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Rush Enterprises (RUSHA) Competitors

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$68.73 +0.01 (+0.01%)
Closing price 04:00 PM Eastern
Extended Trading
$68.72 -0.02 (-0.02%)
As of 04:10 PM Eastern
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RUSHA vs. LECO, RUSHB, UFPI, AIT, and ALSN

Should you buy Rush Enterprises stock or one of its competitors? MarketBeat compares Rush Enterprises with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Rush Enterprises include Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), Applied Industrial Technologies (AIT), and Allison Transmission (ALSN).

How does Rush Enterprises compare to Lincoln Electric?

Lincoln Electric (NASDAQ:LECO) and Rush Enterprises (NASDAQ:RUSHA) are related companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, media sentiment, risk, dividends and earnings.

In the previous week, Lincoln Electric had 11 more articles in the media than Rush Enterprises. MarketBeat recorded 14 mentions for Lincoln Electric and 3 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.39 beat Lincoln Electric's score of 0.99 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lincoln Electric
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Rush Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Lincoln Electric presently has a consensus target price of $296.00, suggesting a potential upside of 13.45%. Rush Enterprises has a consensus target price of $83.67, suggesting a potential upside of 21.73%. Given Rush Enterprises' stronger consensus rating and higher probable upside, analysts clearly believe Rush Enterprises is more favorable than Lincoln Electric.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lincoln Electric
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40

Lincoln Electric has a net margin of 12.38% compared to Rush Enterprises' net margin of 3.65%. Lincoln Electric's return on equity of 39.33% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Lincoln Electric12.38% 39.33% 14.93%
Rush Enterprises 3.65%11.87%5.82%

Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.2%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. Lincoln Electric pays out 32.6% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Lincoln Electric has increased its dividend for 30 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years. Lincoln Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Lincoln Electric has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.93, meaning that its stock price is 7% less volatile than the broader market.

Lincoln Electric has higher earnings, but lower revenue than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lincoln Electric$4.23B3.38$520.53M$9.6926.92
Rush Enterprises$7.43B0.72$263.78M$3.3120.76

79.6% of Lincoln Electric shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 1.7% of Lincoln Electric shares are owned by insiders. Comparatively, 12.7% of Rush Enterprises shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Lincoln Electric beats Rush Enterprises on 12 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHA) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, media sentiment, institutional ownership, earnings, profitability and dividends.

Rush Enterprises has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.75, indicating that its share price is 25% less volatile than the broader market.

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.2%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years.

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.43B0.72$263.78M$3.3120.76
Rush Enterprises$7.43B0.67$263.78M$3.3119.42

Rush Enterprises presently has a consensus price target of $83.67, suggesting a potential upside of 21.73%. Given Rush Enterprises' higher probable upside, research analysts plainly believe Rush Enterprises is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50

In the previous week, Rush Enterprises had 2 more articles in the media than Rush Enterprises. MarketBeat recorded 3 mentions for Rush Enterprises and 1 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.89 beat Rush Enterprises' score of 1.39 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company Overall Sentiment
Rush Enterprises Positive
Rush Enterprises Very Positive

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by insiders. Comparatively, 13.9% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.65% 11.87% 5.82%
Rush Enterprises 3.65%11.87%5.82%

Summary

Rush Enterprises beats Rush Enterprises on 7 of the 12 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

Rush Enterprises (NASDAQ:RUSHA) and UFP Industries (NASDAQ:UFPI) are related mid-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, institutional ownership, media sentiment and earnings.

UFP Industries has a net margin of 4.31% compared to Rush Enterprises' net margin of 3.65%. Rush Enterprises' return on equity of 11.87% beat UFP Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.65% 11.87% 5.82%
UFP Industries 4.31%8.50%6.55%

Rush Enterprises currently has a consensus target price of $83.67, indicating a potential upside of 21.73%. UFP Industries has a consensus target price of $105.40, indicating a potential upside of 29.90%. Given UFP Industries' higher probable upside, analysts plainly believe UFP Industries is more favorable than Rush Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40
UFP Industries
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 81.8% of UFP Industries shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by company insiders. Comparatively, 2.5% of UFP Industries shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.8%. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. UFP Industries pays out 31.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and UFP Industries has increased its dividend for 5 consecutive years.

Rush Enterprises has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market. Comparatively, UFP Industries has a beta of 1.29, suggesting that its share price is 29% more volatile than the broader market.

UFP Industries has lower revenue, but higher earnings than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.43B0.72$263.78M$3.3120.76
UFP Industries$6.32B0.73$294.79M$4.5817.72

In the previous week, UFP Industries had 1 more articles in the media than Rush Enterprises. MarketBeat recorded 4 mentions for UFP Industries and 3 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.39 beat UFP Industries' score of 0.00 indicating that Rush Enterprises is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rush Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
UFP Industries
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Rush Enterprises and UFP Industries tied by winning 9 of the 18 factors compared between the two stocks.

How does Rush Enterprises compare to Applied Industrial Technologies?

Applied Industrial Technologies (NYSE:AIT) and Rush Enterprises (NASDAQ:RUSHA) are both trading companies & distributors companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, analyst recommendations, profitability, institutional ownership and valuation.

Applied Industrial Technologies has a beta of 0.86, suggesting that its share price is 14% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market.

In the previous week, Applied Industrial Technologies and Applied Industrial Technologies both had 3 articles in the media. Rush Enterprises' average media sentiment score of 1.39 beat Applied Industrial Technologies' score of 1.13 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Applied Industrial Technologies
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Rush Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Applied Industrial Technologies presently has a consensus price target of $313.67, indicating a potential upside of 2.90%. Rush Enterprises has a consensus price target of $83.67, indicating a potential upside of 21.73%. Given Rush Enterprises' higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Applied Industrial Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Applied Industrial Technologies
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40

Applied Industrial Technologies pays an annual dividend of $2.04 per share and has a dividend yield of 0.7%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. Applied Industrial Technologies pays out 19.3% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Applied Industrial Technologies has raised its dividend for 16 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years.

Applied Industrial Technologies has a net margin of 8.34% compared to Rush Enterprises' net margin of 3.65%. Applied Industrial Technologies' return on equity of 21.64% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Applied Industrial Technologies8.34% 21.64% 12.91%
Rush Enterprises 3.65%11.87%5.82%

93.5% of Applied Industrial Technologies shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 1.6% of Applied Industrial Technologies shares are owned by company insiders. Comparatively, 12.7% of Rush Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Applied Industrial Technologies has higher earnings, but lower revenue than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Applied Industrial Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Applied Industrial Technologies$4.56B2.47$392.99M$10.5928.78
Rush Enterprises$7.43B0.72$263.78M$3.3120.76

Summary

Applied Industrial Technologies beats Rush Enterprises on 12 of the 18 factors compared between the two stocks.

How does Rush Enterprises compare to Allison Transmission?

Allison Transmission (NYSE:ALSN) and Rush Enterprises (NASDAQ:RUSHA) are related mid-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, institutional ownership, risk, media sentiment and dividends.

Allison Transmission has a beta of 1.01, suggesting that its share price is 1% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market.

Allison Transmission has a net margin of 14.88% compared to Rush Enterprises' net margin of 3.65%. Allison Transmission's return on equity of 37.50% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Allison Transmission14.88% 37.50% 10.74%
Rush Enterprises 3.65%11.87%5.82%

Allison Transmission currently has a consensus price target of $116.50, indicating a potential upside of 2.05%. Rush Enterprises has a consensus price target of $83.67, indicating a potential upside of 21.73%. Given Rush Enterprises' stronger consensus rating and higher probable upside, analysts plainly believe Rush Enterprises is more favorable than Allison Transmission.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Allison Transmission
2 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.20
Rush Enterprises
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40

Allison Transmission has higher earnings, but lower revenue than Rush Enterprises. Allison Transmission is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Allison Transmission$3.01B3.15$623M$6.4317.75
Rush Enterprises$7.43B0.72$263.78M$3.3120.76

96.9% of Allison Transmission shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 1.1% of Allison Transmission shares are owned by company insiders. Comparatively, 12.7% of Rush Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Allison Transmission had 4 more articles in the media than Rush Enterprises. MarketBeat recorded 7 mentions for Allison Transmission and 3 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.39 beat Allison Transmission's score of 0.63 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Allison Transmission
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Rush Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Allison Transmission pays an annual dividend of $1.16 per share and has a dividend yield of 1.0%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.1%. Allison Transmission pays out 18.0% of its earnings in the form of a dividend. Rush Enterprises pays out 23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Allison Transmission has increased its dividend for 2 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Allison Transmission beats Rush Enterprises on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RUSHA vs. The Competition

MetricRush EnterprisesRET/WHLSL AUTO/TRUCK IndustryRetail SectorNASDAQ Exchange
Market Cap$5.34B$3.90B$27.20B$12.22B
Dividend Yield1.11%1.56%178.46%5.30%
P/E Ratio20.7614.1516.5925.27
Price / Sales0.720.312.1970.80
Price / Cash10.186.8014.6537.27
Price / Book2.361.475.816.64
Net Income$263.78M$346.54M$954.54M$335.32M
7 Day Performance-5.19%-9.14%0.75%-1.77%
1 Month Performance-7.03%-9.65%-6.09%-1.10%
1 Year Performance31.47%-16.91%-3.20%28.31%

Rush Enterprises Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RUSHA
Rush Enterprises
4.7775 of 5 stars
$68.73
+0.0%
$83.67
+21.7%
+31.4%$5.34B$7.43B20.767,355
LECO
Lincoln Electric
4.4094 of 5 stars
$271.23
+0.0%
$296.00
+9.1%
+28.5%$14.85B$4.23B27.9912,000
RUSHB
Rush Enterprises
3.0201 of 5 stars
$66.84
-2.5%
N/A+13.5%$5.28B$7.43B20.198,040
UFPI
UFP Industries
4.5124 of 5 stars
$83.09
-1.5%
$105.40
+26.9%
-22.0%$4.77B$6.32B18.1413,800
AIT
Applied Industrial Technologies
3.6893 of 5 stars
$310.18
+0.4%
$313.67
+1.1%
+30.3%$11.42B$4.56B29.296,800

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This page (NASDAQ:RUSHA) was last updated on 5/18/2026 by MarketBeat.com Staff.
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