Root, Inc. is a technology-driven insurance company that primarily provides personal automobile insurance in the United States. The company uses a mobile application, data analytics and telematics to evaluate driving behavior and help determine individualized insurance pricing. Customers can use the app to obtain quotes, manage policies, access identification cards and file claims.
Root’s insurance products are designed around a digital, direct-to-consumer model intended to simplify the purchase and management of coverage. The company’s mobile platform may collect information related to driving patterns, such as braking, acceleration, mileage and time of day, subject to applicable permissions and regulations. Root has also offered related insurance products, including renters insurance, in selected markets.
Founded in 2015 and headquartered in Columbus, Ohio, Root became a publicly traded company on the Nasdaq Stock Market in 2020. Its products and availability vary by state, and the company serves customers in participating U.S. markets rather than operating nationwide without geographic restrictions. Root was co-founded by Alex Timm, who serves as chief executive officer, and Dan Manges.
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