Zeta Global (NYSE:ZETA) Trading 9.5% Higher - Here's Why

Key Points

• Zeta Global's shares experienced a 9.5% increase during mid-day trading, reaching a last price of $20.66, which is up from a previous close of $18.86.
• Several analysts have upgraded their ratings on Zeta Global, with Zacks Research shifting from a "strong sell" to a "hold" rating, while Canaccord Genuity increased their price target to $28.00 and maintained a "buy" rating.
• The stock has a consensus rating of "Moderate Buy" among analysts, with a target price averaging around $30.14, indicating positive sentiment towards its future performance.

Shares of Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) traded up 9.5% on Thursday . The company traded as high as $20.59 and last traded at $20.66. 7,193,571 shares traded hands during mid-day trading, an increase of 3% from the average session volume of 6,981,911 shares. The stock had previously closed at $18.86.

Wall Street Analyst Weigh In

A number of analysts recently weighed in on the stock. Morgan Stanley increased their price objective on shares of Zeta Global from $15.00 to $20.00 and gave the stock an "equal weight" rating in a report on Wednesday, August 6th. Canaccord Genuity Group increased their price objective on shares of Zeta Global from $26.00 to $28.00 and gave the stock a "buy" rating in a report on Wednesday, August 6th. The Goldman Sachs Group increased their price objective on shares of Zeta Global from $16.00 to $18.00 and gave the stock a "neutral" rating in a report on Thursday, August 7th. Wall Street Zen cut shares of Zeta Global from a "buy" rating to a "hold" rating in a report on Friday, September 5th. Finally, Bank of America increased their price objective on shares of Zeta Global from $20.00 to $24.00 and gave the stock a "buy" rating in a report on Wednesday, August 6th. Eleven research analysts have rated the stock with a Buy rating and five have given a Hold rating to the stock. Based on data from MarketBeat, Zeta Global has a consensus rating of "Moderate Buy" and an average price target of $30.14.

Zeta Global Price Performance

The company's 50 day moving average price is $17.69 and its 200-day moving average price is $15.09. The company has a market cap of $4.86 billion, a price-to-earnings ratio of -107.47 and a beta of 1.30. The company has a debt-to-equity ratio of 0.29, a quick ratio of 3.25 and a current ratio of 3.25.

Institutional Investors Weigh In On Zeta Global

A number of large investors have recently made changes to their positions in ZETA. Golden State Wealth Management LLC raised its holdings in shares of Zeta Global by 2,000.0% during the second quarter. Golden State Wealth Management LLC now owns 1,680 shares of the company's stock valued at $26,000 after acquiring an additional 1,600 shares during the period. Bartlett & CO. Wealth Management LLC acquired a new stake in Zeta Global in the first quarter valued at approximately $27,000. Quarry LP lifted its stake in Zeta Global by 963.9% in the first quarter. Quarry LP now owns 2,181 shares of the company's stock valued at $30,000 after acquiring an additional 1,976 shares during the last quarter. Banque Cantonale Vaudoise acquired a new stake in Zeta Global in the first quarter valued at approximately $32,000. Finally, Traub Capital Management LLC bought a new position in shares of Zeta Global in the second quarter valued at approximately $50,000. Institutional investors and hedge funds own 87.75% of the company's stock.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.