Rush Enterprises (RUSHB) Stock Price, News & Analysis

Company Overview

Rush Enterprises (NASDAQ:RUSHB) is a leading provider of commercial vehicle sales, service and parts in North America, operating through its Rush Truck Centers subsidiary. The company’s core business activities encompass the retail sale of new and used medium- and heavy-duty trucks, tractors, trailers and buses, as well as the distribution of parts and accessories for these vehicles. In addition to vehicle sales, Rush Enterprises offers comprehensive maintenance, repair and warranty services through its network of full-service dealership locations, ensuring fleet uptime and reliable after-sales support for its customers.

In addition to its retail operations, Rush Enterprises provides financing and insurance solutions that complement its vehicle offerings. Through its in-house finance arm, the company structures lending programs and lease arrangements to meet the diverse needs of trucking companies, owner-operators and fleet managers. This integrated service model allows Rush Enterprises to serve as a one-stop provider for commercial vehicle acquisition and lifecycle management, positioning it as a strategic partner to customers in the transportation, logistics and construction industries.

Founded in 1965 by W. G. “Bill” Rush, the company has grown from a single dealership in San Antonio, Texas, to one of the largest commercial vehicle dealership networks in the United States and Mexico. Over the decades, Rush Enterprises has expanded its geographic footprint across more than twenty-five states and into northern Mexico, establishing a presence in key transportation corridors. This geographic diversification enables the company to address regional market dynamics while leveraging economies of scale in procurement and parts distribution.

Leadership at Rush Enterprises reflects its family-owned roots combined with professional management expertise. Eric S. Rush, a third-generation member of the founding family, serves as President and Chief Executive Officer, guiding the company’s strategic direction and operational growth. Under his stewardship, Rush Enterprises continues to invest in facility upgrades, digital sales platforms and technician training programs, reinforcing its commitment to customer service excellence and long-term value creation in the commercial vehicle sector.

Key Stats

• Today's Range: $53.89 to $54.85
• 50-Day Range: $49.85 to $56.38
• 52-Week Range: $41.01 to $61.55
• Volume: 160,068 shs
• Average Volume: 29,703 shs
• Market Capitalization: $4.20 billion
• P/E Ratio: 15.09
• Dividend Yield: 1.33%
• Price Target: N/A
• Consensus Rating: N/A

Rush Enterprises Stock Analysis - MarketRank™

Rush Enterprises scored higher than 36% of companies evaluated by MarketBeat, and ranked 189th out of 213 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Rush Enterprises.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Rush Enterprises is 15.09, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.90.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rush Enterprises is 15.09, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 29.04.

Price to Book Value per Share Ratio

Rush Enterprises has a P/B Ratio of 1.98. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.14% of the float of Rush Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Rush Enterprises has a short interest ratio ("days to cover") of 1.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rush Enterprises has recently increased by 29.40%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Rush Enterprises pays a meaningful dividend of 1.30%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rush Enterprises has been increasing its dividend for 6 years.

Dividend Coverage

The dividend payout ratio of Rush Enterprises is 20.11%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.14% of the float of Rush Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Rush Enterprises has a short interest ratio ("days to cover") of 1.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rush Enterprises has recently increased by 29.40%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.94

News Sentiment

Rush Enterprises has a news sentiment score of 0.94. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Rush Enterprises this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Rush Enterprises insiders have not sold or bought any company stock.

Percentage Held by Insiders

13.87% of the stock of Rush Enterprises is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 18.12% of the stock of Rush Enterprises is held by institutions.

RUSHB Stock Analysis - Frequently Asked Questions

How have RUSHB shares performed this year?

Rush Enterprises' stock was trading at $54.44 at the beginning of 2025. Since then, RUSHB stock has decreased by 0.8% and is now trading at $54.02.

How were Rush Enterprises' earnings last quarter?

Rush Enterprises, Inc. (NASDAQ:RUSHB) released its quarterly earnings data on Wednesday, April, 30th. The company reported $0.73 EPS for the quarter, topping analysts' consensus estimates of $0.69 by $0.04. The firm had revenue of $1.85 billion for the quarter, compared to analysts' expectations of $1.83 billion. Rush Enterprises had a trailing twelve-month return on equity of 13.82% and a net margin of 3.76%.

When did Rush Enterprises' stock split?

Rush Enterprises shares split on the morning of Friday, August 4th 2023.The 2.5-1 split was announced on Friday, August 4th 2023. The newly issued shares were issued to shareholders after the closing bell on Friday, August 4th 2023. An investor that had 100 shares of stock prior to the split would have 250 shares after the split.

Does Rush Enterprises have any subsidiaries?

The following companies are subsidiaries of Rush Enterprises: RTC Canada, Transwest Truck Center Las Vegas, Peterbilt of Las Vegas, Dallas Truck Center, Yancey Truck Centers, Effingham Truck Sales, North Florida Truck Parts, and others.

Who are Rush Enterprises' major shareholders?

Rush Enterprises' top institutional investors include Baker Ellis Asset Management LLC (0.01%). Insiders that own company stock include William M Rusty Rush, Michael Mcroberts and Jody Pollard.
View institutional ownership trends.

How do I buy shares of Rush Enterprises?

Shares of RUSHB stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Company Calendar

• Last Earnings: 4/30/2025
• Record date for 6/12 Dividend: 5/12/2025
• Ex-Dividend for 6/12 Dividend: 5/12/2025
• Dividend Payable: 6/12/2025
• Today: 7/11/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: RET/WHLSL AUTO/TRUCK
• Sub-Industry: Retail
• Current Symbol: NASDAQ:RUSHB
• CIK: 1012019
• Web: www.rushenterprises.com
• Phone: (830) 302-5200
• Fax: 830-626-5310
• Employees: 8,040
• Year Founded: 1965

Profitability

• EPS (Trailing Twelve Months): $3.58
• Trailing P/E Ratio: 15.09
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $304.15 million
• Net Margins: 3.76%
• Pretax Margin: 4.93%
• Return on Equity: 13.82%
• Return on Assets: 6.35%

Debt

• Debt-to-Equity Ratio: 0.22
• Current Ratio: 1.44
• Quick Ratio: 0.32

Sales & Book Value

• Annual Sales: $7.80 billion
• Price / Sales: 0.54
• Cash Flow: $6.64 per share
• Price / Cash Flow: 8.14
• Book Value: $27.27 per share
• Price / Book: 1.98

Miscellaneous

• Outstanding Shares: 77,820,000
• Free Float: 67,024,000
• Market Cap: $4.20 billion
• Optionable: Not Optionable
• Beta: 0.73