Outbrain is a leading online content discovery and native advertising platform that connects publishers, marketers and readers through personalized content recommendations. The company’s technology analyzes user behavior and editorial context to present engaging articles, videos and sponsored content on publisher websites and mobile apps. By leveraging machine learning and real-time data, Outbrain aims to enhance user engagement and maximize return on investment for advertisers.
The company’s core offerings include a recommendation engine that powers “around the web” widgets on partner sites, a promoted content marketplace for advertisers and automated optimization tools to improve campaign performance. Advertisers use Outbrain to reach contextually relevant audiences with native ads that blend seamlessly into editorial feeds. Meanwhile, publishers benefit from additional monetization opportunities and insights into reader preferences.
Founded in 2006 by entrepreneurs Yaron Galai and Ori Lahav, Outbrain is headquartered in New York City and operates offices across North America, Europe and Asia-Pacific. In 2019, the company expanded its capabilities through the acquisition of content intelligence platform ScribbleLive, further enhancing its content marketing suite. Leadership is headed by CEO David Kostman, who has driven strategic growth initiatives and global expansion efforts.
Outbrain serves a diverse client base that includes major news outlets, lifestyle publications and brand advertisers. Its global footprint and emphasis on data-driven personalization position the company as a prominent player in the digital advertising ecosystem, continually evolving its platform to meet the changing demands of online audiences and media partners.
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