Do analysts recommend RUSHB or FELE?

Franklin Electric has a consensus price target of $106.00, suggesting a potential upside of 0.82%. Given Franklin Electric's higher probable upside, analysts clearly believe Franklin Electric is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50 Franklin Electric 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media refer more to RUSHB or FELE?

In the previous week, Franklin Electric had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 6 mentions for Franklin Electric and 2 mentions for Rush Enterprises. Franklin Electric's average media sentiment score of 1.68 beat Rush Enterprises' score of 0.00 indicating that Franklin Electric is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Franklin Electric 6 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Do analysts recommend RUSHB or IBOC?

International Bancshares has a consensus price target of $85.00, indicating a potential upside of 11.99%. Given International Bancshares' stronger consensus rating and higher possible upside, analysts plainly believe International Bancshares is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50 International Bancshares 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 4.00

Do analysts rate LECO or RUSHB?

Lincoln Electric currently has a consensus target price of $299.00, indicating a potential upside of 15.70%. Given Lincoln Electric's higher possible upside, equities research analysts plainly believe Lincoln Electric is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Lincoln Electric 1 Sell rating(s) 3 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.44 Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50

Does the media favor LECO or RUSHB?

In the previous week, Lincoln Electric had 6 more articles in the media than Rush Enterprises. MarketBeat recorded 8 mentions for Lincoln Electric and 2 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 1.43 beat Rush Enterprises' score of 0.00 indicating that Lincoln Electric is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Lincoln Electric 6 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts recommend RUSHB or RUSHA?

Rush Enterprises has a consensus price target of $83.67, indicating a potential upside of 14.36%. Given Rush Enterprises' higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50 Rush Enterprises 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60

Which has better valuation & earnings, RUSHB or RUSHA?

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rush Enterprises $7.43B 0.78 $263.78M $3.31 22.68 Rush Enterprises $7.43B 0.76 $263.78M $3.31 22.10

Is RUSHB or RUSHA more profitable?

Company Net Margins Return on Equity Return on Assets Rush Enterprises 3.65% 11.87% 5.82% Rush Enterprises 3.65% 11.87% 5.82%

Does the media favor RUSHB or RUSHA?

In the previous week, Rush Enterprises had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 5 mentions for Rush Enterprises and 2 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.08 beat Rush Enterprises' score of 0.00 indicating that Rush Enterprises is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Rush Enterprises 2 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend RUSHB or UFPI?

UFP Industries has a consensus target price of $105.40, suggesting a potential upside of 18.17%. Given UFP Industries' higher probable upside, analysts clearly believe UFP Industries is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50 UFP Industries 2 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.14

Rush Enterprises (RUSHB) Competitors

$75.08 0.00 (0.00%)

Closing price 07/2/2026 04:00 PM Eastern

Extended Trading

$75.11 +0.03 (+0.05%)

As of 07/2/2026 04:10 PM Eastern

Compare

RUSHB vs. FELE, IBOC, LECO, RUSHA, and UFPI

Should you buy Rush Enterprises stock or one of its competitors? MarketBeat compares Rush Enterprises with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Rush Enterprises include Franklin Electric (FELE), International Bancshares (IBOC), Lincoln Electric (LECO), Rush Enterprises (RUSHA), and UFP Industries (UFPI).

How does Rush Enterprises compare to Franklin Electric?

Rush Enterprises (NASDAQ:RUSHB) and Franklin Electric (NASDAQ:FELE) are related mid-cap companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and risk.

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Franklin Electric pays an annual dividend of $1.12 per share and has a dividend yield of 1.1%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Franklin Electric pays out 33.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Franklin Electric has increased its dividend for 33 consecutive years. Franklin Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.78	$263.78M	$3.31	22.68
Franklin Electric	$2.13B	2.18	$147.09M	$3.32	31.67

Franklin Electric has a net margin of 6.91% compared to Rush Enterprises' net margin of 3.65%. Franklin Electric's return on equity of 14.86% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.65%	11.87%	5.82%
Franklin Electric	6.91%	14.86%	9.81%

18.1% of Rush Enterprises shares are held by institutional investors. Comparatively, 80.0% of Franklin Electric shares are held by institutional investors. 13.9% of Rush Enterprises shares are held by company insiders. Comparatively, 2.9% of Franklin Electric shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Franklin Electric had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 6 mentions for Franklin Electric and 2 mentions for Rush Enterprises. Franklin Electric's average media sentiment score of 1.68 beat Rush Enterprises' score of 0.00 indicating that Franklin Electric is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Franklin Electric	6 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Rush Enterprises has a beta of 0.68, indicating that its stock price is 32% less volatile than the broader market. Comparatively, Franklin Electric has a beta of 1.03, indicating that its stock price is 3% more volatile than the broader market.

Franklin Electric has a consensus price target of $106.00, suggesting a potential upside of 0.82%. Given Franklin Electric's higher probable upside, analysts clearly believe Franklin Electric is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50
Franklin Electric	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Franklin Electric beats Rush Enterprises on 13 of the 20 factors compared between the two stocks.

How does Rush Enterprises compare to International Bancshares?

Rush Enterprises (NASDAQ:RUSHB) and International Bancshares (NASDAQ:IBOC) are related mid-cap companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, media sentiment, risk and profitability.

International Bancshares has a net margin of 39.33% compared to Rush Enterprises' net margin of 3.65%. International Bancshares' return on equity of 13.16% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.65%	11.87%	5.82%
International Bancshares	39.33%	13.16%	2.52%

18.1% of Rush Enterprises shares are owned by institutional investors. Comparatively, 65.9% of International Bancshares shares are owned by institutional investors. 13.9% of Rush Enterprises shares are owned by company insiders. Comparatively, 13.4% of International Bancshares shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Rush Enterprises had 2 more articles in the media than International Bancshares. MarketBeat recorded 2 mentions for Rush Enterprises and 0 mentions for International Bancshares. Rush Enterprises' average media sentiment score of 0.00 equaled International Bancshares'average media sentiment score.

Company	Overall Sentiment
Rush Enterprises	Neutral
International Bancshares	Neutral

International Bancshares has lower revenue, but higher earnings than Rush Enterprises. International Bancshares is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.78	$263.78M	$3.31	22.68
International Bancshares	$1.06B	4.47	$412.29M	$6.70	11.33

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. International Bancshares pays an annual dividend of $1.46 per share and has a dividend yield of 1.9%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. International Bancshares pays out 21.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and International Bancshares has raised its dividend for 16 consecutive years. International Bancshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

International Bancshares has a consensus price target of $85.00, indicating a potential upside of 11.99%. Given International Bancshares' stronger consensus rating and higher possible upside, analysts plainly believe International Bancshares is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50
International Bancshares	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	4.00

Rush Enterprises has a beta of 0.68, indicating that its stock price is 32% less volatile than the broader market. Comparatively, International Bancshares has a beta of 0.68, indicating that its stock price is 32% less volatile than the broader market.

Summary

International Bancshares beats Rush Enterprises on 11 of the 17 factors compared between the two stocks.

How does Rush Enterprises compare to Lincoln Electric?

Lincoln Electric (NASDAQ:LECO) and Rush Enterprises (NASDAQ:RUSHB) are related companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, profitability, earnings, risk, media sentiment, institutional ownership and valuation.

Lincoln Electric has higher earnings, but lower revenue than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lincoln Electric	$4.23B	3.34	$520.53M	$9.69	26.67
Rush Enterprises	$7.43B	0.78	$263.78M	$3.31	22.68

79.6% of Lincoln Electric shares are held by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are held by institutional investors. 1.7% of Lincoln Electric shares are held by insiders. Comparatively, 13.9% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.2%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Lincoln Electric pays out 32.6% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Lincoln Electric has raised its dividend for 30 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years. Lincoln Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Lincoln Electric had 6 more articles in the media than Rush Enterprises. MarketBeat recorded 8 mentions for Lincoln Electric and 2 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 1.43 beat Rush Enterprises' score of 0.00 indicating that Lincoln Electric is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lincoln Electric	6 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Lincoln Electric currently has a consensus target price of $299.00, indicating a potential upside of 15.70%. Given Lincoln Electric's higher possible upside, equities research analysts plainly believe Lincoln Electric is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lincoln Electric	1 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.44
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

Lincoln Electric has a beta of 1.2, indicating that its share price is 20% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.68, indicating that its share price is 32% less volatile than the broader market.

Lincoln Electric has a net margin of 12.38% compared to Rush Enterprises' net margin of 3.65%. Lincoln Electric's return on equity of 39.33% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lincoln Electric	12.38%	39.33%	14.93%
Rush Enterprises	3.65%	11.87%	5.82%

Summary

Lincoln Electric beats Rush Enterprises on 15 of the 20 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHB) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap retail/wholesale companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, dividends, institutional ownership, media sentiment, risk and profitability.

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years.

Rush Enterprises has a consensus price target of $83.67, indicating a potential upside of 14.36%. Given Rush Enterprises' higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

18.1% of Rush Enterprises shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 13.9% of Rush Enterprises shares are held by insiders. Comparatively, 12.7% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Rush Enterprises had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 5 mentions for Rush Enterprises and 2 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.08 beat Rush Enterprises' score of 0.00 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Rush Enterprises	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Rush Enterprises has a beta of 0.68, suggesting that its stock price is 32% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market.

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.78	$263.78M	$3.31	22.68
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	22.10

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.65%	11.87%	5.82%
Rush Enterprises	3.65%	11.87%	5.82%

Summary

Rush Enterprises beats Rush Enterprises on 7 of the 12 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

Rush Enterprises (NASDAQ:RUSHB) and UFP Industries (NASDAQ:UFPI) are related mid-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, dividends, profitability, earnings, risk, analyst recommendations, media sentiment and institutional ownership.

UFP Industries has a net margin of 4.31% compared to Rush Enterprises' net margin of 3.65%. Rush Enterprises' return on equity of 11.87% beat UFP Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.65%	11.87%	5.82%
UFP Industries	4.31%	8.50%	6.55%

18.1% of Rush Enterprises shares are owned by institutional investors. Comparatively, 81.8% of UFP Industries shares are owned by institutional investors. 13.9% of Rush Enterprises shares are owned by company insiders. Comparatively, 2.5% of UFP Industries shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

UFP Industries has lower revenue, but higher earnings than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.78	$263.78M	$3.31	22.68
UFP Industries	$6.32B	0.80	$294.79M	$4.58	19.47

Rush Enterprises has a beta of 0.68, meaning that its share price is 32% less volatile than the broader market. Comparatively, UFP Industries has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market.

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.6%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. UFP Industries pays out 31.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and UFP Industries has increased its dividend for 5 consecutive years.

In the previous week, Rush Enterprises had 2 more articles in the media than UFP Industries. MarketBeat recorded 2 mentions for Rush Enterprises and 0 mentions for UFP Industries. Rush Enterprises' average media sentiment score of 0.00 equaled UFP Industries'average media sentiment score.

Company	Overall Sentiment
Rush Enterprises	Neutral
UFP Industries	Neutral

UFP Industries has a consensus target price of $105.40, suggesting a potential upside of 18.17%. Given UFP Industries' higher probable upside, analysts clearly believe UFP Industries is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50
UFP Industries	2 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.14

Summary

UFP Industries beats Rush Enterprises on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RUSHB vs. The Competition

Export

Metric	Rush Enterprises	RET/WHLSL AUTO/TRUCK Industry	Retail Sector	NASDAQ Exchange
Market Cap	$5.83B	$4.27B	$26.80B	$12.40B
Dividend Yield	1.01%	1.47%	175.38%	6.63%
P/E Ratio	22.68	15.50	21.31	24.72
Price / Sales	0.78	0.35	2.22	98.01
Price / Cash	11.14	7.03	17.88	58.15
Price / Book	2.58	1.58	6.38	6.45
Net Income	$263.78M	$346.54M	$960.18M	$336.60M
7 Day Performance	-1.09%	-2.95%	-0.12%	1.37%
1 Month Performance	16.06%	-1.13%	16.67%	1.67%
1 Year Performance	34.87%	-18.49%	-0.20%	24.03%

Rush Enterprises Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RUSHB Rush Enterprises	1.6609 of 5 stars	$75.08 flat	N/A	+35.5%	$5.83B	$7.43B	22.68	8,040	News Coverage
FELE Franklin Electric	3.5504 of 5 stars	$103.63 -0.8%	$106.00 +2.3%	+13.1%	$4.62B	$2.13B	31.21	6,500	News Coverage
IBOC International Bancshares	1.3686 of 5 stars	$75.92 +1.1%	$85.00 +12.0%	+8.0%	$4.67B	$1.06B	11.33	2,319
LECO Lincoln Electric	4.8464 of 5 stars	$269.11 -2.1%	$299.00 +11.1%	+20.8%	$15.05B	$4.23B	27.77	12,000	Positive News Ex-Dividend
RUSHA Rush Enterprises	4.6116 of 5 stars	$69.59 -1.4%	$83.67 +20.2%	+31.8%	$5.49B	$7.43B	21.02	7,355	Positive News

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This page (NASDAQ:RUSHB) was last updated on 7/3/2026 by MarketBeat.com Staff.

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Rush Enterprises (RUSHB) Competitors

RUSHB vs. FELE, IBOC, LECO, RUSHA, and UFPI

How does Rush Enterprises compare to Franklin Electric?

Summary

How does Rush Enterprises compare to International Bancshares?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Summary

How does Rush Enterprises compare to UFP Industries?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHB vs. The Competition

Rush Enterprises Competitors List

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Rush Enterprises (RUSHB) Competitors

RUSHB vs. FELE, IBOC, LECO, RUSHA, and UFPI

How does Rush Enterprises compare to Franklin Electric?

Is RUSHB or FELE a better dividend stock?

Which has better earnings and valuation, RUSHB or FELE?

Is RUSHB or FELE more profitable?

Do institutionals & insiders hold more shares of RUSHB or FELE?

Does the media refer more to RUSHB or FELE?

Which has more volatility and risk, RUSHB or FELE?

Do analysts recommend RUSHB or FELE?

Summary

How does Rush Enterprises compare to International Bancshares?

Is RUSHB or IBOC more profitable?

Do institutionals and insiders believe in RUSHB or IBOC?

Does the media refer more to RUSHB or IBOC?

Which has better earnings and valuation, RUSHB or IBOC?

Is RUSHB or IBOC a better dividend stock?

Do analysts recommend RUSHB or IBOC?

Which has more volatility and risk, RUSHB or IBOC?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Which has preferable earnings & valuation, LECO or RUSHB?

Do insiders and institutionals hold more shares of LECO or RUSHB?

Is LECO or RUSHB a better dividend stock?

Does the media favor LECO or RUSHB?

Do analysts rate LECO or RUSHB?

Which has more risk & volatility, LECO or RUSHB?

Is LECO or RUSHB more profitable?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Is RUSHB or RUSHA a better dividend stock?

Do analysts recommend RUSHB or RUSHA?

Do insiders & institutionals have more ownership in RUSHB or RUSHA?

Does the media favor RUSHB or RUSHA?

Which has more volatility and risk, RUSHB or RUSHA?

Which has better valuation & earnings, RUSHB or RUSHA?

Is RUSHB or RUSHA more profitable?

Summary

How does Rush Enterprises compare to UFP Industries?

Is RUSHB or UFPI more profitable?

Do insiders and institutionals hold more shares of RUSHB or UFPI?

Which has stronger valuation & earnings, RUSHB or UFPI?

Which has more volatility and risk, RUSHB or UFPI?

Is RUSHB or UFPI a better dividend stock?

Does the media prefer RUSHB or UFPI?

Do analysts recommend RUSHB or UFPI?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHB vs. The Competition

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