Zebra Technologies (NASDAQ:ZBRA) Sets New 12-Month Low Following Analyst Downgrade

Key Points

• Shares hit a new 52-week low near $200 after Robert W. Baird cut its price target to $300 from $350 while maintaining an outperform rating.
• Analysts are mixed but the consensus is a Moderate Buy with a consensus price target of $330.88, reflecting a range of Buy, Hold and one Strong Buy ratings.
• Zebra reported Q4 EPS of $4.33 (missing estimates by $0.01) and revenue of $1.48B (slightly above expectations), and set Q1 2026 guidance of $4.05–4.35 EPS and FY 2026 guidance of $17.70–18.30 EPS.

Zebra Technologies Corporation (NASDAQ:ZBRA - Get Free Report)'s share price hit a new 52-week low during mid-day trading on Monday after Robert W. Baird lowered their price target on the stock from $350.00 to $300.00. Robert W. Baird currently has an outperform rating on the stock. Zebra Technologies traded as low as $200.00 and last traded at $201.75, with a volume of 243253 shares trading hands. The stock had previously closed at $202.64.

Other research analysts have also issued research reports about the company. Weiss Ratings reaffirmed a "hold (c)" rating on shares of Zebra Technologies in a research report on Wednesday, January 21st. Truist Financial cut their price objective on Zebra Technologies from $331.00 to $291.00 and set a "hold" rating on the stock in a research report on Thursday, December 18th. UBS Group restated a "buy" rating and set a $335.00 target price on shares of Zebra Technologies in a report on Friday, February 13th. Needham & Company LLC reaffirmed a "buy" rating and issued a $345.00 price target on shares of Zebra Technologies in a research note on Friday, February 13th. Finally, Citigroup boosted their price objective on shares of Zebra Technologies from $311.00 to $315.00 and gave the company a "neutral" rating in a research report on Friday, February 13th. One investment analyst has rated the stock with a Strong Buy rating, five have given a Buy rating and five have given a Hold rating to the stock. According to MarketBeat, Zebra Technologies presently has a consensus rating of "Moderate Buy" and a consensus price target of $330.88.

Insider Activity at Zebra Technologies

In other news, insider Cristen L. Kogl sold 145 shares of the firm's stock in a transaction that occurred on Thursday, March 5th. The stock was sold at an average price of $235.71, for a total value of $34,177.95. Following the completion of the transaction, the insider owned 23,687 shares in the company, valued at $5,583,262.77. This trade represents a 0.61% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. 0.84% of the stock is currently owned by insiders.

Institutional Trading of Zebra Technologies

A number of hedge funds have recently modified their holdings of the business. SHP Wealth Management bought a new position in shares of Zebra Technologies in the 4th quarter worth about $215,000. Kera Capital Partners Inc. boosted its stake in Zebra Technologies by 45.1% during the fourth quarter. Kera Capital Partners Inc. now owns 2,373 shares of the industrial products company's stock worth $558,000 after acquiring an additional 738 shares in the last quarter. Invesco Ltd. boosted its stake in Zebra Technologies by 30.1% during the fourth quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company's stock worth $437,444,000 after acquiring an additional 416,568 shares in the last quarter. EP Wealth Advisors LLC purchased a new stake in Zebra Technologies in the fourth quarter worth about $772,000. Finally, Mackenzie Financial Corp increased its stake in shares of Zebra Technologies by 169.6% during the fourth quarter. Mackenzie Financial Corp now owns 18,361 shares of the industrial products company's stock valued at $4,521,000 after purchasing an additional 11,550 shares in the last quarter. Institutional investors own 91.03% of the company's stock.

Zebra Technologies Stock Down 1.0%

The stock's 50 day simple moving average is $232.33 and its two-hundred day simple moving average is $258.07. The firm has a market cap of $9.87 billion, a P/E ratio of 24.53 and a beta of 1.65. The company has a debt-to-equity ratio of 0.66, a current ratio of 0.97 and a quick ratio of 0.58.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last posted its quarterly earnings results on Thursday, February 12th. The industrial products company reported $4.33 earnings per share for the quarter, missing the consensus estimate of $4.34 by ($0.01). The company had revenue of $1.48 billion during the quarter, compared to analysts' expectations of $1.47 billion. Zebra Technologies had a return on equity of 18.09% and a net margin of 7.76%.The business's quarterly revenue was up 10.6% on a year-over-year basis. During the same quarter in the previous year, the company earned $4.00 EPS. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. As a group, research analysts forecast that Zebra Technologies Corporation will post 13.71 earnings per share for the current year.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company's product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.

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