Zeta Global Holdings Corp. (NYSE:ZETA) Short Interest Update

Key Points

• Zeta Global Holdings Corp. saw a staggering increase in short interest, rising by 356,566.7% in July, totaling approximately 28.9 million shares shorted.
• The company's stock traded down by 4.1%, reaching $15.01, with a market cap of $3.54 billion and a PE ratio of -51.83.
• Investment analysts have downgraded Zeta Global's target prices, with the consensus rating now classified as a "Moderate Buy" and an average target price of $30.36.

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) saw a large growth in short interest during the month of July. As of July 15th, there was short interest totaling 28,890,000 shares, agrowthof356,566.7% from the June 30th total of 8,100 shares. Currently,15.5% of the shares of the company are sold short. Based on an average daily trading volume, of 7,120,000 shares, the days-to-cover ratio is currently 4.1 days. Based on an average daily trading volume, of 7,120,000 shares, the days-to-cover ratio is currently 4.1 days. Currently,15.5% of the shares of the company are sold short.

Zeta Global Stock Performance

Zeta Global stock traded down $0.57 during midday trading on Friday, reaching $15.08. The stock had a trading volume of 7,960,218 shares, compared to its average volume of 8,271,977. The firm's 50-day moving average price is $14.48 and its 200 day moving average price is $15.31. Zeta Global has a 12 month low of $10.69 and a 12 month high of $38.20. The firm has a market capitalization of $3.55 billion, a PE ratio of -52.00, a P/E/G ratio of 56.26 and a beta of 1.28. The company has a quick ratio of 3.33, a current ratio of 3.33 and a debt-to-equity ratio of 0.29.

Institutional Investors Weigh In On Zeta Global

Several hedge funds and other institutional investors have recently modified their holdings of the stock. China Universal Asset Management Co. Ltd. grew its holdings in shares of Zeta Global by 228.6% during the first quarter. China Universal Asset Management Co. Ltd. now owns 115,000 shares of the company's stock worth $1,559,000 after purchasing an additional 80,000 shares in the last quarter. Summit Creek Advisors LLC boosted its stake in shares of Zeta Global by 33.6% during the first quarter. Summit Creek Advisors LLC now owns 1,047,677 shares of the company's stock valued at $14,206,000 after purchasing an additional 263,451 shares during the period. Teacher Retirement System of Texas purchased a new stake in shares of Zeta Global during the first quarter valued at approximately $360,000. Cetera Investment Advisers purchased a new stake in shares of Zeta Global during the fourth quarter valued at approximately $538,000. Finally, Yong Rong HK Asset Management Ltd purchased a new stake in shares of Zeta Global during the first quarter valued at approximately $38,748,000. 87.75% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

ZETA has been the topic of a number of research analyst reports. Morgan Stanley cut their price target on shares of Zeta Global from $25.00 to $15.00 and set an "equal weight" rating on the stock in a report on Wednesday, April 16th. B. Riley cut their price target on shares of Zeta Global from $44.00 to $29.00 and set a "buy" rating on the stock in a report on Tuesday, April 22nd. The Goldman Sachs Group cut their price target on shares of Zeta Global from $27.00 to $16.00 and set a "neutral" rating on the stock in a report on Monday, May 5th. DA Davidson cut their price target on shares of Zeta Global from $42.00 to $25.00 and set a "buy" rating on the stock in a report on Monday, April 14th. Finally, Royal Bank Of Canada cut their price target on shares of Zeta Global from $40.00 to $30.00 and set an "outperform" rating on the stock in a report on Monday, April 28th. Four analysts have rated the stock with a hold rating and eleven have given a buy rating to the stock. According to data from MarketBeat, the company has a consensus rating of "Moderate Buy" and a consensus target price of $30.36.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.