Rush Enterprises (RUSHB) Stock Price, News & Analysis

Company Overview

Rush Enterprises, Inc. (NASDAQ: RUSHB) is one of the largest operators of commercial vehicle dealerships in North America, specializing in the sale, leasing and service of medium‐ and heavy‐duty trucks and truck parts. Headquartered in New Braunfels, Texas, the company serves a broad customer base that includes transportation and logistics firms, vocational contractors and government agencies. Rush Enterprises operates dealerships across a wide geographic footprint in the United States, representing leading original equipment manufacturers such as Freightliner, Peterbilt and Western Star.

The company’s dealership segment offers new and used commercial vehicles, providing customers with tailored fleet solutions. In addition to truck sales, Rush Enterprises maintains extensive parts inventories, collision repair facilities and maintenance centers that deliver 24/7 service support. Service offerings encompass preventative maintenance, diesel engine repairs, body shop work, wheel alignment, telematics installation and mobile service units to minimize downtime for customers on the road.

Beyond traditional dealership operations, Rush Enterprises provides financing and leasing solutions through its financial services division. This segment arranges lease contracts, commercial financing and rental services, enabling customers to manage capital expenditures more effectively. The company’s integrated approach combines vehicle acquisition, aftermarket support and financial products, positioning it as a one‐stop resource for commercial trucking needs.

Founded in 1965, Rush Enterprises has grown organically and through strategic acquisitions to build a leading network of locations across multiple states. Under the leadership of President and Chief Executive Officer Jonathan A. Randall, the company focuses on operational efficiency, customer service excellence and disciplined expansion. Rush Enterprises remains committed to supporting its customers with comprehensive products and services that enhance fleet performance and uptime.

Key Stats

• Today's Range: $75.20 to $76.57
• 50-Day Range: $63.72 to $77.93
• 52-Week Range: $47.71 to $79.13
• Volume: 79,084 shs
• Average Volume: 89,789 shs
• Market Capitalization: $5.89 billion
• P/E Ratio: 22.90
• Dividend Yield: 1.00%
• Price Target: N/A
• Consensus Rating: Strong Buy

Rush Enterprises Stock Analysis - MarketRank™

Rush Enterprises scored higher than 45% of companies evaluated by MarketBeat, and ranked 130th out of 199 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Strong Buy

Consensus Rating

Rush Enterprises has received a consensus rating of Strong Buy. The company's average rating score is 3.50, and is based on 1 strong buy rating, 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Rush Enterprises has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Rush Enterprises is 22.90, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 46.08.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rush Enterprises is 22.90, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 21.19.

Price to Book Value per Share Ratio

Rush Enterprises has a P/B Ratio of 2.61. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.34% of the float of Rush Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Rush Enterprises has a short interest ratio ("days to cover") of 2.02, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rush Enterprises has recently increased by 64.67%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Rush Enterprises has a dividend yield of 1.00%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rush Enterprises has been increasing its dividend for 6 years.

Dividend Coverage

The dividend payout ratio of Rush Enterprises is 22.96%. This payout ratio is at a healthy, sustainable level, below 75%.

News and Social Media

• Score: 3.7 / 5
• News Sentiment: 0.94

News Sentiment

Rush Enterprises has a news sentiment score of 0.94. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.78 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Rush Enterprises this week, compared to 1 article on an average week.

MarketBeat Follows

1 people have added Rush Enterprises to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Rush Enterprises insiders have not sold or bought any company stock.

Percentage Held by Insiders

13.87% of the stock of Rush Enterprises is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

18.12% of the stock of Rush Enterprises is held by institutions.

Company Calendar

• Last Earnings: 4/28/2026
• Record date for 6/10 Dividend: 5/12/2026
• Ex-Dividend for 6/10 Dividend: 5/12/2026
• Dividend Payable: 6/10/2026
• Today: 7/12/2026
• Next Earnings (Estimated): 7/28/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: RET/WHLSL AUTO/TRUCK
• Sub-Industry: Retail
• Current Symbol: NASDAQ:RUSHB
• CIK: 1012019
• Web: www.rushenterprises.com
• Phone: (830) 302-5200
• Fax: 830-626-5310
• Employees: 8,040
• Year Founded: 1965

Profitability

• EPS (Trailing Twelve Months): $3.31
• Trailing P/E Ratio: 22.90
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $263.78 million
• Net Margins: 3.65%
• Pretax Margin: 4.72%
• Return on Equity: 11.87%
• Return on Assets: 5.82%

Debt

• Debt-to-Equity Ratio: 0.16
• Current Ratio: 1.46
• Quick Ratio: 0.37

Sales & Book Value

• Annual Sales: $7.43 billion
• Price / Sales: 0.79
• Cash Flow: $6.75 per share
• Price / Cash Flow: 11.23
• Book Value: $29.08 per share
• Price / Book: 2.61

Miscellaneous

• Outstanding Shares: 77,710,000
• Free Float: 66,933,000
• Market Cap: $5.89 billion
• Optionable: Not Optionable
• Beta: 0.68