Does the media favor FELE or RUSHA?

In the previous week, Franklin Electric had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 6 mentions for Franklin Electric and 2 mentions for Rush Enterprises. Franklin Electric's average media sentiment score of 1.00 beat Rush Enterprises' score of -0.09 indicating that Franklin Electric is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Franklin Electric 4 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media favor RUSHA or LECO?

In the previous week, Lincoln Electric had 6 more articles in the media than Rush Enterprises. MarketBeat recorded 8 mentions for Lincoln Electric and 2 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 0.71 beat Rush Enterprises' score of -0.09 indicating that Lincoln Electric is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Lincoln Electric 4 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate RUSHA or RUSHB?

Rush Enterprises currently has a consensus target price of $46.00, indicating a potential downside of 5.97%. Given Rush Enterprises' higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.40 Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50

Which has preferable valuation and earnings, RUSHA or RUSHB?

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rush Enterprises $7.43B 0.77 $263.78M $2.21 22.14 Rush Enterprises $7.24B 0.89 $263.78M $2.21 25.08

Is RUSHA or RUSHB more profitable?

Company Net Margins Return on Equity Return on Assets Rush Enterprises 3.67% 11.65% 5.84% Rush Enterprises 3.67% 11.65% 5.84%

Does the media prefer RUSHA or RUSHB?

In the previous week, Rush Enterprises had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 2 mentions for Rush Enterprises and 1 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.00 beat Rush Enterprises' score of -0.09 indicating that Rush Enterprises is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Rush Enterprises 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media prefer RUSHA or UFPI?

In the previous week, Rush Enterprises had 1 more articles in the media than UFP Industries. MarketBeat recorded 2 mentions for Rush Enterprises and 1 mentions for UFP Industries. UFP Industries' average media sentiment score of 1.28 beat Rush Enterprises' score of -0.09 indicating that UFP Industries is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral UFP Industries 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to RUSHA or ABG?

In the previous week, Asbury Automotive Group had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 6 mentions for Asbury Automotive Group and 2 mentions for Rush Enterprises. Asbury Automotive Group's average media sentiment score of 0.89 beat Rush Enterprises' score of -0.09 indicating that Asbury Automotive Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Asbury Automotive Group 4 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Rush Enterprises (RUSHA) Competitors

$48.92 -0.76 (-1.53%)

Closing price 09/18/2026 04:00 PM Eastern

Extended Trading

$48.92 +0.00 (+0.01%)

As of 09/18/2026 07:30 PM Eastern

Compare

RUSHA vs. FELE, LECO, RUSHB, UFPI, and ABG

Should you buy Rush Enterprises stock or one of its competitors? Rush Enterprises's main competitors and comparable companies include Franklin Electric (FELE), Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), and Asbury Automotive Group (ABG). Companies are selected based on similarities in market, industry, and size.

How does Rush Enterprises compare to Franklin Electric?

Franklin Electric (NASDAQ:FELE) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap industrials companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

Franklin Electric has a beta of 1.02, suggesting that its stock price is 2% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market.

Franklin Electric currently has a consensus price target of $114.50, suggesting a potential upside of 19.88%. Rush Enterprises has a consensus price target of $46.00, suggesting a potential downside of 5.97%. Given Franklin Electric's higher probable upside, research analysts plainly believe Franklin Electric is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Franklin Electric	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Franklin Electric	$2.13B	1.98	$147.09M	$3.47	27.53
Rush Enterprises	$7.43B	0.77	$263.78M	$2.21	22.14

In the previous week, Franklin Electric had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 6 mentions for Franklin Electric and 2 mentions for Rush Enterprises. Franklin Electric's average media sentiment score of 1.00 beat Rush Enterprises' score of -0.09 indicating that Franklin Electric is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Franklin Electric	4 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Franklin Electric pays an annual dividend of $1.12 per share and has a dividend yield of 1.2%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.1%. Franklin Electric pays out 32.3% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Electric has increased its dividend for 33 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years. Franklin Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

80.0% of Franklin Electric shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 2.9% of Franklin Electric shares are held by company insiders. Comparatively, 12.7% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Franklin Electric has a net margin of 7.06% compared to Rush Enterprises' net margin of 3.67%. Franklin Electric's return on equity of 15.18% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Franklin Electric	7.06%	15.18%	10.13%
Rush Enterprises	3.67%	11.65%	5.84%

Summary

Franklin Electric beats Rush Enterprises on 12 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Lincoln Electric?

Rush Enterprises (NASDAQ:RUSHA) and Lincoln Electric (NASDAQ:LECO) are both industrials companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, analyst recommendations, earnings, dividends and profitability.

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 79.6% of Lincoln Electric shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by insiders. Comparatively, 1.7% of Lincoln Electric shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Rush Enterprises presently has a consensus price target of $46.00, indicating a potential downside of 5.97%. Lincoln Electric has a consensus price target of $307.22, indicating a potential upside of 19.45%. Given Lincoln Electric's stronger consensus rating and higher probable upside, analysts plainly believe Lincoln Electric is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
Lincoln Electric	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.70

Lincoln Electric has a net margin of 12.35% compared to Rush Enterprises' net margin of 3.67%. Lincoln Electric's return on equity of 39.23% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Lincoln Electric	12.35%	39.23%	15.25%

Lincoln Electric has lower revenue, but higher earnings than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.77	$263.78M	$2.21	22.14
Lincoln Electric	$4.23B	3.31	$520.53M	$10.01	25.69

Rush Enterprises has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market. Comparatively, Lincoln Electric has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market.

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.1%. Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.2%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Lincoln Electric pays out 31.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Lincoln Electric has increased its dividend for 30 consecutive years. Lincoln Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Lincoln Electric had 6 more articles in the media than Rush Enterprises. MarketBeat recorded 8 mentions for Lincoln Electric and 2 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 0.71 beat Rush Enterprises' score of -0.09 indicating that Lincoln Electric is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Lincoln Electric	4 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Lincoln Electric beats Rush Enterprises on 16 of the 20 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHA) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap industrials companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, earnings, analyst recommendations, dividends, institutional ownership and risk.

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.77	$263.78M	$2.21	22.14
Rush Enterprises	$7.24B	0.89	$263.78M	$2.21	25.08

In the previous week, Rush Enterprises had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 2 mentions for Rush Enterprises and 1 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.00 beat Rush Enterprises' score of -0.09 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Rush Enterprises	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are owned by institutional investors. 12.7% of Rush Enterprises shares are owned by insiders. Comparatively, 13.9% of Rush Enterprises shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Rush Enterprises has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market.

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.1%. Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years.

Rush Enterprises currently has a consensus target price of $46.00, indicating a potential downside of 5.97%. Given Rush Enterprises' higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Rush Enterprises	3.67%	11.65%	5.84%

Summary

Rush Enterprises beats Rush Enterprises on 7 of the 13 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

Rush Enterprises (NASDAQ:RUSHA) and UFP Industries (NASDAQ:UFPI) are both mid-cap industrials companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, analyst recommendations, dividends, earnings, profitability, valuation, institutional ownership and risk.

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 81.8% of UFP Industries shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by insiders. Comparatively, 2.5% of UFP Industries shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

UFP Industries has a net margin of 3.99% compared to Rush Enterprises' net margin of 3.67%. Rush Enterprises' return on equity of 11.65% beat UFP Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
UFP Industries	3.99%	8.00%	6.11%

UFP Industries has lower revenue, but higher earnings than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.77	$263.78M	$2.21	22.14
UFP Industries	$6.23B	0.70	$294.79M	$4.36	18.17

Rush Enterprises pays an annual dividend of $0.56 per share and has a dividend yield of 1.1%. UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.8%. Rush Enterprises pays out 25.3% of its earnings in the form of a dividend. UFP Industries pays out 33.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and UFP Industries has increased its dividend for 5 consecutive years.

Rush Enterprises has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market. Comparatively, UFP Industries has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market.

In the previous week, Rush Enterprises had 1 more articles in the media than UFP Industries. MarketBeat recorded 2 mentions for Rush Enterprises and 1 mentions for UFP Industries. UFP Industries' average media sentiment score of 1.28 beat Rush Enterprises' score of -0.09 indicating that UFP Industries is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
UFP Industries	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Rush Enterprises presently has a consensus target price of $46.00, indicating a potential downside of 5.97%. UFP Industries has a consensus target price of $104.50, indicating a potential upside of 31.94%. Given UFP Industries' stronger consensus rating and higher probable upside, analysts clearly believe UFP Industries is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
UFP Industries	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Rush Enterprises and UFP Industries tied by winning 9 of the 18 factors compared between the two stocks.

How does Rush Enterprises compare to Asbury Automotive Group?

Rush Enterprises (NASDAQ:RUSHA) and Asbury Automotive Group (NYSE:ABG) are related mid-cap companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, analyst recommendations, media sentiment, risk, dividends, profitability and institutional ownership.

84.4% of Rush Enterprises shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by insiders. Comparatively, 0.8% of Asbury Automotive Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Rush Enterprises has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market. Comparatively, Asbury Automotive Group has a beta of 0.71, suggesting that its share price is 29% less volatile than the broader market.

Rush Enterprises has a net margin of 3.67% compared to Asbury Automotive Group's net margin of 2.83%. Asbury Automotive Group's return on equity of 12.72% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Asbury Automotive Group	2.83%	12.72%	4.31%

In the previous week, Asbury Automotive Group had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 6 mentions for Asbury Automotive Group and 2 mentions for Rush Enterprises. Asbury Automotive Group's average media sentiment score of 0.89 beat Rush Enterprises' score of -0.09 indicating that Asbury Automotive Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Asbury Automotive Group	4 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Rush Enterprises currently has a consensus price target of $46.00, indicating a potential downside of 5.97%. Asbury Automotive Group has a consensus price target of $237.83, indicating a potential upside of 29.97%. Given Asbury Automotive Group's higher probable upside, analysts clearly believe Asbury Automotive Group is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
Asbury Automotive Group	1 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.11

Asbury Automotive Group has higher revenue and earnings than Rush Enterprises. Asbury Automotive Group is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.77	$263.78M	$2.21	22.14
Asbury Automotive Group	$18.00B	0.18	$492M	$26.74	6.84

Summary

Rush Enterprises beats Asbury Automotive Group on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RUSHA vs. The Competition

Export

Metric	Rush Enterprises	Trading Companies & Distributors Industry	Industrials Sector	NASDAQ Exchange
Market Cap	$5.80B	$9.43B	$10.25B	$13.14B
Dividend Yield	1.13%	3.47%	96.94%	12.30%
P/E Ratio	22.10	27.00	25.52	25.40
Price / Sales	0.77	22.81	280.81	114.44
Price / Cash	11.04	48.49	23.90	51.66
Price / Book	2.52	3.77	4.81	6.33
Net Income	$263.78M	$376.08M	$614.67M	$358.33M
7 Day Performance	1.26%	0.16%	1.21%	1.12%
1 Month Performance	-6.32%	-4.06%	-3.18%	-2.67%
1 Year Performance	93.04%	5.60%	4.32%	6.01%

Rush Enterprises Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RUSHA Rush Enterprises	3.358 of 5 stars	$48.92 -1.5%	$46.00 -6.0%	+92.7%	$5.80B	$7.43B	22.10	7,355	High Trading Volume
FELE Franklin Electric	4.3014 of 5 stars	$96.09 -1.8%	$114.50 +19.2%	-0.7%	$4.33B	$2.13B	27.69	6,500	Analyst Upgrade
LECO Lincoln Electric	4.5481 of 5 stars	$251.26 -0.7%	$307.22 +22.3%	+7.3%	$13.79B	$4.23B	25.10	12,000
RUSHB Rush Enterprises	1.639 of 5 stars	$52.60 +5.5%	N/A	+108.4%	$5.82B	$7.43B	23.77	7,355	Gap Down High Trading Volume
UFPI UFP Industries	4.7445 of 5 stars	$81.03 +0.6%	$104.50 +29.0%	-19.3%	$4.44B	$6.32B	18.58	13,800	Positive News

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This page (NASDAQ:RUSHA) was last updated on 9/19/2026 by MarketBeat.com Staff.

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Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and ABG

How does Rush Enterprises compare to Franklin Electric?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Summary

How does Rush Enterprises compare to UFP Industries?

Summary

How does Rush Enterprises compare to Asbury Automotive Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

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Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and ABG

How does Rush Enterprises compare to Franklin Electric?

Which has more volatility & risk, FELE or RUSHA?

Do analysts prefer FELE or RUSHA?

Which has higher earnings and valuation, FELE or RUSHA?

Does the media favor FELE or RUSHA?

Is FELE or RUSHA a better dividend stock?

Do institutionals and insiders believe in FELE or RUSHA?

Is FELE or RUSHA more profitable?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Do insiders & institutionals have more ownership in RUSHA or LECO?

Do analysts prefer RUSHA or LECO?

Is RUSHA or LECO more profitable?

Which has preferable valuation and earnings, RUSHA or LECO?

Which has more risk and volatility, RUSHA or LECO?

Is RUSHA or LECO a better dividend stock?

Does the media favor RUSHA or LECO?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Which has preferable valuation and earnings, RUSHA or RUSHB?

Does the media prefer RUSHA or RUSHB?

Do insiders and institutionals have more ownership in RUSHA or RUSHB?

Which has more volatility and risk, RUSHA or RUSHB?

Is RUSHA or RUSHB a better dividend stock?

Do analysts rate RUSHA or RUSHB?

Is RUSHA or RUSHB more profitable?

Summary

How does Rush Enterprises compare to UFP Industries?

Do institutionals and insiders hold more shares of RUSHA or UFPI?

Is RUSHA or UFPI more profitable?

Which has better earnings & valuation, RUSHA or UFPI?

Is RUSHA or UFPI a better dividend stock?

Which has more volatility & risk, RUSHA or UFPI?

Does the media prefer RUSHA or UFPI?

Do analysts prefer RUSHA or UFPI?

Summary

How does Rush Enterprises compare to Asbury Automotive Group?

Do institutionals and insiders have more ownership in RUSHA or ABG?

Which has more risk and volatility, RUSHA or ABG?

Is RUSHA or ABG more profitable?

Does the media refer more to RUSHA or ABG?

Do analysts recommend RUSHA or ABG?

Which has preferable earnings & valuation, RUSHA or ABG?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

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