YouGov (YOU) Competitors

GBX 189.06 +0.76 (+0.40%)

As of 05:00 AM Eastern

YOU vs. GEN, DOCS, WIX, CNIC, and SST

Should you buy YouGov stock or one of its competitors? MarketBeat compares YouGov with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with YouGov include Genuit Group (GEN), Dr. Martens (DOCS), Wickes Group (WIX), CentralNic Group (CNIC), and Scottish Oriental Smaller Cos (SST). These companies are all part of the "computer software" industry.

How does YouGov compare to Genuit Group?

Genuit Group (LON:GEN) and YouGov (LON:YOU) are both small-cap industrials companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, dividends, risk, profitability, media sentiment, analyst recommendations and institutional ownership.

Genuit Group has a net margin of 7.51% compared to YouGov's net margin of 3.11%. Genuit Group's return on equity of 6.89% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Genuit Group	7.51%	6.89%	4.59%
YouGov	3.11%	6.46%	4.89%

Genuit Group presently has a consensus price target of GBX 463.25, indicating a potential upside of 85.60%. YouGov has a consensus price target of GBX 411, indicating a potential upside of 117.39%. Given YouGov's higher probable upside, analysts clearly believe YouGov is more favorable than Genuit Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Genuit Group	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
YouGov	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

74.4% of Genuit Group shares are owned by institutional investors. Comparatively, 43.6% of YouGov shares are owned by institutional investors. 4.2% of Genuit Group shares are owned by company insiders. Comparatively, 13.4% of YouGov shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Genuit Group has higher revenue and earnings than YouGov. Genuit Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Genuit Group	£602.10M	1.04	£23.57M	£17.80	14.02
YouGov	£392M	0.57	-£2.30M	£10.40	18.18

Genuit Group pays an annual dividend of GBX 12.60 per share and has a dividend yield of 5.0%. YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 4.9%. Genuit Group pays out 70.8% of its earnings in the form of a dividend. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Genuit Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, YouGov had 5 more articles in the media than Genuit Group. MarketBeat recorded 5 mentions for YouGov and 0 mentions for Genuit Group. YouGov's average media sentiment score of 0.14 beat Genuit Group's score of 0.00 indicating that YouGov is being referred to more favorably in the news media.

Company	Overall Sentiment
Genuit Group	Neutral
YouGov	Neutral

Genuit Group has a beta of 1.492, indicating that its share price is 49% more volatile than the broader market. Comparatively, YouGov has a beta of 1.432, indicating that its share price is 43% more volatile than the broader market.

Summary

Genuit Group beats YouGov on 10 of the 17 factors compared between the two stocks.

How does YouGov compare to Dr. Martens?

Dr. Martens (LON:DOCS) and YouGov (LON:YOU) are both small-cap computer software companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, profitability, earnings, media sentiment, dividends, analyst recommendations and institutional ownership.

YouGov has a net margin of 3.11% compared to Dr. Martens' net margin of 1.95%. YouGov's return on equity of 6.46% beat Dr. Martens' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Dr. Martens	1.95%	4.40%	8.12%
YouGov	3.11%	6.46%	4.89%

Dr. Martens pays an annual dividend of GBX 2.55 per share and has a dividend yield of 4.1%. YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 4.9%. Dr. Martens pays out 150.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov is clearly the better dividend stock, given its higher yield and lower payout ratio.

Dr. Martens has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Dr. Martens, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dr. Martens	£785M	0.77	£68.97M	£1.70	36.72
YouGov	£392M	0.57	-£2.30M	£10.40	18.18

In the previous week, YouGov had 4 more articles in the media than Dr. Martens. MarketBeat recorded 5 mentions for YouGov and 1 mentions for Dr. Martens. YouGov's average media sentiment score of 0.14 beat Dr. Martens' score of 0.00 indicating that YouGov is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Dr. Martens	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
YouGov	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral

Dr. Martens has a beta of 0.241, indicating that its share price is 76% less volatile than the broader market. Comparatively, YouGov has a beta of 1.432, indicating that its share price is 43% more volatile than the broader market.

Dr. Martens presently has a consensus price target of GBX 3,057, indicating a potential upside of 4,797.08%. YouGov has a consensus price target of GBX 411, indicating a potential upside of 117.39%. Given Dr. Martens' higher probable upside, research analysts plainly believe Dr. Martens is more favorable than YouGov.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dr. Martens	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
YouGov	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

32.2% of Dr. Martens shares are held by institutional investors. Comparatively, 43.6% of YouGov shares are held by institutional investors. 2.8% of Dr. Martens shares are held by insiders. Comparatively, 13.4% of YouGov shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

YouGov beats Dr. Martens on 12 of the 18 factors compared between the two stocks.

How does YouGov compare to Wickes Group?

YouGov (LON:YOU) and Wickes Group (LON:WIX) are both small-cap computer software companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation, analyst recommendations and media sentiment.

YouGov has a net margin of 3.11% compared to Wickes Group's net margin of 2.35%. Wickes Group's return on equity of 29.52% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
YouGov	3.11%	6.46%	4.89%
Wickes Group	2.35%	29.52%	3.77%

43.6% of YouGov shares are held by institutional investors. Comparatively, 57.4% of Wickes Group shares are held by institutional investors. 13.4% of YouGov shares are held by company insiders. Comparatively, 0.4% of Wickes Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Wickes Group has higher revenue and earnings than YouGov. Wickes Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
YouGov	£392M	0.57	-£2.30M	£10.40	18.18
Wickes Group	£1.64B	0.24	£29.25M	£16.40	10.69

In the previous week, YouGov had 3 more articles in the media than Wickes Group. MarketBeat recorded 5 mentions for YouGov and 2 mentions for Wickes Group. Wickes Group's average media sentiment score of 0.34 beat YouGov's score of 0.14 indicating that Wickes Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
YouGov	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral
Wickes Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

YouGov currently has a consensus price target of GBX 411, suggesting a potential upside of 117.39%. Wickes Group has a consensus price target of GBX 249.17, suggesting a potential upside of 42.14%. Given YouGov's stronger consensus rating and higher probable upside, equities research analysts plainly believe YouGov is more favorable than Wickes Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
YouGov	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
Wickes Group	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 4.9%. Wickes Group pays an annual dividend of GBX 10.90 per share and has a dividend yield of 6.2%. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Wickes Group pays out 66.5% of its earnings in the form of a dividend. Wickes Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

YouGov has a beta of 1.432, meaning that its stock price is 43% more volatile than the broader market. Comparatively, Wickes Group has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market.

Summary

YouGov beats Wickes Group on 10 of the 18 factors compared between the two stocks.

How does YouGov compare to CentralNic Group?

YouGov (LON:YOU) and CentralNic Group (LON:CNIC) are both small-cap computer software companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation, analyst recommendations and media sentiment.

YouGov has a net margin of 3.11% compared to CentralNic Group's net margin of 0.05%. YouGov's return on equity of 6.46% beat CentralNic Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
YouGov	3.11%	6.46%	4.89%
CentralNic Group	0.05%	0.26%	3.89%

43.6% of YouGov shares are held by institutional investors. Comparatively, 50.8% of CentralNic Group shares are held by institutional investors. 13.4% of YouGov shares are held by company insiders. Comparatively, 23.9% of CentralNic Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

YouGov has higher earnings, but lower revenue than CentralNic Group.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
YouGov	£392M	0.57	-£2.30M	£10.40	18.18
CentralNic Group	£790.04M	0.00	-£3.18M	N/A	N/A

In the previous week, YouGov had 5 more articles in the media than CentralNic Group. MarketBeat recorded 5 mentions for YouGov and 0 mentions for CentralNic Group. YouGov's average media sentiment score of 0.14 beat CentralNic Group's score of 0.00 indicating that YouGov is being referred to more favorably in the media.

Company	Overall Sentiment
YouGov	Neutral
CentralNic Group	Neutral

YouGov currently has a consensus price target of GBX 411, suggesting a potential upside of 117.39%. Given YouGov's stronger consensus rating and higher probable upside, equities research analysts plainly believe YouGov is more favorable than CentralNic Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
YouGov	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
CentralNic Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 4.9%. CentralNic Group pays an annual dividend of GBX 1 per share. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

YouGov has a beta of 1.432, meaning that its stock price is 43% more volatile than the broader market. Comparatively, CentralNic Group has a beta of 0.41, meaning that its stock price is 59% less volatile than the broader market.

Summary

YouGov beats CentralNic Group on 12 of the 16 factors compared between the two stocks.

How does YouGov compare to Scottish Oriental Smaller Cos?

Scottish Oriental Smaller Cos (LON:SST) and YouGov (LON:YOU) are both small-cap computer software companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, dividends, profitability, institutional ownership, risk, analyst recommendations and media sentiment.

Scottish Oriental Smaller Cos pays an annual dividend of GBX 2.90 per share and has a dividend yield of 1.0%. YouGov pays an annual dividend of GBX 9.25 per share and has a dividend yield of 4.9%. Scottish Oriental Smaller Cos pays out -24.1% of its earnings in the form of a dividend. YouGov pays out 88.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

YouGov has a consensus price target of GBX 411, suggesting a potential upside of 117.39%. Given YouGov's stronger consensus rating and higher possible upside, analysts plainly believe YouGov is more favorable than Scottish Oriental Smaller Cos.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Scottish Oriental Smaller Cos	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
YouGov	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

YouGov has a net margin of 3.11% compared to Scottish Oriental Smaller Cos' net margin of -30.11%. YouGov's return on equity of 6.46% beat Scottish Oriental Smaller Cos' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Scottish Oriental Smaller Cos	-30.11%	-3.55%	8.03%
YouGov	3.11%	6.46%	4.89%

Scottish Oriental Smaller Cos has higher earnings, but lower revenue than YouGov. Scottish Oriental Smaller Cos is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Scottish Oriental Smaller Cos	-£11.48M	-27.29	£60.88M	-£12.03	N/A
YouGov	£392M	0.57	-£2.30M	£10.40	18.18

In the previous week, YouGov had 5 more articles in the media than Scottish Oriental Smaller Cos. MarketBeat recorded 5 mentions for YouGov and 0 mentions for Scottish Oriental Smaller Cos. Scottish Oriental Smaller Cos' average media sentiment score of 1.67 beat YouGov's score of 0.14 indicating that Scottish Oriental Smaller Cos is being referred to more favorably in the media.

Company	Overall Sentiment
Scottish Oriental Smaller Cos	Very Positive
YouGov	Neutral

Scottish Oriental Smaller Cos has a beta of 0.34391055, meaning that its stock price is 66% less volatile than the broader market. Comparatively, YouGov has a beta of 1.432, meaning that its stock price is 43% more volatile than the broader market.

8.7% of Scottish Oriental Smaller Cos shares are owned by institutional investors. Comparatively, 43.6% of YouGov shares are owned by institutional investors. 0.7% of Scottish Oriental Smaller Cos shares are owned by company insiders. Comparatively, 13.4% of YouGov shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

YouGov beats Scottish Oriental Smaller Cos on 14 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

YOU vs. The Competition

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Metric	YouGov	Consulting Services Industry	Industrials Sector	LON Exchange
Market Cap	£222.42M	£2.51B	£9.32B	£2.78B
Dividend Yield	4.84%	3.37%	3.57%	6.09%
P/E Ratio	18.18	99.98	24.83	365.92
Price / Sales	0.57	153.70	5,392.92	88,371.87
Price / Cash	29.50	31.83	27.92	27.89
Price / Book	1.21	3.21	4.78	7.70
Net Income	-£2.30M	£155.55M	£792.39M	£5.89B
7 Day Performance	-1.40%	-0.20%	0.17%	0.48%
1 Month Performance	1.32%	2.49%	3.64%	2.53%
1 Year Performance	-42.01%	-7.99%	38.18%	87.11%

YouGov Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
YOU YouGov	4.898 of 5 stars	GBX 189.06 +0.4%	GBX 411 +117.4%	-37.5%	£222.42M	£392M	18.18	1,820	Gap Up
GEN Genuit Group	4.5801 of 5 stars	GBX 258.65 +5.6%	GBX 463.25 +79.1%	-38.9%	£649.79M	£602.10M	14.53	2,700	Gap Down
DOCS Dr. Martens	3.5224 of 5 stars	GBX 63.32 +2.0%	GBX 3,057 +4,727.7%	+1.6%	£612.16M	£785M	37.25	890	Gap Up
WIX Wickes Group	4.583 of 5 stars	GBX 204 +3.8%	GBX 249.17 +22.1%	-18.0%	£459.09M	£1.64B	12.44	5,930	News Coverage Analyst Forecast
CNIC CentralNic Group	N/A	N/A	N/A	N/A	£339.82M	£790.04M	N/A	100

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This page (LON:YOU) was last updated on 5/14/2026 by MarketBeat.com Staff.

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YouGov (YOU) Competitors