ASCL vs. YOU, FOUR, NFG, GAMA, MONY, ZEG, BCG, KWS, HTWS, and SONG
Should you be buying Ascential stock or one of its competitors? The main competitors of Ascential include YouGov (YOU), 4imprint Group (FOUR), Next 15 Group (NFG), Gamma Communications (GAMA), Moneysupermarket.com Group (MONY), Zegona Communications (ZEG), Baltic Classifieds Group (BCG), Keywords Studios (KWS), Helios Towers (HTWS), and Hipgnosis Songs (SONG). These companies are all part of the "communication services" sector.
Ascential (LON:ASCL) and YouGov (LON:YOU) are both small-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, valuation, community ranking, risk, earnings, media sentiment, institutional ownership and dividends.
Ascential pays an annual dividend of GBX 6 per share and has a dividend yield of 2.0%. YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 0.9%. Ascential pays out 60,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out 4,500.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
Ascential has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500. Comparatively, YouGov has a beta of 0.79, suggesting that its share price is 21% less volatile than the S&P 500.
Ascential currently has a consensus target price of GBX 285, suggesting a potential downside of 6.19%. YouGov has a consensus target price of GBX 1,350, suggesting a potential upside of 35.00%. Given YouGov's higher possible upside, analysts clearly believe YouGov is more favorable than Ascential.
YouGov has higher revenue and earnings than Ascential. YouGov is trading at a lower price-to-earnings ratio than Ascential, indicating that it is currently the more affordable of the two stocks.
94.7% of Ascential shares are held by institutional investors. Comparatively, 72.4% of YouGov shares are held by institutional investors. 6.4% of Ascential shares are held by company insiders. Comparatively, 10.2% of YouGov shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Ascential received 273 more outperform votes than YouGov when rated by MarketBeat users. Likewise, 79.71% of users gave Ascential an outperform vote while only 67.27% of users gave YouGov an outperform vote.
In the previous week, YouGov had 18 more articles in the media than Ascential. MarketBeat recorded 19 mentions for YouGov and 1 mentions for Ascential. YouGov's average media sentiment score of 0.32 beat Ascential's score of -0.43 indicating that YouGov is being referred to more favorably in the news media.
YouGov has a net margin of 8.41% compared to Ascential's net margin of -92.68%. YouGov's return on equity of 14.24% beat Ascential's return on equity.
Summary
YouGov beats Ascential on 11 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ASCL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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