Go Pro

Rush Enterprises (RUSHB) Competitors

Rush Enterprises logo
$54.82 +0.36 (+0.66%)
Closing price 09/23/2026 04:00 PM Eastern
Extended Trading
$54.82 -0.01 (-0.01%)
As of 09/23/2026 04:10 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

RUSHB vs. FELE, IBOC, LECO, RUSHA, and UFPI

Should you buy Rush Enterprises stock or one of its competitors? Rush Enterprises's main competitors and comparable companies include Franklin Electric (FELE), International Bancshares (IBOC), Lincoln Electric (LECO), Rush Enterprises (RUSHA), and UFP Industries (UFPI). Companies are selected based on similarities in market, industry, and size.

How does Rush Enterprises compare to Franklin Electric?

Rush Enterprises (NASDAQ:RUSHB) and Franklin Electric (NASDAQ:FELE) are both mid-cap industrials companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, dividends, profitability, risk, analyst recommendations, valuation, earnings and institutional ownership.

Franklin Electric has a consensus target price of $114.50, suggesting a potential upside of 18.90%. Given Franklin Electric's higher probable upside, analysts plainly believe Franklin Electric is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50
Franklin Electric
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. Franklin Electric pays an annual dividend of $1.12 per share and has a dividend yield of 1.2%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Franklin Electric pays out 32.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Franklin Electric has raised its dividend for 33 consecutive years. Franklin Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

18.1% of Rush Enterprises shares are owned by institutional investors. Comparatively, 80.0% of Franklin Electric shares are owned by institutional investors. 13.9% of Rush Enterprises shares are owned by company insiders. Comparatively, 2.9% of Franklin Electric shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Franklin Electric had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 4 mentions for Franklin Electric and 0 mentions for Rush Enterprises. Franklin Electric's average media sentiment score of 0.69 beat Rush Enterprises' score of 0.00 indicating that Franklin Electric is being referred to more favorably in the news media.

Company Overall Sentiment
Rush Enterprises Neutral
Franklin Electric Positive

Rush Enterprises has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market. Comparatively, Franklin Electric has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market.

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.43B0.86$263.78M$2.2124.81
Franklin Electric$2.13B2.00$147.09M$3.4727.75

Franklin Electric has a net margin of 7.06% compared to Rush Enterprises' net margin of 3.67%. Franklin Electric's return on equity of 15.18% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.67% 11.65% 5.84%
Franklin Electric 7.06%15.18%10.13%

Summary

Franklin Electric beats Rush Enterprises on 13 of the 20 factors compared between the two stocks.

How does Rush Enterprises compare to International Bancshares?

Rush Enterprises (NASDAQ:RUSHB) and International Bancshares (NASDAQ:IBOC) are related mid-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, valuation, risk and media sentiment.

In the previous week, Rush Enterprises' average media sentiment score of 0.00 equaled International Bancshares'average media sentiment score.

Company Overall Sentiment
Rush Enterprises Neutral
International Bancshares Neutral

18.1% of Rush Enterprises shares are held by institutional investors. Comparatively, 65.9% of International Bancshares shares are held by institutional investors. 13.9% of Rush Enterprises shares are held by company insiders. Comparatively, 13.1% of International Bancshares shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

International Bancshares has a consensus price target of $85.00, suggesting a potential upside of 22.99%. Given International Bancshares' higher probable upside, analysts clearly believe International Bancshares is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50
International Bancshares
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

International Bancshares has lower revenue, but higher earnings than Rush Enterprises. International Bancshares is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.43B0.86$263.78M$2.2124.81
International Bancshares$1.06B4.07$412.29M$6.6310.42

International Bancshares has a net margin of 38.83% compared to Rush Enterprises' net margin of 3.67%. International Bancshares' return on equity of 12.67% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.67% 11.65% 5.84%
International Bancshares 38.83%12.67%2.47%

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. International Bancshares pays an annual dividend of $1.46 per share and has a dividend yield of 2.1%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. International Bancshares pays out 22.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and International Bancshares has raised its dividend for 16 consecutive years. International Bancshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Rush Enterprises has a beta of 0.67, meaning that its stock price is 33% less volatile than the broader market. Comparatively, International Bancshares has a beta of 0.67, meaning that its stock price is 33% less volatile than the broader market.

Summary

International Bancshares beats Rush Enterprises on 10 of the 16 factors compared between the two stocks.

How does Rush Enterprises compare to Lincoln Electric?

Lincoln Electric (NASDAQ:LECO) and Rush Enterprises (NASDAQ:RUSHB) are both industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, media sentiment, risk, profitability, valuation and earnings.

Lincoln Electric has a net margin of 12.35% compared to Rush Enterprises' net margin of 3.67%. Lincoln Electric's return on equity of 39.23% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Lincoln Electric12.35% 39.23% 15.25%
Rush Enterprises 3.67%11.65%5.84%

Lincoln Electric has higher earnings, but lower revenue than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lincoln Electric$4.23B3.42$520.53M$10.0126.51
Rush Enterprises$7.43B0.86$263.78M$2.2124.81

79.6% of Lincoln Electric shares are held by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are held by institutional investors. 1.7% of Lincoln Electric shares are held by insiders. Comparatively, 13.9% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Lincoln Electric has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market.

Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.2%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. Lincoln Electric pays out 31.6% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Lincoln Electric has raised its dividend for 30 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years. Lincoln Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Lincoln Electric presently has a consensus target price of $307.22, suggesting a potential upside of 15.76%. Given Lincoln Electric's higher possible upside, equities research analysts clearly believe Lincoln Electric is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lincoln Electric
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.70
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50

In the previous week, Lincoln Electric had 11 more articles in the media than Rush Enterprises. MarketBeat recorded 11 mentions for Lincoln Electric and 0 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 0.50 beat Rush Enterprises' score of 0.00 indicating that Lincoln Electric is being referred to more favorably in the media.

Company Overall Sentiment
Lincoln Electric Positive
Rush Enterprises Neutral

Summary

Lincoln Electric beats Rush Enterprises on 15 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHB) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap industrials companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, institutional ownership, profitability, valuation, dividends, earnings and risk.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.67% 11.65% 5.84%
Rush Enterprises 3.67%11.65%5.84%

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.2%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

Rush Enterprises has a consensus target price of $46.00, suggesting a potential downside of 4.25%. Given Rush Enterprises' higher probable upside, analysts plainly believe Rush Enterprises is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40

18.1% of Rush Enterprises shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 13.9% of Rush Enterprises shares are held by insiders. Comparatively, 12.7% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Rush Enterprises has a beta of 0.67, meaning that its stock price is 33% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market.

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.43B0.86$263.78M$2.2124.81
Rush Enterprises$7.43B0.75$263.78M$2.2121.74

In the previous week, Rush Enterprises had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 1 mentions for Rush Enterprises and 0 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.00 equaled Rush Enterprises'average media sentiment score.

Company Overall Sentiment
Rush Enterprises Neutral
Rush Enterprises Neutral

Summary

Rush Enterprises beats Rush Enterprises on 6 of the 11 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

UFP Industries (NASDAQ:UFPI) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap industrials companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, earnings, profitability, dividends, analyst recommendations, institutional ownership and media sentiment.

UFP Industries has a net margin of 3.99% compared to Rush Enterprises' net margin of 3.67%. Rush Enterprises' return on equity of 11.65% beat UFP Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
UFP Industries3.99% 8.00% 6.11%
Rush Enterprises 3.67%11.65%5.84%

UFP Industries has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market.

UFP Industries currently has a consensus price target of $104.50, indicating a potential upside of 27.78%. Given UFP Industries' higher probable upside, research analysts clearly believe UFP Industries is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
UFP Industries
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50

UFP Industries has higher earnings, but lower revenue than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
UFP Industries$6.32B0.71$294.79M$4.3618.76
Rush Enterprises$7.43B0.86$263.78M$2.2124.81

UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.8%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. UFP Industries pays out 33.0% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. UFP Industries has raised its dividend for 5 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

In the previous week, UFP Industries had 2 more articles in the media than Rush Enterprises. MarketBeat recorded 2 mentions for UFP Industries and 0 mentions for Rush Enterprises. UFP Industries' average media sentiment score of 0.81 beat Rush Enterprises' score of 0.00 indicating that UFP Industries is being referred to more favorably in the media.

Company Overall Sentiment
UFP Industries Positive
Rush Enterprises Neutral

81.8% of UFP Industries shares are owned by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are owned by institutional investors. 2.5% of UFP Industries shares are owned by company insiders. Comparatively, 13.9% of Rush Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

UFP Industries beats Rush Enterprises on 11 of the 20 factors compared between the two stocks.

Get Rush Enterprises News Delivered to You Automatically

Sign up to receive the latest news and ratings for RUSHB and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

RUSHB vs. The Competition

MetricRush EnterprisesTrading Companies & Distributors IndustryIndustrials SectorNASDAQ Exchange
Market Cap$6.36B$9.41B$10.31B$13.29B
Dividend Yield1.03%3.42%96.94%12.57%
P/E Ratio24.7727.4125.5825.69
Price / Sales0.8623.24281.0876.07
Price / Cash12.1049.7224.1052.76
Price / Book2.833.854.896.32
Net Income$263.78M$373.13M$614.63M$359.73M
7 Day Performance-3.82%1.35%0.69%0.17%
1 Month Performance4.21%-1.45%-2.29%-3.27%
1 Year Performance111.13%6.90%4.39%5.58%

Rush Enterprises Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RUSHB
Rush Enterprises
2.0748 of 5 stars
$54.82
+0.7%
N/A+109.1%$6.36B$7.43B24.777,355
FELE
Franklin Electric
4.2195 of 5 stars
$95.87
-0.3%
$114.50
+19.4%
+1.4%$4.23B$2.21B27.586,500
IBOC
International Bancshares
3.9688 of 5 stars
$70.37
-0.2%
$85.00
+20.8%
-0.4%$4.38B$859.07M10.612,319
LECO
Lincoln Electric
4.2264 of 5 stars
$255.71
-0.5%
$307.22
+20.1%
+12.3%$13.94B$4.48B25.5512,000
RUSHA
Rush Enterprises
3.3538 of 5 stars
$48.23
-2.9%
$46.00
-4.6%
+85.3%$5.63B$7.24B21.787,355

Related Companies and Tools


This page (NASDAQ:RUSHB) was last updated on 9/24/2026 by MarketBeat.com Staff.
From Our Partners