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Will Coca-Cola Stock Move To New Highs Or Fall Flat In 2023?

Coca-Cola stock price

Key Points

  • The Coca-Cola Company had a stellar quarter, showing pricing power is strong. 
  • Adjusted margin improved YOY and led to solid results on the bottom line. 
  • The earnings guidance was raised and may lead the analysts to raise their targets. 
  • 5 stocks we like better than Coca-Cola

The Coca-Cola Company’s NYSE: KO Q2 results suggest that it can bubble to new highs in 2023, but there is at least 1 headwind for the market that could keep it from moving higher. The analysts. 13 of whom rate the stock a firm Moderate Buy, aren’t gushing with excitement, and their price target activity is unlikely to spur a rally.

At least not yet. The analysts have yet to come out with revisions following the release; when they do, it will set the tone for the next few months. As it is, their price target is only 8% above the stock price action, which is little incentive for investors looking for returns this year. 

The Coca-Cola Has Strong Quarter: Pricing Power Is Evident 

The Coca-Cola Company had a solid quarter with strength in all regions. The company reported $12 billion in net revenue for a gain of 6.2% compared to last year, beating the consensus by 210 basis points. The gain was driven by flat case volume, a 1% increase in concentrated, and a 10% contribution from price/mix offset by FX headwinds.

Organic growth came in at 11%, with Latin America up 25%, the EU and North America at 9%, APAC at 5%, Global Ventures at 10%, and Bottling Investments at 15%. 

The margin news is mixed with GAAP margin contracting and adjusted margin expanding. GAAP margins contracted due to FX headwinds and 1-offs related to growth and repositioning.

The adjusted operating margin improved by 90 basis points to 31.6% to help leverage the top-line strength. The adjusted EPS of $0.78 is up 11% compared to last year, beating the consensus by $0.06, playing into management's decision to increase the guidance. 

The guidance has a cautious tone and does not include specifics for Q3, but it does include upward revisions for the year. The company expects organic revenue growth in the range of 8% to 9%, with EPS growth in the range of 9% to 11%. That puts adjusted EPS at $2.70 at the low end, above the consensus target. This should get the analyst to up their EPS targets; it may spark some upward price target revisions. 

The Coca-Cola Company Capital Returns; Dividend Growth 

The Coca-Cola Company generated $4 billion in FCF on a YTD basis. This is down slightly from the previous year but sufficient to maintain a solid balance sheet and pay dividends. The company is a Dividend King, so there is a high expectation for sustained annual distribution increases.


The problem is that The Coca-Cola Company is a mature Dividend King paying out 70% of its earnings. It can sustain dividend increases, but there is a limit to how long and what pace they will come. The distribution CAGR is running at 3.5%, which isn’t enough to offset inflation in 2023; competitor PepsiCo NASDAQ: PEP is in similar shape but able to grow its dividend by more than the pace of inflation for a similar valuation.

Other stocks in the consumer staples sector offer even better yields at deep-value pricing. 

Institutional interest in KO shares supports the action and may help it sustain current levels, if not higher. The institutions own nearly 70% of the stock and have been buying at a pace of 2:1 compared to selling.

This is consistent with the $60 support level, which is the critical support line. A move below that level could lead to a significant correction in the stock price. So long as it holds, the market should continue to move sideways, if not drift higher. A move higher may depend on the analysts; if they begin to hike their price targets again, the market should follow them higher. 

Coke Stock price chart

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Should you invest $1,000 in Coca-Cola right now?

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Thomas Hughes
About The Author

Thomas Hughes

Contributing Author

Technical and Fundamental Analysis

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
PepsiCo (PEP)
4.7956 of 5 stars
4.80 / 5 stars
$168.13+2.0%3.22%24.40Moderate Buy$185.27
Coca-Cola (KO)
4.3232 of 5 stars
4.32 / 5 stars
$64.75+0.7%3.00%25.90Moderate Buy$70.00
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