Social Reality, Inc., a digital marketing and data management platform company, provides tools to reach and reveal audiences in the United States. The company's machine-learning technology analyzes marketing data to identify brands and content owners' core consumers and their characteristics across marketing channels. Its technology tools enable publishers and advertisers to maximize their digital advertising initiatives. The company offers Social Reality Ad Exchange (SRAX), a real time bidding (RTB) sell side and buy side representation technology, which assists publishers in delivering their media inventory to the RTB exchanges; and SRAXmd, an ad targeting and data platform for healthcare brands, agencies, and medical content publishers. It also provides SRAX Social, a social media and loyalty platform that allow brands to launch and manage their social media initiatives; SRAX app, a platform, which allows publishers and content owners to launch native mobile applications through its SRAX platform; SRAXfan tools enable brands and agencies to connect with sports fans at home, the stadium or out-of-home at gathering locations; and SRAXauto tools enable targeting and engagement with potential auto buyers at dealerships, auto shows, and at home across desktop and mobile environments. The company sells targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across Facebook apps and Websites, as well as offers its services through in-house sales team. Social Reality, Inc. was founded in 2009 and is headquartered in Los Angeles, California.
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