Zeta Global (NYSE:ZETA) Shares Up 10% - Still a Buy?

Key Points

• Shares of Zeta Global jumped about 10% intraday to $16.48 on Tuesday on volume of roughly 6.97 million shares (about 26% below the average), leaving the stock below its 50- and 200-day moving averages near $19.20.
• Analysts have been raising targets—Bank of America and B. Riley lifted targets to $30 and Goldman to $26—leaving a consensus rating of Moderate Buy and an average price target of $28 (9 Buys, 4 Holds, 1 Sell).
• Fundamentals show a market cap of $4.04 billion but a negative P/E of -139.97, and while institutions own about 87.8% of the stock insiders hold roughly 13.0% with a director recently reducing her stake.

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report)'s stock price shot up 10% during mid-day trading on Tuesday . The stock traded as high as $16.45 and last traded at $16.4820. 6,972,325 shares traded hands during trading, a decline of 26% from the average session volume of 9,455,839 shares. The stock had previously closed at $14.98.

Wall Street Analysts Forecast Growth

ZETA has been the subject of several recent research reports. Bank of America lifted their price target on Zeta Global from $28.00 to $30.00 and gave the company a "buy" rating in a research report on Tuesday, November 25th. B. Riley Financial lifted their target price on Zeta Global from $29.00 to $30.00 and gave the company a "buy" rating in a report on Tuesday, November 25th. The Goldman Sachs Group upped their price target on Zeta Global from $23.00 to $26.00 and gave the company a "neutral" rating in a research report on Wednesday, January 28th. Wall Street Zen upgraded shares of Zeta Global from a "hold" rating to a "buy" rating in a research report on Saturday, February 14th. Finally, Weiss Ratings reaffirmed a "sell (d-)" rating on shares of Zeta Global in a research note on Wednesday, January 21st. Nine investment analysts have rated the stock with a Buy rating, four have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average target price of $28.00.

Zeta Global Trading Up 12.2%

The firm's 50 day moving average is $19.23 and its 200 day moving average is $19.10. The company has a debt-to-equity ratio of 0.29, a current ratio of 3.01 and a quick ratio of 3.01. The company has a market capitalization of $4.04 billion, a PE ratio of -139.97, a P/E/G ratio of 1.68 and a beta of 1.26.

Insider Buying and Selling at Zeta Global

In other Zeta Global news, Director Jeanine Silberblatt sold 12,990 shares of the firm's stock in a transaction dated Friday, December 12th. The shares were sold at an average price of $19.34, for a total value of $251,226.60. Following the completion of the sale, the director directly owned 57,850 shares in the company, valued at $1,118,819. This trade represents a 18.34% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at this link. Insiders own 13.02% of the company's stock.

Institutional Trading of Zeta Global

Hedge funds have recently made changes to their positions in the stock. Golden State Wealth Management LLC increased its position in Zeta Global by 2,000.0% during the 2nd quarter. Golden State Wealth Management LLC now owns 1,680 shares of the company's stock valued at $26,000 after buying an additional 1,600 shares in the last quarter. Cornerstone Planning Group LLC grew its stake in shares of Zeta Global by 3,150.0% in the fourth quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company's stock worth $26,000 after acquiring an additional 1,260 shares during the last quarter. DV Equities LLC bought a new position in shares of Zeta Global during the fourth quarter valued at $29,000. Binnacle Investments Inc purchased a new position in shares of Zeta Global in the 3rd quarter worth about $30,000. Finally, United Community Bank bought a new position in Zeta Global in the 4th quarter worth about $31,000. 87.75% of the stock is owned by institutional investors.

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm's mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta's offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.

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