Kubient, Inc. is a cloud-based advertising technology company that operates a programmatic marketplace for digital media buying and selling. The company’s flagship platform enables real-time bidding on digital inventory across desktop, mobile, connected TV and other channels, integrating data-driven targeting, dynamic pricing and performance analytics. By unifying demand- and supply-side functions in a single ecosystem, Kubient aims to streamline the ad buying process for publishers, advertisers and agencies, providing enhanced transparency, fraud prevention and yield optimization.
Founded in 2017 and headquartered in New York City, Kubient has developed proprietary machine learning models and algorithms to detect invalid traffic, combat ad fraud and ensure brand safety. Its Managed Programmatic Platform (MPP) offers marketers turnkey access to premium inventory, while its Supply Path Optimization (SPO) tools help publishers maximize revenue by intelligently routing impressions. The company also provides custom data segments for audience targeting and attribution solutions to measure campaign effectiveness across channels.
Kubient serves a global customer base spanning North America, Europe and Asia Pacific, with strategic partnerships that extend its reach into emerging markets. Its solutions cater to a range of industries, including retail, finance, entertainment and telecommunications, and support various monetization strategies such as header bidding, private marketplaces and guaranteed deals. The company continually invests in expanding its partner ecosystem and scaling its infrastructure to meet rising demand for programmatic efficiency and transparency.
Led by Chief Executive Officer Brian Shuster and a leadership team drawn from digital advertising, cloud computing and data analytics, Kubient emphasizes innovation and client service. Its board of directors comprises industry veterans who have guided the company through regulatory developments, technology integration and market expansion. Moving forward, Kubient aims to refine its AI-driven capabilities and broaden its offerings to address the evolving needs of advertisers and publishers in an increasingly data-centric media landscape.
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