Does the media favor RUSHA or FELE?

In the previous week, Rush Enterprises had 3 more articles in the media than Franklin Electric. MarketBeat recorded 5 mentions for Rush Enterprises and 2 mentions for Franklin Electric. Rush Enterprises' average media sentiment score of 0.18 beat Franklin Electric's score of 0.00 indicating that Rush Enterprises is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Franklin Electric 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media refer more to LECO or RUSHA?

In the previous week, Lincoln Electric and Lincoln Electric both had 5 articles in the media. Lincoln Electric's average media sentiment score of 0.94 beat Rush Enterprises' score of 0.18 indicating that Lincoln Electric is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Lincoln Electric 2 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 0 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts recommend RUSHA or RUSHB?

Rush Enterprises currently has a consensus target price of $46.00, suggesting a potential upside of 3.32%. Given Rush Enterprises' higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.40 Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50

Which has higher valuation and earnings, RUSHA or RUSHB?

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rush Enterprises $7.24B 0.72 $263.78M $2.21 20.14 Rush Enterprises $7.43B 0.90 $263.78M $2.21 25.95

Is RUSHA or RUSHB more profitable?

Company Net Margins Return on Equity Return on Assets Rush Enterprises 3.67% 11.65% 5.84% Rush Enterprises 3.67% 11.65% 5.84%

Does the media prefer UFPI or RUSHA?

In the previous week, Rush Enterprises had 2 more articles in the media than UFP Industries. MarketBeat recorded 5 mentions for Rush Enterprises and 3 mentions for UFP Industries. Rush Enterprises' average media sentiment score of 0.18 beat UFP Industries' score of -0.34 indicating that Rush Enterprises is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment UFP Industries 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Neutral Rush Enterprises 0 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media refer more to RUSHA or AIT?

In the previous week, Rush Enterprises and Rush Enterprises both had 5 articles in the media. Rush Enterprises' average media sentiment score of 0.18 beat Applied Industrial Technologies' score of 0.14 indicating that Rush Enterprises is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Applied Industrial Technologies 0 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Rush Enterprises (RUSHA) Competitors

$44.52 -0.64 (-1.42%)

Closing price 10/9/2026 04:00 PM Eastern

Extended Trading

$44.53 +0.01 (+0.02%)

As of 10/9/2026 07:31 PM Eastern

Compare

RUSHA vs. FELE, LECO, RUSHB, UFPI, and AIT

Should you buy Rush Enterprises stock or one of its competitors? Rush Enterprises's main competitors and comparable companies include Franklin Electric (FELE), Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), and Applied Industrial Technologies (AIT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "industrials" sector.

How does Rush Enterprises compare to Franklin Electric?

Rush Enterprises (NASDAQ:RUSHA) and Franklin Electric (NASDAQ:FELE) are both mid-cap industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, media sentiment, dividends, valuation, risk, profitability, earnings and analyst recommendations.

84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 80.0% of Franklin Electric shares are owned by institutional investors. 12.7% of Rush Enterprises shares are owned by insiders. Comparatively, 2.9% of Franklin Electric shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Rush Enterprises presently has a consensus price target of $46.00, suggesting a potential upside of 3.32%. Franklin Electric has a consensus price target of $114.50, suggesting a potential upside of 17.17%. Given Franklin Electric's higher probable upside, analysts plainly believe Franklin Electric is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
Franklin Electric	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.3%. Franklin Electric pays an annual dividend of $1.12 per share and has a dividend yield of 1.1%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Franklin Electric pays out 32.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Franklin Electric has increased its dividend for 33 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Rush Enterprises had 3 more articles in the media than Franklin Electric. MarketBeat recorded 5 mentions for Rush Enterprises and 2 mentions for Franklin Electric. Rush Enterprises' average media sentiment score of 0.18 beat Franklin Electric's score of 0.00 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Franklin Electric	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Franklin Electric has a net margin of 7.06% compared to Rush Enterprises' net margin of 3.67%. Franklin Electric's return on equity of 15.18% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Franklin Electric	7.06%	15.18%	10.13%

Rush Enterprises has a beta of 0.92, meaning that its share price is 8% less volatile than the broader market. Comparatively, Franklin Electric has a beta of 1.03, meaning that its share price is 3% more volatile than the broader market.

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.24B	0.72	$263.78M	$2.21	20.14
Franklin Electric	$2.13B	2.03	$147.09M	$3.47	28.16

Summary

Rush Enterprises beats Franklin Electric on 10 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Lincoln Electric?

Lincoln Electric (NASDAQ:LECO) and Rush Enterprises (NASDAQ:RUSHA) are both industrials companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, risk, earnings, valuation, institutional ownership and dividends.

Lincoln Electric has higher earnings, but lower revenue than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lincoln Electric	$4.23B	3.36	$520.53M	$10.01	26.09
Rush Enterprises	$7.24B	0.72	$263.78M	$2.21	20.14

Lincoln Electric has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.92, indicating that its share price is 8% less volatile than the broader market.

In the previous week, Lincoln Electric and Lincoln Electric both had 5 articles in the media. Lincoln Electric's average media sentiment score of 0.94 beat Rush Enterprises' score of 0.18 indicating that Lincoln Electric is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lincoln Electric	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

79.6% of Lincoln Electric shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 1.7% of Lincoln Electric shares are held by company insiders. Comparatively, 12.7% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Lincoln Electric has a net margin of 12.35% compared to Rush Enterprises' net margin of 3.67%. Lincoln Electric's return on equity of 39.23% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lincoln Electric	12.35%	39.23%	15.25%
Rush Enterprises	3.67%	11.65%	5.84%

Lincoln Electric currently has a consensus price target of $307.22, indicating a potential upside of 17.65%. Rush Enterprises has a consensus price target of $46.00, indicating a potential upside of 3.32%. Given Lincoln Electric's stronger consensus rating and higher possible upside, equities analysts plainly believe Lincoln Electric is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lincoln Electric	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.70
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.2%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.3%. Lincoln Electric pays out 31.6% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Lincoln Electric has increased its dividend for 30 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Lincoln Electric beats Rush Enterprises on 14 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHA) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk, media sentiment and dividends.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Rush Enterprises	3.67%	11.65%	5.84%

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.3%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

Rush Enterprises currently has a consensus target price of $46.00, suggesting a potential upside of 3.32%. Given Rush Enterprises' higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

In the previous week, Rush Enterprises had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 5 mentions for Rush Enterprises and 2 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.18 beat Rush Enterprises' score of 0.00 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Overall Sentiment
Rush Enterprises	Neutral
Rush Enterprises	Neutral

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.24B	0.72	$263.78M	$2.21	20.14
Rush Enterprises	$7.43B	0.90	$263.78M	$2.21	25.95

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by insiders. Comparatively, 13.9% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Rush Enterprises has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.71, suggesting that its share price is 29% less volatile than the broader market.

Summary

Rush Enterprises beats Rush Enterprises on 7 of the 13 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

UFP Industries (NASDAQ:UFPI) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap industrials companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, media sentiment, dividends, analyst recommendations, profitability and earnings.

In the previous week, Rush Enterprises had 2 more articles in the media than UFP Industries. MarketBeat recorded 5 mentions for Rush Enterprises and 3 mentions for UFP Industries. Rush Enterprises' average media sentiment score of 0.18 beat UFP Industries' score of -0.34 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
UFP Industries	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Rush Enterprises	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.9%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.3%. UFP Industries pays out 33.0% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. UFP Industries has raised its dividend for 5 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

UFP Industries has higher earnings, but lower revenue than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
UFP Industries	$6.32B	0.65	$294.79M	$4.36	17.02
Rush Enterprises	$7.24B	0.72	$263.78M	$2.21	20.14

UFP Industries has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market.

UFP Industries has a net margin of 3.99% compared to Rush Enterprises' net margin of 3.67%. Rush Enterprises' return on equity of 11.65% beat UFP Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
UFP Industries	3.99%	8.00%	6.11%
Rush Enterprises	3.67%	11.65%	5.84%

UFP Industries currently has a consensus target price of $104.50, suggesting a potential upside of 40.82%. Rush Enterprises has a consensus target price of $46.00, suggesting a potential upside of 3.32%. Given UFP Industries' stronger consensus rating and higher possible upside, analysts plainly believe UFP Industries is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
UFP Industries	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

81.8% of UFP Industries shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 2.5% of UFP Industries shares are held by company insiders. Comparatively, 12.7% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Rush Enterprises beats UFP Industries on 10 of the 18 factors compared between the two stocks.

How does Rush Enterprises compare to Applied Industrial Technologies?

Rush Enterprises (NASDAQ:RUSHA) and Applied Industrial Technologies (NYSE:AIT) are both industrials companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, valuation, dividends and media sentiment.

84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 93.5% of Applied Industrial Technologies shares are owned by institutional investors. 12.7% of Rush Enterprises shares are owned by insiders. Comparatively, 1.6% of Applied Industrial Technologies shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Rush Enterprises currently has a consensus target price of $46.00, indicating a potential upside of 3.32%. Applied Industrial Technologies has a consensus target price of $400.00, indicating a potential upside of 19.19%. Given Applied Industrial Technologies' stronger consensus rating and higher possible upside, analysts clearly believe Applied Industrial Technologies is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
Applied Industrial Technologies	0 Sell rating(s)	0 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	3.14

Applied Industrial Technologies has lower revenue, but higher earnings than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Applied Industrial Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.24B	0.72	$263.78M	$2.21	20.14
Applied Industrial Technologies	$4.97B	2.48	$414.52M	$10.96	30.62

Applied Industrial Technologies has a net margin of 8.35% compared to Rush Enterprises' net margin of 3.67%. Applied Industrial Technologies' return on equity of 22.17% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Applied Industrial Technologies	8.35%	22.17%	13.43%

In the previous week, Rush Enterprises and Rush Enterprises both had 5 articles in the media. Rush Enterprises' average media sentiment score of 0.18 beat Applied Industrial Technologies' score of 0.14 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Applied Industrial Technologies	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.3%. Applied Industrial Technologies pays an annual dividend of $2.04 per share and has a dividend yield of 0.6%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Applied Industrial Technologies pays out 18.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Applied Industrial Technologies has raised its dividend for 16 consecutive years.

Rush Enterprises has a beta of 0.92, indicating that its share price is 8% less volatile than the broader market. Comparatively, Applied Industrial Technologies has a beta of 0.85, indicating that its share price is 15% less volatile than the broader market.

Summary

Applied Industrial Technologies beats Rush Enterprises on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RUSHA vs. The Competition

Export

Metric	Rush Enterprises	Trading Companies & Distributors Industry	Industrials Sector	NASDAQ Exchange
Market Cap	$5.27B	$9.34B	$10.13B	$13.21B
Dividend Yield	1.24%	3.40%	96.64%	16.37%
P/E Ratio	20.11	43.30	26.67	26.16
Price / Sales	0.72	22.99	268.46	94.68
Price / Cash	10.04	49.54	23.83	53.09
Price / Book	2.30	3.76	4.77	6.34
Net Income	$263.78M	$381.69M	$615.96M	$381.90M
7 Day Performance	-5.64%	-1.45%	-1.12%	-1.41%
1 Month Performance	-7.62%	0.82%	-2.21%	-3.48%
1 Year Performance	98.95%	10.83%	3.20%	1.16%

Rush Enterprises Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RUSHA Rush Enterprises	3.7892 of 5 stars	$44.52 -1.4%	$46.00 +3.3%	+98.3%	$5.27B	$7.24B	20.11	7,355
FELE Franklin Electric	3.7965 of 5 stars	$99.04 +0.4%	$114.50 +15.6%	+4.9%	$4.36B	$2.13B	28.54	6,500
LECO Lincoln Electric	4.5605 of 5 stars	$274.94 +0.2%	$307.22 +11.7%	+11.1%	$14.96B	$4.23B	27.47	12,000	News Coverage Analyst Upgrade
RUSHB Rush Enterprises	1.5735 of 5 stars	$56.30 -0.7%	N/A	+133.9%	$6.62B	$7.43B	25.44	7,355	Short Interest Increase
UFPI UFP Industries	4.5547 of 5 stars	$78.04 +1.2%	$104.50 +33.9%	-17.6%	$4.26B	$6.32B	17.90	13,800

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This page (NASDAQ:RUSHA) was last updated on 10/10/2026 by MarketBeat.com Staff.

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Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and AIT

How does Rush Enterprises compare to Franklin Electric?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Summary

How does Rush Enterprises compare to UFP Industries?

Summary

How does Rush Enterprises compare to Applied Industrial Technologies?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Terms & Info

Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and AIT

How does Rush Enterprises compare to Franklin Electric?

Do institutionals and insiders believe in RUSHA or FELE?

Do analysts rate RUSHA or FELE?

Is RUSHA or FELE a better dividend stock?

Does the media favor RUSHA or FELE?

Is RUSHA or FELE more profitable?

Which has more risk & volatility, RUSHA or FELE?

Which has better earnings and valuation, RUSHA or FELE?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Which has stronger earnings & valuation, LECO or RUSHA?

Which has more risk and volatility, LECO or RUSHA?

Does the media refer more to LECO or RUSHA?

Do institutionals and insiders hold more shares of LECO or RUSHA?

Is LECO or RUSHA more profitable?

Do analysts rate LECO or RUSHA?

Is LECO or RUSHA a better dividend stock?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Is RUSHA or RUSHB more profitable?

Is RUSHA or RUSHB a better dividend stock?

Do analysts recommend RUSHA or RUSHB?

Does the media refer more to RUSHA or RUSHB?

Which has higher valuation and earnings, RUSHA or RUSHB?

Do insiders & institutionals have more ownership in RUSHA or RUSHB?

Which has more risk and volatility, RUSHA or RUSHB?

Summary

How does Rush Enterprises compare to UFP Industries?

Does the media prefer UFPI or RUSHA?

Is UFPI or RUSHA a better dividend stock?

Which has stronger valuation and earnings, UFPI or RUSHA?

Which has more risk & volatility, UFPI or RUSHA?

Is UFPI or RUSHA more profitable?

Do analysts recommend UFPI or RUSHA?

Do insiders & institutionals believe in UFPI or RUSHA?

Summary

How does Rush Enterprises compare to Applied Industrial Technologies?

Do institutionals and insiders hold more shares of RUSHA or AIT?

Do analysts rate RUSHA or AIT?

Which has stronger valuation & earnings, RUSHA or AIT?

Is RUSHA or AIT more profitable?

Does the media refer more to RUSHA or AIT?

Is RUSHA or AIT a better dividend stock?

Which has more volatility & risk, RUSHA or AIT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools