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Rush Enterprises (RUSHA) Competitors

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$67.02 +0.90 (+1.36%)
Closing price 06/5/2026 04:00 PM Eastern
Extended Trading
$66.69 -0.33 (-0.49%)
As of 06/5/2026 04:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

RUSHA vs. LECO, RUSHB, UFPI, AIT, and BCC

Should you buy Rush Enterprises stock or one of its competitors? MarketBeat compares Rush Enterprises with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Rush Enterprises include Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), Applied Industrial Technologies (AIT), and Boise Cascade (BCC).

How does Rush Enterprises compare to Lincoln Electric?

Rush Enterprises (NASDAQ:RUSHA) and Lincoln Electric (NASDAQ:LECO) are related companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, dividends, earnings, profitability and institutional ownership.

In the previous week, Lincoln Electric had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 5 mentions for Lincoln Electric and 4 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 1.29 beat Rush Enterprises' score of 0.45 indicating that Lincoln Electric is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rush Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Lincoln Electric
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Lincoln Electric has a net margin of 12.38% compared to Rush Enterprises' net margin of 3.65%. Lincoln Electric's return on equity of 39.33% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.65% 11.87% 5.82%
Lincoln Electric 12.38%39.33%14.93%

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.2%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Lincoln Electric pays out 32.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Lincoln Electric has raised its dividend for 30 consecutive years. Lincoln Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 79.6% of Lincoln Electric shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by insiders. Comparatively, 1.7% of Lincoln Electric shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Rush Enterprises has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market. Comparatively, Lincoln Electric has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market.

Rush Enterprises currently has a consensus price target of $83.67, suggesting a potential upside of 24.84%. Lincoln Electric has a consensus price target of $296.00, suggesting a potential upside of 12.92%. Given Rush Enterprises' stronger consensus rating and higher probable upside, research analysts plainly believe Rush Enterprises is more favorable than Lincoln Electric.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40
Lincoln Electric
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

Lincoln Electric has lower revenue, but higher earnings than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.43B0.70$263.78M$3.3120.25
Lincoln Electric$4.23B3.39$520.53M$9.6927.05

Summary

Lincoln Electric beats Rush Enterprises on 13 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHB) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.43B0.70$263.78M$3.3120.24
Rush Enterprises$7.43B0.70$263.78M$3.3120.25

In the previous week, Rush Enterprises had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 4 mentions for Rush Enterprises and 0 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.45 beat Rush Enterprises' score of 0.00 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company Overall Sentiment
Rush Enterprises Neutral
Rush Enterprises Neutral

Rush Enterprises has a beta of 0.7, meaning that its share price is 30% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.89, meaning that its share price is 11% less volatile than the broader market.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.65% 11.87% 5.82%
Rush Enterprises 3.65%11.87%5.82%

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

18.1% of Rush Enterprises shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 13.9% of Rush Enterprises shares are held by insiders. Comparatively, 12.7% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Rush Enterprises has a consensus target price of $83.67, indicating a potential upside of 24.84%. Given Rush Enterprises' higher probable upside, analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40

Summary

Rush Enterprises beats Rush Enterprises on 8 of the 12 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

UFP Industries (NASDAQ:UFPI) and Rush Enterprises (NASDAQ:RUSHA) are related mid-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, institutional ownership, dividends, valuation, media sentiment, analyst recommendations, earnings and risk.

UFP Industries has a net margin of 4.31% compared to Rush Enterprises' net margin of 3.65%. Rush Enterprises' return on equity of 11.87% beat UFP Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
UFP Industries4.31% 8.50% 6.55%
Rush Enterprises 3.65%11.87%5.82%

UFP Industries has higher earnings, but lower revenue than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
UFP Industries$6.32B0.72$294.79M$4.5817.49
Rush Enterprises$7.43B0.70$263.78M$3.3120.25

UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.8%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. UFP Industries pays out 31.4% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. UFP Industries has raised its dividend for 5 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

UFP Industries has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.89, suggesting that its share price is 11% less volatile than the broader market.

81.8% of UFP Industries shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 2.5% of UFP Industries shares are held by company insiders. Comparatively, 12.7% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

UFP Industries currently has a consensus target price of $105.40, indicating a potential upside of 31.59%. Rush Enterprises has a consensus target price of $83.67, indicating a potential upside of 24.84%. Given UFP Industries' higher possible upside, equities analysts clearly believe UFP Industries is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
UFP Industries
2 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.14
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40

In the previous week, UFP Industries had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 5 mentions for UFP Industries and 4 mentions for Rush Enterprises. UFP Industries' average media sentiment score of 1.19 beat Rush Enterprises' score of 0.45 indicating that UFP Industries is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
UFP Industries
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Rush Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

UFP Industries beats Rush Enterprises on 10 of the 18 factors compared between the two stocks.

How does Rush Enterprises compare to Applied Industrial Technologies?

Rush Enterprises (NASDAQ:RUSHA) and Applied Industrial Technologies (NYSE:AIT) are both trading companies & distributors companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations and institutional ownership.

In the previous week, Applied Industrial Technologies had 7 more articles in the media than Rush Enterprises. MarketBeat recorded 11 mentions for Applied Industrial Technologies and 4 mentions for Rush Enterprises. Applied Industrial Technologies' average media sentiment score of 1.48 beat Rush Enterprises' score of 0.45 indicating that Applied Industrial Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rush Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Applied Industrial Technologies
9 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 93.5% of Applied Industrial Technologies shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by company insiders. Comparatively, 1.6% of Applied Industrial Technologies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Applied Industrial Technologies has a net margin of 8.34% compared to Rush Enterprises' net margin of 3.65%. Applied Industrial Technologies' return on equity of 21.64% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.65% 11.87% 5.82%
Applied Industrial Technologies 8.34%21.64%12.91%

Rush Enterprises has a beta of 0.89, meaning that its share price is 11% less volatile than the broader market. Comparatively, Applied Industrial Technologies has a beta of 0.84, meaning that its share price is 16% less volatile than the broader market.

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. Applied Industrial Technologies pays an annual dividend of $2.04 per share and has a dividend yield of 0.6%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Applied Industrial Technologies pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Applied Industrial Technologies has raised its dividend for 16 consecutive years.

Applied Industrial Technologies has lower revenue, but higher earnings than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Applied Industrial Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.43B0.70$263.78M$3.3120.25
Applied Industrial Technologies$4.56B2.56$392.99M$10.5929.79

Rush Enterprises presently has a consensus price target of $83.67, suggesting a potential upside of 24.84%. Applied Industrial Technologies has a consensus price target of $313.67, suggesting a potential downside of 0.58%. Given Rush Enterprises' higher possible upside, research analysts plainly believe Rush Enterprises is more favorable than Applied Industrial Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40
Applied Industrial Technologies
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

Summary

Applied Industrial Technologies beats Rush Enterprises on 14 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Boise Cascade?

Boise Cascade (NYSE:BCC) and Rush Enterprises (NASDAQ:RUSHA) are related mid-cap companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.

Rush Enterprises has a net margin of 3.65% compared to Boise Cascade's net margin of 1.73%. Rush Enterprises' return on equity of 11.87% beat Boise Cascade's return on equity.

Company Net Margins Return on Equity Return on Assets
Boise Cascade1.73% 5.55% 3.46%
Rush Enterprises 3.65%11.87%5.82%

Rush Enterprises has higher revenue and earnings than Boise Cascade. Rush Enterprises is trading at a lower price-to-earnings ratio than Boise Cascade, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Boise Cascade$6.40B0.37$132.84M$2.9623.03
Rush Enterprises$7.43B0.70$263.78M$3.3120.25

96.2% of Boise Cascade shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 1.4% of Boise Cascade shares are owned by insiders. Comparatively, 12.7% of Rush Enterprises shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Boise Cascade presently has a consensus target price of $98.00, indicating a potential upside of 43.74%. Rush Enterprises has a consensus target price of $83.67, indicating a potential upside of 24.84%. Given Boise Cascade's stronger consensus rating and higher possible upside, equities research analysts clearly believe Boise Cascade is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Boise Cascade
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40

Boise Cascade pays an annual dividend of $0.88 per share and has a dividend yield of 1.3%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. Boise Cascade pays out 29.7% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Boise Cascade has raised its dividend for 6 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

Boise Cascade has a beta of 1.09, suggesting that its share price is 9% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.89, suggesting that its share price is 11% less volatile than the broader market.

In the previous week, Boise Cascade and Boise Cascade both had 4 articles in the media. Boise Cascade's average media sentiment score of 0.74 beat Rush Enterprises' score of 0.45 indicating that Boise Cascade is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Boise Cascade
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Rush Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Rush Enterprises beats Boise Cascade on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RUSHA vs. The Competition

MetricRush EnterprisesRET/WHLSL AUTO/TRUCK IndustryRetail SectorNASDAQ Exchange
Market Cap$5.21B$4.09B$26.99B$11.99B
Dividend Yield1.13%1.49%178.44%5.56%
P/E Ratio20.2514.8119.1823.62
Price / Sales0.700.313.78111.51
Price / Cash9.936.9614.5637.22
Price / Book2.301.536.086.66
Net Income$263.78M$346.54M$963.17M$337.55M
7 Day Performance-3.33%-4.05%-3.02%-2.52%
1 Month Performance-6.00%-9.39%-2.34%-0.03%
1 Year Performance32.40%-10.95%-2.78%25.34%

Rush Enterprises Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RUSHA
Rush Enterprises
4.6998 of 5 stars
$67.02
+1.4%
$83.67
+24.8%
+32.4%$5.21B$7.43B20.257,355
LECO
Lincoln Electric
4.4767 of 5 stars
$252.17
-2.4%
$296.00
+17.4%
+30.1%$14.16B$4.23B26.0212,000
RUSHB
Rush Enterprises
1.9166 of 5 stars
$64.25
-1.0%
N/A+27.2%$5.04B$7.43B19.418,040
UFPI
UFP Industries
4.868 of 5 stars
$79.46
-1.9%
$105.40
+32.6%
-17.1%$4.57B$6.32B17.3513,800
AIT
Applied Industrial Technologies
3.5474 of 5 stars
$301.07
-0.9%
$313.67
+4.2%
+36.0%$11.23B$4.56B28.436,800

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This page (NASDAQ:RUSHA) was last updated on 6/7/2026 by MarketBeat.com Staff.
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