Rush Enterprises (RUSHA) Stock Price, News & Analysis

Company Overview

Rush Enterprises, Inc. operates Rush Truck Centers, a network of commercial vehicle dealerships serving the transportation and related industries in the United States. The company sells new and used heavy- and medium-duty trucks, including vehicles from manufacturers such as Peterbilt, International, Isuzu, Ford and IC Bus.

In addition to vehicle sales, Rush Truck Centers provides aftermarket support through parts distribution, maintenance and repair services, mobile service, collision repair, equipment leasing and rental, and other solutions designed to support commercial fleets. Its offerings serve trucking companies, construction businesses, municipalities, utility operators and other organizations that rely on commercial vehicles.

Rush Enterprises traces its origins to a truck dealership established in Houston, Texas, in 1965. The company is headquartered in New Braunfels, Texas, and operates dealerships and related facilities across more than 20 states, giving it a broad geographic presence in major U.S. freight and commercial transportation markets.

Key Stats

• Today's Range: $47.89 to $48.68
• 50-Day Range: $33.30 to $54.97
• 52-Week Range: $30.45 to $55.74
• Volume: 457,234 shs
• Average Volume: 617,731 shs
• Market Capitalization: $5.60 billion
• P/E Ratio: 21.67
• Dividend Yield: 1.17%
• Price Target: $46.00
• Consensus Rating: Hold

Rush Enterprises Stock Analysis - MarketRank™

Rush Enterprises scored higher than 67% of companies evaluated by MarketBeat, and ranked 346th out of 671 stocks in the industrials sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.0 / 5
• Analyst Rating: Hold

Consensus Rating

Rush Enterprises has received a consensus rating of Hold. The company's average rating score is 2.40, and is based on no strong buy ratings, 3 buy ratings, 1 hold rating, and 1 sell rating.

Upside/Downside

The consensus price target for Rush Enterprises is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Rush Enterprises has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 18.11%

Earnings Growth

Earnings for Rush Enterprises are expected to grow by 18.11% in the coming year, from $2.43 to $2.87 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Rush Enterprises is 21.67, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.92.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rush Enterprises is 21.67, which means that it is trading at a less expensive P/E ratio than the Industrials sector average P/E ratio of about 25.32.

Price to Earnings Growth Ratio

Rush Enterprises has a PEG Ratio of 1.72. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Rush Enterprises has a P/B Ratio of 2.48. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.38% of the float of Rush Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Rush Enterprises has a short interest ratio ("days to cover") of 10.74, which indicates bearish sentiment.

Change versus previous month

Short interest in Rush Enterprises has recently increased by 45.10%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

Rush Enterprises pays a meaningful dividend of 1.17%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rush Enterprises has been increasing its dividend for 6 years.

Dividend Coverage

The dividend payout ratio of Rush Enterprises is 25.34%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Rush Enterprises will have a dividend payout ratio of 19.51% next year. This indicates that Rush Enterprises will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 0.79

News Sentiment

Rush Enterprises has a news sentiment score of 0.79. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.56 average news sentiment score of Industrials companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Rush Enterprises this week, compared to 2 articles on an average week.

MarketBeat Follows

Only 2 people have added Rush Enterprises to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Rush Enterprises insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $9,092,298.00 in company stock.

Percentage Held by Insiders

12.68% of the stock of Rush Enterprises is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

84.43% of the stock of Rush Enterprises is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/28/2026
• Record date for 9/24 Dividend: 9/09/2026
• Ex-Dividend for 9/24 Dividend: 9/09/2026
• Dividend Payable: 9/24/2026
• Today: 9/26/2026
• Next Earnings (Estimated): 10/28/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Industrials
• Industry: Trading Companies & Distributors
• Sub-Industry: Trading Companies & Distributors
• Current Symbol: NASDAQ:RUSHA
• CIK: 1012019
• Web: www.rushenterprises.com
• Phone: (830) 626-5200
• Fax: 830-626-5310
• Employees: 7,355
• Year Founded: 1965

Price Target and Rating

• Average Price Target for Rush Enterprises: $46.00
• High Price Target: $56.67
• Low Price Target: $39.11
• Potential Upside/Downside: -4.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.40
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.21
• Trailing P/E Ratio: 21.67
• Forward P/E Ratio: 19.74
• P/E Growth: 1.72
• Net Income: $263.78 million
• Net Margins: 3.67%
• Pretax Margin: 4.67%
• Return on Equity: 11.65%
• Return on Assets: 5.84%

Debt

• Debt-to-Equity Ratio: 0.16
• Current Ratio: 1.45
• Quick Ratio: 0.38

Sales & Book Value

• Annual Sales: $7.43 billion
• Price / Sales: 0.75
• Cash Flow: $4.50 per share
• Price / Cash Flow: 10.66
• Book Value: $19.38 per share
• Price / Book: 2.48

Miscellaneous

• Outstanding Shares: 116,730,000
• Free Float: 101,929,000
• Market Cap: $5.60 billion
• Optionable: Optionable
• Beta: 0.88