Does the media refer more to RUSHA or FELE?

In the previous week, Franklin Electric had 10 more articles in the media than Rush Enterprises. MarketBeat recorded 14 mentions for Franklin Electric and 4 mentions for Rush Enterprises. Franklin Electric's average media sentiment score of 1.69 beat Rush Enterprises' score of 0.64 indicating that Franklin Electric is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Franklin Electric 13 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Does the media refer more to RUSHA or LECO?

In the previous week, Lincoln Electric had 37 more articles in the media than Rush Enterprises. MarketBeat recorded 41 mentions for Lincoln Electric and 4 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 1.69 beat Rush Enterprises' score of 0.64 indicating that Lincoln Electric is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Lincoln Electric 39 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Do analysts prefer RUSHB or RUSHA?

Rush Enterprises has a consensus price target of $69.00, suggesting a potential downside of 9.53%. Given Rush Enterprises' higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50 Rush Enterprises 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60

Which has stronger valuation and earnings, RUSHB or RUSHA?

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rush Enterprises $7.43B 0.80 $263.78M $3.32 23.16 Rush Enterprises $7.43B 0.80 $263.78M $3.32 22.97

Is RUSHB or RUSHA more profitable?

Company Net Margins Return on Equity Return on Assets Rush Enterprises 3.67% 11.65% 5.84% Rush Enterprises 3.67% 11.65% 5.84%

Does the media prefer UFPI or RUSHA?

In the previous week, UFP Industries had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 7 mentions for UFP Industries and 4 mentions for Rush Enterprises. UFP Industries' average media sentiment score of 1.03 beat Rush Enterprises' score of 0.64 indicating that UFP Industries is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment UFP Industries 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to RUSHA or ABG?

In the previous week, Asbury Automotive Group had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 7 mentions for Asbury Automotive Group and 4 mentions for Rush Enterprises. Asbury Automotive Group's average media sentiment score of 0.96 beat Rush Enterprises' score of 0.64 indicating that Asbury Automotive Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Asbury Automotive Group 5 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Rush Enterprises (RUSHA) Competitors

$76.27 -0.35 (-0.46%)

As of 08/28/2026 04:00 PM Eastern

Compare

RUSHA vs. FELE, LECO, RUSHB, UFPI, and ABG

Should you buy Rush Enterprises stock or one of its competitors? Rush Enterprises's main competitors and comparable companies include Franklin Electric (FELE), Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), and Asbury Automotive Group (ABG). Companies are selected based on similarities in market, industry, and size.

How does Rush Enterprises compare to Franklin Electric?

Rush Enterprises (NASDAQ:RUSHA) and Franklin Electric (NASDAQ:FELE) are both mid-cap industrials companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.80	$263.78M	$3.32	22.97
Franklin Electric	$2.13B	2.09	$147.09M	$3.47	28.98

Franklin Electric has a net margin of 7.06% compared to Rush Enterprises' net margin of 3.67%. Franklin Electric's return on equity of 15.18% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Franklin Electric	7.06%	15.18%	10.13%

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Franklin Electric pays an annual dividend of $1.12 per share and has a dividend yield of 1.1%. Rush Enterprises pays out 22.9% of its earnings in the form of a dividend. Franklin Electric pays out 32.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Franklin Electric has increased its dividend for 33 consecutive years. Franklin Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Franklin Electric had 10 more articles in the media than Rush Enterprises. MarketBeat recorded 14 mentions for Franklin Electric and 4 mentions for Rush Enterprises. Franklin Electric's average media sentiment score of 1.69 beat Rush Enterprises' score of 0.64 indicating that Franklin Electric is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Franklin Electric	13 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Rush Enterprises has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market. Comparatively, Franklin Electric has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market.

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 80.0% of Franklin Electric shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by company insiders. Comparatively, 2.9% of Franklin Electric shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Rush Enterprises presently has a consensus target price of $69.00, indicating a potential downside of 9.53%. Franklin Electric has a consensus target price of $114.50, indicating a potential upside of 13.86%. Given Franklin Electric's higher possible upside, analysts plainly believe Franklin Electric is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Franklin Electric	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Franklin Electric beats Rush Enterprises on 12 of the 19 factors compared between the two stocks.

How does Rush Enterprises compare to Lincoln Electric?

Rush Enterprises (NASDAQ:RUSHA) and Lincoln Electric (NASDAQ:LECO) are both industrials companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, media sentiment, valuation, profitability, dividends and institutional ownership.

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 79.6% of Lincoln Electric shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by insiders. Comparatively, 1.7% of Lincoln Electric shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Rush Enterprises has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market. Comparatively, Lincoln Electric has a beta of 1.2, indicating that its stock price is 20% more volatile than the broader market.

Lincoln Electric has a net margin of 12.35% compared to Rush Enterprises' net margin of 3.67%. Lincoln Electric's return on equity of 39.23% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Lincoln Electric	12.35%	39.23%	15.25%

In the previous week, Lincoln Electric had 37 more articles in the media than Rush Enterprises. MarketBeat recorded 41 mentions for Lincoln Electric and 4 mentions for Rush Enterprises. Lincoln Electric's average media sentiment score of 1.69 beat Rush Enterprises' score of 0.64 indicating that Lincoln Electric is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Lincoln Electric	39 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Rush Enterprises currently has a consensus target price of $69.00, indicating a potential downside of 9.53%. Lincoln Electric has a consensus target price of $307.22, indicating a potential upside of 7.84%. Given Lincoln Electric's stronger consensus rating and higher possible upside, analysts plainly believe Lincoln Electric is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Lincoln Electric	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.70

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Lincoln Electric pays an annual dividend of $3.16 per share and has a dividend yield of 1.1%. Rush Enterprises pays out 22.9% of its earnings in the form of a dividend. Lincoln Electric pays out 31.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Lincoln Electric has raised its dividend for 30 consecutive years. Lincoln Electric is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Lincoln Electric has lower revenue, but higher earnings than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Lincoln Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.80	$263.78M	$3.32	22.97
Lincoln Electric	$4.23B	3.67	$520.53M	$10.01	28.46

Summary

Lincoln Electric beats Rush Enterprises on 16 of the 20 factors compared between the two stocks.

How does Rush Enterprises compare to Rush Enterprises?

Rush Enterprises (NASDAQ:RUSHB) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap industrials companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, risk, analyst recommendations, valuation, institutional ownership, profitability and media sentiment.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Rush Enterprises	3.67%	11.65%	5.84%

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. Rush Enterprises pays out 22.9% of its earnings in the form of a dividend. Rush Enterprises pays out 22.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years.

In the previous week, Rush Enterprises had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 4 mentions for Rush Enterprises and 1 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.89 beat Rush Enterprises' score of 0.64 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Overall Sentiment
Rush Enterprises	Very Positive
Rush Enterprises	Positive

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.80	$263.78M	$3.32	23.16
Rush Enterprises	$7.43B	0.80	$263.78M	$3.32	22.97

Rush Enterprises has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market.

18.1% of Rush Enterprises shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 13.9% of Rush Enterprises shares are held by insiders. Comparatively, 12.7% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Rush Enterprises has a consensus price target of $69.00, suggesting a potential downside of 9.53%. Given Rush Enterprises' higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

Summary

Rush Enterprises and Rush Enterprises tied by winning 6 of the 12 factors compared between the two stocks.

How does Rush Enterprises compare to UFP Industries?

UFP Industries (NASDAQ:UFPI) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap industrials companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, earnings, risk, analyst recommendations and media sentiment.

UFP Industries currently has a consensus price target of $104.50, indicating a potential upside of 21.50%. Rush Enterprises has a consensus price target of $69.00, indicating a potential downside of 9.53%. Given UFP Industries' higher probable upside, analysts plainly believe UFP Industries is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
UFP Industries	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

UFP Industries has higher earnings, but lower revenue than Rush Enterprises. UFP Industries is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
UFP Industries	$6.32B	0.75	$294.79M	$4.36	19.73
Rush Enterprises	$7.43B	0.80	$263.78M	$3.32	22.97

UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.7%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.0%. UFP Industries pays out 33.0% of its earnings in the form of a dividend. Rush Enterprises pays out 22.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. UFP Industries has increased its dividend for 5 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years.

UFP Industries has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Rush Enterprises has a beta of 0.87, suggesting that its stock price is 13% less volatile than the broader market.

81.8% of UFP Industries shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 2.5% of UFP Industries shares are owned by company insiders. Comparatively, 12.7% of Rush Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, UFP Industries had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 7 mentions for UFP Industries and 4 mentions for Rush Enterprises. UFP Industries' average media sentiment score of 1.03 beat Rush Enterprises' score of 0.64 indicating that UFP Industries is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
UFP Industries	5 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

UFP Industries has a net margin of 3.99% compared to Rush Enterprises' net margin of 3.67%. Rush Enterprises' return on equity of 11.65% beat UFP Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
UFP Industries	3.99%	8.00%	6.11%
Rush Enterprises	3.67%	11.65%	5.84%

Summary

UFP Industries and Rush Enterprises tied by winning 9 of the 18 factors compared between the two stocks.

How does Rush Enterprises compare to Asbury Automotive Group?

Rush Enterprises (NASDAQ:RUSHA) and Asbury Automotive Group (NYSE:ABG) are related mid-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, analyst recommendations and profitability.

84.4% of Rush Enterprises shares are held by institutional investors. 12.7% of Rush Enterprises shares are held by company insiders. Comparatively, 0.8% of Asbury Automotive Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Rush Enterprises has a net margin of 3.67% compared to Asbury Automotive Group's net margin of 2.83%. Asbury Automotive Group's return on equity of 12.72% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.67%	11.65%	5.84%
Asbury Automotive Group	2.83%	12.72%	4.31%

Rush Enterprises currently has a consensus price target of $69.00, suggesting a potential downside of 9.53%. Asbury Automotive Group has a consensus price target of $246.71, suggesting a potential upside of 16.16%. Given Asbury Automotive Group's higher possible upside, analysts plainly believe Asbury Automotive Group is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Asbury Automotive Group	1 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.11

Asbury Automotive Group has higher revenue and earnings than Rush Enterprises. Asbury Automotive Group is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.43B	0.80	$263.78M	$3.32	22.97
Asbury Automotive Group	$18.00B	0.21	$492M	$26.74	7.94

Rush Enterprises has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market. Comparatively, Asbury Automotive Group has a beta of 0.71, indicating that its share price is 29% less volatile than the broader market.

In the previous week, Asbury Automotive Group had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 7 mentions for Asbury Automotive Group and 4 mentions for Rush Enterprises. Asbury Automotive Group's average media sentiment score of 0.96 beat Rush Enterprises' score of 0.64 indicating that Asbury Automotive Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Asbury Automotive Group	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Rush Enterprises beats Asbury Automotive Group on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RUSHA vs. The Competition

Export

Metric	Rush Enterprises	Trading Companies & Distributors Industry	Industrials Sector	NASDAQ Exchange
Market Cap	$5.94B	$9.19B	$10.53B	$12.90B
Dividend Yield	1.00%	3.40%	97.24%	11.28%
P/E Ratio	22.97	27.16	26.37	25.45
Price / Sales	0.80	23.28	366.30	73.08
Price / Cash	11.30	48.83	24.38	53.00
Price / Book	2.52	3.19	4.64	6.14
Net Income	$263.78M	$371.61M	$611.08M	$348.86M
7 Day Performance	-3.19%	-1.31%	-0.86%	-0.80%
1 Month Performance	43.13%	1.91%	1.92%	4.13%
1 Year Performance	99.31%	6.69%	10.97%	15.17%

Rush Enterprises Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RUSHA Rush Enterprises	3.3359 of 5 stars	$76.27 -0.5%	$69.00 -9.5%	+99.3%	$5.94B	$7.43B	22.97	7,355	Analyst Forecast
FELE Franklin Electric	4.1691 of 5 stars	$103.15 -0.9%	$114.50 +11.0%	+2.8%	$4.60B	$2.21B	29.73	6,500	News Coverage Positive News
LECO Lincoln Electric	4.419 of 5 stars	$282.24 +0.1%	$307.22 +8.9%	+17.4%	$15.36B	$4.48B	28.20	12,000	News Coverage
RUSHB Rush Enterprises	2.1495 of 5 stars	$78.91 -0.3%	N/A	+98.7%	$6.16B	$7.24B	23.77	8,040	Positive News
UFPI UFP Industries	4.6644 of 5 stars	$89.23 +0.5%	$104.50 +17.1%	-14.8%	$4.90B	$6.32B	20.47	13,800	News Coverage

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This page (NASDAQ:RUSHA) was last updated on 8/30/2026 by MarketBeat.com Staff.

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Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and ABG

How does Rush Enterprises compare to Franklin Electric?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Summary

How does Rush Enterprises compare to UFP Industries?

Summary

How does Rush Enterprises compare to Asbury Automotive Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Terms & Info

Rush Enterprises (RUSHA) Competitors

RUSHA vs. FELE, LECO, RUSHB, UFPI, and ABG

How does Rush Enterprises compare to Franklin Electric?

Which has higher valuation and earnings, RUSHA or FELE?

Is RUSHA or FELE more profitable?

Is RUSHA or FELE a better dividend stock?

Does the media refer more to RUSHA or FELE?

Which has more volatility and risk, RUSHA or FELE?

Do institutionals and insiders believe in RUSHA or FELE?

Do analysts rate RUSHA or FELE?

Summary

How does Rush Enterprises compare to Lincoln Electric?

Do institutionals & insiders have more ownership in RUSHA or LECO?

Which has more risk and volatility, RUSHA or LECO?

Is RUSHA or LECO more profitable?

Does the media refer more to RUSHA or LECO?

Do analysts recommend RUSHA or LECO?

Is RUSHA or LECO a better dividend stock?

Which has preferable valuation and earnings, RUSHA or LECO?

Summary

How does Rush Enterprises compare to Rush Enterprises?

Is RUSHB or RUSHA more profitable?

Is RUSHB or RUSHA a better dividend stock?

Does the media prefer RUSHB or RUSHA?

Which has stronger valuation and earnings, RUSHB or RUSHA?

Which has more risk and volatility, RUSHB or RUSHA?

Do insiders & institutionals have more ownership in RUSHB or RUSHA?

Do analysts prefer RUSHB or RUSHA?

Summary

How does Rush Enterprises compare to UFP Industries?

Do analysts recommend UFPI or RUSHA?

Which has better earnings & valuation, UFPI or RUSHA?

Is UFPI or RUSHA a better dividend stock?

Which has more risk & volatility, UFPI or RUSHA?

Do insiders and institutionals have more ownership in UFPI or RUSHA?

Does the media prefer UFPI or RUSHA?

Is UFPI or RUSHA more profitable?

Summary

How does Rush Enterprises compare to Asbury Automotive Group?

Do insiders & institutionals believe in RUSHA or ABG?

Is RUSHA or ABG more profitable?

Do analysts rate RUSHA or ABG?

Which has better earnings & valuation, RUSHA or ABG?

Which has more volatility and risk, RUSHA or ABG?

Does the media refer more to RUSHA or ABG?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RUSHA vs. The Competition

Rush Enterprises Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools