Does the media prefer FELE or RUSHA?

In the previous week, Franklin Electric had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 5 mentions for Franklin Electric and 4 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.04 beat Franklin Electric's score of 0.91 indicating that Rush Enterprises is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Franklin Electric 2 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor LECO or RUSHA?

In the previous week, Lincoln Electric had 2 more articles in the media than Rush Enterprises. MarketBeat recorded 6 mentions for Lincoln Electric and 4 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 1.28 beat Rush Enterprises' score of 1.04 indicating that Lincoln Electric is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Lincoln Electric 5 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer RUSHB or RUSHA?

Rush Enterprises has a consensus target price of $83.67, suggesting a potential upside of 14.96%. Given Rush Enterprises' higher possible upside, analysts plainly believe Rush Enterprises is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50 Rush Enterprises 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.40

Which has better valuation and earnings, RUSHB or RUSHA?

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rush Enterprises $7.43B 0.79 $263.78M $3.31 22.93 Rush Enterprises $7.43B 0.76 $263.78M $3.31 21.99

Is RUSHB or RUSHA more profitable?

Company Net Margins Return on Equity Return on Assets Rush Enterprises 3.65% 11.87% 5.82% Rush Enterprises 3.65% 11.87% 5.82%

Does the media favor UFPI or RUSHA?

In the previous week, Rush Enterprises had 2 more articles in the media than UFP Industries. MarketBeat recorded 4 mentions for Rush Enterprises and 2 mentions for UFP Industries. UFP Industries' average media sentiment score of 1.83 beat Rush Enterprises' score of 1.04 indicating that UFP Industries is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment UFP Industries 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Rush Enterprises 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor RUSHA or AIT?

In the previous week, Applied Industrial Technologies had 8 more articles in the media than Rush Enterprises. MarketBeat recorded 12 mentions for Applied Industrial Technologies and 4 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.04 beat Applied Industrial Technologies' score of 0.87 indicating that Rush Enterprises is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Applied Industrial Technologies 7 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Rush Enterprises (RUSHA) Competitors

$72.78 -0.47 (-0.64%)

Closing price 06/26/2026 04:00 PM Eastern

Extended Trading

$72.80 +0.02 (+0.03%)

As of 06/26/2026 04:31 PM Eastern

Compare

RUSHA vs. FELE, LECO, RUSHB, UFPI, and AIT

Should you buy Rush Enterprises stock or one of its competitors? MarketBeat compares Rush Enterprises with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Rush Enterprises include Franklin Electric (FELE), Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), and Applied Industrial Technologies (AIT).

How does Rush Enterprises compare to Franklin Electric?

Franklin Electric (NASDAQ:FELE) and Rush Enterprises (NASDAQ:RUSHA) are related mid-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and valuation.

In the previous week, Franklin Electric had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 5 mentions for Franklin Electric and 4 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.04 beat Franklin Electric's score of 0.91 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Franklin Electric	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

80.0% of Franklin Electric shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 2.9% of Franklin Electric shares are held by insiders. Comparatively, 12.7% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Franklin Electric	$2.13B	2.24	$147.09M	$3.32	32.50
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	21.99

Franklin Electric has a net margin of 6.91% compared to Rush Enterprises' net margin of 3.65%. Franklin Electric's return on equity of 14.86% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Franklin Electric	6.91%	14.86%	9.81%
Rush Enterprises	3.65%	11.87%	5.82%

Franklin Electric pays an annual dividend of $1.12 per share and has a dividend yield of 1.0%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Franklin Electric pays out 33.7% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Electric has raised its dividend for 33 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

Franklin Electric has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market.

Franklin Electric currently has a consensus price target of $106.00, indicating a potential downside of 1.75%. Rush Enterprises has a consensus price target of $83.67, indicating a potential upside of 14.96%. Given Rush Enterprises' stronger consensus rating and higher probable upside, analysts plainly believe Rush Enterprises is more favorable than Franklin Electric.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Franklin Electric	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

Summary

Rush Enterprises beats Franklin Electric on 10 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Lincoln Electric?

Lincoln Electric (NASDAQ:LECO) and Rush Enterprises (NASDAQ:RUSHA) are related companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, media sentiment, risk, valuation, dividends and earnings.

Lincoln Electric currently has a consensus price target of $299.00, suggesting a potential upside of 12.17%. Rush Enterprises has a consensus price target of $83.67, suggesting a potential upside of 14.96%. Given Rush Enterprises' higher probable upside, analysts clearly believe Rush Enterprises is more favorable than Lincoln Electric.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lincoln Electric	1 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.44
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

79.6% of Lincoln Electric shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 1.7% of Lincoln Electric shares are held by company insiders. Comparatively, 12.7% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Lincoln Electric has higher earnings, but lower revenue than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lincoln Electric	$4.23B	3.45	$520.53M	$9.69	27.51
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	21.99

Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.2%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Lincoln Electric pays out 32.6% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Lincoln Electric has increased its dividend for 30 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years. Lincoln Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Lincoln Electric had 2 more articles in the media than Rush Enterprises. MarketBeat recorded 6 mentions for Lincoln Electric and 4 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 1.28 beat Rush Enterprises' score of 1.04 indicating that Lincoln Electric is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lincoln Electric	5 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Lincoln Electric has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market.

Lincoln Electric has a net margin of 12.38% compared to Rush Enterprises' net margin of 3.65%. Lincoln Electric's return on equity of 39.33% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lincoln Electric	12.38%	39.33%	14.93%
Rush Enterprises	3.65%	11.87%	5.82%

Summary

Lincoln Electric beats Rush Enterprises on 14 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHB) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap retail/wholesale companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, profitability, institutional ownership, earnings, dividends, risk and analyst recommendations.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.65%	11.87%	5.82%
Rush Enterprises	3.65%	11.87%	5.82%

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years.

18.1% of Rush Enterprises shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 13.9% of Rush Enterprises shares are owned by company insiders. Comparatively, 12.7% of Rush Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Rush Enterprises has a beta of 0.69, indicating that its share price is 31% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.79	$263.78M	$3.31	22.93
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	21.99

In the previous week, Rush Enterprises had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 4 mentions for Rush Enterprises and 1 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.89 beat Rush Enterprises' score of 1.04 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Overall Sentiment
Rush Enterprises	Very Positive
Rush Enterprises	Positive

Rush Enterprises has a consensus target price of $83.67, suggesting a potential upside of 14.96%. Given Rush Enterprises' higher possible upside, analysts plainly believe Rush Enterprises is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

Summary

Rush Enterprises and Rush Enterprises tied by winning 6 of the 12 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

UFP Industries (NASDAQ:UFPI) and Rush Enterprises (NASDAQ:RUSHA) are related mid-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, institutional ownership, earnings, media sentiment, valuation, risk and analyst recommendations.

UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.6%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. UFP Industries pays out 31.4% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. UFP Industries has raised its dividend for 5 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

UFP Industries has a net margin of 4.31% compared to Rush Enterprises' net margin of 3.65%. Rush Enterprises' return on equity of 11.87% beat UFP Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
UFP Industries	4.31%	8.50%	6.55%
Rush Enterprises	3.65%	11.87%	5.82%

UFP Industries has higher earnings, but lower revenue than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
UFP Industries	$6.32B	0.82	$294.79M	$4.58	20.13
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	21.99

UFP Industries has a beta of 1.24, indicating that its share price is 24% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

UFP Industries currently has a consensus price target of $105.40, suggesting a potential upside of 14.32%. Rush Enterprises has a consensus price target of $83.67, suggesting a potential upside of 14.96%. Given Rush Enterprises' stronger consensus rating and higher possible upside, analysts clearly believe Rush Enterprises is more favorable than UFP Industries.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
UFP Industries	2 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.14
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

81.8% of UFP Industries shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 2.5% of UFP Industries shares are held by company insiders. Comparatively, 12.7% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Rush Enterprises had 2 more articles in the media than UFP Industries. MarketBeat recorded 4 mentions for Rush Enterprises and 2 mentions for UFP Industries. UFP Industries' average media sentiment score of 1.83 beat Rush Enterprises' score of 1.04 indicating that UFP Industries is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
UFP Industries	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Rush Enterprises	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Rush Enterprises beats UFP Industries on 10 of the 18 factors compared between the two stocks.

How does Rush Enterprises compare to Applied Industrial Technologies?

Rush Enterprises (NASDAQ:RUSHA) and Applied Industrial Technologies (NYSE:AIT) are both trading companies & distributors companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, profitability, institutional ownership, earnings, risk, valuation, analyst recommendations and dividends.

Applied Industrial Technologies has lower revenue, but higher earnings than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Applied Industrial Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	21.99
Applied Industrial Technologies	$4.56B	2.73	$392.99M	$10.59	31.82

In the previous week, Applied Industrial Technologies had 8 more articles in the media than Rush Enterprises. MarketBeat recorded 12 mentions for Applied Industrial Technologies and 4 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.04 beat Applied Industrial Technologies' score of 0.87 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Applied Industrial Technologies	7 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 93.5% of Applied Industrial Technologies shares are owned by institutional investors. 12.7% of Rush Enterprises shares are owned by insiders. Comparatively, 1.6% of Applied Industrial Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Applied Industrial Technologies pays an annual dividend of $2.04 per share and has a dividend yield of 0.6%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Applied Industrial Technologies pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Applied Industrial Technologies has increased its dividend for 16 consecutive years.

Rush Enterprises has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, Applied Industrial Technologies has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market.

Rush Enterprises presently has a consensus target price of $83.67, suggesting a potential upside of 14.96%. Applied Industrial Technologies has a consensus target price of $323.14, suggesting a potential downside of 4.10%. Given Rush Enterprises' higher probable upside, analysts clearly believe Rush Enterprises is more favorable than Applied Industrial Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
Applied Industrial Technologies	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86

Applied Industrial Technologies has a net margin of 8.34% compared to Rush Enterprises' net margin of 3.65%. Applied Industrial Technologies' return on equity of 21.64% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.65%	11.87%	5.82%
Applied Industrial Technologies	8.34%	21.64%	12.91%

Summary

Applied Industrial Technologies beats Rush Enterprises on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RUSHA vs. The Competition

Export

Metric	Rush Enterprises	RET/WHLSL AUTO/TRUCK Industry	Retail Sector	NASDAQ Exchange
Market Cap	$5.66B	$4.29B	$26.61B	$12.19B
Dividend Yield	1.04%	1.44%	175.35%	6.23%
P/E Ratio	21.99	15.59	20.97	24.17
Price / Sales	0.76	0.37	3.74	101.82
Price / Cash	10.78	7.19	14.96	55.62
Price / Book	2.50	1.61	6.23	6.36
Net Income	$263.78M	$346.54M	$962.92M	$337.99M
7 Day Performance	3.81%	7.65%	1.56%	0.10%
1 Month Performance	2.49%	-1.08%	1.07%	-1.28%
1 Year Performance	40.66%	-11.25%	2.41%	27.68%

Rush Enterprises Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RUSHA Rush Enterprises	4.603 of 5 stars	$72.78 -0.6%	$83.67 +15.0%	+40.7%	$5.66B	$7.43B	21.99	7,355	News Coverage Positive News High Trading Volume
FELE Franklin Electric	3.2858 of 5 stars	$103.50 -0.1%	$106.00 +2.4%	+19.5%	$4.58B	$2.13B	31.17	6,500
LECO Lincoln Electric	4.7837 of 5 stars	$267.86 +3.7%	$299.00 +11.6%	+27.4%	$14.15B	$4.23B	27.64	12,000	News Coverage Positive News
RUSHB Rush Enterprises	2.3044 of 5 stars	$70.75 -0.2%	N/A	+41.5%	$5.51B	$7.43B	21.37	8,040	Positive News
UFPI UFP Industries	4.518 of 5 stars	$84.65 +0.1%	$105.40 +24.5%	-7.6%	$4.78B	$6.32B	18.48	13,800	Positive News

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This page (NASDAQ:RUSHA) was last updated on 6/28/2026 by MarketBeat.com Staff.

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Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and AIT

How does Rush Enterprises compare to Franklin Electric?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Summary

How does Rush Enterprises compare to UFP Industries?

Summary

How does Rush Enterprises compare to Applied Industrial Technologies?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Terms & Info

Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and AIT

How does Rush Enterprises compare to Franklin Electric?

Does the media prefer FELE or RUSHA?

Do institutionals and insiders believe in FELE or RUSHA?

Which has preferable valuation & earnings, FELE or RUSHA?

Is FELE or RUSHA more profitable?

Is FELE or RUSHA a better dividend stock?

Which has more risk and volatility, FELE or RUSHA?

Do analysts rate FELE or RUSHA?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Do analysts rate LECO or RUSHA?

Do institutionals & insiders hold more shares of LECO or RUSHA?

Which has higher valuation & earnings, LECO or RUSHA?

Is LECO or RUSHA a better dividend stock?

Does the media favor LECO or RUSHA?

Which has more risk & volatility, LECO or RUSHA?

Is LECO or RUSHA more profitable?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Is RUSHB or RUSHA more profitable?

Is RUSHB or RUSHA a better dividend stock?

Do insiders and institutionals have more ownership in RUSHB or RUSHA?

Which has more risk & volatility, RUSHB or RUSHA?

Which has better valuation and earnings, RUSHB or RUSHA?

Does the media prefer RUSHB or RUSHA?

Do analysts prefer RUSHB or RUSHA?

Summary

How does Rush Enterprises compare to UFP Industries?

Is UFPI or RUSHA a better dividend stock?

Is UFPI or RUSHA more profitable?

Which has stronger earnings and valuation, UFPI or RUSHA?

Which has more volatility & risk, UFPI or RUSHA?

Do analysts prefer UFPI or RUSHA?

Do institutionals & insiders hold more shares of UFPI or RUSHA?

Does the media favor UFPI or RUSHA?

Summary

How does Rush Enterprises compare to Applied Industrial Technologies?

Which has preferable valuation & earnings, RUSHA or AIT?

Does the media favor RUSHA or AIT?

Do insiders & institutionals have more ownership in RUSHA or AIT?

Is RUSHA or AIT a better dividend stock?

Which has more volatility & risk, RUSHA or AIT?

Do analysts prefer RUSHA or AIT?

Is RUSHA or AIT more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools