Mastercraft Boat Holdings, Inc. (NASDAQ: MCFT) is a designer, manufacturer and marketer of premium performance powerboats for recreational boating and watersports. The company’s flagship Mastercraft brand produces towboats engineered for wakeboarding, wakesurfing, water skiing and day cruising. Mastercraft powerboats are distinguished by their precision-engineered hull designs, advanced ballast systems and integrated digital controls that allow enthusiasts to customize wake shapes and ride characteristics.
In addition to its core Mastercraft line, the company’s brand portfolio includes Crest pontoon boats—known for spacious layouts and durable aluminum construction—and Aviara luxury sports boats, which combine fiberglass hulls with upscale amenities. Mastercraft Boat Holdings complements its product offerings with a full suite of aftermarket services, including parts distribution, warranty support, routine maintenance programs and dealer-assisted financing solutions designed to enhance customer ownership experiences.
Mastercraft sells its products primarily through a network of independent, authorized dealers across North America, with a growing presence in select international markets such as Europe, Australia and the Middle East. The company’s strategic distribution model leverages regional showrooms, demo events and digital sales platforms to reach consumers interested in performance boating and high-end leisure craft.
Founded in 1968 and headquartered in Vonore, Tennessee, Mastercraft Boat Holdings has built its reputation on technological innovation, craftsmanship and customer service. The management team brings decades of marine manufacturing expertise, supported by a board of directors that oversees corporate governance and long-term strategic planning. Ongoing investments in research and development focus on advanced composites, electric propulsion options and digital connectivity features to meet evolving market demands.
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