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MU   73.24 (+4.78%)
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T   29.56 (+1.13%)
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ACB   11.59 (+3.11%)
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Morgan Stanley Slaps Roku With Downgrade After Massive Rally

Monday, December 2, 2019 | Steve Anderson
Morgan Stanley Slaps Roku With Downgrade After Massive Rally

If you're like a lot of people out there, chances are you spent at least some part of the preceding holiday weekend streaming some video. It's also a pretty fair bet that some of you put a Roku (NASDAQ: ROKU) device to work for that streaming. It's been a great year for Roku by pretty much every measure, but a new report notes that Morgan Stanley (NYSE: MS) has downgraded Roku stock for one surprising reason.

Roku a Sputtering Streamer Stock?

By most indications, things have been going great for Roku. Roku shares are up 400% over last year's figures, amid a combination of quality products and a general enthusiasm for streaming video in general. The notion that people could indeed “cut the cable” and replace it with online-only video becomes more and more viable with each passing day, and Roku is at least near the tip of the spear on this one. It was good enough for us to include it in our list of seven technology stocks that would lead the sector in 2019, and sure enough, lead it did.

In fact, even Morgan Stanley, who issued the downgrade from “equal weight” to “underweight”, adjusted its price target to $110 a share, up from its original estimate of $100. Given that as of this writing, Roku stock is trading at 138.39—and this down from the previous close of 160.37—it means that Morgan Stanley is expecting one doozy of a drop, and already getting one.

Everything Good Has Already Happened for Roku

Basically, in issuing this valuation, Morgan Stanley has identified one critical point about stocks: they do not go up forever. Indeed, with a 400% gain since this time last year under its belt, Roku has made massive strides, the kind that just isn't sustainable. That led Benjamin Swinburne, an analyst with Morgan Stanley, to note that “it's all priced in” when referring to good news about Roku.

Morgan Stanley made it clear, though, that Roku has been a success; the business has been on an upward trend and gross margins have been doing well. Reports note that its platform sales are nearly three times what Netflix's (NASDAQ: NFLX) are, and are almost double that of high-growth SaaS firms. The problem is actually keeping that level of growth going, especially in a market with tons of competitors.

Being Just Another Face in the Streaming Crowd

It's that competition that Morgan Stanley seems to ultimately believe will hurt Roku going forward. It not only looks for a negative impact on Roku's hardware operations but also to its digital advertising operations. There are plenty of ways to access streaming video out there and most of them have nothing to do with Roku, from streaming media platforms built directly into smart TVs to disc players (Blu-Ray, 4K or DVD) with streaming options included. Even game consoles will handle that function now, so the need to get a Roku box is a lot less urgent than what it once was.

It's also not hard to see that if Roku's hardware sales are hurt going forward, then so too will its advertising sales efforts take a comparable knock-on hurt. Advertising lives and dies by reach and impact, and it's next to impossible to have good impact numbers without first having good reach numbers. You can have a 100% engagement rate for an audience of 20, and that makes you vastly less valuable than an audience of two million with a 1% engagement rate.

It certainly doesn't help that Roku's presence in the media hasn't been exactly brisk lately. Roku's news sentiment was negative on InfoTrie's scale at one point, with headlines all overlooking for downturns ahead.

With huge gains in streaming provider numbers and streaming hardware options, Roku has legions of competitors. That's not a market where anyone can turn in back-to-back years of 400% gains, so it's a safe bet that 2020 for Roku will not look anything like 2019 did. While it's not likely Roku will go out of business, it is likely that Roku will take its place as one more face in the streaming crowd.

Companies Mentioned in This Article

CompanyBeat the Market™ RankCurrent PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Roku (ROKU)1.2$289.84+0.3%N/A-252.03Buy$224.36
Compare These Stocks  Add These Stocks to My Watchlist 


10 Stocks to Buy On Fears of a Second Coronavirus Wave

Ever since the U.S. economy began to re-open (and honestly before that), there was concern over the impending “second wave” of the novel coronavirus. And although the second wave of the virus was not expected to hit until the fall, the concerns have been escalating as case numbers rise in multiple states.

And despite the Trump administration’s vehement statements that the economy would not shut down, we learned on February 25 that Texas was now pausing, and in some cases rolling back, its reopening measures in an effort to stem the spread of the virus.

And this is happening as the Centers for Disease Control (CDC) is now saying that it’s possible that 20 million Americans may have the coronavirus based on a sample of blood tests that are showing who has the antibodies in their system.

For its part, the stock market reacted sharply to the move. It was a move that undoubtedly frustrated many weary investors. In fact, you might be among those that have had just about enough of the Covid-19 market. I understand, I’m there too.

But, institutional investors are forward-looking. And right now, they don’t like what they see. So stocks are having another broad selloff. However, in the midst of any selloff, there is money to be made. And the good news for investors is that many of the same stocks that were good buys in March are still the stocks to buy right now. And while some of these stocks fit the classic definition of defensive stocks, you’ll find a few genuine growth stocks included on this list as well.

View the "10 Stocks to Buy On Fears of a Second Coronavirus Wave".

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