Lithia Motors (LAD) Competitors

$272.52 -2.78 (-1.01%)

Closing price 05/13/2026 03:59 PM Eastern

Extended Trading

$273.49 +0.97 (+0.36%)

As of 05:35 AM Eastern

LAD vs. RUSHA, ABG, AN, BC, and GPI

Should you buy Lithia Motors stock or one of its competitors? MarketBeat compares Lithia Motors with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Lithia Motors include Rush Enterprises (RUSHA), Asbury Automotive Group (ABG), AutoNation (AN), Brunswick (BC), and Group 1 Automotive (GPI).

How does Lithia Motors compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHA) and Lithia Motors (NYSE:LAD) are both mid-cap retail/wholesale companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, valuation, dividends, profitability, earnings, institutional ownership and risk.

In the previous week, Lithia Motors had 5 more articles in the media than Rush Enterprises. MarketBeat recorded 10 mentions for Lithia Motors and 5 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.52 beat Lithia Motors' score of 0.83 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	3 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Lithia Motors	5 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

84.4% of Rush Enterprises shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by insiders. Comparatively, 1.1% of Lithia Motors shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Rush Enterprises has a net margin of 3.65% compared to Lithia Motors' net margin of 1.88%. Lithia Motors' return on equity of 12.49% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.65%	11.87%	5.82%
Lithia Motors	1.88%	12.49%	3.37%

Rush Enterprises has a beta of 0.93, suggesting that its stock price is 7% less volatile than the broader market. Comparatively, Lithia Motors has a beta of 1.28, suggesting that its stock price is 28% more volatile than the broader market.

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. Lithia Motors pays an annual dividend of $2.28 per share and has a dividend yield of 0.8%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Lithia Motors pays out 8.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Lithia Motors has raised its dividend for 16 consecutive years.

Lithia Motors has higher revenue and earnings than Rush Enterprises. Lithia Motors is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.73	$263.78M	$3.31	21.17
Lithia Motors	$37.63B	0.17	$819.60M	$28.48	9.57

Rush Enterprises currently has a consensus price target of $83.67, suggesting a potential upside of 19.39%. Lithia Motors has a consensus price target of $367.22, suggesting a potential upside of 34.75%. Given Lithia Motors' stronger consensus rating and higher possible upside, analysts plainly believe Lithia Motors is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
Lithia Motors	0 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Lithia Motors beats Rush Enterprises on 11 of the 19 factors compared between the two stocks.

How does Lithia Motors compare to Asbury Automotive Group?

Asbury Automotive Group (NYSE:ABG) and Lithia Motors (NYSE:LAD) are both mid-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, risk, valuation, profitability, institutional ownership and earnings.

In the previous week, Lithia Motors had 3 more articles in the media than Asbury Automotive Group. MarketBeat recorded 10 mentions for Lithia Motors and 7 mentions for Asbury Automotive Group. Lithia Motors' average media sentiment score of 0.83 beat Asbury Automotive Group's score of 0.64 indicating that Lithia Motors is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Asbury Automotive Group	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Lithia Motors	5 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Asbury Automotive Group has a net margin of 3.05% compared to Lithia Motors' net margin of 1.88%. Asbury Automotive Group's return on equity of 13.39% beat Lithia Motors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Asbury Automotive Group	3.05%	13.39%	4.62%
Lithia Motors	1.88%	12.49%	3.37%

Asbury Automotive Group has a beta of 0.78, indicating that its stock price is 22% less volatile than the broader market. Comparatively, Lithia Motors has a beta of 1.28, indicating that its stock price is 28% more volatile than the broader market.

Lithia Motors has higher revenue and earnings than Asbury Automotive Group. Asbury Automotive Group is trading at a lower price-to-earnings ratio than Lithia Motors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asbury Automotive Group	$17.96B	0.20	$492M	$28.25	6.83
Lithia Motors	$37.63B	0.17	$819.60M	$28.48	9.57

Asbury Automotive Group presently has a consensus price target of $238.00, suggesting a potential upside of 23.35%. Lithia Motors has a consensus price target of $367.22, suggesting a potential upside of 34.75%. Given Lithia Motors' stronger consensus rating and higher probable upside, analysts clearly believe Lithia Motors is more favorable than Asbury Automotive Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asbury Automotive Group	1 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.13
Lithia Motors	0 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Lithia Motors beats Asbury Automotive Group on 10 of the 14 factors compared between the two stocks.

How does Lithia Motors compare to AutoNation?

Lithia Motors (NYSE:LAD) and AutoNation (NYSE:AN) are both mid-cap retail/wholesale companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, media sentiment, earnings, analyst recommendations, risk, institutional ownership and dividends.

AutoNation has a net margin of 2.47% compared to Lithia Motors' net margin of 1.88%. AutoNation's return on equity of 31.45% beat Lithia Motors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lithia Motors	1.88%	12.49%	3.37%
AutoNation	2.47%	31.45%	5.29%

Lithia Motors has higher revenue and earnings than AutoNation. Lithia Motors is trading at a lower price-to-earnings ratio than AutoNation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lithia Motors	$37.63B	0.17	$819.60M	$28.48	9.57
AutoNation	$27.49B	0.23	$649.10M	$18.46	10.35

94.6% of AutoNation shares are held by institutional investors. 1.1% of Lithia Motors shares are held by insiders. Comparatively, 1.4% of AutoNation shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Lithia Motors has a beta of 1.28, meaning that its share price is 28% more volatile than the broader market. Comparatively, AutoNation has a beta of 0.79, meaning that its share price is 21% less volatile than the broader market.

Lithia Motors presently has a consensus price target of $367.22, suggesting a potential upside of 34.75%. AutoNation has a consensus price target of $246.33, suggesting a potential upside of 28.98%. Given Lithia Motors' higher possible upside, equities research analysts clearly believe Lithia Motors is more favorable than AutoNation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lithia Motors	0 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50
AutoNation	0 Sell rating(s)	2 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.80

In the previous week, Lithia Motors had 1 more articles in the media than AutoNation. MarketBeat recorded 10 mentions for Lithia Motors and 9 mentions for AutoNation. Lithia Motors' average media sentiment score of 0.83 beat AutoNation's score of 0.76 indicating that Lithia Motors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lithia Motors	5 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
AutoNation	5 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

AutoNation beats Lithia Motors on 9 of the 16 factors compared between the two stocks.

How does Lithia Motors compare to Brunswick?

Brunswick (NYSE:BC) and Lithia Motors (NYSE:LAD) are related mid-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.

Brunswick currently has a consensus target price of $86.71, suggesting a potential upside of 10.90%. Lithia Motors has a consensus target price of $367.22, suggesting a potential upside of 34.75%. Given Lithia Motors' stronger consensus rating and higher possible upside, analysts clearly believe Lithia Motors is more favorable than Brunswick.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47
Lithia Motors	0 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50

Lithia Motors has a net margin of 1.88% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat Lithia Motors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brunswick	-2.47%	13.30%	4.09%
Lithia Motors	1.88%	12.49%	3.37%

Lithia Motors has higher revenue and earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Lithia Motors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.36B	0.95	-$137.30M	-$2.10	N/A
Lithia Motors	$37.63B	0.17	$819.60M	$28.48	9.57

Brunswick has a beta of 1.33, suggesting that its stock price is 33% more volatile than the broader market. Comparatively, Lithia Motors has a beta of 1.28, suggesting that its stock price is 28% more volatile than the broader market.

Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.3%. Lithia Motors pays an annual dividend of $2.28 per share and has a dividend yield of 0.8%. Brunswick pays out -83.8% of its earnings in the form of a dividend. Lithia Motors pays out 8.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brunswick has increased its dividend for 13 consecutive years and Lithia Motors has increased its dividend for 16 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and lower payout ratio.

99.3% of Brunswick shares are owned by institutional investors. 1.0% of Brunswick shares are owned by company insiders. Comparatively, 1.1% of Lithia Motors shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Lithia Motors had 2 more articles in the media than Brunswick. MarketBeat recorded 10 mentions for Lithia Motors and 8 mentions for Brunswick. Brunswick's average media sentiment score of 1.23 beat Lithia Motors' score of 0.83 indicating that Brunswick is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brunswick	6 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Lithia Motors	5 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Lithia Motors beats Brunswick on 10 of the 19 factors compared between the two stocks.

How does Lithia Motors compare to Group 1 Automotive?

Group 1 Automotive (NYSE:GPI) and Lithia Motors (NYSE:LAD) are both mid-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.

In the previous week, Lithia Motors had 3 more articles in the media than Group 1 Automotive. MarketBeat recorded 10 mentions for Lithia Motors and 7 mentions for Group 1 Automotive. Group 1 Automotive's average media sentiment score of 0.98 beat Lithia Motors' score of 0.83 indicating that Group 1 Automotive is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Group 1 Automotive	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Lithia Motors	5 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

99.9% of Group 1 Automotive shares are owned by institutional investors. 2.4% of Group 1 Automotive shares are owned by company insiders. Comparatively, 1.1% of Lithia Motors shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Group 1 Automotive has a beta of 0.87, suggesting that its stock price is 13% less volatile than the broader market. Comparatively, Lithia Motors has a beta of 1.28, suggesting that its stock price is 28% more volatile than the broader market.

Group 1 Automotive pays an annual dividend of $2.20 per share and has a dividend yield of 0.7%. Lithia Motors pays an annual dividend of $2.28 per share and has a dividend yield of 0.8%. Group 1 Automotive pays out 8.4% of its earnings in the form of a dividend. Lithia Motors pays out 8.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Group 1 Automotive has increased its dividend for 2 consecutive years and Lithia Motors has increased its dividend for 16 consecutive years. Lithia Motors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Group 1 Automotive currently has a consensus target price of $456.00, suggesting a potential upside of 39.10%. Lithia Motors has a consensus target price of $367.22, suggesting a potential upside of 34.75%. Given Group 1 Automotive's stronger consensus rating and higher possible upside, analysts clearly believe Group 1 Automotive is more favorable than Lithia Motors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Group 1 Automotive	0 Sell rating(s)	2 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.78
Lithia Motors	0 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50

Lithia Motors has a net margin of 1.88% compared to Group 1 Automotive's net margin of 1.46%. Group 1 Automotive's return on equity of 16.63% beat Lithia Motors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Group 1 Automotive	1.46%	16.63%	4.79%
Lithia Motors	1.88%	12.49%	3.37%

Lithia Motors has higher revenue and earnings than Group 1 Automotive. Lithia Motors is trading at a lower price-to-earnings ratio than Group 1 Automotive, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Group 1 Automotive	$22.47B	0.17	$325.20M	$26.19	12.52
Lithia Motors	$37.63B	0.17	$819.60M	$28.48	9.57

Summary

Group 1 Automotive beats Lithia Motors on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LAD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

LAD vs. The Competition

Export

Metric	Lithia Motors	RET/WHLSL AUTO/TRUCK Industry	Retail Sector	NYSE Exchange
Market Cap	$6.28B	$4.11B	$27.34B	$22.95B
Dividend Yield	0.83%	1.49%	178.40%	4.06%
P/E Ratio	9.57	14.57	16.71	28.29
Price / Sales	0.17	0.33	4.38	24.50
Price / Cash	5.12	7.18	14.78	25.11
Price / Book	0.97	1.49	5.90	4.73
Net Income	$819.60M	$346.54M	$960.70M	$1.07B
7 Day Performance	-6.22%	-6.29%	-3.51%	-1.11%
1 Month Performance	-3.40%	-1.86%	-2.59%	1.36%
1 Year Performance	-15.58%	-13.47%	-1.30%	24.41%

Lithia Motors Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
LAD Lithia Motors	4.9732 of 5 stars	$272.52 -1.0%	$367.22 +34.8%	-16.5%	$6.28B	$37.63B	9.57	30,000
RUSHA Rush Enterprises	4.7391 of 5 stars	$71.03 -2.7%	$83.67 +17.8%	+35.4%	$5.62B	$7.43B	21.46	7,355	Positive News
ABG Asbury Automotive Group	4.815 of 5 stars	$193.78 -4.5%	$241.57 +24.7%	-19.7%	$3.92B	$18.00B	6.86	15,000
AN AutoNation	4.6882 of 5 stars	$202.70 -3.5%	$244.44 +20.6%	0.0%	$7.21B	$27.63B	10.98	24,800
BC Brunswick	3.9705 of 5 stars	$74.37 -6.4%	$86.71 +16.6%	+49.6%	$5.17B	$5.36B	N/A	14,000

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This page (NYSE:LAD) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Lithia Motors (LAD) Competitors

LAD vs. RUSHA, ABG, AN, BC, and GPI

How does Lithia Motors compare to Rush Enterprises?

Summary

How does Lithia Motors compare to Asbury Automotive Group?

Summary

How does Lithia Motors compare to AutoNation?

Summary

How does Lithia Motors compare to Brunswick?

Summary

How does Lithia Motors compare to Group 1 Automotive?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

LAD vs. The Competition

Lithia Motors Competitors List

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Stock Ideas and Recommendations

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Lithia Motors (LAD) Competitors

LAD vs. RUSHA, ABG, AN, BC, and GPI

How does Lithia Motors compare to Rush Enterprises?

Does the media prefer RUSHA or LAD?

Do insiders & institutionals believe in RUSHA or LAD?

Is RUSHA or LAD more profitable?

Which has more risk and volatility, RUSHA or LAD?

Is RUSHA or LAD a better dividend stock?

Which has preferable valuation & earnings, RUSHA or LAD?

Do analysts rate RUSHA or LAD?

Summary

How does Lithia Motors compare to Asbury Automotive Group?

Does the media prefer ABG or LAD?

Is ABG or LAD more profitable?

Which has more volatility and risk, ABG or LAD?

Which has stronger earnings & valuation, ABG or LAD?

Do analysts recommend ABG or LAD?

Summary

How does Lithia Motors compare to AutoNation?

Is LAD or AN more profitable?

Which has preferable valuation & earnings, LAD or AN?

Do insiders & institutionals hold more shares of LAD or AN?

Which has more volatility & risk, LAD or AN?

Do analysts rate LAD or AN?

Does the media prefer LAD or AN?

Summary

How does Lithia Motors compare to Brunswick?

Do analysts rate BC or LAD?

Is BC or LAD more profitable?

Which has better valuation and earnings, BC or LAD?

Which has more risk & volatility, BC or LAD?

Is BC or LAD a better dividend stock?

Do institutionals & insiders have more ownership in BC or LAD?

Does the media prefer BC or LAD?

Summary

How does Lithia Motors compare to Group 1 Automotive?

Does the media prefer GPI or LAD?

Do institutionals & insiders have more ownership in GPI or LAD?

Which has more risk & volatility, GPI or LAD?

Is GPI or LAD a better dividend stock?

Do analysts rate GPI or LAD?

Is GPI or LAD more profitable?

Which has better valuation and earnings, GPI or LAD?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

LAD vs. The Competition

Lithia Motors Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools