Rush Enterprises (RUSHA) Stock Price, News & Analysis

Company Overview

Rush Enterprises, Inc., headquartered in New Braunfels, Texas, is a leading distributor of commercial vehicles and related products in the United States. Through its Rush Truck Centers subsidiary, the company sells new and used medium- and heavy-duty trucks, buses and specialty vehicles, while also offering factory-authorized parts, collision repair, maintenance and warranty support across its network of dealerships.

Founded in 1965, Rush Enterprises has grown to encompass more than 150 locations in over 20 states, partnering with major manufacturers including Kenworth, Peterbilt, Freightliner, Volvo and Mack. In addition to vehicle sales, the company provides commercial and retail financing, leasing and rental services through its captive finance subsidiaries, helping customers optimize fleet acquisition and ownership costs.

Each Rush Truck Centers facility is staffed with factory-trained technicians and equipped to deliver 24/7 roadside assistance, extensive parts inventories and comprehensive repair solutions. By integrating parts distribution, service operations and collision repair under one roof, the company aims to minimize vehicle downtime and deliver value-driven maintenance programs tailored to the needs of trucking fleets and owner-operators.

Under the leadership of President and Chief Executive Officer Dominic J. DiFerdinando, Rush Enterprises focuses on service excellence, operational efficiency and strategic expansion. Management’s industry expertise supports ongoing investments in digital platforms, parts distribution capabilities and dealership growth as the company continues to strengthen its position in the North American commercial vehicle market.

Key Stats

• Today's Range: $71.01 to $71.73
• 50-Day Range: $61.60 to $76.20
• 52-Week Range: $45.67 to $76.99
• Volume: 4,675 shs
• Average Volume: 463,538 shs
• Market Capitalization: $5.51 billion
• P/E Ratio: 21.63
• Dividend Yield: 1.06%
• Price Target: $83.67
• Consensus Rating: Hold

Rush Enterprises Stock Analysis - MarketRank™

Rush Enterprises scored higher than 93% of companies evaluated by MarketBeat, and ranked 26th out of 198 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.6 / 5
• Analyst Rating: Hold

Consensus Rating

Rush Enterprises has received a consensus rating of Hold. The company's average rating score is 2.40, and is based on no strong buy ratings, 3 buy ratings, 1 hold rating, and 1 sell rating.

Upside Potential

Rush Enterprises has a consensus price target of $83.67, representing about 17.3% upside from its current price of $71.30.

Amount of Analyst Coverage

Rush Enterprises has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 16.36%

Earnings Growth

Earnings for Rush Enterprises are expected to grow by 16.36% in the coming year, from $3.79 to $4.41 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Rush Enterprises is 21.54, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.38.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rush Enterprises is 21.54, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 17.32.

Price to Earnings Growth Ratio

Rush Enterprises has a PEG Ratio of 1.53. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Rush Enterprises has a P/B Ratio of 2.39. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

4.82% of the float of Rush Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Rush Enterprises has a short interest ratio ("days to cover") of 8.86.

Change versus previous month

Short interest in Rush Enterprises has recently increased by 6.30%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

Rush Enterprises pays a meaningful dividend of 1.06%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rush Enterprises has been increasing its dividend for 6 years.

Dividend Coverage

The dividend payout ratio of Rush Enterprises is 22.96%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Rush Enterprises will have a dividend payout ratio of 17.23% next year. This indicates that Rush Enterprises will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.8 / 5
• News Sentiment: 1.07

News Sentiment

Rush Enterprises has a news sentiment score of 1.07. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.60 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Rush Enterprises this week, compared to 2 articles on an average week.

MarketBeat Follows

2 people have added Rush Enterprises to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Rush Enterprises insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $2,927,290.00 in company stock.

Percentage Held by Insiders

12.68% of the stock of Rush Enterprises is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

84.43% of the stock of Rush Enterprises is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

RUSHA Stock Analysis - Frequently Asked Questions

How have RUSHA shares performed this year?

Rush Enterprises' stock was trading at $53.94 on January 1st, 2026. Since then, RUSHA shares have increased by 32.2% and is now trading at $71.30.

How were Rush Enterprises' earnings last quarter?

Rush Enterprises, Inc. (NASDAQ:RUSHA) announced its quarterly earnings data on Tuesday, April, 28th. The company reported $0.77 earnings per share for the quarter, topping analysts' consensus estimates of $0.72 by $0.05. The business had revenue of $1.68 billion for the quarter, compared to analysts' expectations of $1.73 billion. Rush Enterprises had a net margin of 3.65% and a trailing twelve-month return on equity of 11.87%.

When did Rush Enterprises' stock split?

Shares of Rush Enterprises split on Monday, August 28th 2023.The 3-2 split was announced on Tuesday, July 25th 2023. The newly minted shares were issued to shareholders after the closing bell on Friday, August 25th 2023. An investor that had 100 shares of stock prior to the split would have 150 shares after the split.

Does Rush Enterprises have any subsidiaries?

The following companies are subsidiaries of Rush Enterprises: Transwest Truck Center Las Vegas, Peterbilt of Las Vegas, Dallas Truck Center, Yancey Truck Centers, Effingham Truck Sales, North Florida Truck Parts, House of Trucks, and others.

Who are Rush Enterprises' major shareholders?

Rush Enterprises' top institutional shareholders include Dimensional Fund Advisors LP (4.58%), Jennison Associates LLC (1.46%), Vaughan Nelson Investment Management L.P. (0.72%) and Bank of New York Mellon Corp (0.71%). Insiders that own company stock include William M Rusty Rush, Steven L Keller, Jason Wilder, Raymond Joseph Chess, Michael Mcroberts, Michael L Goldstone and Jody Pollard.
View institutional ownership trends.

How do I buy shares of Rush Enterprises?

Shares of RUSHA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Company Calendar

• Record date for 3/18 Dividend: 3/03/2026
• Ex-Dividend for 3/18 Dividend: 3/03/2026
• Dividend Payable: 3/18/2026
• Last Earnings: 4/28/2026
• Today: 5/08/2026
• Record date for 6/10 Dividend: 5/12/2026
• Ex-Dividend for 6/10 Dividend: 5/12/2026
• Dividend Payable: 6/10/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: RET/WHLSL AUTO/TRUCK
• Sub-Industry: Trading Companies & Distributors
• Current Symbol: NASDAQ:RUSHA
• CIK: 1012019
• Web: www.rushenterprises.com
• Phone: (830) 302-5200
• Fax: 830-626-5310
• Employees: 7,355
• Year Founded: 1965

Price Target and Rating

• Average Price Target for Rush Enterprises: $83.67
• High Price Target: $88.00
• Low Price Target: $78.00
• Potential Upside/Downside: +16.9%
• Consensus Rating: Hold
• Rating Score (0-4): 2.40
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.31
• Trailing P/E Ratio: 21.63
• Forward P/E Ratio: 18.88
• P/E Growth: 1.53
• Net Income: $263.78 million
• Net Margins: 3.65%
• Pretax Margin: 4.72%
• Return on Equity: 11.87%
• Return on Assets: 5.82%

Debt

• Debt-to-Equity Ratio: 0.16
• Current Ratio: 1.46
• Quick Ratio: 0.37

Sales & Book Value

• Annual Sales: $7.43 billion
• Price / Sales: 0.74
• Cash Flow: $6.71 per share
• Price / Cash Flow: 10.67
• Book Value: $29.78 per share
• Price / Book: 2.40

Miscellaneous

• Outstanding Shares: 76,940,000
• Free Float: 67,185,000
• Market Cap: $5.51 billion
• Optionable: Optionable
• Beta: 0.93