Does the media prefer FELE or RUSHA?

In the previous week, Franklin Electric had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 4 mentions for Franklin Electric and 3 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.04 beat Franklin Electric's score of 0.91 indicating that Rush Enterprises is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Franklin Electric 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor LECO or RUSHA?

In the previous week, Lincoln Electric had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 7 mentions for Lincoln Electric and 3 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 1.28 beat Rush Enterprises' score of 1.04 indicating that Lincoln Electric is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Lincoln Electric 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend RUSHA or RUSHB?

Rush Enterprises currently has a consensus price target of $83.67, suggesting a potential upside of 14.96%. Given Rush Enterprises' higher probable upside, equities research analysts plainly believe Rush Enterprises is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.40 Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50

Which has preferable valuation and earnings, RUSHA or RUSHB?

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rush Enterprises $7.43B 0.76 $263.78M $3.31 21.99 Rush Enterprises $7.43B 0.79 $263.78M $3.31 22.93

Is RUSHA or RUSHB more profitable?

Company Net Margins Return on Equity Return on Assets Rush Enterprises 3.65% 11.87% 5.82% Rush Enterprises 3.65% 11.87% 5.82%

Does the media prefer RUSHA or UFPI?

In the previous week, Rush Enterprises had 1 more articles in the media than UFP Industries. MarketBeat recorded 3 mentions for Rush Enterprises and 2 mentions for UFP Industries. UFP Industries' average media sentiment score of 1.83 beat Rush Enterprises' score of 1.04 indicating that UFP Industries is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive UFP Industries 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Does the media favor AIT or RUSHA?

In the previous week, Applied Industrial Technologies had 9 more articles in the media than Rush Enterprises. MarketBeat recorded 12 mentions for Applied Industrial Technologies and 3 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.04 beat Applied Industrial Technologies' score of 0.87 indicating that Rush Enterprises is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Applied Industrial Technologies 7 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Rush Enterprises (RUSHA) Competitors

$72.78 -0.47 (-0.64%)

Closing price 06/26/2026 04:00 PM Eastern

Extended Trading

$72.80 +0.02 (+0.03%)

As of 06/26/2026 04:31 PM Eastern

Compare

RUSHA vs. FELE, LECO, RUSHB, UFPI, and AIT

Should you buy Rush Enterprises stock or one of its competitors? MarketBeat compares Rush Enterprises with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Rush Enterprises include Franklin Electric (FELE), Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), and Applied Industrial Technologies (AIT).

How does Rush Enterprises compare to Franklin Electric?

Franklin Electric (NASDAQ:FELE) and Rush Enterprises (NASDAQ:RUSHA) are related mid-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, dividends, earnings, media sentiment, valuation, risk, analyst recommendations and institutional ownership.

Franklin Electric has a beta of 1.05, suggesting that its stock price is 5% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market.

80.0% of Franklin Electric shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 2.9% of Franklin Electric shares are owned by insiders. Comparatively, 12.7% of Rush Enterprises shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Franklin Electric pays an annual dividend of $1.12 per share and has a dividend yield of 1.0%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Franklin Electric pays out 33.7% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Electric has increased its dividend for 33 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Franklin Electric had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 4 mentions for Franklin Electric and 3 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.04 beat Franklin Electric's score of 0.91 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Franklin Electric	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Franklin Electric currently has a consensus price target of $106.00, indicating a potential downside of 1.75%. Rush Enterprises has a consensus price target of $83.67, indicating a potential upside of 14.96%. Given Rush Enterprises' stronger consensus rating and higher possible upside, analysts plainly believe Rush Enterprises is more favorable than Franklin Electric.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Franklin Electric	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

Franklin Electric has a net margin of 6.91% compared to Rush Enterprises' net margin of 3.65%. Franklin Electric's return on equity of 14.86% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Franklin Electric	6.91%	14.86%	9.81%
Rush Enterprises	3.65%	11.87%	5.82%

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Franklin Electric	$2.13B	2.24	$147.09M	$3.32	32.50
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	21.99

Summary

Rush Enterprises beats Franklin Electric on 10 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Lincoln Electric?

Lincoln Electric (NASDAQ:LECO) and Rush Enterprises (NASDAQ:RUSHA) are related companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

Lincoln Electric has higher earnings, but lower revenue than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lincoln Electric	$4.23B	3.45	$520.53M	$9.69	27.51
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	21.99

Lincoln Electric has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market.

Lincoln Electric presently has a consensus target price of $299.00, suggesting a potential upside of 12.17%. Rush Enterprises has a consensus target price of $83.67, suggesting a potential upside of 14.96%. Given Rush Enterprises' higher possible upside, analysts plainly believe Rush Enterprises is more favorable than Lincoln Electric.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lincoln Electric	1 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.44
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

In the previous week, Lincoln Electric had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 7 mentions for Lincoln Electric and 3 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 1.28 beat Rush Enterprises' score of 1.04 indicating that Lincoln Electric is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lincoln Electric	5 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.2%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Lincoln Electric pays out 32.6% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Lincoln Electric has raised its dividend for 30 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years. Lincoln Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

79.6% of Lincoln Electric shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 1.7% of Lincoln Electric shares are owned by company insiders. Comparatively, 12.7% of Rush Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Lincoln Electric has a net margin of 12.38% compared to Rush Enterprises' net margin of 3.65%. Lincoln Electric's return on equity of 39.33% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lincoln Electric	12.38%	39.33%	14.93%
Rush Enterprises	3.65%	11.87%	5.82%

Summary

Lincoln Electric beats Rush Enterprises on 14 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHA) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and valuation.

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

Rush Enterprises currently has a consensus price target of $83.67, suggesting a potential upside of 14.96%. Given Rush Enterprises' higher probable upside, equities research analysts plainly believe Rush Enterprises is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.65%	11.87%	5.82%
Rush Enterprises	3.65%	11.87%	5.82%

In the previous week, Rush Enterprises had 2 more articles in the media than Rush Enterprises. MarketBeat recorded 3 mentions for Rush Enterprises and 1 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.89 beat Rush Enterprises' score of 1.04 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Overall Sentiment
Rush Enterprises	Positive
Rush Enterprises	Very Positive

Rush Enterprises has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.69, indicating that its share price is 31% less volatile than the broader market.

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	21.99
Rush Enterprises	$7.43B	0.79	$263.78M	$3.31	22.93

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by insiders. Comparatively, 13.9% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Rush Enterprises and Rush Enterprises tied by winning 6 of the 12 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

Rush Enterprises (NASDAQ:RUSHA) and UFP Industries (NASDAQ:UFPI) are related mid-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, dividends, risk, institutional ownership, analyst recommendations, media sentiment, earnings and profitability.

Rush Enterprises currently has a consensus price target of $83.67, suggesting a potential upside of 14.96%. UFP Industries has a consensus price target of $105.40, suggesting a potential upside of 14.32%. Given Rush Enterprises' stronger consensus rating and higher possible upside, equities analysts plainly believe Rush Enterprises is more favorable than UFP Industries.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40
UFP Industries	2 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.14

84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 81.8% of UFP Industries shares are owned by institutional investors. 12.7% of Rush Enterprises shares are owned by company insiders. Comparatively, 2.5% of UFP Industries shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Rush Enterprises had 1 more articles in the media than UFP Industries. MarketBeat recorded 3 mentions for Rush Enterprises and 2 mentions for UFP Industries. UFP Industries' average media sentiment score of 1.83 beat Rush Enterprises' score of 1.04 indicating that UFP Industries is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
UFP Industries	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.6%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. UFP Industries pays out 31.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and UFP Industries has increased its dividend for 5 consecutive years.

UFP Industries has a net margin of 4.31% compared to Rush Enterprises' net margin of 3.65%. Rush Enterprises' return on equity of 11.87% beat UFP Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.65%	11.87%	5.82%
UFP Industries	4.31%	8.50%	6.55%

Rush Enterprises has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market. Comparatively, UFP Industries has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market.

UFP Industries has lower revenue, but higher earnings than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	21.99
UFP Industries	$6.32B	0.82	$294.79M	$4.58	20.13

Summary

Rush Enterprises beats UFP Industries on 10 of the 18 factors compared between the two stocks.

How does Rush Enterprises compare to Applied Industrial Technologies?

Applied Industrial Technologies (NYSE:AIT) and Rush Enterprises (NASDAQ:RUSHA) are both trading companies & distributors companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, risk, analyst recommendations, dividends, media sentiment, institutional ownership and profitability.

Applied Industrial Technologies presently has a consensus price target of $323.14, suggesting a potential downside of 4.10%. Rush Enterprises has a consensus price target of $83.67, suggesting a potential upside of 14.96%. Given Rush Enterprises' higher probable upside, analysts plainly believe Rush Enterprises is more favorable than Applied Industrial Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Applied Industrial Technologies	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86
Rush Enterprises	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

Applied Industrial Technologies has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

In the previous week, Applied Industrial Technologies had 9 more articles in the media than Rush Enterprises. MarketBeat recorded 12 mentions for Applied Industrial Technologies and 3 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.04 beat Applied Industrial Technologies' score of 0.87 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Applied Industrial Technologies	7 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Applied Industrial Technologies has a net margin of 8.34% compared to Rush Enterprises' net margin of 3.65%. Applied Industrial Technologies' return on equity of 21.64% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Applied Industrial Technologies	8.34%	21.64%	12.91%
Rush Enterprises	3.65%	11.87%	5.82%

Applied Industrial Technologies has higher earnings, but lower revenue than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Applied Industrial Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Applied Industrial Technologies	$4.56B	2.73	$392.99M	$10.59	31.82
Rush Enterprises	$7.43B	0.76	$263.78M	$3.31	21.99

Applied Industrial Technologies pays an annual dividend of $2.04 per share and has a dividend yield of 0.6%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Applied Industrial Technologies pays out 19.3% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Applied Industrial Technologies has raised its dividend for 16 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

93.5% of Applied Industrial Technologies shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 1.6% of Applied Industrial Technologies shares are held by company insiders. Comparatively, 12.7% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Applied Industrial Technologies beats Rush Enterprises on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RUSHA vs. The Competition

Export

Metric	Rush Enterprises	RET/WHLSL AUTO/TRUCK Industry	Retail Sector	NASDAQ Exchange
Market Cap	$5.66B	$4.29B	$26.61B	$12.19B
Dividend Yield	1.04%	1.44%	175.35%	6.23%
P/E Ratio	21.99	15.59	20.97	24.17
Price / Sales	0.76	0.37	3.74	101.82
Price / Cash	10.78	7.19	14.96	55.62
Price / Book	2.50	1.61	6.23	6.36
Net Income	$263.78M	$346.54M	$962.92M	$337.99M
7 Day Performance	3.81%	7.65%	1.56%	0.10%
1 Month Performance	2.49%	-1.08%	1.07%	-1.28%
1 Year Performance	40.66%	-11.25%	2.41%	27.68%

Rush Enterprises Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RUSHA Rush Enterprises	4.603 of 5 stars	$72.78 -0.6%	$83.67 +15.0%	+40.7%	$5.66B	$7.43B	21.99	7,355	Positive News High Trading Volume
FELE Franklin Electric	3.2858 of 5 stars	$103.50 -0.1%	$106.00 +2.4%	+19.5%	$4.58B	$2.13B	31.17	6,500
LECO Lincoln Electric	4.7837 of 5 stars	$267.86 +3.7%	$299.00 +11.6%	+27.4%	$14.15B	$4.23B	27.64	12,000	Positive News
RUSHB Rush Enterprises	2.3044 of 5 stars	$70.75 -0.2%	N/A	+41.5%	$5.51B	$7.43B	21.37	8,040
UFPI UFP Industries	4.518 of 5 stars	$84.65 +0.1%	$105.40 +24.5%	-7.6%	$4.78B	$6.32B	18.48	13,800	Positive News

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This page (NASDAQ:RUSHA) was last updated on 6/28/2026 by MarketBeat.com Staff.

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Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and AIT

How does Rush Enterprises compare to Franklin Electric?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Summary

How does Rush Enterprises compare to UFP Industries?

Summary

How does Rush Enterprises compare to Applied Industrial Technologies?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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About MarketBeat

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Terms & Info

Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and AIT

How does Rush Enterprises compare to Franklin Electric?

Which has more risk & volatility, FELE or RUSHA?

Do insiders & institutionals believe in FELE or RUSHA?

Is FELE or RUSHA a better dividend stock?

Does the media prefer FELE or RUSHA?

Do analysts recommend FELE or RUSHA?

Is FELE or RUSHA more profitable?

Which has higher valuation and earnings, FELE or RUSHA?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Which has stronger valuation & earnings, LECO or RUSHA?

Which has more risk and volatility, LECO or RUSHA?

Do analysts rate LECO or RUSHA?

Does the media favor LECO or RUSHA?

Is LECO or RUSHA a better dividend stock?

Do institutionals & insiders hold more shares of LECO or RUSHA?

Is LECO or RUSHA more profitable?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Is RUSHA or RUSHB a better dividend stock?

Do analysts recommend RUSHA or RUSHB?

Is RUSHA or RUSHB more profitable?

Does the media prefer RUSHA or RUSHB?

Which has more volatility and risk, RUSHA or RUSHB?

Which has preferable valuation and earnings, RUSHA or RUSHB?

Do institutionals and insiders hold more shares of RUSHA or RUSHB?

Summary

How does Rush Enterprises compare to UFP Industries?

Do analysts prefer RUSHA or UFPI?

Do institutionals and insiders believe in RUSHA or UFPI?

Does the media prefer RUSHA or UFPI?

Is RUSHA or UFPI a better dividend stock?

Is RUSHA or UFPI more profitable?

Which has more risk and volatility, RUSHA or UFPI?

Which has better earnings & valuation, RUSHA or UFPI?

Summary

How does Rush Enterprises compare to Applied Industrial Technologies?

Do analysts rate AIT or RUSHA?

Which has more risk and volatility, AIT or RUSHA?

Does the media favor AIT or RUSHA?

Is AIT or RUSHA more profitable?

Which has preferable earnings & valuation, AIT or RUSHA?

Is AIT or RUSHA a better dividend stock?

Do institutionals & insiders have more ownership in AIT or RUSHA?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools