Olaplex (OLPX) Stock Price, News & Analysis

Company Overview

Olaplex Holdings, Inc. develops, manufactures, and sells hair care products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It provides hair care products to professional hair salons, retailers, and everyday consumers. The company distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, Olaplex.com, as well as third party e-commerce platforms. The company was founded in 2014 and is based in Santa Barbara, California.

Key Stats

• Today's Range: $1.22 to $1.42
• 50-Day Range: $1.05 to $1.63
• 52-Week Range: $1.01 to $2.77
• Volume: 1.98 million shs
• Average Volume: 2.15 million shs
• Market Capitalization: $845.51 million
• P/E Ratio: 21.17
• Dividend Yield: N/A
• Price Target: $1.93
• Consensus Rating: Hold

Olaplex Stock Analysis - MarketRank™

Olaplex scored higher than 73% of companies evaluated by MarketBeat, and ranked 104th out of 280 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

Olaplex has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 4 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Olaplex has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 20.00%

Earnings Growth

Earnings for Olaplex are expected to grow by 20.00% in the coming year, from $0.10 to $0.12 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Olaplex is 21.17, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 22.24.

Price to Earnings Ratio vs. Sector

The P/E ratio of Olaplex is 21.17, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 16.78.

Price to Book Value per Share Ratio

Olaplex has a P/B Ratio of 0.98. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

8.92% of the float of Olaplex has been sold short.

Short Interest Ratio / Days to Cover

Olaplex has a short interest ratio ("days to cover") of 7.1.

Change versus previous month

Short interest in Olaplex has recently decreased by 19.26%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Olaplex does not currently pay a dividend.

Dividend Growth

Olaplex does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

8.92% of the float of Olaplex has been sold short.

Short Interest Ratio / Days to Cover

Olaplex has a short interest ratio ("days to cover") of 7.1.

Change versus previous month

Short interest in Olaplex has recently decreased by 19.26%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: 0.46

News Sentiment

Olaplex has a news sentiment score of 0.46. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.81 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 14 news articles for Olaplex this week, compared to 3 articles on an average week.

Search Interest

Only 1 people have searched for OLPX on MarketBeat in the last 30 days. This is a decrease of -67% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Olaplex insiders have sold 669.86% more of their company's stock than they have bought. Specifically, they have bought $13,400.00 in company stock and sold $103,161.00 in company stock.

Percentage Held by Insiders

Only 4.20% of the stock of Olaplex is held by insiders.

Percentage Held by Institutions

87.37% of the stock of Olaplex is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

OLPX Stock Analysis - Frequently Asked Questions

How have OLPX shares performed this year?

Olaplex's stock was trading at $1.73 at the beginning of 2025. Since then, OLPX stock has decreased by 26.6% and is now trading at $1.27.
View the best growth stocks for 2025 here.

How were Olaplex's earnings last quarter?

Olaplex Holdings, Inc. (NASDAQ:OLPX) announced its quarterly earnings results on Thursday, November, 7th. The company reported $0.04 earnings per share for the quarter, hitting the consensus estimate of $0.04. Olaplex's revenue was down 3.6% compared to the same quarter last year.
Read the conference call transcript.

When did Olaplex IPO?

Olaplex (OLPX) raised $1.1 billion in an initial public offering on Thursday, September 30th 2021. The company issued 73,700,000 shares at a price of $14.00-$16.00 per share.

Who are Olaplex's major shareholders?

Top institutional investors of Olaplex include Ninety One UK Ltd (0.42%), Charles Schwab Investment Management Inc. (0.16%), GSA Capital Partners LLP (0.11%) and TD Asset Management Inc (0.10%). Insiders that own company stock include John C Duffy, Trisha L Fox, John P Bilbrey, Kristi A Belhumeur and Kenneth F Egan.
View institutional ownership trends.

How do I buy shares of Olaplex?

Shares of OLPX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Olaplex own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Olaplex investors own include Zomedica (ZOM), Invesco QQQ (QQQ), SPDR S&P 500 ETF Trust (SPY), SPDR Dow Jones Industrial Average ETF Trust (DIA), Cuisine Solutions (CUSI), InnerScope Hearing Technologies (INND) and Johnson & Johnson (JNJ).

Company Calendar

• Last Earnings: 11/07/2024
• Today: 5/10/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Toilet preparations
• Sub-Industry: Consumer Goods
• Current Symbol: NASDAQ:OLPX
• CIK: 1868726
• Web: www.olaplex.com
• Phone: 310-691-0776
• Fax: N/A
• Employees: 170
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $1.93
• High Stock Price Target: $2.00
• Low Stock Price Target: $1.70
• Potential Upside/Downside: +51.6%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 4 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $0.03
• Trailing P/E Ratio: 21.17
• Forward P/E Ratio: 12.70
• P/E Growth: N/A
• Net Income: $61.59 million
• Net Margins: 9.78%
• Pretax Margin: 12.67%
• Return on Equity: 10.50%
• Return on Assets: 5.16%

Debt

• Debt-to-Equity Ratio: 0.73
• Current Ratio: 11.84
• Quick Ratio: 10.32

Sales & Book Value

• Annual Sales: $422.67 million
• Price / Sales: 2.00
• Cash Flow: $0.22 per share
• Price / Cash Flow: 5.88
• Book Value: $1.29 per share
• Price / Book: 0.98

Miscellaneous

• Outstanding Shares: 665,757,000
• Free Float: 635,080,000
• Market Cap: $845.51 million
• Optionable: Optionable
• Beta: 2.37