Teads is a global advertising technology company specializing in digital and video advertising solutions. The company operates a programmatic media platform designed to connect brands, agencies and publishers through premium inventory and innovative ad formats. Teads leverages a combination of proprietary technology, data-driven insights and strategic partnerships to help advertisers optimize reach and engagement across desktop, mobile and connected TV.
The company’s core offerings include outstream video ads, inRead video placements and advanced display formats that integrate seamlessly into editorial content. Teads’ platform supports both programmatic and direct-buy campaigns, enabling clients to target audiences based on behavioral data, contextual signals and custom segmentation. To streamline campaign management, Teads provides a suite of tools for creative development, audience measurement and performance analytics, ensuring brands can monitor viewability, completion rates and return on investment in real time.
Founded in 2011 as a division of France Télévisions and later acquired by Altice in 2017, Teads has expanded its footprint to more than 35 markets across North America, Europe, Latin America and Asia-Pacific. The company works with leading global publishers and digital media outlets to deliver high-quality advertising experiences that respect user experience and editorial integrity. Teads’ collaborative approach includes partnerships with major ad exchanges, data providers and technological innovators to maintain a competitive edge in the rapidly evolving ad tech ecosystem.
Headquartered in New York City with regional offices in major markets worldwide, Teads is led by CEO Loïc Soubeyrand, who co-founded the business and has overseen its growth from a single-market operation to a publicly traded company on the NASDAQ. Under his leadership, the firm has continued to develop its suite of video solutions, expand into emerging channels such as connected TV and invest in research and development to explore new formats, measurement methodologies and privacy-compliant targeting techniques.
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