Rush Enterprises (RUSHA) Competitors

Rush Enterprises (NASDAQ:RUSHA) and Franklin Electric (NASDAQ:FELE) are related mid-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, media sentiment, earnings, analyst recommendations, institutional ownership, profitability and risk.

Does the media prefer RUSHA or FELE?

In the previous week, Rush Enterprises and Rush Enterprises both had 8 articles in the media. Franklin Electric's average media sentiment score of 0.92 beat Rush Enterprises' score of 0.85 indicating that Franklin Electric is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	5 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Franklin Electric	4 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility and risk, RUSHA or FELE?

Rush Enterprises has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. Comparatively, Franklin Electric has a beta of 1.07, suggesting that its share price is 7% more volatile than the S&P 500.

Is RUSHA or FELE more profitable?

Franklin Electric has a net margin of 8.85% compared to Rush Enterprises' net margin of 3.76%. Franklin Electric's return on equity of 14.08% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.76%	13.82%	6.35%
Franklin Electric	8.85%	14.08%	9.72%

Do analysts rate RUSHA or FELE?

Rush Enterprises currently has a consensus target price of $61.00, suggesting a potential upside of 17.04%. Franklin Electric has a consensus target price of $94.00, suggesting a potential upside of 4.43%. Given Rush Enterprises' stronger consensus rating and higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Franklin Electric.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Franklin Electric	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has higher earnings and valuation, RUSHA or FELE?

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.80B	0.52	$304.15M	$3.58	14.56
Franklin Electric	$2.02B	2.03	$180.31M	$3.82	23.56

Do institutionals and insiders hold more shares of RUSHA or FELE?

84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 80.0% of Franklin Electric shares are owned by institutional investors. 12.3% of Rush Enterprises shares are owned by insiders. Comparatively, 2.7% of Franklin Electric shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Is RUSHA or FELE a better dividend stock?

Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Franklin Electric pays an annual dividend of $1.06 per share and has a dividend yield of 1.2%. Rush Enterprises pays out 20.1% of its earnings in the form of a dividend. Franklin Electric pays out 27.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Franklin Electric has raised its dividend for 33 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Rush Enterprises and Franklin Electric tied by winning 9 of the 18 factors compared between the two stocks.