BARK (BARK) Stock Price, News & Analysis

Company Overview

BARK is a consumer products and services company focused on the canine market, offering a suite of subscription-based and direct‐to‐consumer offerings designed to meet the everyday needs of dogs and their owners. The company’s core business revolves around carefully curated boxes of toys, treats and chews, which are delivered monthly to subscribers through its flagship BarkBox service. Over time, BARK has expanded its reach beyond subscription, tapping into e-commerce and wholesale channels to broaden its customer base.

In addition to BarkBox, the company operates BarkShop, an online storefront that allows customers to purchase toys, grooming supplies and nutrition products on an a la carte basis. BARK has also developed a portfolio of branded products, which includes the BarkBright dental care line and the Bark Eats fresh meal service, both formulated to promote pet health and well-being. Complementing its product businesses, the company produces digital content and training resources aimed at educating dog owners on topics ranging from nutrition to behavior.

Founded in 2011 and headquartered in New York City, BARK was co-founded by Matt Meeker, Henrik Werdelin and Carly Strife. Meeker serves as chief executive officer, guiding the company through its growth from a startup subscription service to a publicly traded enterprise. Since its initial direct listing in October 2020, BARK has focused on expanding its footprint across North America, serving customers in the United States and Canada.

Looking ahead, BARK continues to explore new product categories and partnerships within the broader pet care industry. By leveraging its direct relationship with dog owners and a data-driven approach to product development, the company aims to drive engagement, loyalty and long-term growth in the rapidly evolving pet services market.

Key Stats

• Today's Range: $0.76 to $0.80
• 50-Day Range: $0.75 to $0.91
• 52-Week Range: $0.73 to $2.56
• Volume: 1.15 million shs
• Average Volume: 943,809 shs
• Market Capitalization: $134.88 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $2.63
• Consensus Rating: Hold

BARK Stock Analysis - MarketRank™

BARK scored higher than 40% of companies evaluated by MarketBeat, and ranked 211th out of 296 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Hold

Consensus Rating

BARK has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on 2 buy ratings, 1 hold rating, and 1 sell rating.

Upside Potential

BARK has a consensus price target of $2.63, representing about 230.6% upside from its current price of $0.79.

Amount of Analyst Coverage

BARK has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for BARK are expected to grow in the coming year, from ($0.09) to ($0.04) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of BARK is -4.67, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of BARK is -4.67, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

BARK has a P/B Ratio of 1.39. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.96% of the float of BARK has been sold short.

Short Interest Ratio / Days to Cover

BARK has a short interest ratio ("days to cover") of 12.5, which indicates bearish sentiment.

Change versus previous month

Short interest in BARK has recently decreased by 5.14%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

BARK does not currently pay a dividend.

Dividend Growth

BARK does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

9.96% of the float of BARK has been sold short.

Short Interest Ratio / Days to Cover

BARK has a short interest ratio ("days to cover") of 12.5, which indicates bearish sentiment.

Change versus previous month

Short interest in BARK has recently decreased by 5.14%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 0.23

News Sentiment

BARK has a news sentiment score of 0.23. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.56 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 16 news articles for BARK this week, compared to 14 articles on an average week.

Search Interest

8 people have searched for BARK on MarketBeat in the last 30 days.

MarketBeat Follows

5 people have added BARK to their MarketBeat watchlist in the last 30 days. This is an increase of 150% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, BARK insiders have not sold or bought any company stock.

Percentage Held by Insiders

14.80% of the stock of BARK is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 28.76% of the stock of BARK is held by institutions.

BARK Stock Analysis - Frequently Asked Questions

How have BARK shares performed this year?

BARK's stock was trading at $1.84 on January 1st, 2025. Since then, BARK shares have decreased by 56.8% and is now trading at $0.7940.

How were BARK's earnings last quarter?

BARK, Inc. (NYSE:BARK) announced its quarterly earnings data on Wednesday, June, 4th. The company reported $0.01 EPS for the quarter, hitting analysts' consensus estimates of $0.01. The firm earned $115.41 million during the quarter, compared to the consensus estimate of $126.74 million. BARK had a negative net margin of 6.34% and a negative trailing twelve-month return on equity of 15.32%.
Read the conference call transcript.

How will BARK's stock buyback program work?

BARK's Board of Directors initiated a stock buyback plan on Monday, June 3rd 2024, which authorizes the company to repurchase $15,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 5.1% of its stock through open market purchases. Stock buyback plans are generally a sign that the company's board believes its shares are undervalued.

How do I buy shares of BARK?

Shares of BARK stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of BARK own?

Based on aggregate information from My MarketBeat watchlists, some other companies that BARK investors own include Digital Turbine (APPS), Archer Aviation (ACHR), SoFi Technologies (SOFI), ChargePoint (CHPT) and Canoo (GOEV).

Company Calendar

• Last Earnings: 6/04/2025
• Today: 10/18/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 3/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Cons Services - Misc
• Sub-Industry: Retail
• Current Symbol: NYSE:BARK
• CIK: 1819574
• Web: www.barkbox.com
• Phone: 855-501-2275
• Fax: N/A
• Employees: 640
• Year Founded: 2012

Price Target and Rating

• Average Price Target for BARK: $2.63
• High Price Target: $3.00
• Low Price Target: $2.00
• Potential Upside/Downside: +230.6%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.17)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$32.88 million
• Net Margins: -6.34%
• Pretax Margin: -6.34%
• Return on Equity: -15.32%
• Return on Assets: -5.91%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.55
• Quick Ratio: 0.79

Sales & Book Value

• Annual Sales: $484.18 million
• Price / Sales: 0.28
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.57 per share
• Price / Book: 1.39

Miscellaneous

• Outstanding Shares: 169,880,000
• Free Float: 144,740,000
• Market Cap: $134.88 million
• Optionable: Optionable
• Beta: 1.86