AppLovin (APP) Stock Price, News & Analysis

Company Overview

AppLovin Corporation engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally. It operates through two segments, Software Platform and Apps. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; MAX, an in-app bidding software that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform that provides marketers with the visibility, insights, and tools needed to grow their apps from early stage to maturity; and Wurl, a connected TV platform, which distributes streaming video for content companies and provides advertising and publishing solutions through its AdPool, ContentDiscovery, and Global FAST Pass products. It also offers SparkLabs, which uses app store optimization to enhance ad visibility; AppLovin Exchange, which connects buyers to mobile and CTV devices through a single and direct RTB exchange; and Array, an end-to-end app management suite for mobile operators and end users. In addition, the company operates various free-to-play mobile games. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, indie studio developers, and internet platforms. AppLovin Corporation was incorporated in 2011 and is headquartered in Palo Alto, California.

Key Stats

• Today's Range: $458.48 to $470.28
• 50-Day Range: $324.70 to $465.58
• 52-Week Range: $75.89 to $525.15
• Volume: 4.54 million shs
• Average Volume: 7.21 million shs
• Market Capitalization: $158.03 billion
• P/E Ratio: 66.34
• Dividend Yield: N/A
• Price Target: $472.33
• Consensus Rating: Moderate Buy

AppLovin Stock Analysis - MarketRank™

AppLovin scored higher than 65% of companies evaluated by MarketBeat, and ranked 217th out of 602 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

AppLovin has received a consensus rating of Moderate Buy. The company's average rating score is 2.83, and is based on 18 buy ratings, 3 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

AppLovin has been the subject of 9 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 37.12%

Earnings Growth

Earnings for AppLovin are expected to grow by 37.12% in the coming year, from $6.87 to $9.42 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of AppLovin is 66.34, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 28.48.

Price to Earnings Ratio vs. Sector

The P/E ratio of AppLovin is 66.34, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 28.31.

Price to Earnings Growth Ratio

AppLovin has a PEG Ratio of 2.60. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

AppLovin has a P/B Ratio of 145.94. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.84% of the float of AppLovin has been sold short.

Short Interest Ratio / Days to Cover

AppLovin has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in AppLovin has recently decreased by 1.54%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

AppLovin does not currently pay a dividend.

Dividend Growth

AppLovin does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

4.84% of the float of AppLovin has been sold short.

Short Interest Ratio / Days to Cover

AppLovin has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in AppLovin has recently decreased by 1.54%, indicating that investor sentiment is improving.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.85

News Sentiment

AppLovin has a news sentiment score of 0.85. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Business Services companies.

News Coverage This Week

MarketBeat has tracked 93 news articles for AppLovin this week, compared to 47 articles on an average week.

Search Interest

150 people have searched for APP on MarketBeat in the last 30 days. This is an increase of 39% compared to the previous 30 days.

MarketBeat Follows

78 people have added AppLovin to their MarketBeat watchlist in the last 30 days. This is an increase of 63% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, AppLovin insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $455,062,980.00 in company stock.

Percentage Held by Insiders

13.66% of the stock of AppLovin is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.85% of the stock of AppLovin is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

APP Stock Analysis - Frequently Asked Questions

How have APP shares performed this year?

AppLovin's stock was trading at $323.83 at the beginning of 2025. Since then, APP stock has increased by 44.2% and is now trading at $467.00.

How were AppLovin's earnings last quarter?

AppLovin Corporation (NASDAQ:APP) issued its quarterly earnings data on Wednesday, August, 6th. The company reported $2.26 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $2.05 by $0.21. AppLovin's revenue was up 77.1% on a year-over-year basis.
Read the conference call transcript.

When did AppLovin IPO?

AppLovin (APP) raised $2 billion in an initial public offering on Thursday, April 15th 2021. The company issued 25,000,000 shares at $75.00-$85.00 per share. Morgan Stanley, J.P. Morgan, KKR, BofA Securities, Citigroup, Credit Suisse and UBS Investment Bank served as the underwriters for the IPO and Oppenheimer & Co., Stifel, Truist Securities, William Blair, LionTree, LUMA Securities, The Raine Group, Blaylock Van, LLC, Guzman & Company, R. Seelaus & Co., LLC and Roberts & Ryan were co-managers.

Who are AppLovin's major shareholders?

Top institutional shareholders of AppLovin include Vanguard Group Inc. (5.29%), WCM Investment Management LLC (1.73%), Geode Capital Management LLC (0.98%) and Jennison Associates LLC (0.74%). Insiders that own company stock include Denali Holdings LP Kkr, Arash Adam Foroughi, Katie Kihorany Jansen, Kkr Group Partnership LP, Victoria Valenzuela, Matthew Stumpf, Herald Y Chen, Mary Margaret Hasti Georgiadis, Eduardo Vivas, Vasily Shikin, Barbara Messing, Dawson Alyssa Harvey and Craig Scott Billings.
View institutional ownership trends.

How do I buy shares of AppLovin?

Shares of APP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of AppLovin own?

Based on aggregate information from My MarketBeat watchlists, some other companies that AppLovin investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Arista Networks (ANET), Adobe (ADBE), CrowdStrike (CRWD) and Novo Nordisk A/S (NVO).

Company Calendar

• Last Earnings: 8/06/2025
• Today: 8/12/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:APP
• Previous Symbol: NYSE:APP
• CIK: 1751008
• Web: www.applovin.com
• Phone: 800-839-9646
• Fax: N/A
• Employees: 1,710
• Year Founded: N/A

Price Target and Rating

• Average Price Target for AppLovin: $472.33
• High Price Target: $650.00
• Low Price Target: $200.00
• Potential Upside/Downside: +1.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.83
• Research Coverage: 23 Analysts

Profitability

• EPS (Trailing Twelve Months): $7.04
• Trailing P/E Ratio: 66.12
• Forward P/E Ratio: 67.68
• P/E Growth: 2.6
• Net Income: $1.58 billion
• Net Margins: 45.72%
• Pretax Margin: 46.91%
• Return on Equity: 252.67%
• Return on Assets: 41.46%

Debt

• Debt-to-Equity Ratio: 3.01
• Current Ratio: 2.74
• Quick Ratio: 2.74

Sales & Book Value

• Annual Sales: $4.71 billion
• Price / Sales: 33.41
• Cash Flow: $6.09 per share
• Price / Cash Flow: 76.33
• Book Value: $3.20 per share
• Price / Book: 145.29

Miscellaneous

• Outstanding Shares: 338,390,000
• Free Float: 292,163,000
• Market Cap: $157.33 billion
• Optionable: Not Optionable
• Beta: 2.43