46% 4.89%

Which has stronger valuation and earnings, YOU or WIX?

Wickes Group has higher revenue and earnings than YouGov. Wickes Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio YouGov £392M 0.75 -£2.30M £10.40 23.98 Wickes Group £1.64B 0.25 £29.25M £16.40 11.40

Is YOU or WIX more profitable?

YouGov has a net margin of 3.11% compared to Wickes Group's net margin of 2.35%. Wickes Group's return on equity of 29.52% beat YouGov's return on equity. Company Net Margins Return on Equity Return on Assets YouGov 3.11% 6.46% 4.89% Wickes Group 2.35% 29.52% 3.77%

Do analysts rate YOU or CNIC?

YouGov currently has a consensus target price of GBX 411, suggesting a potential upside of 64.80%. Given YouGov's stronger consensus rating and higher possible upside, equities analysts plainly believe YouGov is more favorable than CentralNic Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score YouGov 0 Sell rating(s) 0 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 3.00 CentralNic Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has higher valuation and earnings, YOU or CNIC?

YouGov has higher earnings, but lower revenue than CentralNic Group. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio YouGov £392M 0.75 -£2.30M £10.40 23.98 CentralNic Group £790.04M 0.00 -£3.18M N/A N/A

YouGov (YOU) Competitors

GBX 249.40 +3.60 (+1.46%)

As of 07/13/2026 12:20 PM Eastern

Compare

YOU vs. VTY, GEN, DOCS, WIX, and CNIC

Should you buy YouGov stock or one of its competitors? MarketBeat compares YouGov with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with YouGov include Vistry Group (VTY), Genuit Group (GEN), Dr. Martens (DOCS), Wickes Group (WIX), and CentralNic Group (CNIC). These companies are all part of the "computer software" industry.

How does YouGov compare to Vistry Group?

YouGov (LON:YOU) and Vistry Group (LON:VTY) are both small-cap computer software companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, media sentiment, valuation, dividends and analyst recommendations.

YouGov presently has a consensus price target of GBX 411, suggesting a potential upside of 64.80%. Vistry Group has a consensus price target of GBX 463.30, suggesting a potential upside of 81.94%. Given Vistry Group's higher possible upside, analysts plainly believe Vistry Group is more favorable than YouGov.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
YouGov	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
Vistry Group	4 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.80

Vistry Group has a net margin of 3.82% compared to YouGov's net margin of 3.11%. YouGov's return on equity of 6.46% beat Vistry Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
YouGov	3.11%	6.46%	4.89%
Vistry Group	3.82%	4.20%	3.43%

YouGov has a beta of 1.453, suggesting that its stock price is 45% more volatile than the broader market. Comparatively, Vistry Group has a beta of 1.841, suggesting that its stock price is 84% more volatile than the broader market.

In the previous week, Vistry Group had 6 more articles in the media than YouGov. MarketBeat recorded 9 mentions for Vistry Group and 3 mentions for YouGov. Vistry Group's average media sentiment score of 0.14 beat YouGov's score of 0.06 indicating that Vistry Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
YouGov	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Vistry Group	0 Very Positive mention(s)	4 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

44.1% of YouGov shares are held by institutional investors. Comparatively, 68.4% of Vistry Group shares are held by institutional investors. 13.6% of YouGov shares are held by insiders. Comparatively, 1.2% of Vistry Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Vistry Group has higher revenue and earnings than YouGov. Vistry Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
YouGov	£392M	0.75	-£2.30M	£10.40	23.98
Vistry Group	£3.61B	0.22	£245.05M	£42.00	6.06

Summary

Vistry Group beats YouGov on 9 of the 16 factors compared between the two stocks.

How does YouGov compare to Genuit Group?

Genuit Group (LON:GEN) and YouGov (LON:YOU) are both small-cap industrials companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, risk, valuation, profitability, dividends, analyst recommendations, media sentiment and institutional ownership.

Genuit Group currently has a consensus target price of GBX 430.40, suggesting a potential upside of 65.96%. YouGov has a consensus target price of GBX 411, suggesting a potential upside of 64.80%. Given Genuit Group's higher possible upside, research analysts clearly believe Genuit Group is more favorable than YouGov.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Genuit Group	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
YouGov	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

Genuit Group pays an annual dividend of GBX 12.60 per share and has a dividend yield of 4.9%. YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.7%. Genuit Group pays out 70.8% of its earnings in the form of a dividend. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Genuit Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Genuit Group has a beta of 1.463, meaning that its share price is 46% more volatile than the broader market. Comparatively, YouGov has a beta of 1.453, meaning that its share price is 45% more volatile than the broader market.

Genuit Group has a net margin of 7.51% compared to YouGov's net margin of 3.11%. Genuit Group's return on equity of 6.89% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Genuit Group	7.51%	6.89%	4.59%
YouGov	3.11%	6.46%	4.89%

74.4% of Genuit Group shares are held by institutional investors. Comparatively, 44.1% of YouGov shares are held by institutional investors. 4.2% of Genuit Group shares are held by insiders. Comparatively, 13.6% of YouGov shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, YouGov had 3 more articles in the media than Genuit Group. MarketBeat recorded 3 mentions for YouGov and 0 mentions for Genuit Group. YouGov's average media sentiment score of 0.06 beat Genuit Group's score of 0.00 indicating that YouGov is being referred to more favorably in the news media.

Company	Overall Sentiment
Genuit Group	Neutral
YouGov	Neutral

Genuit Group has higher revenue and earnings than YouGov. Genuit Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Genuit Group	£602.10M	1.09	£23.57M	£17.80	14.57
YouGov	£392M	0.75	-£2.30M	£10.40	23.98

Summary

Genuit Group beats YouGov on 11 of the 16 factors compared between the two stocks.

How does YouGov compare to Dr. Martens?

Dr. Martens (LON:DOCS) and YouGov (LON:YOU) are both small-cap computer software companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, profitability, dividends, risk, analyst recommendations and media sentiment.

Dr. Martens has a beta of 0.245, indicating that its stock price is 76% less volatile than the broader market. Comparatively, YouGov has a beta of 1.453, indicating that its stock price is 45% more volatile than the broader market.

In the previous week, YouGov had 3 more articles in the media than Dr. Martens. MarketBeat recorded 3 mentions for YouGov and 0 mentions for Dr. Martens. YouGov's average media sentiment score of 0.06 beat Dr. Martens' score of 0.00 indicating that YouGov is being referred to more favorably in the news media.

Company	Overall Sentiment
Dr. Martens	Neutral
YouGov	Neutral

Dr. Martens pays an annual dividend of GBX 2.55 per share and has a dividend yield of 3.5%. YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.7%. Dr. Martens pays out 106.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov is clearly the better dividend stock, given its higher yield and lower payout ratio.

Dr. Martens currently has a consensus price target of GBX 105, suggesting a potential upside of 42.79%. YouGov has a consensus price target of GBX 411, suggesting a potential upside of 64.80%. Given YouGov's stronger consensus rating and higher possible upside, analysts clearly believe YouGov is more favorable than Dr. Martens.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dr. Martens	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
YouGov	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

19.1% of Dr. Martens shares are owned by institutional investors. Comparatively, 44.1% of YouGov shares are owned by institutional investors. 2.9% of Dr. Martens shares are owned by insiders. Comparatively, 13.6% of YouGov shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

YouGov has a net margin of 3.11% compared to Dr. Martens' net margin of 3.11%. Dr. Martens' return on equity of 6.89% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Dr. Martens	3.11%	6.89%	8.12%
YouGov	3.11%	6.46%	4.89%

Dr. Martens has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Dr. Martens, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dr. Martens	£764.90M	0.92	£68.97M	£2.40	30.64
YouGov	£392M	0.75	-£2.30M	£10.40	23.98

Summary

YouGov beats Dr. Martens on 12 of the 18 factors compared between the two stocks.

How does YouGov compare to Wickes Group?

YouGov (LON:YOU) and Wickes Group (LON:WIX) are both small-cap computer software companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, profitability, analyst recommendations, earnings and media sentiment.

YouGov currently has a consensus target price of GBX 411, suggesting a potential upside of 64.80%. Wickes Group has a consensus target price of GBX 246.67, suggesting a potential upside of 31.91%. Given YouGov's stronger consensus rating and higher possible upside, equities research analysts clearly believe YouGov is more favorable than Wickes Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
YouGov	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
Wickes Group	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

YouGov has a beta of 1.453, indicating that its stock price is 45% more volatile than the broader market. Comparatively, Wickes Group has a beta of 0.851, indicating that its stock price is 15% less volatile than the broader market.

In the previous week, YouGov had 3 more articles in the media than Wickes Group. MarketBeat recorded 3 mentions for YouGov and 0 mentions for Wickes Group. YouGov's average media sentiment score of 0.06 beat Wickes Group's score of 0.00 indicating that YouGov is being referred to more favorably in the media.

Company	Overall Sentiment
YouGov	Neutral
Wickes Group	Neutral

Wickes Group has higher revenue and earnings than YouGov. Wickes Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
YouGov	£392M	0.75	-£2.30M	£10.40	23.98
Wickes Group	£1.64B	0.25	£29.25M	£16.40	11.40

44.1% of YouGov shares are held by institutional investors. Comparatively, 58.6% of Wickes Group shares are held by institutional investors. 13.6% of YouGov shares are held by company insiders. Comparatively, 0.7% of Wickes Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.7%. Wickes Group pays an annual dividend of GBX 10.90 per share and has a dividend yield of 5.8%. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Wickes Group pays out 66.5% of its earnings in the form of a dividend. Wickes Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

YouGov has a net margin of 3.11% compared to Wickes Group's net margin of 2.35%. Wickes Group's return on equity of 29.52% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
YouGov	3.11%	6.46%	4.89%
Wickes Group	2.35%	29.52%	3.77%

Summary

YouGov beats Wickes Group on 11 of the 18 factors compared between the two stocks.

How does YouGov compare to CentralNic Group?

YouGov (LON:YOU) and CentralNic Group (LON:CNIC) are both small-cap computer software companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, media sentiment, profitability, dividends, earnings and analyst recommendations.

YouGov currently has a consensus target price of GBX 411, suggesting a potential upside of 64.80%. Given YouGov's stronger consensus rating and higher possible upside, equities analysts plainly believe YouGov is more favorable than CentralNic Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
YouGov	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
CentralNic Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

YouGov has a beta of 1.453, meaning that its share price is 45% more volatile than the broader market. Comparatively, CentralNic Group has a beta of 0.41, meaning that its share price is 59% less volatile than the broader market.

YouGov has higher earnings, but lower revenue than CentralNic Group.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
YouGov	£392M	0.75	-£2.30M	£10.40	23.98
CentralNic Group	£790.04M	0.00	-£3.18M	N/A	N/A

YouGov has a net margin of 3.11% compared to CentralNic Group's net margin of 0.05%. YouGov's return on equity of 6.46% beat CentralNic Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
YouGov	3.11%	6.46%	4.89%
CentralNic Group	0.05%	0.26%	3.89%

44.1% of YouGov shares are held by institutional investors. Comparatively, 50.8% of CentralNic Group shares are held by institutional investors. 13.6% of YouGov shares are held by company insiders. Comparatively, 23.9% of CentralNic Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, YouGov had 3 more articles in the media than CentralNic Group. MarketBeat recorded 3 mentions for YouGov and 0 mentions for CentralNic Group. YouGov's average media sentiment score of 0.06 beat CentralNic Group's score of 0.00 indicating that YouGov is being referred to more favorably in the media.

Company	Overall Sentiment
YouGov	Neutral
CentralNic Group	Neutral

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.7%. CentralNic Group pays an annual dividend of GBX 1 per share. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

YouGov beats CentralNic Group on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

YOU vs. The Competition

Export

Metric	YouGov	Consulting Services Industry	Industrials Sector	LON Exchange
Market Cap	£287.98M	£2.53B	£9.48B	£2.85B
Dividend Yield	3.76%	3.85%	3.54%	6.16%
P/E Ratio	23.98	106.44	26.74	368.18
Price / Sales	0.75	142.71	2,079.45	84,612.72
Price / Cash	29.50	31.83	27.28	27.87
Price / Book	1.59	2.77	4.46	7.49
Net Income	-£2.30M	£155.55M	£791.21M	£5.89B
7 Day Performance	5.81%	0.75%	-0.79%	-0.19%
1 Month Performance	15.94%	-1.09%	0.16%	-1.00%
1 Year Performance	-28.74%	-16.24%	15.23%	61.67%

YouGov Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
YOU YouGov	4.5646 of 5 stars	GBX 249.40 +1.5%	GBX 411 +64.8%	-35.7%	£287.98M	£392M	23.98	1,820
VTY Vistry Group	4.3835 of 5 stars	GBX 254.88 -0.7%	GBX 463.30 +81.8%	-58.6%	£809.48M	£3.61B	6.07	4,400	Gap Up
GEN Genuit Group	4.4172 of 5 stars	GBX 277.24 +0.1%	GBX 430.40 +55.2%	-33.0%	£698.01M	£602.10M	15.58	2,700	Gap Up
DOCS Dr. Martens	3.638 of 5 stars	GBX 71.31 +3.2%	GBX 105 +47.3%	-6.9%	£661.35M	£764.90M	29.71	890	Gap Down
WIX Wickes Group	4.0063 of 5 stars	GBX 190.40 +1.4%	GBX 246.67 +29.6%	-17.4%	£412.97M	£1.64B	11.61	5,930

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This page (LON:YOU) was last updated on 7/14/2026 by MarketBeat.com Staff.

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YouGov (YOU) Competitors