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YouGov (YOU) Competitors

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GBX 267.20 +1.40 (+0.53%)
As of 09/11/2026 12:08 PM Eastern

YOU vs. HAS, PAGE, AFM, DATA, and IPEL

Should you buy YouGov stock or one of its competitors? YouGov's main competitors and comparable companies include Hays (HAS), PageGroup (PAGE), Alpha Financial Markets Consulting (AFM), GlobalData (DATA), and Impellam Group (IPEL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "professional services" industry.

How does YouGov compare to Hays?

Hays (LON:HAS) and YouGov (LON:YOU) are both small-cap industrials companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation, dividends and media sentiment.

Hays pays an annual dividend of GBX 0.44 per share and has a dividend yield of 0.7%. YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.5%. Hays pays out -12.1% of its earnings in the form of a dividend. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

48.3% of Hays shares are held by institutional investors. Comparatively, 47.9% of YouGov shares are held by institutional investors. 0.8% of Hays shares are held by insiders. Comparatively, 13.6% of YouGov shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Hays had 2 more articles in the media than YouGov. MarketBeat recorded 8 mentions for Hays and 6 mentions for YouGov. Hays' average media sentiment score of 0.88 beat YouGov's score of 0.37 indicating that Hays is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hays
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
YouGov
0 Very Positive mention(s)
5 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Hays presently has a consensus price target of GBX 63.20, indicating a potential downside of 5.32%. YouGov has a consensus price target of GBX 416, indicating a potential upside of 55.69%. Given YouGov's stronger consensus rating and higher probable upside, analysts plainly believe YouGov is more favorable than Hays.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hays
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00

YouGov has a net margin of 3.11% compared to Hays' net margin of -0.91%. YouGov's return on equity of 6.46% beat Hays' return on equity.

Company Net Margins Return on Equity Return on Assets
Hays-0.91% -13.31% 2.27%
YouGov 3.11%6.46%4.89%

Hays has a beta of 0.767, meaning that its stock price is 23% less volatile than the broader market. Comparatively, YouGov has a beta of 1.462, meaning that its stock price is 46% more volatile than the broader market.

YouGov has lower revenue, but higher earnings than Hays. Hays is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hays£6.42B0.16-£4.87M-£3.64N/A
YouGov£392M0.80-£2.30M£10.4025.69

Summary

YouGov beats Hays on 13 of the 18 factors compared between the two stocks.

How does YouGov compare to PageGroup?

YouGov (LON:YOU) and PageGroup (LON:PAGE) are both small-cap industrials companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, earnings, risk, valuation, institutional ownership and media sentiment.

47.9% of YouGov shares are held by institutional investors. Comparatively, 76.4% of PageGroup shares are held by institutional investors. 13.6% of YouGov shares are held by company insiders. Comparatively, 1.2% of PageGroup shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

PageGroup has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than PageGroup, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.80-£2.30M£10.4025.69
PageGroup£1.60B0.41£50.57M£4.1051.61

YouGov currently has a consensus target price of GBX 416, suggesting a potential upside of 55.69%. PageGroup has a consensus target price of GBX 260, suggesting a potential upside of 22.87%. Given YouGov's stronger consensus rating and higher probable upside, research analysts plainly believe YouGov is more favorable than PageGroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
PageGroup
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

In the previous week, YouGov had 4 more articles in the media than PageGroup. MarketBeat recorded 6 mentions for YouGov and 2 mentions for PageGroup. PageGroup's average media sentiment score of 0.86 beat YouGov's score of 0.37 indicating that PageGroup is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
YouGov
0 Very Positive mention(s)
5 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
PageGroup
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

YouGov has a beta of 1.462, suggesting that its share price is 46% more volatile than the broader market. Comparatively, PageGroup has a beta of 1.024, suggesting that its share price is 2% more volatile than the broader market.

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.5%. PageGroup pays an annual dividend of GBX 8.57 per share and has a dividend yield of 4.1%. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PageGroup pays out 209.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

YouGov has a net margin of 3.11% compared to PageGroup's net margin of 0.79%. YouGov's return on equity of 6.46% beat PageGroup's return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
PageGroup 0.79%5.95%7.59%

Summary

YouGov beats PageGroup on 11 of the 18 factors compared between the two stocks.

How does YouGov compare to Alpha Financial Markets Consulting?

YouGov (LON:YOU) and Alpha Financial Markets Consulting (LON:AFM) are both small-cap industrials companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, risk, analyst recommendations, dividends, profitability, valuation, institutional ownership and earnings.

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.5%. Alpha Financial Markets Consulting pays an annual dividend of GBX 14 per share. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Alpha Financial Markets Consulting pays out 10,769.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, YouGov had 6 more articles in the media than Alpha Financial Markets Consulting. MarketBeat recorded 6 mentions for YouGov and 0 mentions for Alpha Financial Markets Consulting. YouGov's average media sentiment score of 0.37 beat Alpha Financial Markets Consulting's score of 0.00 indicating that YouGov is being referred to more favorably in the media.

Company Overall Sentiment
YouGov Neutral
Alpha Financial Markets Consulting Neutral

Alpha Financial Markets Consulting has a net margin of 6.78% compared to YouGov's net margin of 3.11%. Alpha Financial Markets Consulting's return on equity of 10.64% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
Alpha Financial Markets Consulting 6.78%10.64%7.51%

YouGov presently has a consensus target price of GBX 416, suggesting a potential upside of 55.69%. Given YouGov's stronger consensus rating and higher possible upside, research analysts plainly believe YouGov is more favorable than Alpha Financial Markets Consulting.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Alpha Financial Markets Consulting
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

YouGov has a beta of 1.462, indicating that its share price is 46% more volatile than the broader market. Comparatively, Alpha Financial Markets Consulting has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market.

47.9% of YouGov shares are held by institutional investors. Comparatively, 96.8% of Alpha Financial Markets Consulting shares are held by institutional investors. 13.6% of YouGov shares are held by company insiders. Comparatively, 8.4% of Alpha Financial Markets Consulting shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Alpha Financial Markets Consulting has lower revenue, but higher earnings than YouGov. Alpha Financial Markets Consulting is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.80-£2.30M£10.4025.69
Alpha Financial Markets Consulting£233.62M0.00£15.85M£0.13N/A

Summary

YouGov beats Alpha Financial Markets Consulting on 11 of the 17 factors compared between the two stocks.

How does YouGov compare to GlobalData?

YouGov (LON:YOU) and GlobalData (LON:DATA) are both small-cap industrials companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, institutional ownership, profitability, earnings, media sentiment, dividends, risk and analyst recommendations.

47.9% of YouGov shares are owned by institutional investors. Comparatively, 22.1% of GlobalData shares are owned by institutional investors. 13.6% of YouGov shares are owned by company insiders. Comparatively, 67.1% of GlobalData shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

YouGov presently has a consensus price target of GBX 416, suggesting a potential upside of 55.69%. GlobalData has a consensus price target of GBX 173.75, suggesting a potential upside of 144.03%. Given GlobalData's higher possible upside, analysts plainly believe GlobalData is more favorable than YouGov.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
GlobalData
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80

YouGov has a beta of 1.462, meaning that its share price is 46% more volatile than the broader market. Comparatively, GlobalData has a beta of 0.725, meaning that its share price is 28% less volatile than the broader market.

In the previous week, GlobalData had 3 more articles in the media than YouGov. MarketBeat recorded 9 mentions for GlobalData and 6 mentions for YouGov. GlobalData's average media sentiment score of 0.66 beat YouGov's score of 0.37 indicating that GlobalData is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
YouGov
0 Very Positive mention(s)
5 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
GlobalData
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.5%. GlobalData pays an annual dividend of GBX 1.30 per share and has a dividend yield of 1.8%. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. GlobalData pays out 29.5% of its earnings in the form of a dividend.

GlobalData has lower revenue, but higher earnings than YouGov. GlobalData is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.80-£2.30M£10.4025.69
GlobalData£322.10M1.45£33.17M£4.4016.18

GlobalData has a net margin of 10.28% compared to YouGov's net margin of 3.11%. GlobalData's return on equity of 9.94% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
GlobalData 10.28%9.94%7.91%

Summary

GlobalData beats YouGov on 10 of the 18 factors compared between the two stocks.

How does YouGov compare to Impellam Group?

YouGov (LON:YOU) and Impellam Group (LON:IPEL) are both small-cap industrials companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, dividends, profitability, risk and analyst recommendations.

YouGov has a net margin of 3.11% compared to Impellam Group's net margin of 0.32%. Impellam Group's return on equity of 7.78% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
YouGov3.11% 6.46% 4.89%
Impellam Group 0.32%7.78%1.23%

Impellam Group has higher revenue and earnings than YouGov. Impellam Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
YouGov£392M0.80-£2.30M£10.4025.69
Impellam Group£2.04B0.00£15.70M£0.35N/A

YouGov has a beta of 1.462, indicating that its stock price is 46% more volatile than the broader market. Comparatively, Impellam Group has a beta of 0.41, indicating that its stock price is 59% less volatile than the broader market.

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 3.5%. Impellam Group pays an annual dividend of GBX 112 per share. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Impellam Group pays out 32,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, YouGov had 6 more articles in the media than Impellam Group. MarketBeat recorded 6 mentions for YouGov and 0 mentions for Impellam Group. YouGov's average media sentiment score of 0.37 beat Impellam Group's score of 0.00 indicating that YouGov is being referred to more favorably in the media.

Company Overall Sentiment
YouGov Neutral
Impellam Group Neutral

YouGov currently has a consensus target price of GBX 416, suggesting a potential upside of 55.69%. Given YouGov's stronger consensus rating and higher probable upside, equities research analysts plainly believe YouGov is more favorable than Impellam Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
YouGov
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Impellam Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

47.9% of YouGov shares are held by institutional investors. Comparatively, 8.4% of Impellam Group shares are held by institutional investors. 13.6% of YouGov shares are held by company insiders. Comparatively, 85.8% of Impellam Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

YouGov beats Impellam Group on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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YOU vs. The Competition

MetricYouGovProfessional Services IndustryIndustrials SectorLON Exchange
Market Cap£313.05M£7.60B£10.18B£2.87B
Dividend Yield3.40%3.80%97.17%6.23%
P/E Ratio25.6937.0325.75366.83
Price / Sales0.8023.81462.2683,599.70
Price / Cash29.5021.7123.7127.89
Price / Book1.716.604.846.33
Net Income-£2.30M£236.65M£612.22M£5.89B
7 Day Performance-3.68%-2.77%-1.56%-0.69%
1 Month Performance5.78%-3.87%-3.85%0.18%
1 Year Performance-24.09%-11.52%6.34%20.03%

YouGov Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
YOU
YouGov
3.9468 of 5 stars
GBX 267.20
+0.5%
GBX 416
+55.7%
-23.9%£313.05M£392M25.691,820
HAS
Hays
1.5941 of 5 stars
GBX 67.97
+2.4%
GBX 63.20
-7.0%
+16.0%£1.07B£6.42BN/A6,490
PAGE
PageGroup
2.6352 of 5 stars
GBX 213
+4.3%
GBX 260
+22.1%
-7.3%£663.21M£1.60B51.957,859
AFM
Alpha Financial Markets Consulting
N/AN/AN/AN/A£591.19M£233.62M3,876.921,051
DATA
GlobalData
3.6303 of 5 stars
GBX 68.50
-3.4%
GBX 173.75
+153.6%
-52.7%£448.27M£322.10M15.573,532

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This page (LON:YOU) was last updated on 9/12/2026 by MarketBeat.com Staff.
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