Highest Performances (NASDAQ: PUYI) is a China-based provider of integrated marketing and new retail solutions, combining digital advertising, content production and e-commerce distribution to help consumer brands engage target audiences across online and offline channels. Since its founding in 2007, the company has developed an end-to-end service platform that encompasses social media campaigns, key opinion leader (KOL) engagement, search engine marketing and programmatic advertising.
In the e-commerce arena, Highest Performances offers comprehensive services ranging from product sourcing, importation and brand incubation to platform operations on leading marketplaces. Its new retail model bridges online storefronts with brick-and-mortar locations, leveraging data analytics and an e-wallet-enabled loyalty program to enhance customer experience and drive repeat purchases. The firm also facilitates cross-border commerce, serving domestic consumers and international shoppers interested in Chinese brands.
The company’s clientele spans emerging startups seeking market entry to established consumer goods companies aiming to optimize digital performance. With headquarters in Beijing and regional offices in Shanghai and Guangzhou, Highest Performances reaches tier-one through tier-three cities across China. Strategic partnerships with major technology platforms support its marketing campaigns, and selective expansion initiatives target key markets in Southeast Asia.
Highest Performances is guided by a management team with extensive backgrounds in advertising, retail operations and e-commerce technology. Its board comprises professionals experienced in digital media, consumer analytics and supply chain management. Under their leadership, the company is investing in AI-driven marketing tools, enhanced customer relationship management systems and supply chain digitization to sustain growth and drive innovation.
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