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Rush Enterprises (RUSHB) Competitors

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$57.43 +0.60 (+1.06%)
Closing price 10/13/2026 04:00 PM Eastern
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$57.43 0.00 (0.00%)
As of 04:02 AM Eastern
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RUSHB vs. FELE, IBOC, LECO, RUSHA, and UFPI

Should you buy Rush Enterprises stock or one of its competitors? Rush Enterprises's main competitors and comparable companies include Franklin Electric (FELE), International Bancshares (IBOC), Lincoln Electric (LECO), Rush Enterprises (RUSHA), and UFP Industries (UFPI). Companies are selected based on similarities in market, industry, and size.

How does Rush Enterprises compare to Franklin Electric?

Franklin Electric (NASDAQ:FELE) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap industrials companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, valuation, profitability, analyst recommendations, risk, dividends and earnings.

Franklin Electric has a net margin of 7.06% compared to Rush Enterprises' net margin of 3.67%. Franklin Electric's return on equity of 15.18% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Franklin Electric7.06% 15.18% 10.13%
Rush Enterprises 3.67%11.65%5.84%

Franklin Electric has a beta of 1.03, suggesting that its share price is 3% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.71, suggesting that its share price is 29% less volatile than the broader market.

Franklin Electric currently has a consensus price target of $114.50, indicating a potential upside of 15.62%. Given Franklin Electric's higher probable upside, equities analysts plainly believe Franklin Electric is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Franklin Electric
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50

Franklin Electric pays an annual dividend of $1.12 per share and has a dividend yield of 1.1%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. Franklin Electric pays out 32.3% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Electric has increased its dividend for 33 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years. Franklin Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Franklin Electric$2.13B2.05$147.09M$3.4728.54
Rush Enterprises$7.43B0.90$263.78M$2.2125.99

In the previous week, Franklin Electric had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 3 mentions for Franklin Electric and 2 mentions for Rush Enterprises. Franklin Electric's average media sentiment score of 0.93 beat Rush Enterprises' score of 0.41 indicating that Franklin Electric is being referred to more favorably in the media.

Company Overall Sentiment
Franklin Electric Positive
Rush Enterprises Neutral

80.0% of Franklin Electric shares are owned by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are owned by institutional investors. 2.9% of Franklin Electric shares are owned by insiders. Comparatively, 13.9% of Rush Enterprises shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Franklin Electric beats Rush Enterprises on 12 of the 20 factors compared between the two stocks.

How does Rush Enterprises compare to International Bancshares?

International Bancshares (NASDAQ:IBOC) and Rush Enterprises (NASDAQ:RUSHB) are related mid-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, dividends, risk, valuation, profitability, analyst recommendations and media sentiment.

65.9% of International Bancshares shares are held by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are held by institutional investors. 13.1% of International Bancshares shares are held by company insiders. Comparatively, 13.9% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

International Bancshares pays an annual dividend of $1.46 per share and has a dividend yield of 2.2%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. International Bancshares pays out 22.0% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. International Bancshares has raised its dividend for 16 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years. International Bancshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, International Bancshares and International Bancshares both had 2 articles in the media. International Bancshares' average media sentiment score of 0.44 beat Rush Enterprises' score of 0.41 indicating that International Bancshares is being referred to more favorably in the media.

Company Overall Sentiment
International Bancshares Neutral
Rush Enterprises Neutral

International Bancshares presently has a consensus target price of $85.00, indicating a potential upside of 26.19%. Given International Bancshares' higher possible upside, equities research analysts clearly believe International Bancshares is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
International Bancshares
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50

International Bancshares has a beta of 0.68, suggesting that its share price is 32% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.71, suggesting that its share price is 29% less volatile than the broader market.

International Bancshares has higher earnings, but lower revenue than Rush Enterprises. International Bancshares is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
International Bancshares$1.06B3.97$412.29M$6.6310.16
Rush Enterprises$7.43B0.90$263.78M$2.2125.99

International Bancshares has a net margin of 38.83% compared to Rush Enterprises' net margin of 3.67%. International Bancshares' return on equity of 12.67% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
International Bancshares38.83% 12.67% 2.47%
Rush Enterprises 3.67%11.65%5.84%

Summary

International Bancshares beats Rush Enterprises on 11 of the 18 factors compared between the two stocks.

How does Rush Enterprises compare to Lincoln Electric?

Rush Enterprises (NASDAQ:RUSHB) and Lincoln Electric (NASDAQ:LECO) are both industrials companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, dividends, valuation, profitability, media sentiment and analyst recommendations.

In the previous week, Lincoln Electric had 7 more articles in the media than Rush Enterprises. MarketBeat recorded 9 mentions for Lincoln Electric and 2 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 0.75 beat Rush Enterprises' score of 0.41 indicating that Lincoln Electric is being referred to more favorably in the news media.

Company Overall Sentiment
Rush Enterprises Neutral
Lincoln Electric Positive

Lincoln Electric has lower revenue, but higher earnings than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.43B0.90$263.78M$2.2125.99
Lincoln Electric$4.23B3.38$520.53M$10.0126.23

Rush Enterprises has a beta of 0.71, indicating that its stock price is 29% less volatile than the broader market. Comparatively, Lincoln Electric has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market.

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.2%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Lincoln Electric pays out 31.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Lincoln Electric has raised its dividend for 30 consecutive years. Lincoln Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Lincoln Electric has a net margin of 12.35% compared to Rush Enterprises' net margin of 3.67%. Lincoln Electric's return on equity of 39.23% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.67% 11.65% 5.84%
Lincoln Electric 12.35%39.23%15.25%

Lincoln Electric has a consensus price target of $307.22, suggesting a potential upside of 17.01%. Given Lincoln Electric's higher probable upside, analysts clearly believe Lincoln Electric is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50
Lincoln Electric
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.70

18.1% of Rush Enterprises shares are owned by institutional investors. Comparatively, 79.6% of Lincoln Electric shares are owned by institutional investors. 13.9% of Rush Enterprises shares are owned by company insiders. Comparatively, 1.7% of Lincoln Electric shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Lincoln Electric beats Rush Enterprises on 15 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHA) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap industrials companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, media sentiment, valuation and institutional ownership.

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.43B0.70$263.78M$2.2120.13
Rush Enterprises$7.43B0.90$263.78M$2.2125.99

In the previous week, Rush Enterprises had 2 more articles in the media than Rush Enterprises. MarketBeat recorded 4 mentions for Rush Enterprises and 2 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.41 beat Rush Enterprises' score of 0.39 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company Overall Sentiment
Rush Enterprises Neutral
Rush Enterprises Neutral

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by company insiders. Comparatively, 13.9% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Rush Enterprises presently has a consensus target price of $46.00, suggesting a potential upside of 3.42%. Given Rush Enterprises' higher probable upside, research analysts plainly believe Rush Enterprises is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.3%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

Rush Enterprises has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.71, suggesting that its stock price is 29% less volatile than the broader market.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.67% 11.65% 5.84%
Rush Enterprises 3.67%11.65%5.84%

Summary

Rush Enterprises and Rush Enterprises tied by winning 6 of the 12 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

UFP Industries (NASDAQ:UFPI) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap industrials companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.9%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. UFP Industries pays out 33.0% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. UFP Industries has increased its dividend for 5 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years.

UFP Industries has higher earnings, but lower revenue than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
UFP Industries$6.32B0.66$294.79M$4.3617.40
Rush Enterprises$7.43B0.90$263.78M$2.2125.99

UFP Industries has a net margin of 3.99% compared to Rush Enterprises' net margin of 3.67%. Rush Enterprises' return on equity of 11.65% beat UFP Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
UFP Industries3.99% 8.00% 6.11%
Rush Enterprises 3.67%11.65%5.84%

UFP Industries currently has a consensus price target of $104.50, suggesting a potential upside of 37.77%. Given UFP Industries' higher possible upside, research analysts clearly believe UFP Industries is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
UFP Industries
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50

81.8% of UFP Industries shares are owned by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are owned by institutional investors. 2.5% of UFP Industries shares are owned by insiders. Comparatively, 13.9% of Rush Enterprises shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, UFP Industries had 6 more articles in the media than Rush Enterprises. MarketBeat recorded 8 mentions for UFP Industries and 2 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.41 beat UFP Industries' score of 0.16 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company Overall Sentiment
UFP Industries Neutral
Rush Enterprises Neutral

UFP Industries has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.71, suggesting that its stock price is 29% less volatile than the broader market.

Summary

UFP Industries and Rush Enterprises tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RUSHB vs. The Competition

MetricRush EnterprisesTrading Companies & Distributors IndustryIndustrials SectorNASDAQ Exchange
Market Cap$6.63B$9.42B$10.18B$13.21B
Dividend Yield0.99%3.41%96.64%22.89%
P/E Ratio25.6844.0323.3719.37
Price / Sales0.9023.05275.8181.34
Price / Cash12.6350.1823.8053.04
Price / Book2.963.874.746.03
Net Income$263.78M$377.83M$614.12M$380.34M
7 Day Performance3.91%2.21%-0.99%-2.32%
1 Month Performance9.18%3.37%-2.69%-5.29%
1 Year Performance127.38%10.76%1.27%-2.94%

Rush Enterprises Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RUSHB
Rush Enterprises
1.5969 of 5 stars
$57.43
+1.1%
N/A+131.7%$6.63B$7.43B25.687,355
FELE
Franklin Electric
4.5584 of 5 stars
$98.77
+2.0%
$114.50
+15.9%
+6.7%$4.36B$2.13B28.456,500
IBOC
International Bancshares
3.8999 of 5 stars
$68.06
-0.5%
$85.00
+24.9%
+0.8%$4.23B$1.06B10.252,319
LECO
Lincoln Electric
4.2728 of 5 stars
$262.47
+1.4%
$307.22
+17.1%
+12.7%$14.29B$4.23B26.2012,000
RUSHA
Rush Enterprises
3.7672 of 5 stars
$44.66
-1.1%
$46.00
+3.0%
+96.9%$5.21B$7.43B20.157,355

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This page (NASDAQ:RUSHB) was last updated on 10/14/2026 by MarketBeat.com Staff.
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