Vivid Seats (NASDAQ:SEATW) operates a digital marketplace that connects fans with tickets to live events across sports, concerts and theater. Through its website and mobile applications, the company enables consumers to browse and purchase tickets from a broad inventory sourced from individual sellers, professional brokers and venue allocations. By offering a user-friendly interface and real-time seat maps, Vivid Seats aims to simplify the process of securing tickets to high-demand events in North America.
The platform provides a range of services designed to enhance the ticket-buying experience. Vivid Seats offers a buyer guarantee that covers ticket authenticity and timely delivery, alongside a loyalty program that rewards members with points on every purchase. The company’s mobile app includes features such as interactive seat selection, personalized event recommendations and in-app customer support to streamline order management and ensure secure transactions.
Founded in 2001 and headquartered in Chicago, Vivid Seats was established by Eric Vassilatos and James Theuer, who continue to serve in executive leadership roles as CEO and President, respectively. Over two decades, the company has grown from a startup reseller into one of the leading online ticket marketplaces, completing a public listing in April 2021 through a special purpose acquisition company (SPAC) transaction. This milestone expanded its capital base and supported further investments in technology and marketing.
Vivid Seats primarily serves customers in the United States and Canada, partnering with major sports leagues, promoters and venues to expand its inventory and drive fan engagement. The company continues to invest in data analytics, mobile innovation and strategic alliances aimed at improving access to live events and delivering personalized experiences for ticket buyers and sellers alike.
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