S&P 500   5,130.17 (+0.67%)
DOW   39,052.91 (+0.14%)
QQQ   445.18 (+1.41%)
AAPL   178.68 (-1.15%)
MSFT   414.89 (+0.30%)
META   502.43 (+2.51%)
GOOGL   138.18 (-0.20%)
AMZN   178.38 (+0.92%)
TSLA   204.03 (+1.06%)
NVDA   817.60 (+3.35%)
NIO   5.83 (+1.39%)
AMD   200.73 (+4.26%)
BABA   74.84 (+1.09%)
T   16.98 (+0.30%)
F   12.44 (+0.00%)
MU   95.91 (+5.85%)
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GE   159.10 (+1.41%)
DIS   112.05 (+0.42%)
AMC   4.40 (+1.85%)
PFE   26.56 (+0.00%)
PYPL   60.62 (+0.46%)
XOM   105.80 (+1.22%)
S&P 500   5,130.17 (+0.67%)
DOW   39,052.91 (+0.14%)
QQQ   445.18 (+1.41%)
AAPL   178.68 (-1.15%)
MSFT   414.89 (+0.30%)
META   502.43 (+2.51%)
GOOGL   138.18 (-0.20%)
AMZN   178.38 (+0.92%)
TSLA   204.03 (+1.06%)
NVDA   817.60 (+3.35%)
NIO   5.83 (+1.39%)
AMD   200.73 (+4.26%)
BABA   74.84 (+1.09%)
T   16.98 (+0.30%)
F   12.44 (+0.00%)
MU   95.91 (+5.85%)
CGC   3.25 (-1.22%)
GE   159.10 (+1.41%)
DIS   112.05 (+0.42%)
AMC   4.40 (+1.85%)
PFE   26.56 (+0.00%)
PYPL   60.62 (+0.46%)
XOM   105.80 (+1.22%)
S&P 500   5,130.17 (+0.67%)
DOW   39,052.91 (+0.14%)
QQQ   445.18 (+1.41%)
AAPL   178.68 (-1.15%)
MSFT   414.89 (+0.30%)
META   502.43 (+2.51%)
GOOGL   138.18 (-0.20%)
AMZN   178.38 (+0.92%)
TSLA   204.03 (+1.06%)
NVDA   817.60 (+3.35%)
NIO   5.83 (+1.39%)
AMD   200.73 (+4.26%)
BABA   74.84 (+1.09%)
T   16.98 (+0.30%)
F   12.44 (+0.00%)
MU   95.91 (+5.85%)
CGC   3.25 (-1.22%)
GE   159.10 (+1.41%)
DIS   112.05 (+0.42%)
AMC   4.40 (+1.85%)
PFE   26.56 (+0.00%)
PYPL   60.62 (+0.46%)
XOM   105.80 (+1.22%)
S&P 500   5,130.17 (+0.67%)
DOW   39,052.91 (+0.14%)
QQQ   445.18 (+1.41%)
AAPL   178.68 (-1.15%)
MSFT   414.89 (+0.30%)
META   502.43 (+2.51%)
GOOGL   138.18 (-0.20%)
AMZN   178.38 (+0.92%)
TSLA   204.03 (+1.06%)
NVDA   817.60 (+3.35%)
NIO   5.83 (+1.39%)
AMD   200.73 (+4.26%)
BABA   74.84 (+1.09%)
T   16.98 (+0.30%)
F   12.44 (+0.00%)
MU   95.91 (+5.85%)
CGC   3.25 (-1.22%)
GE   159.10 (+1.41%)
DIS   112.05 (+0.42%)
AMC   4.40 (+1.85%)
PFE   26.56 (+0.00%)
PYPL   60.62 (+0.46%)
XOM   105.80 (+1.22%)

Can Alaska Air Continue Soaring Above The Airline Industry?

Can Alaska Air Continue Soaring Above The Airline Industry?

Key Points

  • Alaska Air surged last week on news that it plans to hire 3,500 new workers this year.
  • The company's stock performance outpaced the broader airline industry in 2022.
  • Alaska reports Q4 results next week, with analysts expecting year-over-year increases.
  • The company beat Wall Street earnings views in the past eight quarters.  
  • 5 stocks we like better than Alaska Air Group

The airline industry has been in rally mode since late last month, and Alaska Air Group Inc. NYSE: ALK is one of the stocks leading the way in the past two weeks. 

Others that have taken flight lately include United Airlines Holdings Inc. NASDAQ: UAL, American Airlines Group Inc. NASDAQ: AAL and Delta Air Lines Inc. NYSE: DAL. Showing that positive news can lift an entire industry, even Southwest Airlines Co. NYSE: LUV is up 5.96% in the past week, as investors seem to have brushed aside the company’s widely publicized bungling of the busy holiday travel season. 

Alaska Air soared 11% last week on news that the company plans to recruit 3,500 new employees in various roles and functions. 

In a news release, the company said, “As we continue to grow and bring dozens of new airplanes into our fleet, we need thousands of people to join the Alaska family.”

Alaska Air operates two airlines, Alaska and Horizon. Its mainline business segment comprises scheduled passenger and cargo transportation on Alaska’s Airbus and Boeing fleets. That unit serves the U.S., parts of Mexico, and Costa Rica. 

Horizon is a wholly owned subsidiary of Alaska, flying regional these regional passenger routes. The concept of the regional segment is familiar to travelers who fly relatively short distances, often to or from smaller airports. 

Investors Cheer Hiring Announcement 

The announcement about robust 2023 hiring was greeted with enthusiasm as shares climbed 2.65% on the news. While recent corporate announcements about layoffs, such as those at Jabil Inc. NYSE: JBL, resulted in a rally because investors cheered cost cuts, Alaska’s news resulted in optimism about increased business.


The company said it aims to hire 550 pilots, 1,000 flight attendants, 1,000 customer service agents, 100 ramp service agents, 240 contact center agents, 135 maintenance technicians, and 500 employees for management roles. 

With a market capitalization of about $6.38 billion, Alaska now qualifies as a mid-cap, but it hasn’t yet been ejected from the S&P 500, although it’s one of the smaller stocks within that broad large-cap index. The current threshold for qualification is $3 billion, which Alaska still meets. 

In the past year, the stock essentially etched the same downward trajectory as the broader airline industry, although did outperform the group as a whole. The leading stock in the group is Panamanian Copa Holdings SA NYSE: CPA, which advanced 7.47% in the past year. United saw a 7.22% gain during that time, while American and Delta were down 12% and 7.89%, respectively.

Alaska posted a decline of 11.07% in the past year.

Can Alaska Air Continue Soaring Above The Airline Industry?

Good Data On Inflation Lifted Entire Industry 

The entire group is rallying as better-than-expected inflation data is boosting hope that demand for travel will bounce back sooner than anticipated. However, anyone who flew much in 2022 almost certainly experienced packed planes, crowded airports, and often flight delays and cancellations as post-pandemic travel rebounded much sooner than airlines expected. 

Investors seem to believe last year’s travel was just the tip of the iceberg regarding what’s coming. 

The company is due to report its fourth quarter on January 26, before the opening bell. Wall Street expects $0.88 per share on revenue of $2.51 billion. Both would be increases over the year-earlier quarter. 

Earnings data for Alaska show the company beating bottom-line views in the past eight quarters and top-line views in seven of the past eight. 

Revenue has been increasing at a healthy clip, although below the triple-digit growth rates that occurred from the second quarter of 2021 through the first quarter of 2022, when year-over-year gains over travel-restricted and travel-reluctant quarters were easy to make.

Shares are trading at April 2022 levels, as the stock advanced 20.02% in the past three months. Shares closed Tuesday at $50.30, a gain of a penny. 

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Should you invest $1,000 in Alaska Air Group right now?

Before you consider Alaska Air Group, you'll want to hear this.

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While Alaska Air Group currently has a "Moderate Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Alaska Air Group (ALK)
4.9489 of 5 stars
$36.95-1.2%N/A20.41Moderate Buy$56.13
United Airlines (UAL)
4.9691 of 5 stars
$44.42-2.4%N/A5.64Moderate Buy$66.47
American Airlines Group (AAL)
3.7351 of 5 stars
$15.48-1.3%N/A14.07Hold$17.57
Delta Air Lines (DAL)
4.9427 of 5 stars
$41.80-1.1%0.96%5.85Buy$55.54
Southwest Airlines (LUV)
3.9417 of 5 stars
$33.94-1.0%2.12%45.25Reduce$30.93
Copa (CPA)
4.8793 of 5 stars
$98.41+1.0%6.54%7.70Strong Buy$146.33
Jabil (JBL)
3.3849 of 5 stars
$147.40+2.3%0.22%25.15Buy$135.88
Compare These Stocks  Add These Stocks to My Watchlist 

Kate Stalter

About Kate Stalter

  • stalterkate@gmail.com

Contributing Author

Retirement, Asset Allocation, and Tax Strategies

Experience

Kate Stalter has been a contributing writer for MarketBeat since 2021.

Additional Experience

Series 65-licensed investment advisor, financial advisor, Blue Marlin Advisors; investment columnist for Forbes, U.S. News & World Report

Areas of Expertise

Asset allocation, technical and fundamental analysis, retirement strategies, income generation, risk management, sector and industry analysis

Education

Bachelor of Arts, Saint Mary’s College, Notre Dame, Indiana; Master of Business Adminstration, Kellogg School of Management at Northwestern University

Past Experience

Founder, financial advisor for Better Money Decisions; editor, stock trading instructor for Investor’s Business Daily; columnist, podcast host, video host for MoneyShow.com; contributor for Morningstar magazine


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