Fold (NASDAQ:FLD) is a fintech company that specializes in integrating cryptocurrency rewards into everyday commerce. Through its mobile application and payment solutions, Fold enables users to earn Bitcoin or other digital assets as cash-back on routine purchases. The platform is built around a user-friendly interface, designed to simplify the process of earning, storing and spending crypto rewards without requiring deep technical knowledge of blockchain technology.
The company’s core product is a Visa-branded debit card, which can be linked to a user’s Fold account. Cardholders receive a percentage of their spending back in Bitcoin on all eligible transactions, with elevated rewards at partner merchants ranging from retail and dining to travel and entertainment. In addition to the debit card, Fold offers a marketplace for digital gift cards, allowing customers to buy and send gift cards denominated in Bitcoin or traditional currencies, further broadening its use cases.
Founded in 2018 and headquartered in San Francisco, California, Fold has expanded its service footprint across North America and into select international markets. The company has forged partnerships with major retailers and online platforms, improving merchant acceptance and reward earning potential. Fold’s technology stack leverages secure mobile wallets, multi-signature custody solutions and real-time transaction monitoring to ensure compliance and safeguard user assets.
Under the leadership of co-founder and CEO Will Reeves, Fold has pursued a mission to accelerate the mainstream adoption of cryptocurrencies by embedding digital rewards into everyday financial activities. The executive team combines expertise in payments, blockchain development and consumer loyalty programs. Looking ahead, Fold continues to explore enhancements to its reward tiers, geographic expansion and integration with emerging blockchain networks to maintain its competitive edge in the crypto-rewards space.
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