This company has been marked as potentially delisted and may not be actively trading. Dealertrack Technologies (TRAK) Competitors Add Compare Share Share Competitors Stock AnalysisCompetitorsDividendEarningsHeadlinesInsider TradesOptions ChainOwnershipTrendsBuy This Stock TRAK vs. ZD, CMPR, QNST, ANGI, LQDT, OPEN, TTGT, BCOV, TZOO, and DHXShould you be buying Dealertrack Technologies stock or one of its competitors? The main competitors of Dealertrack Technologies include Ziff Davis (ZD), Cimpress (CMPR), QuinStreet (QNST), Angi (ANGI), Liquidity Services (LQDT), Opendoor Technologies (OPEN), TechTarget (TTGT), Brightcove (BCOV), Travelzoo (TZOO), and DHI Group (DHX). These companies are all part of the "internet software & services" industry. Dealertrack Technologies vs. Ziff Davis Cimpress QuinStreet Angi Liquidity Services Opendoor Technologies TechTarget Brightcove Travelzoo DHI Group Dealertrack Technologies (NASDAQ:TRAK) and Ziff Davis (NASDAQ:ZD) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, risk, dividends, profitability, analyst recommendations, earnings, valuation and community ranking. Is TRAK or ZD more profitable? Dealertrack Technologies has a net margin of 29.35% compared to Ziff Davis' net margin of 4.52%. Ziff Davis' return on equity of 13.98% beat Dealertrack Technologies' return on equity.Company Net Margins Return on Equity Return on Assets Dealertrack Technologies29.35% 13.19% 11.85% Ziff Davis 4.52%13.98%7.26% Do analysts rate TRAK or ZD? Ziff Davis has a consensus target price of $47.00, indicating a potential upside of 52.10%. Given Ziff Davis' stronger consensus rating and higher probable upside, analysts plainly believe Ziff Davis is more favorable than Dealertrack Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Dealertrack Technologies 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Ziff Davis 0 Sell rating(s) 4 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.33 Which has preferable earnings & valuation, TRAK or ZD? Ziff Davis has higher revenue and earnings than Dealertrack Technologies. Ziff Davis is trading at a lower price-to-earnings ratio than Dealertrack Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDealertrack Technologies$20.45M19.65$5.96M$0.3268.73Ziff Davis$1.42B0.92$41.50M$1.6518.73 Does the MarketBeat Community favor TRAK or ZD? Ziff Davis received 250 more outperform votes than Dealertrack Technologies when rated by MarketBeat users. Likewise, 65.13% of users gave Ziff Davis an outperform vote while only 58.89% of users gave Dealertrack Technologies an outperform vote. CompanyUnderperformOutperformDealertrack TechnologiesOutperform Votes15958.89% Underperform Votes11141.11% Ziff DavisOutperform Votes40965.13% Underperform Votes21934.87% Do institutionals & insiders have more ownership in TRAK or ZD? 27.4% of Dealertrack Technologies shares are owned by institutional investors. Comparatively, 99.8% of Ziff Davis shares are owned by institutional investors. 44.0% of Dealertrack Technologies shares are owned by insiders. Comparatively, 2.2% of Ziff Davis shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Which has more volatility & risk, TRAK or ZD? Dealertrack Technologies has a beta of 0.84, meaning that its share price is 16% less volatile than the S&P 500. Comparatively, Ziff Davis has a beta of 1.57, meaning that its share price is 57% more volatile than the S&P 500. Does the media refer more to TRAK or ZD? In the previous week, Ziff Davis had 3 more articles in the media than Dealertrack Technologies. MarketBeat recorded 5 mentions for Ziff Davis and 2 mentions for Dealertrack Technologies. Ziff Davis' average media sentiment score of 1.01 beat Dealertrack Technologies' score of 0.00 indicating that Ziff Davis is being referred to more favorably in the news media. Company Overall Sentiment Dealertrack Technologies Neutral Ziff Davis Positive SummaryZiff Davis beats Dealertrack Technologies on 13 of the 18 factors compared between the two stocks. Get Dealertrack Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for TRAK and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart TRAK vs. The Competition Export to ExcelMetricDealertrack TechnologiesData processing & preparation IndustryComputer SectorNASDAQ ExchangeMarket Cap$377.13M$4.20B$24.83B$8.31BDividend Yield0.35%3.87%2.91%4.10%P/E Ratio68.7392.8044.1219.60Price / Sales19.651,296.212,137.45117.96Price / Cash52.1833.7434.7834.62Price / Book8.396.336.694.50Net Income$5.96M$45.75M$739.31M$248.40M Dealertrack Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)TRAKDealertrack TechnologiesN/A$21.99+4.1%N/A+30.7%$377.13M$20.45M68.73N/AInsider TradeZDZiff Davis4.3982 of 5 stars$32.84+0.8%$47.00+43.1%-43.3%$1.37B$1.42B27.834,900Positive NewsGap DownCMPRCimpress4.7755 of 5 stars$45.02+0.3%$62.50+38.8%-48.5%$1.12B$3.37B7.4516,000News CoveragePositive NewsAnalyst RevisionGap DownQNSTQuinStreet2.9603 of 5 stars$15.40+0.3%$29.00+88.3%-19.1%$869.62M$1.03B-70.00790Positive NewsANGIAngi3.2489 of 5 stars$16.75+2.3%$21.36+27.5%-24.1%$803.78M$1.13B209.404,600High Trading VolumeLQDTLiquidity Services2.8914 of 5 stars$24.72+0.9%$38.50+55.7%+24.3%$765.23M$439.25M32.96740News CoveragePositive NewsOPENOpendoor Technologies3.5857 of 5 stars$0.79+1.1%$1.55+95.5%-67.9%$573.53M$5.13B-1.472,570High Trading VolumeTTGTTechTarget3.7529 of 5 stars$8.18-2.2%$25.17+207.7%-74.9%$239.14M$257.41M-19.481,000Gap DownBCOVBrightcove0.4806 of 5 stars$4.45flat$3.98-10.7%N/A$202.12M$201.19M-21.19720TZOOTravelzoo3.4719 of 5 stars$13.66-0.3%$25.00+83.0%+65.0%$152.00M$85.06M12.77210DHXDHI Group3.637 of 5 stars$1.95+1.0%$5.25+169.2%-7.5%$95.06M$138.20M195.20530 Related Companies and Tools Related Companies Ziff Davis Alternatives Cimpress Alternatives QuinStreet Alternatives Angi Alternatives Liquidity Services Alternatives Opendoor Technologies Alternatives TechTarget Alternatives Brightcove Alternatives Travelzoo Alternatives DHI Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:TRAK) was last updated on 5/24/2025 by MarketBeat.com Staff From Our PartnersBanks aren’t ready for this altcoin—are you?While everyone's distracted by Bitcoin's moves, a stealth revolution is underway. 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