Zeta Global (NYSE:ZETA) Trading 9.5% Higher - Should You Buy?

Key Points

• Zeta Global's shares experienced a 9.5% increase during mid-day trading, reaching a last price of $20.66, which is up from a previous close of $18.86.
• Several analysts have upgraded their ratings on Zeta Global, with Zacks Research shifting from a "strong sell" to a "hold" rating, while Canaccord Genuity increased their price target to $28.00 and maintained a "buy" rating.
• The stock has a consensus rating of "Moderate Buy" among analysts, with a target price averaging around $30.14, indicating positive sentiment towards its future performance.

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) shares traded up 9.5% during mid-day trading on Thursday . The company traded as high as $20.59 and last traded at $20.66. 7,193,571 shares were traded during trading, an increase of 3% from the average session volume of 6,981,911 shares. The stock had previously closed at $18.86.

Analysts Set New Price Targets

A number of equities analysts have recently issued reports on the company. Zacks Research raised Zeta Global from a "strong sell" rating to a "hold" rating in a research report on Wednesday, August 27th. Wall Street Zen cut Zeta Global from a "buy" rating to a "hold" rating in a research note on Friday, September 5th. The Goldman Sachs Group upped their price objective on Zeta Global from $16.00 to $18.00 and gave the stock a "neutral" rating in a research note on Thursday, August 7th. Morgan Stanley upped their price objective on Zeta Global from $15.00 to $20.00 and gave the stock an "equal weight" rating in a research note on Wednesday, August 6th. Finally, Canaccord Genuity Group upped their price objective on Zeta Global from $26.00 to $28.00 and gave the stock a "buy" rating in a research note on Wednesday, August 6th. Eleven investment analysts have rated the stock with a Buy rating and five have issued a Hold rating to the stock. According to MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $30.14.

Zeta Global Stock Performance

The business has a 50 day simple moving average of $17.27 and a 200 day simple moving average of $15.07. The company has a quick ratio of 3.25, a current ratio of 3.25 and a debt-to-equity ratio of 0.29. The company has a market capitalization of $4.94 billion, a PE ratio of -109.32 and a beta of 1.30.

Institutional Investors Weigh In On Zeta Global

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Nomura Holdings Inc. raised its stake in Zeta Global by 6.0% in the second quarter. Nomura Holdings Inc. now owns 162,424 shares of the company's stock valued at $2,516,000 after buying an additional 9,123 shares during the last quarter. Castleark Management LLC acquired a new position in shares of Zeta Global in the second quarter valued at about $791,000. Tower Research Capital LLC TRC increased its holdings in shares of Zeta Global by 580.7% in the second quarter. Tower Research Capital LLC TRC now owns 28,126 shares of the company's stock valued at $436,000 after purchasing an additional 23,994 shares during the period. Manatuck Hill Partners LLC increased its holdings in shares of Zeta Global by 16.0% in the second quarter. Manatuck Hill Partners LLC now owns 290,000 shares of the company's stock valued at $4,492,000 after purchasing an additional 40,000 shares during the period. Finally, BNP Paribas Financial Markets increased its holdings in shares of Zeta Global by 95.6% in the second quarter. BNP Paribas Financial Markets now owns 83,628 shares of the company's stock valued at $1,295,000 after purchasing an additional 40,878 shares during the period. 87.75% of the stock is currently owned by hedge funds and other institutional investors.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.

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