Rush Enterprises (RUSHB) Competitors

Rush Enterprises (NASDAQ:RUSHA) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, valuation, earnings, analyst recommendations, profitability, risk, community ranking and dividends.

Do analysts rate RUSHA or RUSHB?

Rush Enterprises currently has a consensus target price of $52.67, indicating a potential upside of 20.52%. Given Rush Enterprises' higher possible upside, equities analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Does the media favor RUSHA or RUSHB?

In the previous week, Rush Enterprises had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 6 mentions for Rush Enterprises and 2 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.72 beat Rush Enterprises' score of 0.00 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	4 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is RUSHA or RUSHB a better dividend stock?

Rush Enterprises pays an annual dividend of $0.68 per share and has a dividend yield of 1.6%. Rush Enterprises pays an annual dividend of $0.68 per share and has a dividend yield of 1.7%. Rush Enterprises pays out 17.2% of its earnings in the form of a dividend. Rush Enterprises pays out 17.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 5 consecutive years and Rush Enterprises has increased its dividend for 5 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has higher valuation and earnings, RUSHA or RUSHB?

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.93B	0.43	$347.05M	$3.96	11.04
Rush Enterprises	$7.89B	0.40	$347.05M	$3.96	10.35

Does the MarketBeat Community favor RUSHA or RUSHB?

Rush Enterprises received 218 more outperform votes than Rush Enterprises when rated by MarketBeat users. However, 65.87% of users gave Rush Enterprises an outperform vote while only 59.64% of users gave Rush Enterprises an outperform vote.

Company	Underperform	Outperform
Rush Enterprises	Outperform Votes 328 59.64%	Underperform Votes 222 40.36%
Rush Enterprises	Outperform Votes 110 65.87%	Underperform Votes 57 34.13%

Which has more volatility & risk, RUSHA or RUSHB?

Rush Enterprises has a beta of 1.07, meaning that its stock price is 7% more volatile than the S&P 500. Comparatively, Rush Enterprises has a beta of 1.02, meaning that its stock price is 2% more volatile than the S&P 500.

Is RUSHA or RUSHB more profitable?

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	4.16%	17.16%	7.57%
Rush Enterprises	4.16%	17.16%	7.57%

Do insiders and institutionals hold more shares of RUSHA or RUSHB?

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are held by institutional investors. 12.5% of Rush Enterprises shares are held by insiders. Comparatively, 13.9% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Rush Enterprises beats Rush Enterprises on 10 of the 15 factors compared between the two stocks.