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Analysts Love Lovesac, But Investors Should Be Cautious

Orlando, Florida, USA - January 27, 2022: Lovesac store sign at a mall in Orlando, Florida, USA. Lovesac is an American furniture retailer, specializing in a patented modular furniture system. — Stock Editorial Photography

Key Points

  • There are reasons to love the Lovesac Company and reasons to hate it. This is a look at why.
  • The growth and operational improvements suggest a 50% upside is possible.
  • The risk to the buyback plan, the threat of dilution, and high short interest are reasons to be cautious.
  • MarketBeat previews the top five stocks to own by July 1st.

Lovesac Today

The Lovesac Company stock logo
LOVELOVE 90-day performance
Lovesac
$16.65 -0.17 (-1.01%)
As of 06/13/2025 04:00 PM Eastern
52-Week Range
$12.12
$39.49
P/E Ratio
48.97
Price Target
$31.67

Lovesac Company NASDAQ: LOVE is emerging from legal issues involving former executives and is on track for its share price to stage a rebound.

The rebound will be driven by its growth, improving operational quality, and shift to sustainable profitability, but there are risks.

Among these are significant risks of shareholder dilution and a high level of short interest that remain unaddressed.

The question for investors is how great an opportunity for upside there is, and how the risks of stock price decline offset it. 

Lovesac Stock Price chart

Lovesac Is Growing, and the Analysts Like It

Lovesac’s Q1 release highlights the primary reasons for buying it: positioning and operational quality. The company’s $138.4 million in net revenue isn’t industry-leading, but the 4.4% is. Competitors like Ethan Allen Interiors NYSE: ETD, La-Z-Boy NYSE: LZB, and Bassett Furniture Industries NASDAQ: BSET are growing at much slower paces, if at all. Ethan Allen and Bassett Furniture posted significant declines in their calendar Q1 reports, highlighting the market share gains reported by Lovesac.

Lovesac’s growth is underpinned by its increasing store count, which has risen by 21 compared to last year, with sales in that channel up 18%. The weak areas are in the digital and other categories, which contracted by 9% and 40.5%. 

Operational quality resulted in a 60-basis-point contraction in the gross margin and a 310-basis-point contraction in SG&A expenses. The net result is that the GAAP losses contracted by more than 1,600 basis points, and the adjusted loss by more than 2,000 basis points, allowing management to issue strong guidance.

The guidance for the year was increased, with revenue expected to range around $725 million and EPS expected to be around $1.05, both above the consensus forecast reported by MarketBeat. 

The news is unlikely to alter the analysts’ outlook, which is bullish for this stock. The coverage reported by MarketBeat has been consistent at six for more than a year, with all analysts rating the stock unanimously as a Buy. The price target revisions for calendar 2025 are limited, with only four tracked ahead of the FQ1 release; however, they align with the consensus, which forecasts a 50% upside for this stock

Lovesac’s Share Buyback Is at Risk

Lovesac invigorated its market during the summer of 2024 by announcing a share buyback program. The company has repurchased numerous shares since then, significantly reducing the count in that time. However, there is a risk that this repurchase may not only cease but also be reversed. The impact of operations and legal settlements, including share repurchases, resulted in a substantial decrease in its cash position, current, and total assets that have only been partially offset by declining liabilities. 

Lovesac Stock Forecast Today

12-Month Stock Price Forecast:
$31.67
90.19% Upside
Buy
Based on 6 Analyst Ratings
Current Price$16.65
High Forecast$38.00
Average Forecast$31.67
Low Forecast$24.00
Lovesac Stock Forecast Details

The net result is a 7% decline in shareholder equity and insufficient cash to ensure operations can continue while repurchasing shares.

Add in the fact that guidance includes an 11.6% increase in the expected average share count between the Q2 and full-year forecasts, and the odds are high that the share count will be increased or at least offset the impact of buybacks

Short interest has decreased significantly from its highs but remained elevated at more than 20% in May. With this in play and shareholder dilution a possibility, it is unlikely that short interest will continue to fall over the summer. The risk is that shorts will pile back into this market, lowering the share price. 

Even if Lovesac can rebound from its mid-June price points, gains could be capped at resistance targets near $22.50 and $25 unless another catalyst emerges. 

Should You Invest $1,000 in Lovesac Right Now?

Before you consider Lovesac, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Lovesac wasn't on the list.

While Lovesac currently has a Buy rating among analysts, top-rated analysts believe these five stocks are better buys.

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Thomas Hughes
About The Author

Thomas Hughes

Contributing Author

Technical and Fundamental Analysis

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Lovesac (LOVE)
3.5538 of 5 stars
$16.65-1.0%N/A48.97Buy$31.67
Bassett Furniture Industries (BSET)
2.7322 of 5 stars
$15.74-2.2%5.08%-14.31N/AN/A
Ethan Allen Interiors (ETD)
4.0405 of 5 stars
$26.25-1.5%5.94%11.03Hold$32.00
La-Z-Boy (LZB)
4.0226 of 5 stars
$38.21-1.5%2.30%13.13Moderate Buy$44.50
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