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NASDAQ:KUST

Digital Ally (KUST) Stock Price, News & Analysis

Digital Ally logo
$4.48 +0.06 (+1.36%)
Closing price 10/2/2026 04:00 PM Eastern
Extended Trading
$4.34 -0.14 (-3.01%)
As of 10/2/2026 07:31 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

About Digital Ally Stock (NASDAQ:KUST)

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Key Stats

Today's Range
$4.11
▼
$4.51
50-Day Range
$4.23
▼
$16.00
52-Week Range
$4.09
▼
$324.00
Volume
34,892 shs
Average Volume
70,867 shs
Market Capitalization
$2.92 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
N/A
Consensus Rating
Sell

Company Overview

Digital Ally, Inc. developed and marketed video-recording, safety and security technology for law-enforcement agencies, commercial fleets and other professional users. Its products historically included body-worn cameras, in-car video systems, mobile and fixed surveillance equipment, digital video recorders, accessories and related software.

The company’s solutions were designed to help organizations capture, store and manage video evidence, improve situational awareness and support fleet and personnel oversight. Digital Ally also offered services and technologies associated with video management, including cloud-based storage and evidence-management capabilities.

Founded in 2004 and headquartered in Lenexa, Kansas, Digital Ally primarily served customers in the United States, including police departments, public-safety organizations, transportation companies and commercial businesses. The company historically traded under the symbol DGLY; the reference to Digital Ally with the symbol KUST may reflect a subsequent corporate name or ticker change, so current company details should be verified against the latest regulatory filings.

AI Generated. May Contain Errors.

Digital Ally Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
15th Percentile Overall Score

KUST MarketRank™: 

Digital Ally scored higher than 15% of companies evaluated by MarketBeat, and ranked 538th out of 593 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Digital Ally has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

  • Amount of Analyst Coverage

    Digital Ally has only been the subject of 1 research reports in the past 90 days.

  • Read more about Digital Ally's stock forecast and price target.
  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Digital Ally is -0.27, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Digital Ally is -0.27, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    Digital Ally has a P/B Ratio of 0.03. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Percentage of Shares Shorted

    0.70% of the float of Digital Ally has been sold short.
  • Short Interest Ratio / Days to Cover

    Digital Ally has a short interest ratio ("days to cover") of 0.05, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Digital Ally has recently decreased by 75.84%, indicating that investor sentiment is improving significantly.
  • Dividend Yield

    Digital Ally does not currently pay a dividend.

  • Dividend Growth

    Digital Ally does not have a long track record of dividend growth.

  • News Sentiment

    Digital Ally has a news sentiment score of -0.67. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.51 average news sentiment score of Technology companies.
  • News Coverage This Week

    MarketBeat has tracked 3 news articles for Digital Ally this week, compared to 0 articles on an average week.
  • Search Interest

    1 people have searched for KUST on MarketBeat in the last 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Digital Ally insiders have not sold or bought any company stock.

  • Percentage Held by Insiders

    0.01% of the stock of Digital Ally is held by insiders.

  • Percentage Held by Institutions

    4.19% of the stock of Digital Ally is held by institutions.

  • Read more about Digital Ally's insider trading history.
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KUST Stock News Headlines

Kustom Entertainment, Inc. Announces Reverse Stock Split
The REAL Reason Trump is Invading Iran
For a moment… Forget about Trump’s ties to Israel. Forget about reports of Iran’s nuclear program. Because my research has led me to believe we’re risking World War 3 with Iran for a completely different reason.tc pixel
See More Headlines

KUST Stock Analysis - Frequently Asked Questions

Digital Ally's stock was trading at $10.80 on July 2, 2026. Since then, KUST shares have decreased by 58.5% and is now trading at $4.48.

Digital Ally, Inc. (NASDAQ:KUST) issued its earnings results on Friday, August, 14th. The company reported ($45.80) earnings per share (EPS) for the quarter. The business had revenue of $5.38 million for the quarter. Digital Ally had a negative trailing twelve-month return on equity of 277.67% and a negative net margin of 96.36%.

Digital Ally shares reverse split on the morning of Thursday, October 1st 2026.A 1-10 reverse split was announced. The number of shares owned by shareholders was adjusted after the market closes on Wednesday, September 30th 2026. An investor that had 100 shares of stock prior to the reverse split would have 10 shares after the split.

Shares of KUST stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Company Calendar

Last Earnings
8/14/2026
Today
10/02/2026
Fiscal Year End
12/31/2026

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Electronic Equipment, Instruments & Components
Sub-Industry
N/A
Current Symbol
NASDAQ:KUST
CIK
1342958
Employees
30
Year Founded
N/A

Profitability

EPS (Trailing Twelve Months)
($16.87)
Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
-$6.67 million
Net Margins
-96.36%
Pretax Margin
-65.07%
Return on Equity
-277.67%
Return on Assets
-56.35%

Debt

Debt-to-Equity Ratio
0.25
Current Ratio
0.80
Quick Ratio
0.78

Sales & Book Value

Annual Sales
$16.51 million
Price / Sales
0.18
Cash Flow
N/A
Price / Cash Flow
N/A
Book Value
$171.73 per share
Price / Book
0.03

Miscellaneous

Outstanding Shares
651,000
Free Float
651,000
Market Cap
$2.92 million
Optionable
N/A
Beta
1.39
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This page (NASDAQ:KUST) was last updated on 10/3/2026 by MarketBeat.com Staff.
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