Olaplex (OLPX) Stock Price, News & Analysis

Company Overview

Olaplex Holdings, Inc. develops, manufactures, and sells hair care products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It provides hair care products to professional hair salons, retailers, and everyday consumers. The company distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, Olaplex.com, as well as third party e-commerce platforms. The company was founded in 2014 and is based in Santa Barbara, California.

Key Stats

• Today's Range: $1.40 to $1.50
• 50-Day Range: $1.26 to $1.68
• 52-Week Range: $1.01 to $2.77
• Volume: 1.37 million shs
• Average Volume: 1.18 million shs
• Market Capitalization: $952.03 million
• P/E Ratio: 71.54
• Dividend Yield: N/A
• Price Target: $1.83
• Consensus Rating: Hold

Olaplex Stock Analysis - MarketRank™

Olaplex scored higher than 57% of companies evaluated by MarketBeat, and ranked 168th out of 287 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

Olaplex has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 3 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Olaplex has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 20.00%

Earnings Growth

Earnings for Olaplex are expected to grow by 20.00% in the coming year, from $0.10 to $0.12 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Olaplex is 71.54, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 27.77.

Price to Earnings Ratio vs. Sector

The P/E ratio of Olaplex is 71.54, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.77.

Price to Book Value per Share Ratio

Olaplex has a P/B Ratio of 1.08. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

7.35% of the float of Olaplex has been sold short.

Short Interest Ratio / Days to Cover

Olaplex has a short interest ratio ("days to cover") of 7.2.

Change versus previous month

Short interest in Olaplex has recently decreased by 5.96%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Olaplex does not currently pay a dividend.

Dividend Growth

Olaplex does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

7.35% of the float of Olaplex has been sold short.

Short Interest Ratio / Days to Cover

Olaplex has a short interest ratio ("days to cover") of 7.2.

Change versus previous month

Short interest in Olaplex has recently decreased by 5.96%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.0 / 5
• News Sentiment: -0.11

News Sentiment

Olaplex has a news sentiment score of -0.11. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.57 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 12 news articles for Olaplex this week, compared to 3 articles on an average week.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Olaplex insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $20,376.00 in company stock.

Percentage Held by Insiders

Only 4.30% of the stock of Olaplex is held by insiders.

Percentage Held by Institutions

87.37% of the stock of Olaplex is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

OLPX Stock Analysis - Frequently Asked Questions

How have OLPX shares performed this year?

Olaplex's stock was trading at $1.73 at the beginning of 2025. Since then, OLPX shares have decreased by 17.3% and is now trading at $1.43.

How were Olaplex's earnings last quarter?

Olaplex Holdings, Inc. (NASDAQ:OLPX) released its quarterly earnings data on Thursday, August, 7th. The company reported ($0.01) EPS for the quarter, missing analysts' consensus estimates of $0.01 by $0.02. The firm's revenue for the quarter was up 2.3% compared to the same quarter last year.
Read the conference call transcript.

When did Olaplex IPO?

Olaplex (OLPX) raised $1.1 billion in an IPO on Thursday, September 30th 2021. The company issued 73,700,000 shares at a price of $14.00-$16.00 per share.

Who are Olaplex's major shareholders?

Top institutional investors of Olaplex include Ninety One UK Ltd (0.50%), State of Alaska Department of Revenue (0.23%), TD Asset Management Inc (0.12%) and Vanguard Personalized Indexing Management LLC (0.01%). Insiders that own company stock include Trisha L Fox, John C Duffy, John P Bilbrey, Kristi A Belhumeur and Kenneth F Egan.
View institutional ownership trends.

How do I buy shares of Olaplex?

Shares of OLPX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Olaplex own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Olaplex investors own include Zomedica (ZOM), Invesco QQQ (QQQ), SPDR S&P 500 ETF Trust (SPY), SPDR Dow Jones Industrial Average ETF Trust (DIA), Cuisine Solutions (CUSI), InnerScope Hearing Technologies (INND) and Johnson & Johnson (JNJ).

Company Calendar

• Last Earnings: 8/07/2025
• Today: 8/08/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: CONSM PD - MISC DIS
• Sub-Industry: Consumer Goods
• Current Symbol: NASDAQ:OLPX
• CIK: 1868726
• Web: www.olaplex.com
• Phone: 310-691-0776
• Fax: N/A
• Employees: 170
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Olaplex: $1.83
• High Price Target: $2.00
• Low Price Target: $1.50
• Potential Upside/Downside: +28.2%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.02
• Trailing P/E Ratio: 71.54
• Forward P/E Ratio: 14.30
• P/E Growth: N/A
• Net Income: $19.52 million
• Net Margins: 2.91%
• Pretax Margin: 4.14%
• Return on Equity: 6.36%
• Return on Assets: 3.15%

Debt

• Debt-to-Equity Ratio: 0.73
• Current Ratio: 10.74
• Quick Ratio: 9.53

Sales & Book Value

• Annual Sales: $420.74 million
• Price / Sales: 2.26
• Cash Flow: $0.20 per share
• Price / Cash Flow: 7.13
• Book Value: $1.32 per share
• Price / Book: 1.08

Miscellaneous

• Outstanding Shares: 665,757,000
• Free Float: 637,129,000
• Market Cap: $952.03 million
• Optionable: Optionable
• Beta: 2.33