ASAP, Inc. operates a digital ordering and delivery marketplace that connects restaurants and customers through an integrated online platform. The company’s technology supports pickup, curbside and last-mile delivery services, enabling merchants to manage menus, process orders and track deliveries in real time. Consumers benefit from an intuitive mobile app and web interface that simplifies restaurant discovery, order placement and payment processing.
Originally founded as Waitr in 2013 by Alan B. Clarke, the company targeted underserved secondary markets in the southern United States. A strategic merger with BiteSquad in 2021 led to a rebranding as ASAP, reflecting its broader ambitions in end-to-end delivery logistics. Since then, ASAP has expanded into over 400 cities across more than 30 states, partnering with independent eateries, regional chains and specialty food brands to diversify its merchant base.
Beyond core on-demand delivery, ASAP provides enterprise clients with proprietary software solutions, including point-of-sale integrations, marketing tools and data analytics. The platform’s modular design allows restaurant partners to choose between a marketplace model or fully managed delivery programs, adapting to varying operational needs and investment preferences. This flexibility helps merchants scale their off-premise channels while maintaining control over brand experience and customer engagement.
Headquartered in New Orleans, Louisiana, ASAP is led by founder and CEO Alan B. Clarke, supported by a senior management team with expertise in technology, operations and finance. The company’s board of directors includes industry veterans and growth-oriented investors who steer strategic initiatives focused on product innovation, geographic expansion and long-term operational efficiency.
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