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Rush Enterprises (RUSHA) Competitors

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$52.12 +0.03 (+0.06%)
Closing price 04:00 PM Eastern
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$51.74 -0.38 (-0.74%)
As of 06:12 PM Eastern
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RUSHA vs. FELE, LECO, RUSHB, UFPI, AIT, FBIN, ITT, NPO, URI, and WCC

Should you be buying Rush Enterprises stock or one of its competitors? The main competitors of Rush Enterprises include Franklin Electric (FELE), Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), Applied Industrial Technologies (AIT), Fortune Brands Innovations (FBIN), ITT (ITT), Enpro (NPO), United Rentals (URI), and WESCO International (WCC).

Rush Enterprises vs. Its Competitors

Rush Enterprises (NASDAQ:RUSHA) and Franklin Electric (NASDAQ:FELE) are related mid-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, media sentiment, earnings, analyst recommendations, institutional ownership, profitability and risk.

In the previous week, Rush Enterprises and Rush Enterprises both had 8 articles in the media. Franklin Electric's average media sentiment score of 0.92 beat Rush Enterprises' score of 0.85 indicating that Franklin Electric is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rush Enterprises
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Franklin Electric
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Rush Enterprises has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. Comparatively, Franklin Electric has a beta of 1.07, suggesting that its share price is 7% more volatile than the S&P 500.

Franklin Electric has a net margin of 8.85% compared to Rush Enterprises' net margin of 3.76%. Franklin Electric's return on equity of 14.08% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.76% 13.82% 6.35%
Franklin Electric 8.85%14.08%9.72%

Rush Enterprises currently has a consensus target price of $61.00, suggesting a potential upside of 17.04%. Franklin Electric has a consensus target price of $94.00, suggesting a potential upside of 4.43%. Given Rush Enterprises' stronger consensus rating and higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Franklin Electric.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Franklin Electric
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.80B0.52$304.15M$3.5814.56
Franklin Electric$2.02B2.03$180.31M$3.8223.56

84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 80.0% of Franklin Electric shares are owned by institutional investors. 12.3% of Rush Enterprises shares are owned by insiders. Comparatively, 2.7% of Franklin Electric shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Franklin Electric pays an annual dividend of $1.06 per share and has a dividend yield of 1.2%. Rush Enterprises pays out 20.1% of its earnings in the form of a dividend. Franklin Electric pays out 27.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Franklin Electric has raised its dividend for 33 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Rush Enterprises and Franklin Electric tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RUSHA vs. The Competition

MetricRush EnterprisesRET/WHLSL AUTO/TRUCK IndustryRetail SectorNASDAQ Exchange
Market Cap$4.05B$4.62B$26.70B$9.32B
Dividend Yield1.38%1.39%177.14%4.05%
P/E Ratio14.5612.8027.2419.43
Price / Sales0.520.525.6699.95
Price / Cash7.6412.9346.3857.53
Price / Book1.911.765.645.67
Net Income$304.15M$375.51M$876.41M$257.51M
7 Day Performance-3.00%-3.63%-1.79%0.52%
1 Month Performance3.41%6.73%4.42%8.84%
1 Year Performance4.87%8.23%19.50%14.18%

Rush Enterprises Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RUSHA
Rush Enterprises
4.4207 of 5 stars
$52.12
+0.1%
$61.00
+17.0%
+11.6%$4.05B$7.80B14.567,388News Coverage
Analyst Downgrade
FELE
Franklin Electric
4.3298 of 5 stars
$91.33
-1.8%
$94.00
+2.9%
-11.3%$4.24B$2.02B23.916,300Upcoming Earnings
LECO
Lincoln Electric
3.7423 of 5 stars
$217.71
+0.7%
$206.40
-5.2%
+9.5%$12.07B$4.01B26.8412,000News Coverage
Positive News
Analyst Forecast
RUSHB
Rush Enterprises
1.7647 of 5 stars
$54.26
-2.5%
N/A+22.8%$4.33B$7.80B15.168,040High Trading Volume
UFPI
UFP Industries
4.7426 of 5 stars
$102.77
-2.8%
$143.00
+39.1%
-14.0%$6.39B$6.65B16.8215,000Positive News
AIT
Applied Industrial Technologies
4.6789 of 5 stars
$244.11
-0.7%
$285.00
+16.8%
+26.4%$9.36B$4.48B24.516,500Positive News
Analyst Revision
FBIN
Fortune Brands Innovations
4.0417 of 5 stars
$52.48
-1.8%
$77.17
+47.0%
-24.9%$6.43B$4.61B13.5011,000Analyst Forecast
ITT
ITT
4.4162 of 5 stars
$158.84
-1.4%
$165.50
+4.2%
+13.6%$12.68B$3.63B25.2511,700Analyst Forecast
NPO
Enpro
3.6587 of 5 stars
$198.89
-2.2%
$202.50
+1.8%
+26.6%$4.28B$1.05B49.483,500News Coverage
Positive News
URI
United Rentals
4.3437 of 5 stars
$783.16
-1.2%
$766.23
-2.2%
+13.0%$51.51B$15.35B20.2827,900Positive News
Upcoming Earnings
WCC
WESCO International
4.1578 of 5 stars
$190.14
-2.1%
$212.63
+11.8%
+13.8%$9.48B$21.82B14.3820,000Analyst Downgrade

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This page (NASDAQ:RUSHA) was last updated on 7/16/2025 by MarketBeat.com Staff
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