Duluth Holdings Inc. (NASDAQ: DLTH) is a specialty retailer focused on designing, manufacturing and marketing casual workwear, outdoor apparel and gear for men and women. The company’s product lineup includes signature items such as flexible chore coats, moisture-wicking base layers and renowned “Fire Hose” work pants, alongside accessories, footwear and tools to support customers in both professional and recreational environments. Duluth Trading Company operates a nationwide network of brick-and-mortar stores, a robust e-commerce platform and a catalog business serving consumers across the United States.
Originally founded in 1989 in Duluth, Minnesota, Duluth Trading Company began as a mail-order business targeting skilled tradespeople. In 2015, the company reorganized under the holding structure Duluth Holdings Inc. and completed its initial public offering. Over the years, Duluth has evolved its assortment to blend utility with style, leveraging customer feedback to refine product performance, comfort and durability. The company’s operating model integrates direct feedback from retail associates and online reviews to inform design and inventory decisions.
Complementing its retail operations, Duluth Holdings owns DP Manufacturing, a vertically integrated apparel production arm that supplies both in-house collections and external partners. This manufacturing capability supports proprietary fabrics such as quick-dry knits and reinforced poly blends, enabling faster product development and tighter quality control. The company also invests in digital technology, implementing real-time inventory tracking and personalized marketing strategies to enhance customer engagement and optimize supply chain efficiency.
Headquartered in Mount Horeb, Wisconsin, Duluth Holdings is led by Chief Executive Officer Michelle Naar-Obed, who previously managed merchandising and marketing initiatives within the organization. Under her leadership, the company has expanded its retail footprint while deepening its commitment to community outreach and workplace safety programs. Duluth’s board and executive team continue to prioritize research and development, aiming to strengthen brand loyalty through innovative product solutions and an immersive omnichannel shopping experience.
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