Does the media refer more to FELE or RUSHA?

In the previous week, Rush Enterprises had 18 more articles in the media than Franklin Electric. MarketBeat recorded 25 mentions for Rush Enterprises and 7 mentions for Franklin Electric. Franklin Electric's average media sentiment score of 0.88 beat Rush Enterprises' score of 0.37 indicating that Franklin Electric is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Franklin Electric 5 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 12 Very Positive mention(s) 4 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media favor RUSHA or LECO?

In the previous week, Rush Enterprises had 21 more articles in the media than Lincoln Electric. MarketBeat recorded 25 mentions for Rush Enterprises and 4 mentions for Lincoln Electric. Lincoln Electric's average media sentiment score of 1.04 beat Rush Enterprises' score of 0.37 indicating that Lincoln Electric is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 12 Very Positive mention(s) 4 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Lincoln Electric 2 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer RUSHA or RUSHB?

Rush Enterprises currently has a consensus price target of $87.00, suggesting a potential upside of 8.64%. Given Rush Enterprises' higher possible upside, analysts plainly believe Rush Enterprises is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60 Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50

Which has higher earnings and valuation, RUSHA or RUSHB?

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rush Enterprises $7.24B 0.86 $263.78M $3.32 24.12 Rush Enterprises $7.24B 0.85 $263.78M $3.32 23.81

Is RUSHA or RUSHB more profitable?

Company Net Margins Return on Equity Return on Assets Rush Enterprises 3.67% 11.65% 5.84% Rush Enterprises 3.67% 11.65% 5.84%

Does the media prefer RUSHA or UFPI?

In the previous week, Rush Enterprises had 21 more articles in the media than UFP Industries. MarketBeat recorded 25 mentions for Rush Enterprises and 4 mentions for UFP Industries. UFP Industries' average media sentiment score of 1.22 beat Rush Enterprises' score of 0.37 indicating that UFP Industries is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 12 Very Positive mention(s) 4 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral UFP Industries 4 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to RUSHA or ABG?

In the previous week, Rush Enterprises had 19 more articles in the media than Asbury Automotive Group. MarketBeat recorded 25 mentions for Rush Enterprises and 6 mentions for Asbury Automotive Group. Rush Enterprises' average media sentiment score of 0.37 beat Asbury Automotive Group's score of 0.08 indicating that Rush Enterprises is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 12 Very Positive mention(s) 4 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Asbury Automotive Group 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral

Rush Enterprises (RUSHA) Competitors

$80.08 0.00 (0.00%)

Closing price 08/7/2026 04:00 PM Eastern

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$80.08 0.00 (0.00%)

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RUSHA vs. FELE, LECO, RUSHB, UFPI, and ABG

Should you buy Rush Enterprises stock or one of its competitors? MarketBeat compares Rush Enterprises with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Rush Enterprises include Franklin Electric (FELE), Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), and Asbury Automotive Group (ABG).

How does Rush Enterprises compare to Franklin Electric?

Franklin Electric (NASDAQ:FELE) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap industrials companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, media sentiment, risk, institutional ownership, earnings and analyst recommendations.

Franklin Electric currently has a consensus target price of $114.50, suggesting a potential upside of 4.60%. Rush Enterprises has a consensus target price of $87.00, suggesting a potential upside of 8.64%. Given Rush Enterprises' stronger consensus rating and higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Franklin Electric.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Franklin Electric	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

Franklin Electric has a beta of 1.04, indicating that its share price is 4% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market.

Franklin Electric pays an annual dividend of $1.12 per share and has a dividend yield of 1.0%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 0.7%. Franklin Electric pays out 32.3% of its earnings in the form of a dividend. Rush Enterprises pays out 16.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Electric has raised its dividend for 33 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years. Franklin Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Rush Enterprises had 18 more articles in the media than Franklin Electric. MarketBeat recorded 25 mentions for Rush Enterprises and 7 mentions for Franklin Electric. Franklin Electric's average media sentiment score of 0.88 beat Rush Enterprises' score of 0.37 indicating that Franklin Electric is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Franklin Electric	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	12 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

80.0% of Franklin Electric shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 2.9% of Franklin Electric shares are held by insiders. Comparatively, 12.7% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Franklin Electric has a net margin of 7.06% compared to Rush Enterprises' net margin of 3.67%. Franklin Electric's return on equity of 15.18% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Franklin Electric	7.06%	15.18%	10.13%
Rush Enterprises	3.67%	11.65%	5.84%

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Franklin Electric	$2.21B	2.19	$147.09M	$3.47	31.54
Rush Enterprises	$7.24B	0.86	$263.78M	$3.32	24.12

Summary

Franklin Electric beats Rush Enterprises on 10 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Lincoln Electric?

Rush Enterprises (NASDAQ:RUSHA) and Lincoln Electric (NASDAQ:LECO) are both industrials companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, earnings, analyst recommendations, valuation and risk.

In the previous week, Rush Enterprises had 21 more articles in the media than Lincoln Electric. MarketBeat recorded 25 mentions for Rush Enterprises and 4 mentions for Lincoln Electric. Lincoln Electric's average media sentiment score of 1.04 beat Rush Enterprises' score of 0.37 indicating that Lincoln Electric is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	12 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Lincoln Electric	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 0.7%. Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.1%. Rush Enterprises pays out 16.9% of its earnings in the form of a dividend. Lincoln Electric pays out 31.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Lincoln Electric has raised its dividend for 30 consecutive years. Lincoln Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Rush Enterprises presently has a consensus price target of $87.00, indicating a potential upside of 8.64%. Lincoln Electric has a consensus price target of $303.13, indicating a potential upside of 7.51%. Given Rush Enterprises' stronger consensus rating and higher possible upside, equities research analysts clearly believe Rush Enterprises is more favorable than Lincoln Electric.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Lincoln Electric	1 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.44

Lincoln Electric has a net margin of 12.35% compared to Rush Enterprises' net margin of 3.67%. Lincoln Electric's return on equity of 39.23% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Lincoln Electric	12.35%	39.23%	15.25%

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 79.6% of Lincoln Electric shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by company insiders. Comparatively, 1.7% of Lincoln Electric shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Rush Enterprises has a beta of 0.87, suggesting that its stock price is 13% less volatile than the broader market. Comparatively, Lincoln Electric has a beta of 1.2, suggesting that its stock price is 20% more volatile than the broader market.

Lincoln Electric has lower revenue, but higher earnings than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.24B	0.86	$263.78M	$3.32	24.12
Lincoln Electric	$4.48B	3.43	$520.53M	$10.01	28.17

Summary

Lincoln Electric beats Rush Enterprises on 12 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHA) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, earnings, profitability, institutional ownership, dividends and risk.

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 0.7%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 0.7%. Rush Enterprises pays out 16.9% of its earnings in the form of a dividend. Rush Enterprises pays out 16.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years.

Rush Enterprises currently has a consensus price target of $87.00, suggesting a potential upside of 8.64%. Given Rush Enterprises' higher possible upside, analysts plainly believe Rush Enterprises is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

In the previous week, Rush Enterprises had 25 more articles in the media than Rush Enterprises. MarketBeat recorded 25 mentions for Rush Enterprises and 0 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.37 beat Rush Enterprises' score of 0.00 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Overall Sentiment
Rush Enterprises	Neutral
Rush Enterprises	Neutral

Rush Enterprises has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market.

84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are owned by institutional investors. 12.7% of Rush Enterprises shares are owned by company insiders. Comparatively, 13.9% of Rush Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Rush Enterprises	3.67%	11.65%	5.84%

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.24B	0.86	$263.78M	$3.32	24.12
Rush Enterprises	$7.24B	0.85	$263.78M	$3.32	23.81

Summary

Rush Enterprises beats Rush Enterprises on 8 of the 12 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

Rush Enterprises (NASDAQ:RUSHA) and UFP Industries (NASDAQ:UFPI) are both mid-cap industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, dividends, valuation, earnings, profitability, risk, institutional ownership and media sentiment.

In the previous week, Rush Enterprises had 21 more articles in the media than UFP Industries. MarketBeat recorded 25 mentions for Rush Enterprises and 4 mentions for UFP Industries. UFP Industries' average media sentiment score of 1.22 beat Rush Enterprises' score of 0.37 indicating that UFP Industries is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	12 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
UFP Industries	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 0.7%. UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.5%. Rush Enterprises pays out 16.9% of its earnings in the form of a dividend. UFP Industries pays out 33.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and UFP Industries has increased its dividend for 5 consecutive years.

UFP Industries has lower revenue, but higher earnings than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.24B	0.86	$263.78M	$3.32	24.12
UFP Industries	$6.32B	0.82	$294.79M	$4.36	21.57

UFP Industries has a net margin of 3.99% compared to Rush Enterprises' net margin of 3.67%. Rush Enterprises' return on equity of 11.65% beat UFP Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
UFP Industries	3.99%	8.00%	6.11%

Rush Enterprises has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market. Comparatively, UFP Industries has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market.

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 81.8% of UFP Industries shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by insiders. Comparatively, 2.5% of UFP Industries shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Rush Enterprises presently has a consensus target price of $87.00, suggesting a potential upside of 8.64%. UFP Industries has a consensus target price of $103.75, suggesting a potential upside of 10.33%. Given UFP Industries' higher probable upside, analysts plainly believe UFP Industries is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
UFP Industries	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Rush Enterprises beats UFP Industries on 10 of the 18 factors compared between the two stocks.

How does Rush Enterprises compare to Asbury Automotive Group?

Rush Enterprises (NASDAQ:RUSHA) and Asbury Automotive Group (NYSE:ABG) are related mid-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, profitability, valuation, risk, institutional ownership and dividends.

Rush Enterprises currently has a consensus price target of $87.00, suggesting a potential upside of 8.64%. Asbury Automotive Group has a consensus price target of $246.71, suggesting a potential upside of 15.09%. Given Asbury Automotive Group's higher possible upside, analysts clearly believe Asbury Automotive Group is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Asbury Automotive Group	1 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.11

Asbury Automotive Group has higher revenue and earnings than Rush Enterprises. Asbury Automotive Group is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.24B	0.86	$263.78M	$3.32	24.12
Asbury Automotive Group	$18.00B	0.21	$492M	$26.74	8.02

In the previous week, Rush Enterprises had 19 more articles in the media than Asbury Automotive Group. MarketBeat recorded 25 mentions for Rush Enterprises and 6 mentions for Asbury Automotive Group. Rush Enterprises' average media sentiment score of 0.37 beat Asbury Automotive Group's score of 0.08 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	12 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Asbury Automotive Group	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

84.4% of Rush Enterprises shares are owned by institutional investors. 12.7% of Rush Enterprises shares are owned by company insiders. Comparatively, 0.8% of Asbury Automotive Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Rush Enterprises has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market. Comparatively, Asbury Automotive Group has a beta of 0.71, meaning that its share price is 29% less volatile than the broader market.

Rush Enterprises has a net margin of 3.67% compared to Asbury Automotive Group's net margin of 2.83%. Asbury Automotive Group's return on equity of 12.72% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Asbury Automotive Group	2.83%	12.72%	4.31%

Summary

Rush Enterprises beats Asbury Automotive Group on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RUSHA vs. The Competition

Export

Metric	Rush Enterprises	Trading Companies & Distributors Industry	Industrials Sector	NASDAQ Exchange
Market Cap	$6.22B	$9.74B	$10.89B	$12.99B
Dividend Yield	0.95%	3.38%	97.10%	10.20%
P/E Ratio	24.12	29.59	28.59	25.05
Price / Sales	0.86	23.73	346.57	107.93
Price / Cash	11.87	48.67	24.70	37.44
Price / Book	2.75	3.90	4.95	6.43
Net Income	$263.78M	$373.80M	$608.56M	$348.10M
7 Day Performance	-1.09%	3.22%	2.46%	2.66%
1 Month Performance	6.09%	3.46%	1.94%	-0.85%
1 Year Performance	45.18%	10.52%	15.24%	23.96%

Rush Enterprises Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RUSHA Rush Enterprises	3.7267 of 5 stars	$80.08 flat	$87.00 +8.6%	+45.2%	$6.22B	$7.24B	24.12	7,355
FELE Franklin Electric	3.9013 of 5 stars	$106.96 +2.1%	$114.50 +7.0%	+18.8%	$4.63B	$2.21B	30.82	6,500
LECO Lincoln Electric	4.5697 of 5 stars	$267.79 +2.5%	$299.38 +11.8%	+17.7%	$14.32B	$4.48B	26.75	12,000	Positive News Analyst Upgrade
RUSHB Rush Enterprises	2.4149 of 5 stars	$78.47 +1.0%	N/A	+43.1%	$6.04B	$7.24B	23.64	8,040
UFPI UFP Industries	4.0567 of 5 stars	$91.68 +5.7%	$103.75 +13.2%	-3.9%	$4.90B	$6.32B	21.03	13,800

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This page (NASDAQ:RUSHA) was last updated on 8/10/2026 by MarketBeat.com Staff.

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Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and ABG

How does Rush Enterprises compare to Franklin Electric?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Summary

How does Rush Enterprises compare to UFP Industries?

Summary

How does Rush Enterprises compare to Asbury Automotive Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

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Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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About MarketBeat

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Terms & Info

Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and ABG

How does Rush Enterprises compare to Franklin Electric?

Do analysts rate FELE or RUSHA?

Which has more volatility and risk, FELE or RUSHA?

Is FELE or RUSHA a better dividend stock?

Does the media refer more to FELE or RUSHA?

Do institutionals & insiders believe in FELE or RUSHA?

Is FELE or RUSHA more profitable?

Which has preferable valuation and earnings, FELE or RUSHA?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Does the media favor RUSHA or LECO?

Is RUSHA or LECO a better dividend stock?

Do analysts prefer RUSHA or LECO?

Is RUSHA or LECO more profitable?

Do insiders and institutionals have more ownership in RUSHA or LECO?

Which has more volatility and risk, RUSHA or LECO?

Which has better earnings & valuation, RUSHA or LECO?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Is RUSHA or RUSHB a better dividend stock?

Do analysts prefer RUSHA or RUSHB?

Does the media refer more to RUSHA or RUSHB?

Which has more risk and volatility, RUSHA or RUSHB?

Do insiders and institutionals believe in RUSHA or RUSHB?

Is RUSHA or RUSHB more profitable?

Which has higher earnings and valuation, RUSHA or RUSHB?

Summary

How does Rush Enterprises compare to UFP Industries?

Does the media prefer RUSHA or UFPI?

Is RUSHA or UFPI a better dividend stock?

Which has better valuation & earnings, RUSHA or UFPI?

Is RUSHA or UFPI more profitable?

Which has more risk and volatility, RUSHA or UFPI?

Do institutionals & insiders hold more shares of RUSHA or UFPI?

Do analysts prefer RUSHA or UFPI?

Summary

How does Rush Enterprises compare to Asbury Automotive Group?

Do analysts prefer RUSHA or ABG?

Which has stronger earnings and valuation, RUSHA or ABG?

Does the media refer more to RUSHA or ABG?

Do institutionals and insiders hold more shares of RUSHA or ABG?

Which has more risk and volatility, RUSHA or ABG?

Is RUSHA or ABG more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools