SRAX, Inc. (NASDAQ: SRAX) is a data-driven marketing technology company that helps brands and publishers optimize digital advertising and customer engagement. Through its proprietary Helix® Audience Operating System, the company aggregates and analyzes first- and third-party consumer data to deliver real-time insights and targeted advertising solutions. SRAX’s platform supports end-to-end campaign management, from audience segmentation and programmatic ad delivery to conversion measurement and analytics.
The company’s suite of products enables marketers to acquire, activate and measure audiences across a variety of digital channels. Its data onboarding services connect offline customer lists with online identifiers, while advanced look-alike modeling tools facilitate precise audience expansion. SRAX also offers attribution and performance tracking features that allow brands to monitor campaign results and refine media spend based on detailed consumer journey analytics.
Founded and led by CEO Ben Colodzin, SRAX is headquartered in Paoli, Pennsylvania, with a presence that spans major U.S. markets and select international regions. Since its inception, the company has focused on industries such as e-commerce, consumer packaged goods and entertainment, helping clients deploy targeted marketing strategies at scale. SRAX continues to evolve its technology stack through strategic partnerships and ongoing product enhancements.
Trading on the Nasdaq under the ticker SRAX, the company emphasizes innovation in identity resolution and data privacy compliance. By combining AI-driven insights with robust data governance practices, SRAX aims to deliver measurable value for brands seeking to enhance customer acquisition, retention and lifetime value in an increasingly fragmented digital landscape.
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