Creative Realities (CREX) Stock Price, News & Analysis

Company Overview

Creative Realities, Inc. (NASDAQ: CREX) is a technology company specializing in digital engagement solutions for retail, restaurant, corporate and public-facing environments. Headquartered in Dallas, Texas, the company develops and delivers integrated hardware and software platforms designed to create dynamic, interactive experiences. Its offerings include digital signage networks, interactive kiosks and video training systems, all powered by an enterprise-grade content management system that enables clients to deploy, schedule and monitor multimedia content across multiple locations.

The company’s flagship software platform provides real-time analytics, remote asset management and customizable user interfaces that support both touchscreen and traditional display formats. Creative Realities complements its digital technology with creative services, including content design, production and project management, to ensure seamless implementation and consistent brand messaging. Additionally, the company offers interactive voice response (IVR) and e-learning modules aimed at improving employee training, customer engagement and operational efficiency.

Creative Realities serves a diverse customer base across North America and internationally, with a focus on retail chains, quick-service restaurants, hospitality venues and corporate enterprises. Its solutions are designed to drive sales, enhance customer experience and streamline internal communications. By combining proprietary software, end-to-end deployment services and analytics, the company positions itself as a single-source partner for organizations seeking to modernize their digital signage and interactive training infrastructure.

Key Stats

• Today's Range: $2.30 to $2.42
• 50-Day Range: $2.27 to $3.39
• 52-Week Range: $1.28 to $4.85
• Volume: 15,226 shs
• Average Volume: 64,577 shs
• Market Capitalization: $24.61 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $6.00
• Consensus Rating: Buy

Creative Realities Stock Analysis - MarketRank™

Creative Realities scored higher than 70% of companies evaluated by MarketBeat, and ranked 293rd out of 647 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Creative Realities has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Upside Potential

Creative Realities has a consensus price target of $6.00, representing about 156.4% upside from its current price of $2.34.

Amount of Analyst Coverage

Creative Realities has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Creative Realities are expected to grow in the coming year, from ($0.17) to $0.31 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Creative Realities is -21.27, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Creative Realities is -21.27, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Creative Realities has a P/B Ratio of 0.96. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.58% of the float of Creative Realities has been sold short.

Short Interest Ratio / Days to Cover

Creative Realities has a short interest ratio ("days to cover") of 1.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Creative Realities has recently decreased by 9.94%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Creative Realities does not currently pay a dividend.

Dividend Growth

Creative Realities does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

2.58% of the float of Creative Realities has been sold short.

Short Interest Ratio / Days to Cover

Creative Realities has a short interest ratio ("days to cover") of 1.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Creative Realities has recently decreased by 9.94%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 1.19

News Sentiment

Creative Realities has a news sentiment score of 1.19. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.75 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Creative Realities this week, compared to 1 article on an average week.

Search Interest

Only 5 people have searched for CREX on MarketBeat in the last 30 days. This is a decrease of -17% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Creative Realities insiders have not sold or bought any company stock.

Percentage Held by Insiders

14.70% of the stock of Creative Realities is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.32% of the stock of Creative Realities is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

CREX Stock Analysis - Frequently Asked Questions

How have CREX shares performed this year?

Creative Realities' stock was trading at $2.45 on January 1st, 2025. Since then, CREX stock has decreased by 4.5% and is now trading at $2.34.

How were Creative Realities' earnings last quarter?

Creative Realities, Inc. (NASDAQ:CREX) posted its quarterly earnings results on Wednesday, August, 13th. The company reported $0.01 EPS for the quarter, beating the consensus estimate of ($0.03) by $0.04. The firm earned $13.03 million during the quarter, compared to the consensus estimate of $11.85 million. Creative Realities had a negative net margin of 2.56% and a positive trailing twelve-month return on equity of 2.38%.
Read the conference call transcript.

When did Creative Realities' stock split?

Shares of Creative Realities reverse split on the morning of Monday, March 27th 2023.The 1-3 reverse split was announced on Monday, March 27th 2023. The number of shares owned by shareholders was adjusted after the market closes on Monday, March 27th 2023. An investor that had 100 shares of stock prior to the reverse split would have 33 shares after the split.

Who are Creative Realities' major shareholders?

Creative Realities' top institutional investors include Cerity Partners LLC (3.16%). Insiders that own company stock include Richard C Mills and William Lindsey Iv Logan.
View institutional ownership trends.

How do I buy shares of Creative Realities?

Shares of CREX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Creative Realities own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Creative Realities investors own include Vista Energy (VIST), GE Aerospace (GE), NVIDIA (NVDA), Assertio (ASRT), Opera (OPRA), Oracle (ORCL) and Tenet Healthcare (THC).

Company Calendar

• Last Earnings: 8/13/2025
• Today: 9/07/2025
• Next Earnings (Estimated): 11/12/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:CREX
• CIK: 1356093
• Web: www.cri.com
• Phone: (502) 791-8800
• Fax: 952-974-7887
• Employees: 100
• Year Founded: 1997

Price Target and Rating

• Average Price Target for Creative Realities: $6.00
• High Price Target: $6.00
• Low Price Target: $6.00
• Potential Upside/Downside: +156.4%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.11)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$3.51 million
• Net Margins: -2.56%
• Pretax Margin: -2.26%
• Return on Equity: 2.38%
• Return on Assets: 1.02%

Debt

• Debt-to-Equity Ratio: 0.12
• Current Ratio: 1.01
• Quick Ratio: 0.93

Sales & Book Value

• Annual Sales: $48.22 million
• Price / Sales: 0.51
• Cash Flow: $0.12 per share
• Price / Cash Flow: 20.34
• Book Value: $2.44 per share
• Price / Book: 0.96

Miscellaneous

• Outstanding Shares: 10,519,000
• Free Float: 8,973,000
• Market Cap: $24.61 million
• Optionable: Not Optionable
• Beta: 1.60