Reed's (REED) Stock Price, News & Analysis

Company Overview

Reed's, Inc. engages in the manufacture and distribution of natural beverages in the United States. The company offers Reed's craft ginger beer; Reed's real ginger ales; Reed's Classic Mules; Reed's Hard Ginger Ale; Reed's ready to drink products; and Virgil's handcrafted sodas. It sells its products to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants, as well as directly to consumers through www.drinkreeds.com. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut.

Key Stats

• Today's Range: $0.99 to $1.10
• 50-Day Range: $0.99 to $1.88
• 52-Week Range: $0.51 to $1.93
• Volume: 1,479 shs
• Average Volume: 7,745 shs
• Market Capitalization: $44.85 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $1.75
• Consensus Rating: Buy

Reed's Stock Analysis - MarketRank™

Reed's scored higher than 55% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Reed's has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Reed's has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Reed's are expected to grow in the coming year, from ($1.22) to ($0.09) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Reed's is -0.24, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Reed's is -0.24, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.12% of the float of Reed's has been sold short.

Short Interest Ratio / Days to Cover

Reed's has a short interest ratio ("days to cover") of 0.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Reed's has recently increased by 0.92%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Reed's does not currently pay a dividend.

Dividend Growth

Reed's does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.12% of the float of Reed's has been sold short.

Short Interest Ratio / Days to Cover

Reed's has a short interest ratio ("days to cover") of 0.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Reed's has recently increased by 0.92%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 2.3 / 5
• News Sentiment: 0.16

News Sentiment

Reed's has a news sentiment score of 0.16. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.96 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 12 news articles for Reed's this week, compared to 7 articles on an average week.

Search Interest

2 people have searched for REED on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Reed's insiders have not sold or bought any company stock.

Percentage Held by Insiders

88.00% of the stock of Reed's is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

51.48% of the stock of Reed's is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

REED Stock Analysis - Frequently Asked Questions

How have REED shares performed this year?

Reed's' stock was trading at $0.6252 at the beginning of 2025. Since then, REED stock has increased by 58.1% and is now trading at $0.9885.
View the best growth stocks for 2025 here.

How were Reed's' earnings last quarter?

Reed's, Inc. (OTCMKTS:REED) announced its quarterly earnings data on Tuesday, May, 13th. The company reported ($0.04) earnings per share for the quarter, missing analysts' consensus estimates of ($0.03) by $0.01. The business had revenue of $10.03 million for the quarter, compared to the consensus estimate of $9.85 million.

How do I buy shares of Reed's?

Shares of REED stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Reed's own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Reed's investors own include Avino Silver & Gold Mines (ASM), Avino Silver & Gold Mines (ASM), Sorrento Therapeutics (SRNE), Ampio Pharmaceuticals (AMPE), Trevena (TRVN), 22nd Century Group (XXII) and Navidea Biopharmaceuticals (NAVB).

Company Calendar

• Last Earnings: 5/13/2025
• Today: 5/31/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Staples
• Industry: Bottled & canned soft drinks
• Sub-Industry: Candy & Soda
• Current Symbol: OTCMKTS:REED
• Previous Symbol: NYSE:REED
• CIK: 1140215
• Web: drinkreeds.com
• Phone: (800) 997-3337
• Fax: 310-217-9411
• Employees: 30
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $1.75
• High Stock Price Target: $1.75
• Low Stock Price Target: $1.75
• Potential Upside/Downside: +77.0%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Most Recent Fiscal Year): ($1.86)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$15.52 million
• Net Margins: -39.16%
• Pretax Margin: -39.16%
• Return on Equity: N/A
• Return on Assets: -72.46%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.38
• Quick Ratio: 0.13

Sales & Book Value

• Annual Sales: $50.78 million
• Price / Sales: 0.88
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($4.62) per share
• Price / Book: -0.21

Miscellaneous

• Outstanding Shares: 45,371,000
• Free Float: 982,000
• Market Cap: $44.85 million
• Optionable: Not Optionable
• Beta: 0.49