Free Trial

You’ll Want in on These Consumer Staples After Reading This

wooden cashbox with dollar bill partly exposed on yellow

Key Points

  • Market performance has made one trend obvious, shining a bullish light on consumer staples stocks.
  • After underperforming this year, the market rewards this short list of companies whose upside potential is worth being in the tech sector.
  • Analysts agree, and smart money like BlackRock is behind the tailwind, so don't miss out.
  • 5 stocks we like better than Consumer Discretionary Select Sector SPDR Fund

When optimism takes over the masses, you can bet your bottom dollar that herd behavior will cause investors and markets to follow into hype-related stocks, typically high beta ones. Some examples of these businesses could be consumer discretionary stocks. These companies rely on the optimism in the economy to cause consumers to spend less responsibly.

If that makes sense to you and you are willing to accept the thesis, then you understand that the opposite is true. When the economy is uncertain - such as today - consumer staples tend to draw in all the attention and capital.

If you want proof that this thesis is playing out in 2023, here are some numbers to consider:

The Consumer Discretionary Select Sector SPDR Fund NYSEARCA: XLY has outperformed the indexes by 17.2% during this period. On the other hand, the Consumer Staples Select Sector SPDR Fund NYSEARCA: XLP has underperformed by declining as much as 7.2% year-to-date.

If the economy continues to weaken, those numbers will flip. Before that pivot arrives, there are a few names that MarketBeat would like to share with you. These names carry high upside potential and are just the type of value the smart money will likely seek. Ready, set, go!

Price Tag Quality 

Like any product or service, you'll find that choosing the cheapest option typically brings you some sort of headache shortly after, making you wish you would have preferred the slightly more expensive alternative. Stocks are sometimes the same way, within reason.

Choosing to value the average forward price-to-earnings multiples within the consumer staples ETF, you can go to MarketBeat's stock screener to filter for high PE stocks; the outliers will present themselves to you and work from there.


You'll find that, to stay above the sector's average 16.5x multiple, names like The Boston Beer Company NYSE: SAM, Krispy Kreme NASDAQ: DNUT, and RH NYSE: RH are clear outliers, each with their respective bullish factors.

Let's start with the leader: Boston Beer is trading today for a 37.6x multiple, 128% above the sector! There must be something special going on with this stock that makes investors like yourself perceive quality that justifies this price.

The answer is found in earnings growth expectations. While the sector expects an average earnings per share (EPS) growth rate of 15.3% for the next twelve months, Boston Beer knocks it out of the park with an expected EPS growth of 35.3%, according to analyst expectations. Okay, you can forgive markets for being willing to overpay a bit for sector-leading growth.

What about Krispy Kreme? No matter the market environment, Wall Street still expects its interns to go on coffee and donut runs, so analysts have assigned a consensus price target of $16.0 a share for this stock, implying a 26.8% upside from today's prices.

Remember the sector average EPS growth? Krispy Kreme is expected to bump theirs by 22.8%, a whole 50% above the sector. It makes sense to be flexible on the stock price, doesn't it?

Finally, RH is not too far behind these two despite only trading at an 18.2x multiple, a 10.0% premium to the sector. Where this stock shines is its growth expectations and price target, worthy of a much larger multiple, but then again, value investing wins, right?

Analysts have placed a consensus price target of $326.5 a share on this stock, requiring the price to rally by a massive 44.5%. The driver? Expectations of a 45.7% jump in EPS for the next twelve months.

Smart Money Has Spoken 

Do you know those guys in dark suits that people call 'masters of the universe'? They usually walk into office buildings and work for BlackRock NYSE: BLK and Goldman Sachs NYSE: GS and make calls on where the market will go next.

In the latest round of quarterly results, these names have advised their clients - or so it seems - to get out of equities and invest in bonds or anything that offers an inflation-beating yield. However, behind the scenes, they've left some breadcrumbs.

For all of these consumer staple names, there is one thing in common you would not expect. BlackRock is the largest shareholder for each, owning more than 3.0% and even 5.0% in each name. It seems, then, that the above-sector valuations don't bother them.

Should they be a worry for you, then? That is not likely, especially knowing the bullish sentiment surrounding these names. Betting against the market is often futile, so do yourself - and your retirement - a favor and add these to your watchlist.

Should you invest $1,000 in Consumer Discretionary Select Sector SPDR Fund right now?

Before you consider Consumer Discretionary Select Sector SPDR Fund, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Consumer Discretionary Select Sector SPDR Fund wasn't on the list.

While Consumer Discretionary Select Sector SPDR Fund currently has a "Hold" rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

(Almost) Everything You Need To Know About The EV Market Cover

Click the link below and we'll send you MarketBeat's guide to investing in electric vehicle technologies (EV) and which EV stocks show the most promise.

Get This Free Report
Gabriel Osorio-Mazilli
About The Author

Gabriel Osorio-Mazilli

Contributing Author

Value Stocks, Asian Markets, Macro Economics

Like this article? Share it with a colleague.

Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
RH (RH)
4.8271 of 5 stars
4.83 / 5 stars
$274.62+2.9%N/A76.07Hold$310.79
The Goldman Sachs Group (GS)
4.9233 of 5 stars
4.92 / 5 stars
$479.88+0.1%2.29%18.74Moderate Buy$455.89
BlackRock (BLK)
4.1821 of 5 stars
4.18 / 5 stars
$827.97+0.4%2.46%21.04Moderate Buy$847.36
Boston Beer (SAM)
4.2436 of 5 stars
4.24 / 5 stars
$288.27+0.0%N/A36.17Hold$334.57
Krispy Kreme (DNUT)
2.4429 of 5 stars
2.44 / 5 stars
$10.93+6.5%1.28%-40.48Moderate Buy$16.69
Consumer Staples Select Sector SPDR Fund (XLP)N/A$77.45+0.4%2.38%25.58N/AN/A
Consumer Discretionary Select Sector SPDR Fund (XLY)N/A$191.49+1.3%0.73%N/AHold$0.07
Compare These Stocks  Add These Stocks to My Watchlist 


Featured Articles and Offers

Recent Videos

CPI News Breakdown: Key Market Moves to Follow
Understanding Oversold Stocks
Inside Pelosi’s Latest Stock Moves

Stock Lists

All Stock Lists

Investing Tools

Calendars and Tools

Search Headlines