Giftify (GIFT) Stock Price, News & Analysis

Company Overview

Giftify, Inc. is a technology company that provides digital gift card and customer engagement solutions for shopping centers, retail destinations and other commercial properties. Its platform is designed to help property owners and merchants offer branded gifting programs while supporting customer acquisition, retention and spending across participating locations.

The company’s services include digital and physical gift card programs, promotional campaigns, loyalty and rewards features, and related tools for managing transactions and customer engagement. Giftify’s solutions can be customized for individual properties or retail groups, enabling participating businesses to promote local shopping and provide consumers with convenient gifting options.

Giftify serves commercial real estate and retail clients through its technology platform, with operations focused on enabling gift card and rewards programs across participating destinations. The company is publicly traded on the Nasdaq under the symbol GIFT. Information about its historical development and executive leadership is limited in the available source material.

Key Stats

• Today's Range: $0.54 to $0.68
• 50-Day Range: $0.49 to $0.92
• 52-Week Range: $0.44 to $1.29
• Volume: 231,674 shs
• Average Volume: 299,722 shs
• Market Capitalization: $23.62 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Reduce

Giftify Stock Analysis - MarketRank™

Giftify scored higher than 26% of companies evaluated by MarketBeat, and ranked 402nd out of 485 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.2 / 5
• Analyst Rating: Reduce

Consensus Rating

Giftify has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

Giftify has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Giftify are expected to grow in the coming year, from ($0.13) to ($0.09) per share.

Price to Book Value per Share Ratio

Giftify has a P/B Ratio of 0.92. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.19% of the float of Giftify has been sold short.

Short Interest Ratio / Days to Cover

Giftify has a short interest ratio ("days to cover") of 0.74, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Giftify has recently increased by 144.53%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Giftify does not currently pay a dividend.

Dividend Growth

Giftify does not have a long track record of dividend growth.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.44

News Sentiment

Giftify has a news sentiment score of 0.44. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.56 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Giftify this week, compared to 2 articles on an average week.

Search Interest

1 people have searched for GIFT on MarketBeat in the last 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Giftify insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,000.00 in company stock.

Percentage Held by Insiders

23.80% of the stock of Giftify is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Giftify has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 8/03/2026
• Today: 10/15/2026
• Next Earnings (Estimated): 11/09/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Broadline Retail
• Sub-Industry: Broadline Retail
• Current Symbol: NASDAQ:GIFT
• Previous Symbol: NASDAQ:GIFT
• CIK: 1760233
• Web: www.giftifyinc.com
• Phone: (630) 948-0716
• Fax: N/A
• Employees: 40
• Year Founded: 1997

Profitability

• EPS (Trailing Twelve Months): ($0.27)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$10.49 million
• Net Margins: -10.32%
• Pretax Margin: -10.89%
• Return on Equity: -39.87%
• Return on Assets: -27.40%

Debt

• Debt-to-Equity Ratio: 0.03
• Current Ratio: 1.02
• Quick Ratio: 0.58

Sales & Book Value

• Annual Sales: $83.18 million
• Price / Sales: 0.28
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.72 per share
• Price / Book: 0.92

Miscellaneous

• Outstanding Shares: 35,760,000
• Free Float: 27,248,000
• Market Cap: $23.62 million
• Optionable: N/A
• Beta: -1.47